O2 Media
BrandStar is a privately held, full-service marketing and production agency that runs nine national TV shows on Lifetime, Fox, and Bloomberg, operates LED volume virtual-production studios in Florida and Hollywood, and delivers branded entertainment, video, and full-funnel marketing services primarily to Fortune 500 enterprises.
- Company typePrivate
- Founded2005
- HeadquartersPompano Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What O2 Media does
O2 Media operates commercially as BrandStar, a privately held full-service marketing and production agency founded in 2005 and headquartered in Pompano Beach, Florida, with a secondary Hollywood, California operation. The company organizes around three integrated divisions — Entertainment (nine national television shows on Lifetime, Fox, and Bloomberg, plus sponsorship and branded TV-segment inventory reaching approximately 124 million households), Studios (in-house production including LED volume virtual-production stages in Florida and Hollywood, podcasting, events, explainer video, direct-response video, and sales-enablement content), and Marketing (market research, brand identity, paid media across TV/OTT/Radio, digital/performance advertising, PR, social, SEO/AI optimization, e-commerce/CRM, and outbound marketing). Roughly two-thirds of Fortune 500 brands have engaged BrandStar across more than 8,000 projects since inception, with named enterprise clients spanning Amazon, Google, Ford, Comcast, EA, Dyson, Bank of America, American Airlines, Cigna, and Allstate. The operating model is built around a proprietary 'IDD' (Identify, Develop, Distribute) methodology that integrates creative development with owned broadcast distribution and full-funnel media activation. Acquired brands under the holding include Kreps PR & Marketing, Britton, and Trefoil, plus a slate of branded TV properties (Military Makeover, The Balancing Act, Designing Spaces, Health Uncensored with Dr. Drew, BELatina, Inside the Blueprint, Access Health). Pricing is quote-based and project/custom-engagement driven; revenue is not publicly disclosed.
O2 Media firmographics
Firmographics- Name
- O2 Media
- Legal name
- BrandStar
- Website
- https://o2mediainc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BrandStar is a privately held, full-service marketing and production agency that runs nine national TV shows on Lifetime, Fox, and Bloomberg, operates LED volume virtual-production studios in Florida and Hollywood, and delivers branded entertainment, video, and full-funnel marketing services primarily to Fortune 500 enterprises.
- Ownership category
- akta.pro rank
O2 Media industry classification
Industry- Product category
- Branded Entertainment and Marketing Services
- NAICS
- Advertising Agencies (541810), Motion Picture and Video Production (51211), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where O2 Media is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
O2 Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels7 records
O2 Media product offering
Product offeringCore offering
O2 Media, doing business as BrandStar, is a full-service marketing and production agency that crafts branded entertainment, cinematic video, and integrated marketing campaigns for enterprise clients. Its work spans three integrated divisions: Entertainment (national branded TV segments and sponsorships across nine shows on Lifetime, Fox, and Bloomberg), Studios (LED volume stage production in Florida and Hollywood with virtual production), and Marketing (paid media, digital, SEO, social, PR, and CRM). The agency's IDD (Identify, Develop, Distribute) methodology underpins full-funnel brand growth.
Product overview
BrandStar is a full-service marketing and production agency offering integrated storytelling through branded TV, video, and marketing services. The portfolio consists of three core divisions: Entertainment (national branded TV segments and show sponsorships across 9 shows on Lifetime, Fox, and Bloomberg), Studios (full production with LED volume stages in Florida and Hollywood featuring virtual production, creative production, podcasting, and events), and Marketing (full-channel strategy including media buying, digital advertising, SEO/AI optimization, and CRM automation). The company's proprietary IDD methodology (Identify, Develop, Distribute) unifies all services for full-funnel brand growth from first brief to final delivery across 124 million households.
