Grace Wood Farm

What Grace Wood Farm does

Grace Wood Farm is a family-owned and operated dog breeding business specializing in Sheepadoodles and other designer (doodle) breeds, founded in 2016 by Luke and Brittney Stasi and headquartered in Fort Mill, South Carolina. The company sells Standard, Mini, and Micro Sheepadoodles along with Mini Labradoodles, Micro Bernedoodles, Poochons, and select purebred Old English Sheepdog and Bichon Frise puppies. Its differentiation centers on a small-site breeding model (each location limited to roughly 4–5 females and 1–2 males), Early Neurological Stimulation (ENS) protocols derived from US military puppy-rearing methodology, litter training using pine pellets, and extensive family-led socialization with the founders' six children. The company runs multi-region breeding sites in South Carolina (HQ), California (Tehachapi), Tennessee (Clinton), and Georgia (Ellijay, via the Hammel family), supported by partner-breeder families who operate under the Grace Wood Farm standard.

The business operates a direct-to-consumer model: families join deposit-based waitlists for upcoming litters, Luke Stasi personally matches buyers with puppies by phone, and puppies are delivered nationwide via a vetted professional transport network or picked up on-site. Complementing the core sale, Grace Wood Farm has added an online training school partnership with Baxter and Bella and offers ongoing lifetime breeder support. Distribution is DTC only — no retail, no reseller channel. Marketing is concentrated on organic social (Facebook, Instagram, TikTok, Pinterest), content marketing via the company blog, and direct phone/email outreach.

Pricing is not publicly disclosed. Revenue, headcount, and financial detail are all unpublished. The business is bootstrapped and founder-owned, with no disclosed external investors or acquisitions. Growth to date has been expressed through geographic expansion (four locations) and product portfolio breadth rather than through institutional capital; the waitlist is described as long, suggesting the operator is currently capacity-constrained rather than volume-constrained.

Name

Grace Wood Farm

Legal name

Grace Wood Farm LLC

Website

https://gracewoodfarmsc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace Wood Farm is a family-owned Sheepadoodle and designer dog breeder operating across four US locations (South Carolina, California, Tennessee, Georgia), selling puppies directly to families through a waitlist model with nationwide transport and post-purchase training partnerships.

Ownership category

akta.pro rank

Product category

Dog Breeding Services

NAICS

Other Animal Production (1129)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO)

Keywords

• Sheepadoodle breeding
• Designer dog puppies
• Family dog breeder
• Hypoallergenic puppies
• Doodle puppies

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Puppy Sales: One-time sale of Sheepadoodle, Mini Sheepadoodle, Micro Sheepadoodle, and other doodle breed puppies. Customers place deposits to join waitlists for upcoming litters. Pricing varies by breed size (Standard, Mini, Micro).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grace Wood Farm is a family-owned breeder that produces and sells Sheepadoodle puppies in Standard, Mini, and Micro sizes, plus other doodle breeds such as Mini Labradoodles, Micro Bernedoodles, Poochons, Old English Sheepdogs, and Bichon Frises. Puppies are raised across multiple family-managed breeding locations using ENS, litter training, and child-led socialization, and are sold directly to families via a deposit-based waitlist with optional vetted nationwide transport.

Product overview

Grace Wood Farm is a family-owned dog breeding business specializing in Sheepadoodle breeds across three size variants (Standard, Mini, and Micro). Their core product portfolio includes Sheepadoodles, Mini Labradoodles, Micro Bernedoodles, Poochons, Old English Sheepdogs, and Bichon Frises. The company operates multiple breeding locations and offers complementary services including professional puppy transport and a partnership with Baxter and Bella online training school. Puppies are sold through a waitlist system with delivery/transport options to customers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Grace Wood Farm Wisteria: A breeding location in Ellijay, Georgia specializing in Micro Sheepadoodles and Micro Bernedoodles.
• GWF California
• GWF Tennessee

