What Digital Media Partners does

Digital Media Partners AG (DMP) is a privately held Swiss company founded in 2011 in Zug, operating with a team of 1–10 employees to provide digital marketing, mobile solutions, and consulting services to TIME-sector clients (Telecommunications, Internet, Media, Entertainment). The company operates a portfolio spanning Programmatic Advertising, Video Advertising, a proprietary Video AdServer supporting VAST/VPAID standards, Voice Infoservices delivered via direct mobile network operator short codes, SMS Infoservices, and Web- and Native-App development across feature phones and smartphones. Underlying technology includes programmatic ad-serving infrastructure, real-time behavioral analysis based on socio-demographic and micro-moment data, and direct telco connections that the company describes as guaranteeing high availability for voice information services.

The business model combines multiple revenue streams: advertising revenue from programmatic and video ad campaigns, transaction fees and paid/sponsor monetization models for voice and SMS info services, marketplace-style revenue shares with content partners, and professional services revenue from TIME-market consulting and custom frontend/application development. Pricing is opaque, with no public rate card; engagements are bespoke, multi-year enterprise contracts quoted against client requirements. Go-to-market is sales-led, relying on direct enterprise engagement plus a website contact form for lead capture, with no public social media, blog, or events presence identified.

DMP serves telecommunications operators, media houses, publishers, and marketers across Europe (including Germany via a TKG § 45p authorized representative), Latin America (Brazil), North America (USA), and Africa (South Africa). It maintains content partnerships with large international media houses to extend its proprietary content portfolio across sports, news, astrology, fashion, and celebrity categories. The company is led by Managing Director Dr. Peter Brase, has no disclosed institutional investors, no funding rounds on record, and no disclosed revenue figures, leaving financial scale unverified despite stated year-over-year growth since founding.

Name

Digital Media Partners

Legal name

digital media partners AG

Website

https://www.digitalmediapartners.ch/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Media Partners AG is a Swiss digital marketing and mobile solutions provider serving telecom, media, and entertainment clients with programmatic advertising, video ad-serving, voice/SMS infoservices, and mobile app development across Europe, the Americas, and Africa.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Programmatic advertising
• Video ad serving
• Voice information services
• Digital media consulting
• Mobile content monetization

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising / Programmatic: Revenue generated through programmatic advertising campaigns, utilizing real-time bidding and targeted delivery. Supports both direct response and brand campaigns, charging based on ad impressions or campaign performance.
2. Video AdServer Services: Video ad-serving services for marketers and publishers managing large volumes of online display advertising placements. Revenue from campaign management and ad-serving fees.
3. Voice & SMS Infoservices: Voice information services (IVR, ACD solutions) and SMS-based information services delivered via short codes. Revenue models include both paid models (customer pays for content) and sponsor models (advertising partner pays).
4. Content Monetization: Monetization of existing reach for publishers through time-killer applications and info services across multiple platforms (voice, SMS, native/web apps). Revenue shared with content partners from large international media houses.
5. Consulting Services: External consulting support for TIME market companies in marketing, technology, and finance domains. Consultants provide expertise for overloaded departments, reorganizations, and new business area ramp-ups, with occasional support in HR (recruiting, coaching) and operations.
6. Technology Development (Frontend/CMS/Mobile): Custom design and development services for web interfaces, CMS, mobile apps, e-commerce solutions, and technical interfaces. Revenue generated through project-based or service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Digital Media Partners AG develops and delivers products for the monetization of content and services, including programmatic advertising, video advertising, a Video AdServer, voice and SMS information services, and web/native app frontend solutions. The firm supplements these technology offerings with consulting and bespoke frontend development services for clients in the TIME (Telecommunications, Internet, Media, Entertainment) markets.

Product overview

Digital Media Partners AG is a digital marketing and mobile solutions provider offering a portfolio of interconnected products and services. The core offerings include Programmatic Advertising (real-time bid-based ad delivery), Video Advertising (in-stream and in-banner video ads), and Video AdServer technology. The company also provides Voice and SMS Infoservices for mobile content delivery, including lifestyle and business information services accessible via short codes and push notifications. Mobile solutions include Web- and Native App development for distribution across feature phones and smartphones. Supporting these are Frontend Development Services (custom design, CMS, responsive development) and Consulting services focused on TIME markets (Telecommunication, Internet, Media, Entertainment). The company operates across Switzerland, other European countries, Latin America, North America, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising

Quantifiable outcome

• Increased ARPU for clients through content monetization and product portfolio expansion

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• International Media Houses (Content Partners)coreStrategic or Co-development PartnerDMP has established content partnerships with large, international media houses. These partnerships provide access to a wide range of branded content categories including sports, news, astrology, fashion, and celebrity gossip, which DMP integrates into its voice and SMS info services and mobile apps for distribution and monetization.
• Firstnet GmbH (German Authorized Representative)minorImplementation/ SI/ Consulting PartnerFirstnet GmbH (Mittelstr. 11-13, D-40789 Monheim am Rhein) serves as the authorized representative and support contact for DMP in Germany under TKG § 45p regulations. Provides customer support line (0800 200 96 96 via dtms) for German market compliance.
• Mobile Network OperatorscoreStrategic or Co-development PartnerDMP maintains direct connections to mobile network operators for its voice information services. These direct telco relationships guarantee high availability and optimal network performance for voice calls and SMS-based services delivered via short codes across multiple carrier networks.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CM.com: CM.com is a European cloud communications platform offering SMS, voice, and messaging services to enterprises, closely overlapping with DMP's voice/SMS infoservices and direct telco network connections.
• Sinch: Sinch provides global CPaaS for SMS, voice, and messaging via short codes and direct carrier connections, comparable to DMP's voice information services and telco integration model.
• FreeWheel: FreeWheel (a Comcast company) provides video ad-serving and monetization technology for publishers, directly comparable to DMP's VAST/VPAID Video AdServer product.
• Smartclip (RTL Group): Smartclip is a European video ad-tech platform offering programmatic video and cross-device ad serving, comparable to DMP's video advertising and ad-server capabilities in the European market.
• SpotX (now Magnite): SpotX (acquired by Magnite) provides video ad-serving and SSP technology with VAST/VPAID support, similar to DMP's Video AdServer offering for multi-publisher campaign management.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading independent programmatic advertising DSP, comparable to DMP's programmatic advertising offering but at vastly greater scale and broader market reach.
• Criteo: Criteo is a global programmatic advertising platform specializing in performance and retargeting, comparable to DMP's programmatic advertising stack but operating at significantly larger scale.
• Twilio: Twilio provides CPaaS APIs for SMS, voice, and messaging at global scale, overlapping with DMP's voice/SMS infoservices platform but with a broader developer-focused product portfolio.

Emerging players

• Airship: Airship offers mobile app messaging, notifications, and content monetization tools, comparable to DMP's SMS infoservices and mobile app solutions for TIME market clients.

Regional players

• YOC AG: YOC is a European AdTech company specializing in mobile programmatic advertising and high-impact ad formats, comparable to DMP's programmatic and mobile-focused digital marketing offerings in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-media-partners-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Media Partners