The Pellon Group
The Pellon Group is a Finnish family-owned manufacturer founded in 1966 that produces automated feeding systems and comprehensive barn equipment for dairy, pig, and beef farms, distributing its own products alongside international livestock-technology brands through subsidiaries in Finland, Sweden, Germany, and Poland.
- Company typePrivate
- Founded1966
- HeadquartersYlihärmä, Finland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Pellon Group does
The Pellon Group (legal entity Pellon Group Oy) is a privately held, family-owned Finnish industrial manufacturer founded in 1966 and headquartered in Ylihärmä, Finland. The company designs, manufactures, and sells livestock barn equipment for dairy, beef, and pig production, with a product portfolio spanning automated feeding systems, manure handling, ventilation, flooring, stalls, water and lighting systems. Its proprietary systems include the G-Pro2 autonomous feeding controller (a deliberately offline, non-cloud control unit that retains settings through power outages), the Feedline e-Pro automated feeding line for cattle, and the FeedFlow liquid feeding platform for pigs. Pellon also fabricates custom barn furniture (e.g., Versa deep-bed cubicles, free-farrowing pens) and offers contract manufacturing to farmer specifications.
The company combines its own manufactured products with distribution of complementary international brands (Hanskamp, JOZ, Kraiburg, Nedap, SAC, Urban), allowing it to deliver an end-to-end barn solution from a single commercial interface. It maintains wholly-owned subsidiaries in Sweden (Ydre-Grinden Ab), Germany (Pellon GmbH), and Poland (Pellon Sp. z o.o.), and exports increasing production volumes to Central Europe, Scandinavia, and China. Pellon-branded products carry the Avainlippu (Finnish Work Key Flag) certification, and the FeedFlow platform received the Innovative Agricultural Product 2021 award from Poland's Farmer magazine.
The commercial model is primarily direct, contract-based hardware sales (one-time equipment sales) via field representatives and inside sales, supported by agricultural trade-show participation (Farmari, Sarka, KoneAgria). As of January 2026, Pellon added an owned e-commerce storefront (shop.pellon.fi) as a parallel SMB channel. Pricing is quote-based and not publicly disclosed, and the company emphasizes customized solutions per individual farm, with new CEO Juhani Torkko (in seat since September 2024) overseeing a current headcount of 51–100 employees.
The Pellon Group firmographics
Firmographics- Name
- The Pellon Group
- Legal name
- Pellon Group Oy
- Website
- https://pellon.fi
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Pellon Group is a Finnish family-owned manufacturer founded in 1966 that produces automated feeding systems and comprehensive barn equipment for dairy, pig, and beef farms, distributing its own products alongside international livestock-technology brands through subsidiaries in Finland, Sweden, Germany, and Poland.
- Ownership category
- akta.pro rank
Where The Pellon Group is headquartered
LocationHeadquarters
- HQ city
- Ylihärmä
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
The Pellon Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pellon-branded livestock equipment sales: The company manufactures and sells its own Pellon-branded livestock technology including feeding systems, barn equipment, manure handling, ventilation, and flooring solutions. Products are sold directly and through the company's e-commerce platform.
- International brand distribution/resale: Pellon Group acts as a reseller for international livestock technology brands (Hanskamp, JOZ, Kraiburg, Nedap, SAC, Urban), reselling their products alongside Pellon's own offerings in the Finnish and international markets.
- Custom contract manufacturing: The company offers contract manufacturing services (sopimusvalmistus), producing custom livestock equipment solutions for individual farm needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Pellon Group product offering
Product offeringCore offering
The Pellon Group manufactures and sells automated feeding systems, barn equipment, manure handling, ventilation, flooring, and stall solutions for dairy, pig, and beef production farms. The company produces its own Pellon-branded products and also resells international livestock technology brands (Hanskamp, JOZ, Kraiburg, Nedap, SAC, Urban) alongside offering custom contract manufacturing services for individual farm needs.
Product overview
The Pellon Group offers a comprehensive portfolio of livestock farming technology and equipment for dairy cattle and pig production. The core product lines include automated feeding systems (Feedline e-Pro for cattle, FEEDFLOW for pigs), controlled by the G-Pro2 management system. These are complemented by a wide range of modules including feed mixing and distribution equipment (TMR Mixer, CutMix S, BF 450, CombiRobot, Module Pro filling tables), feed pushing robots (JOZ Moov Pro 2.0), and conveyor systems (BC450, BC600, CC800). Barn infrastructure products include Versa cubicles and lying stalls, curtain walls and ventilation systems, manure management equipment (Manure Master cable scrapers, JOZ-Tech cleaning robots, JOZ Barn-E collecting robots), water equipment, milking systems, and calf feeding systems (Urban MilkShuttle, Alma Pro). The company also resells international brands including Hanskamp, JOZ, Kraiburg, Nedap, SAC, and Urban. An add-on DataService enables remote monitoring of feeding systems via phone and computer.