Products and services

• Standard Sheepadoodle Puppies Standard-sized Sheepadoodle puppies bred from Old English Sheepdog and Poodle parents, sold to families through a waitlist system with optional direct pickup or vetted nationwide transport.
• Mini Sheepadoodle Puppies Smaller-sized Sheepadoodle puppies bred from Old English Sheepdog and Poodle parents, sold to families through the mini waitlist with optional transport.
• Micro Sheepadoodle Puppies Compact-sized Sheepadoodle puppies bred at the Grace Wood Farm Wisteria location in Ellijay, GA, sold to families seeking the smallest size variant.
• Mini Labradoodle Puppies Miniature-sized Labradoodle puppies bred from Labrador Retriever and Poodle parents, sold to families through the same waitlist-based direct-to-consumer model.
• Micro Bernedoodle Puppies Compact-sized Bernedoodle puppies bred at the Grace Wood Farm Wisteria location in Ellijay, GA, offered alongside the doodle product family.
• Poochon Puppies Bichon Frise and Poodle crossbreed puppies sold to families through the Poochon waitlist.
• Old English Sheepdog Puppies Purebred Old English Sheepdog puppies available from Grace Wood Farm for families seeking a non-doodle breed option.
• Bichon Frise Puppies Purebred Bichon Frise puppies available from Grace Wood Farm for families seeking a small, low-shedding companion.
• Puppy Transport Service Professionally vetted transport partners that deliver Grace Wood Farm puppies from breeding locations to customers' homes nationwide under a mental and physical health guarantee.
• Baxter and Bella Online Training School (partner service) Online puppy training school offered through the Baxter and Bella partnership to help Grace Wood Farm customers train their puppies after adoption.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Partner BreederscoreChannel Partner/ Reseller/ DistributorNetwork of partner breeders who operate under the Grace Wood Farm brand standards. These are close, long-lasting friends of the Stasi family who have been with them since their teenage years. Partner breeders operate to the company's highest level of standards and integrity. They are family-oriented breeding locations with limited dogs.
• Professional Transport PartnerscoreChannel Partner/ Reseller/ DistributorProfessionally vetted transport partners who deliver puppies from breeding locations to customers' homes nationwide. These partners are vetted to ensure proper mental and physical health of puppies during transport.
• Baxter and BellaminorStrategic or Co-development PartnerOnline training school partnership providing Grace Wood Farm customers with the opportunity to train their puppies. The company promotes this partnership to help customers have a well-trained dog.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PuppySpot: National online puppy marketplace with vetted breeder network and delivery logistics. Competes at the same buyer touchpoint — families seeking a trusted, health-screened puppy delivered nationwide — but with a much broader and less curated supply.
• Good Dog: Online marketplace and breeder directory that vets breeders and standardizes listings. Comparable as a buyer-acquisition channel competing for the same ethically-minded family customers, while also functioning as a potential listing/distribution partner for GWF.
• Premier Pups: Larger, multi-breed puppy retailer sourcing from a network of breeders with nationwide delivery. Comparable in delivery model and product breadth, but operates at greater scale with a less specialized, non-family brand narrative.

Others

• Baxter and Bella: Online puppy training school already in partnership with GWF. Listed as an ecosystem/adjacent partner — relevant for understanding the recurring-service monetization angle rather than direct competition.

Direct peers

• Honeybee Doodles: Multi-state doodle breeder with a family-raised, social-media-forward brand. Comparable in target customer, breed portfolio, and direct-to-consumer delivery model.
• Crockett Doodles: One of the largest multi-location doodle breeders in the US, focused on Goldendoodles, Bernedoodles, and Sheepadoodles. Direct competitor to Grace Wood Farm in the family-raised, waitlist-based doodle segment with national delivery.
• ABC's Puppy Zs: Family-operated doodle breeder marketing across social media with a waitlist/deposit model. Direct comparable in scale, brand narrative, and product mix to Grace Wood Farm.
• Blue Ridge Doodles: Family-run doodle breeder based in the Southeast US with a similar multi-breed portfolio and reputation-driven positioning. Competes for the same designer-doodle, family-segment customer as Grace Wood Farm.
• Weaver Family Doodles: Family-operated doodle breeder offering Goldendoodles, Bernedoodles, and Sheepadoodles with active social media marketing. Closely mirrors GWF's positioning around family-raised puppies and online reputation building.

Emerging players

• Lancaster Puppies: Online listing platform for PA-based breeders offering a broad range of breeds. Represents an alternative, lower-touch discovery channel that competes with GWF for the same family buyer at the awareness stage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gracewoodfarmsc
• Instagraminstagram.com/gracewoodfarm
• TikTokvm.tiktok.com/TTPdrqfkco
• Pinterestpinterest.com/brittneystasi/dog-babies
• LinkedInlinkedin.com/company/grace-wood-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Wood Farm