The Food Tech

What The Food Tech does

The Food Tech is a privately held B2B media and events company that serves the Latin American food and beverage industry through an omnichannel platform combining year-round digital content with an annual flagship trade show. Founded circa 1997 (firmographic data lists 2007), the company is structured under the B2BLATAM group, with BALTEA S.A.S. (Uruguay) acting as the data controller for the website and FLCR360 S.A. de C.V. (Mexico) handling event operations. Its core audience comprises two primary segments: food and beverage manufacturers seeking industry intelligence and supplier discovery, and ingredient, additive, processing, and packaging suppliers seeking access to qualified buyers in LATAM.

The product surface spans a daily-updated news portal (thefoodtech.com), six segmented thematic newsletters (beverages, dairy, bakery and snacks, meat, control methods and laboratory, packaging), ebooks, a podcast, multimedia content, a job board, an exhibitor directory, and the annual Summit & Expo at Centro Banamex in Mexico City. The 17th edition in 2026 will host 500+ exhibitors and an expected 22,000+ professional attendees across 28,000 m² of floor space, with 55+ free technical conferences under Food Tech Talks and specialized congresses in packaging, supplements, and food processing. The premium Pase Dorado (Golden Pass) bundles microcertification with Universidad Iberoamericana and IFT México Section, exclusive lounges, the Top Buyers Tour, the Healthy Zone, quarterly online sessions, hotel accommodation, and airport transfer.

The business model is a mix of advertising and sponsorship (sold to B2B suppliers targeting decision-makers across website, database, and social channels), event revenue (exhibitor booth sales, tiered sponsorships including platinum-tier packages, and premium paid passes), and freemium content (free newsletters and gated ebooks). Pricing is tiered: free visitor passes with exhibition and conference access, an invitation-only Silver Pass, and the annual Pase Dorado at the top. Institutional partnerships with the World Packaging Organisation, IFT, IBERO, ANAISA, CIATEJ, and KM ZERO provide academic and scientific credibility. No external funding, M&A, or public listing has been disclosed, and ownership is believed to remain with founders and management.

Name

The Food Tech

Legal name

BALTEA S.A.S.

Website

https://thefoodtech.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Food Tech is a B2B media and events company operating a year-round digital content platform and the annual Food Tech Summit & Expo, connecting Latin American food and beverage manufacturers with ingredient, packaging, and processing suppliers across more than 500 exhibitors and 22,000+ professional attendees.

Ownership category

akta.pro rank

Product category

B2B Food Industry Media and Events

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• B2B media platform
• Food industry events
• Trade show services
• Digital advertising
• Industry newsletters

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: The company monetizes through digital advertising packages sold to food and beverage industry suppliers, offering website ad placements, database email marketing, and social media promotion to reach industry professionals.
2. Event passes and tickets: Revenue generated from premium event passes (Pase Dorado/Golden Pass) and paid conferences at The Food Tech Summit & Expo, including microcertification programs.
3. Content and e-books: Free and premium educational content including newsletters, ebooks, and multimedia resources distributed to the food and beverage industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Food Tech operates an omnichannel B2B media platform for Latin America's food and beverage industry, distributing news, newsletters, ebooks and multimedia resources year-round. It also runs an annual in-person event model around The Food Tech Summit & Expo for conferences, exhibitor discovery and industry networking.

Product overview

The Food Tech operates as a multi-platform B2B media company serving the Latin American food and beverage industry. The core offering consists of The Food Tech News Portal (digital news and content platform), The Food Tech Summit & Expo (annual trade show), and associated conference programs (Food Tech Talks, Food Pack & Process Congress, Supplements & Nutrition Congress). The company also offers thematic newsletters, ebooks, a job board, and the Premio a la Innovación Alimenticia award program. The annual Summit & Expo event features multiple access tiers including the premium Pase Dorado experience with micro-certification and exclusive networking.