Differentiator
Problem solved
Functional benefit
Products and services
- G-Pro2 Feeding Control System Pellon's flagship automatic feeding control system for cattle that operates independently without computers or internet connections. All feeding data and settings are preserved during power outages and can be configured directly from the display unit.
- Feedline e-Pro Automated Feeding System Automatic feed mixing and distribution system for cattle that improves farm productivity and animal welfare through automated feed distribution with multiple feeding cycles per day and uniform feed quality.
- FeedFlow Liquid Feeding System Liquid feeding system for pig farms, suitable for sows, piglets, weaners, and fattening pigs. Helps reduce pig feeding costs and won the Innovative Agricultural Product 2021 award by Farmer magazine in Poland.
- Pellon DataService Remote feeding management platform that brings farm feeding data to the user's phone and computer, enabling real-time monitoring of feeding operations from anywhere.
- Versa XL Comfort Deep Bedding Stall Deep bedding stall for cattle designed for improved animal welfare and cow comfort, part of Pellon's Versa cubicle product line.
- Versa Catcher Handling Fence Catching fence for cattle barns designed for easier animal handling and veterinary procedures.
- Pellon Walking Bridge Improved walking bridge design over manure passages for safer barn access in cattle facilities.
- Pellon Drinking Trough Redesigned drinking trough for cattle barns with improved hygiene and durability features.
- BF 450 Feeding Distribution Equipment Feeding distribution equipment for automated cattle feeding systems, part of Pellon's product module portfolio.
- TMR Mixer Total Mixed Ration mixing equipment for preparing complete feed mixtures on cattle farms.
- CutMix S Mixing Equipment Mixing equipment for feed preparation on cattle farms.
- Module Pro HD/FD Filling Table Filling table for feed systems, bringing capacity to feed processing operations on cattle farms.
- CombiRobot Feed Distribution Robot Combined robot for feed distribution combining multiple feeding functions in cattle barns.
- JOZ Moov Pro 2.0 Feed Pusher Robot Feed pusher robot that automatically pushes feed closer to animals, improving feeding behavior and reducing feed waste. Distributed by Pellon as part of its JOZ partnership.
- BC450, BC600, CC800 Conveyor Systems Conveyor and transport equipment for feed distribution within cattle barns.
- Versa Lying Stalls and Cubicles Versa lying stalls and cubicles for dairy cattle housing, providing comfort and proper positioning for cows. Custom-designed for individual farm specifications.
- Manure Master Cable Scraper Cable scraper for open scrape alleys for automated manure removal from cattle barns.
- JOZ-Tech Slatted Floor Cleaning Robot Slatted floor cleaning robot for automated manure removal from grated floors in cattle barns. Distributed by Pellon as part of its JOZ partnership.
- JOZ Barn-E Manure Collecting Robot Manure collecting robot that collects and manages manure within the cattle barn. Distributed by Pellon as part of its JOZ partnership.
- Pellon Curtain Wall Ventilation System Curtain wall system for efficient cattle barn ventilation, with adjustable and fixed curtains protecting buildings and ensuring controlled air intake. Opening height can be up to 4.5m.
- Urban MilkShuttle Calf Feeding Wagon Calf feeding wagon for automated calf milk feeding on dairy farms. Distributed by Pellon as part of its Urban partnership, presented at Farmari 2026.
- Urban Alma Pro Calf Feeding System Calf feeding equipment for automated milk feeding systems on dairy farms. Distributed by Pellon as part of its Urban partnership.
- Free Farrowing Crate for Sows Free farrowing crate for sows providing safe and clean growth environment for piglets. Stall dimensions are customized per farm, total area over 7m².
- Pellon LED Feed Table Lighting LED lighting solution installed under feed tables to improve work lighting and increase cow feeding behavior. Developed from a customer idea and launched in 2025.
- Pellon E-commerce Online Shop Pellon's owned e-commerce platform at shop.pellon.fi, launched in January 2026 with an initial limited product range, expanding gradually based on customer feedback.
- Custom Contract Manufacturing Contract manufacturing service (sopimusvalmistus) producing custom livestock equipment solutions tailored to individual farm specifications and needs.
Quantifiable outcome
- Dairy farm fuel consumption reduced by ~47% when switching from tractor-drawn TMR mixer to automated Pellon Feedline system
- +4 more outcomes
Companies that use The Pellon Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Pellon Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Pellon Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting and core.
- Envitecpolis OysupportingEnvitecpolis Oy conducted a greenhouse gas emission calculation study for Pellon Group in March 2024, comparing automated Pellon Feedline feeding systems against tractor-drawn TMR mixer feeding on Finnish dairy and cattle farms. The research validated Pellon's environmental claims and provided quantified emission reduction data.
