Associazione Italiana Sviluppo Marketing

What Associazione Italiana Sviluppo Marketing does

AISM (Associazione Italiana Sviluppo Marketing) is a non-profit professional association founded in 1954, the first and longest-running marketing professional body in Italy. Headquartered in Milan with national coverage through regional delegates and thematic departments, the association serves marketing professionals, entrepreneurs, academics, and researchers via a portfolio of services: 40+ training courses (classroom, in-house, online), 20+ events annually (webinars, congresses, forums), customized consulting, books and publications, and the Vetrina Soci member showcase. Membership is segmented into Individual Professional (€250/year), Practicing (€100/year for first two years), Student (€60/year), Collective Micro/SME/Large corporate tiers (€420-€1,500/year), and Supporting Member (€1,800/year).

The association is uniquely positioned as the only entity recognized by the Italian Ministry of Enterprises and Made in Italy (MIMIT) to issue quality certifications for marketing professionals under Law 4/2013, and co-authored the UNI/PdR 133:2022 national standard on market orientation of organizations. It also manages the Premio Guglielmo Tagliacarne, Italy's most prestigious marketing award since 1985. Revenue is generated across recurring membership subscriptions, paid training courses, event revenues, book sales, and bespoke consulting engagements. The association is governed by a National Board of Directors with a Scientific Committee and territorial delegations; in 2026 Carola Goglio became the first female President.

AISM's core technology footprint is non-product: it operates a member-facing website, e-commerce platform, webinar infrastructure, and digital member directory, but does not develop proprietary software products. Its primary intangible assets are 70+ years of brand authority, the Premio Tagliacarne award, regulatory certification rights, and the UNI/PdR 133:2022 standard. Strategic emphasis is on ethics, digital culture, and the integration of AI and neuromarketing into traditional marketing practice.

Name

Associazione Italiana Sviluppo Marketing

Legal name

A.I.S.M. Associazione Italiana Sviluppo Marketing

Website

https://aism.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

AISM is a non-profit professional association founded in 1954, serving as Italy's first and longest-running marketing professional body. It offers training courses, events, certifications, consulting, and publications to marketing professionals, entrepreneurs, and academics across Italy, with regulatory authority to certify marketing professionals under Law 4/2013.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Subscriptions: Annual membership fees charged to individual professionals (marketers, consultants, academics) for access to training, events, networking, member resources, and the Vetrina Soci showcase. Different tiers exist: Professional (€250/year), Practicing (€100/year for first 2 years), Student (€60/year). All tiers include different levels of access to member-only content and discounts.
2. Corporate/Collective Membership Subscriptions: Annual membership fees charged to companies, institutions, and organizations. Tiered by company size: Micro (up to 10 employees, €420/year for 2 aggregate members), SME (up to 250 employees, €1,000/year for up to 6 aggregate members), Large (over 250 employees, €1,500/year for up to 10 aggregate members). Revenue is recurring annual subscription-based.
3. Training Courses and Events: Revenue generated from paid classroom courses, in-house training programs, and online courses on marketing topics (AI in marketing, pharmaceutical marketing, account-based marketing, data-driven marketing, storytelling, LinkedIn marketing, etc.). Members receive discounts. Courses range from one-day workshops to multi-day programs.
4. Supporting Member (Socio Sostenitore) Fees: Annual fee of €1,800 for organizations that wish to support AISM's mission and contribute to training activities and events, in exchange for enhanced visibility and recognition within the association.
5. Book and Publication Sales: Sale of books authored or curated by AISM members and the association, including titles on marketing frontiers, B2B marketing, price management, low-cost marketing, and other marketing topics. Books sold via the association's e-commerce platform.
6. Custom Consulting Services: AISM offers personalized consulting services leveraging its multidisciplinary network of qualified marketing professionals. Companies can request bespoke consulting engagements designed to meet specific strategic, positioning, and competitive development needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

AISM is Italy's first professional marketing association, founded in 1954, that provides tiered membership programs (individual, corporate, student, supporter), marketing training courses, industry events and conferences, consulting services, publications, and quality certifications. It is authorized by the Italian Ministry of Enterprise and Made in Italy (MIMIT) to issue quality certifications to marketing professionals and organizations.