Differentiator

Problem solved

Functional benefit

Products and services

• The Food Tech News Portal
• The Food Tech Summit & Expo
• Advertising and sponsorship packages
• Thematic Newsletters
• Ebooks
• Job Board [Bolsa de Trabajo]

Quantifiable outcome

• 22,000+ industry professionals attend the annual expo
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• World Packaging Organisation (WPO)coreStrategic or Co-development PartnerStrategic alliance with WPO, the global packaging organization. The WPO President Luciana Pellegrino was re-elected with WPO featured as a strategic partner in The Food Tech events and content.
• IFT México SectioncoreStrategic or Co-development PartnerInstitutional backing for microcertification programs at The Food Tech Summit. IFT (Institute of Food Technologists) provides academic endorsement for professional development content.
• Universidad Iberoamericana (IBERO)coreStrategic or Co-development PartnerAcademic partnership with Universidad Iberoamericana's Food Engineering Department for microcertification program with official academic validation.
• ANAISA (Asociación Nacional de la Industria de Suplementos Alimenticios)coreStrategic or Co-development PartnerStrategic partner for Supplements & Nutrition Congress, bringing industry expertise and speaker networks to the event program.
• KM ZERO (Food Innovation Hub)minorStrategic or Co-development PartnerGlobal startup call for food-tech startups to participate in ftalks LATAM at The Food Tech Summit & Expo, promoting innovation ecosystem.
• CIATEJ (Centro de Investigación y de Estudios Avanzados del Instituto Politécnico Nacional)minorStrategic or Co-development PartnerScientific research center providing applied science, technical advice, sensory testing, and free analysis at the expo.
• BALTEA S.A.S.coreOthersParent company and data controller for The Food Tech platform, headquartered in Uruguay, managing operations, data protection, and corporate governance.
• FLCR360 SA DE CVcoreOthersMexican operating entity for The Food Tech Summit & Expo event, handling local event operations, sponsorships, and exhibitor relations in Mexico.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Alimentaria (Fira de Barcelona): Major food and beverage trade show held in Barcelona. Comparable in event format (large F&B B2B expo with conference programming) but operates in Europe/Spain rather than Latin America.
• Expo ANTAD & Alimentaria Mexico: Major Mexico-based retail and food trade show. Comparable in event scale and Mexican F&B audience, though it is retail-channel-focused (supermarket buyers) rather than ingredients and processing like The Food Tech Summit.

Emerging players

• Vitafoods (Informa): Global events and content platform for the nutraceuticals and supplements industry. Comparable to The Food Tech's newly launched Supplements & Nutrition Congress, with overlap in audience (supplement brands and ingredient suppliers) though operating at global scale.

Direct peers

• Snack and Bakery (BNP Media): B2B publication covering the snack and bakery industries. Direct vertical comparable to The Food Tech's 'Panificados y Snacks' newsletter and Food Pack & Process Congress tracks, targeting the same buyer persona.
• Beverage Daily (William Reed): Specialist B2B media covering the beverage industry globally. Comparable in content model (news, analysis, events) and in addressing the beverages vertical that The Food Tech also covers via its newsletter and conference tracks.
• ProFood World: B2B media outlet covering food and beverage processing, ingredients, and packaging. Closely aligned with The Food Tech's coverage areas (ingredients, packaging, processing) and target buyer profile (F&B manufacturers and suppliers).
• Food Processing: B2B media brand for the food processing industry covering technology, ingredients, and packaging. Direct comparable in editorial focus (food technology, processing, packaging) and audience (F&B professionals and suppliers).

Broad incumbents

• Food Navigator (William Reed): Global B2B digital news platform serving the F&B industry, owned by William Reed. Comparable digital content + events model targeting food industry decision-makers, though with a global rather than regional LATAM focus.
• Fi South America (Informa): Major ingredients-focused trade show in South America (FiSA), part of Informa's Fi Global portfolio. Direct comparable in event category (food ingredients B2B expo) but serves Brazil and South America rather than Mexico/Central America.
• Food Engineering Magazine (BNP Media): Established B2B media brand covering food and beverage processing and manufacturing globally. Comparable to The Food Tech in audience (F&B industry professionals) and business model (advertising + events), though it operates primarily in North America rather than LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elfoodtech
• YouTubeyoutube.com/user/FTSummitMexico
• Facebookfacebook.com/ElFoodTech
• LinkedInlinkedin.com/company/elfoodtech
• Instagraminstagram.com/elfoodtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Food Tech