Differentiator
Problem solved
Functional benefit
Brands
- BrandStar Entertainment: National branded TV segments and show sponsorships on Lifetime, Fox, and Bloomberg networks
- BrandStar Studios
- BrandStar Marketing
- BrandStar Digital
- Kreps PR & Marketing
- Britton
- Trefoil Group
Products and services
- BrandStar Entertainment Division National branded entertainment and TV sponsorship services for enterprise brands, distributing branded content through nine national shows on Lifetime, Fox, and Bloomberg reaching 124 million households. Includes National Branded TV Segment, Local Branded TV Segment, Social Media & Promotional Support, and TV Show Sponsorship.
- BrandStar Studios Division Full production services including virtual production at LED volume stages in Florida and Hollywood, creative production, podcasting, events and activations, interactive explainer videos, virtual events, direct response video, and sales enablement collateral.
- BrandStar Marketing Division Full-service integrated marketing for enterprise clients covering market research and strategy, brand identity and positioning, media buying (TV, OTT, radio), digital and performance advertising, PR and thought leadership, social media and influencers, websites, SEO and AI optimization, ecommerce and conversion optimization, CRM and marketing automation, and outbound marketing.
Companies that use O2 Media
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
O2 Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
O2 Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
O2 Media competitors and assessment
Company assessmentPeers
Emerging players
- Propagate Content: Independent production company developing unscripted and branded entertainment; comparable as a smaller, focused player pursuing the same branded-content opportunity with a similar agency-adjacent model.
- Al Roker Entertainment: Branded lifestyle and daytime TV producer creating brand-partnership programming; directly comparable in the niche of brand-integrated daytime/lifestyle segments.
Direct peers
- Endemol Shine Group: International TV production house behind shows similar in style to BrandStar's portfolio (lifestyle, design, reality); directly comparable on branded-segment production, multi-network distribution, and brand-partnership monetization.
- Fremantle: Global production company producing unscripted and branded entertainment for major broadcasters; comparable as a vertically integrated content-plus-distribution operator competing for the same enterprise branded-content budgets.
- Tinopolis Group: Independent factual and lifestyle TV production group owning multiple US shows; competes with BrandStar for branded-segment budgets and broadcast slots on similar cable networks.
Broad incumbents
- ITV Studios: Global production and distribution arm of ITV; comparable as a large-scale branded and unscripted content producer with multi-territory distribution that competes for enterprise sponsorships.
- Scripps Networks (now part of Warner Bros. Discovery): Large media company operating lifestyle networks (HGTV, Food Network, Travel Channel); comparable because it provides the distribution platforms where BrandStar-style branded segments air and competes indirectly for branded-content dollars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
O2 Media social profiles
Digital presenceO2 Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
O2 Media leadership team
Management profileNumber of profiles
O2 Media subsidiaries and ownership
Company hierarchySubsidiaries13 records
O2 Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O2 Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O2 Media
What does O2 Media do?
O2 Media, doing business as BrandStar, is a full-service marketing and production agency that crafts branded entertainment, cinematic video, and integrated marketing campaigns for enterprise clients. Its work spans three integrated divisions: Entertainment (national branded TV segments and sponsorships across nine shows on Lifetime, Fox, and Bloomberg), Studios (LED volume stage production in Florida and Hollywood with virtual production), and Marketing (paid media, digital, SEO, social, PR, and CRM). The agency's IDD (Identify, Develop, Distribute) methodology underpins full-funnel brand growth.
Is O2 Media a public or private company?
O2 Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O2 Media founded?
O2 Media was founded in 2005. It employs 51 to 100 people.
Where is O2 Media based?
O2 Media is headquartered in Pompano Beach, United States, in the North America region.
Who are O2 Media's main competitors?
Courageous Studios (CNN / Warner Bros. Discovery) is listed as a peer. Emerging players are Propagate Content and Al Roker Entertainment. Direct peers are Endemol Shine Group, Fremantle and Tinopolis Group. Broad incumbents are ITV Studios and Scripps Networks (now part of Warner Bros. Discovery).
Does O2 Media have an API?
No public API is recorded for O2 Media.
What industry is O2 Media in?
O2 Media's product category is Branded Entertainment and Marketing Services. Its primary akta.pro industry code is MPADAEAG, Branded Entertainment & Long-Form Content (Series, Shorts, Films), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.