Product overview

AISM (Associazione Italiana Sviluppo Marketing) is a non-profit professional association founded in 1954 that serves as Italy's leading marketing professional development organization. The association offers a comprehensive portfolio of services including Corsi di Formazione (professional training courses), Eventi e Convegni (events and conferences), Consulenza Personalizzata (customized consulting), and Libri e Pubblicazioni (books and publications). Members access free resources including articles, e-books, papers, videos, and research projects through the Vetrina Soci (member showcase) networking platform. The membership structure includes Individual Professional, Corporate, Practicing Marketing, Student, and Supporter tiers. AISM also manages the Premio Guglielmo Tagliacarne, Italy's most prestigious marketing award, and collaborated with UNI to develop the UNI/PdR 133:2022 market orientation standard. Member benefits include partner conventions offering discounts on insurance, coworking, and hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• Premio Tagliacarne: The most important Italian recognition for individuals and organizations that have distinguished themselves in the development, dissemination, and application of Marketing culture and techniques.

Products and services

• Individual Membership
• Collective (Corporate) Membership
• Student Membership
• Supporter Membership
• Marketing Training Courses
• Marketing Consulting Services
• Industry Events and Conferences
• AISM Quality Certifications
• Marketing Publications

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Confindustria Servizi Innovativi e TecnologicicoreOthersAISM is a member of Confindustria Servizi Innovativi e Tecnologici (Confindustria Innovative and Technological Services), the Italian employers' confederation for innovative and technology services companies. This affiliation provides AISM with institutional representation within Italy's major business confederation.
• UNI Ente Nazionale di NormazionecoreStrategic or Co-development PartnerAISM is a member of UNI (Ente Nazionale di Normazione), Italy's national standards body. AISM co-authored the UNI/PdR 133:2022 standard on 'Orientamento al mercato delle organizzazioni' (Market Orientation of Organizations), developed jointly with UNI and published on October 20, 2022.
• CNEL – Consulta per le nuove professionicoreOthersAISM is a member of the Consulta per le nuove professioni (Council for New Professions) established by CNEL (Consiglio Nazionale dell'Economia e del Lavoro – National Council for Economy and Labour). This provides AISM with a formal voice in the national dialogue on emerging professions.
• Regione Autonoma Friuli Venezia GiuliaminorOthersAISM is registered in the regional register of associations of non-professional practitioners of the Friuli Venezia Giulia Autonomous Region, fulfilling local regulatory requirements for professional association status.
• Ministero delle Imprese e del Made in Italy (MIMIT)coreOthersSince July 2019, AISM has been listed by the Ministry of Enterprises and Made in Italy (MIMIT, formerly MiSE) among associations authorized to issue quality certifications under Law 4/2013. AISM is the only entity in Italy authorized to issue such certifications for marketing professionals.
• LokkyminorGTM or Marketing PartnerAISM has a partnership with Lokky, a digital insurance broker for small businesses, professionals, and freelancers. AISM members receive a 15% discount on professional liability insurance (RC Professionale) policies.
• G-Gravity S.r.l.minorGTM or Marketing PartnerG-Gravity is an AISM member company and innovation hub/coworking space in Milan. An active partnership provides AISM members with a 20% discount on co-working and event spaces at the G-Gravity Hub (Via Legnone 4, Milan). G-Gravity hosts AISM events including FARMA TREND 2026.
• Best Western Hotel Group ItalyminorGTM or Marketing PartnerAISM has a partnership with Best Western Hotel Group Italy valid until January 31, 2027. AISM members receive 10% off the best available rate, free breakfast, and complimentary Wi-Fi at all Best Western, Sure Hotel, and WorldHotels properties in Italy.
• FrancoAngeli EditoreminorGTM or Marketing PartnerAISM has a partnership with FrancoAngeli Editore (via Gestioni & Partecipazioni S.r.l.). AISM members receive a 15% discount on all e-books in the FrancoAngeli catalog and free shipping on print book orders from the website.