- HanskampcorePellon Group distributes Hanskamp products (including concentrate kiosks/feed stations) alongside Pellon's own livestock equipment, serving dairy and pig farmers in Finland and internationally.
- JOZcorePellon Group distributes JOZ products including manure scraping robots, chain scrapers, feed pushers (Moov Pro 2.0), and slat cleaning robots for livestock barns.
- KraiburgcorePellon Group distributes Kraiburg products as part of its comprehensive livestock barn equipment portfolio.
- NedapcorePellon Group distributes Nedap products as part of its livestock technology offering, complementing Pellon's own feeding and barn management systems.
- SACcorePellon Group distributes SAC products (concentrate kiosks) serving dairy farms, integrated with Pellon's barn technology solutions.
- UrbancorePellon Group distributes Urban products including MilkShuttle calf feeding wagons and Alma Pro calf feeding systems, serving dairy farm calf rearing operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
The Pellon Group competitors and assessment
Company assessmentBroad incumbents
- BouMatic: US-based dairy equipment manufacturer with European presence offering milking, cooling, and barn equipment. Comparable integrated dairy barn portfolio targeting mid-to-large European farms.
- DeLaval: Swedish-owned dairy equipment major offering milking, feeding, cooling, and farm management systems. Overlaps with Pellon across dairy barn equipment and competes for the same farmer customers in Scandinavia and Central Europe.
- GEA Farm Technologies: German dairy and livestock equipment division of GEA Group, offering milking parlors, feeding, manure handling, and hygiene. Competes with Pellon across integrated dairy barn solutions in Central Europe.
- Lely: Dutch global leader in dairy automation including robotic milking, automated feeding, and barn management. Direct competitor to Pellon in feeding automation and integrated barn solutions across Europe and increasingly globally.
Direct peers
- Urban GmbH: German manufacturer of calf feeding systems including MilkShuttle and Alma Pro (which Pellon resells). Direct competitor in automated calf rearing, with strong German-speaking market presence overlapping Pellon's DACH footprint.
- Nedap: Dutch livestock technology company specializing in automated feeding, cow recognition, and herd management. Both a Pellon distribution partner and a direct competitor in precision livestock feeding, particularly in Northern Europe.
- Hanskamp: Dutch specialist in concentrate feeders and feed stations for dairy cows. Both a Pellon distribution partner and a direct competitor in precision concentrate feeding, with overlapping Nordic and Central European customers.
- Trioliet: Dutch manufacturer of automated feeding systems, TMR mixers, feed pushers, and feeding robots for dairy and beef operations. Most direct comparable peer to Pellon's Feedline e-Pro and G-Pro2 product lines in terms of technology and target customers.
- JOZ: Dutch manufacturer of manure handling robots, feed pushers (Moov Pro), and barn cleaning equipment. Both a Pellon reseller and direct competitor in automated manure and feeding robotics across European dairy and pig markets.
Regional players
- Rovibec Agrisolutions: Canadian manufacturer of automated feeding systems for dairy, beef, and swine operations. Comparable technology and product portfolio but primarily serving North American markets rather than competing directly in Pellon's Nordic/Central European territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Pellon Group social profiles
Digital presenceThe Pellon Group compliance and trust
Trust signalCompliance1 record
The Pellon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pellon Group leadership team
Management profileNumber of profiles
Profiles4 records
The Pellon Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Pellon Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pellon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pellon Group
What does The Pellon Group do?
The Pellon Group manufactures and sells automated feeding systems, barn equipment, manure handling, ventilation, flooring, and stall solutions for dairy, pig, and beef production farms. The company produces its own Pellon-branded products and also resells international livestock technology brands (Hanskamp, JOZ, Kraiburg, Nedap, SAC, Urban) alongside offering custom contract manufacturing services for individual farm needs.
Is The Pellon Group a public or private company?
The Pellon Group is a private company. It is classified as family owned and is currently operating.
When was The Pellon Group founded?
The Pellon Group was founded in 1966. It employs 51 to 100 people.
Where is The Pellon Group based?
The Pellon Group is headquartered in Ylihärmä, Finland, in the Europe region.
How does The Pellon Group make money?
Three revenue lines are on record. Pellon-branded livestock equipment sales are the primary driver. The others are international brand distribution/resale and custom contract manufacturing.
Who are The Pellon Group's main competitors?
Broad incumbents on record are BouMatic, DeLaval, GEA Farm Technologies and Lely. Direct peers are Urban GmbH, Nedap, Hanskamp, Trioliet and JOZ. Rovibec Agrisolutions is listed as a regional player.
Does The Pellon Group have an API?
No public API is recorded for The Pellon Group.