• Fondazione Educatorio della Provvidenza ETScoreStrategic or Co-development PartnerAISM collaborates with Fondazione Educatorio della Provvidenza ETS (Turin) on the Future Week Torino initiative and the AISM 2025 Congress on marketing for the Third Sector. The foundation hosts AISM events at its location in Turin.
• AINEM – Associazione Italiana NeuromarketingcoreStrategic or Co-development PartnerAISM collaborates with AINEM (Associazione Italiana Neuromarketing) on joint events and publications. Representatives from both associations participate in each other's scientific and educational programs. AINEM's board members co-author publications with AISM members.
• Centro Studi G. TagliacarnecoreStrategic or Co-development PartnerAISM maintains a close collaboration with Centro Studi G. Tagliacarne, an economic research institute. Gaetano Fausto Esposito, Director General of the Centro Studi, participates in AISM events and publications. The Guglielmo Tagliacarne Prize is named after a pioneer of Italian marketing research.
• Digital GuyscoreStrategic or Co-development PartnerDigital Guys, a digital culture portal founded by Stefano Lazzari, collaborates with AISM on ethics and digital culture initiatives. Digital Guys contributes to the 'Etica e Cultura Digitale' section of the AISM website and participates in AISM's digital ethics working groups and events.
• ITS Incom AcademyminorStrategic or Co-development PartnerAISM partners with ITS Incom Academy on the 'Hub Etica e Cultura Digitale' project, launched during Milano Digital Week 2023. The project promotes digital ethics education in schools and is supported by AISM President Massimo Giordani and AISM board members.
• Politecnico di MilanominorStrategic or Co-development PartnerAISM collaborates with Politecnico di Milano. Carola Goglio (current AISM President) holds a degree in Electronic Engineering from Politecnico di Milano. Raffaele Crispino (board member) is a contract professor at the university. The MIP (School of Management) at Politecnico di Milano was founded by Adriano De Maio, a Premio Tagliacarne recipient.
• Università di TorinominorStrategic or Co-development PartnerAISM has academic partnerships with Università di Torino. Massimo Giordani (former President) is a contract professor at the university. Paolo Silvestro (board member) is an adjunct professor at the Management Department of Università di Torino.
• MasterDminorGTM or Marketing PartnerMasterD is an AISM member and one of Europe's leading open education groups. Founded in 1994 in Spain and Portugal, MasterD collaborates with AISM on educational initiatives for marketing professionals.
• Harim Accademia EuromediterraneaminorGTM or Marketing PartnerHarim Accademia Euromediterranea is an AISM member academy specializing in advanced training in Fashion, Design, Jewelry, Photography, Communication, and Marketing. Collaborates with AISM on professional development for its students and members.
• Retail Institute Italy (formerly POPAI Europe Italia)minorStrategic or Co-development PartnerAISM board member Alberto Pasquini founded and led POPAI Europe Italia (now Retail Institute Italy), growing it from 6 to 130 member companies. The Retail Institute collaborates with AISM on retail and physical brand design events.
• Blockchain CouncilminorStrategic or Co-development PartnerAISM collaborates with the Blockchain Council on digital ethics and technology events. Massimo Giordani (former AISM President) serves on the Blockchain Council, and AISM participates in joint working groups on blockchain ethics and sustainability.
• Future Concept LabminorStrategic or Co-development PartnerAISM collaborates with Future Concept Lab, founded by sociologist Francesco Morace, on events related to human-centered marketing, sustainability, and innovation culture. Morace contributes to AISM publications and events as a keynote speaker.
• International NeuroMartech ObservatoryminorStrategic or Co-development PartnerAISM board member Raffaele Crispino serves as Research Strategy Advisor for the International NeuroMartech Observatory, creating a bridge between AISM and international neuromarketing research networks.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aisMarketing
• LinkedInlinkedin.com/company/aism
• Facebookfacebook.com/AssociazioneItalianaMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associazione Italiana Sviluppo Marketing