SIX London
SIX London is a privately-held London-based fashion footwear boutique, founded in 2001, that curates and sells designer shoes from seven international brands (GmbH, Stefan Cooke, Toga, EGONLAB, NULLUS, Nicole Saldaña) to consumers via its e-commerce store and to boutiques via Joor Access.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SIX London does
SIX London is a privately-held fashion footwear retailer and wholesaler founded in 2001 and headquartered in London, United Kingdom. The company curates designer footwear from seven international brands — GmbH (Berlin), Stefan Cooke (London), Toga Pulla and Toga Virilis (Tokyo), EGONLAB (Paris), NULLUS (Shanghai), and Nicole Saldaña (New York/Portugal-made) — and distributes them through two channels: a direct-to-consumer e-commerce storefront (sixlondon.com/store) serving fashion-conscious men and women, and a B2B e-showroom on Joor Access serving boutique and retail wholesale buyers.
Products span women's and men's categories including boots, loafers, sneakers, sandals, slippers, pumps, and mules, with unit prices ranging from approximately €265 to €670 and sale discounts of 30-60%. The business model combines D2C e-commerce revenue with wholesale order flow via Joor's platform, plus minor financial support from Portugal 2020 / Norte 2020 / European Union programs indicating production or operational ties to Portugal.
The underlying technology is conventional: a standard e-commerce site with size, color, category, designer, and price filtering; a wishlist function; and a Joor-powered wholesale showroom. No proprietary AI, machine-learning, or data assets are disclosed. Customer segments are split between long-tail individual consumers and distributed wholesale boutique buyers, with no named enterprise accounts, no disclosed headcount, and no funding history beyond the minor EU grant.
SIX London firmographics
Firmographics- Name
- SIX London
- Website
- https://site.sixlondon.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SIX London is a privately-held London-based fashion footwear boutique, founded in 2001, that curates and sells designer shoes from seven international brands (GmbH, Stefan Cooke, Toga, EGONLAB, NULLUS, Nicole Saldaña) to consumers via its e-commerce store and to boutiques via Joor Access.
- Ownership category
- akta.pro rank
SIX London industry classification
Industry- Product category
- Designer Footwear Retail
- NAICS
- Shoe Retailers (45821), Footwear Merchant Wholesalers (424340)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where SIX London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SIX London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Retail Footwear Sales: SIX London generates revenue through direct-to-consumer sales of curated designer footwear via its e-commerce store. The company also serves wholesale clients through its Joor Access e-showroom platform. Products span multiple designer brands including GmbH, Stefan Cooke, Toga Pulla, Toga Virilis, EGONLAB, NULLUS, and Nicole Saldaña, with price points ranging from approximately €265 to €610 for footwear items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer footwear price range |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
SIX London product offering
Product offeringCore offering
SIX London is a multi-brand designer footwear curator and retailer founded in 2001, operating a direct-to-consumer e-shop and a B2B wholesale e-showroom via Joor Access. It sells men's and women's footwear from seven international designers (GmbH, Stefan Cooke, Toga Pulla, Toga Virilis, EGONLAB, NULLUS, Nicole Saldaña) at price points ranging approximately €265 to €610. The assortment spans boots, flat shoes, mules, pumps, sandals, shoes, slippers, and sneakers.
Product overview
Six London is a fashion footwear wholesale and retail platform founded in 2001, operating an E-Shop for direct consumer sales and an E-Showroom (via Joor Access) for wholesale clients. The company curates and sells footwear from multiple designer brands including EGONLAB (Paris-based, gender-fluid fashion), NULLUS (Shanghai-based minimalist menswear), Toga Virilis (Japanese-Western fusion men's footwear), and Nicole Saldaña (New York-based, Portugal-made women's shoes). Products span women's and men's categories including boots, flat shoes, mules, pumps, sandals, shoes, slippers, and sneakers.
Differentiator
Problem solved
Functional benefit
Products and services
- SIX London E-Shop Direct-to-consumer online storefront at sixlondon.com/store where individual shoppers can browse and purchase designer footwear from seven international brands, with filters by category, size, color, and designer.
- SIX London E-Showroom (via Joor Access) B2B wholesale digital showroom hosted on the Joor Access platform at jooraccess.com/sixlondon, enabling retail buyers and boutique owners to browse and order from the SIX London designer footwear collection.
- Women's Designer Footwear Collection Curated women's footwear collection including boots, flat shoes, mules, pumps, sandals, shoes, slippers, and sneakers from multiple international designer brands (GmbH, Stefan Cooke, Toga Pulla, Toga Virilis, EGONLAB, NULLUS, Nicole Saldaña). Price points range approximately €265–€610.
- Men's Designer Footwear Collection Curated men's footwear collection including boots, slippers, sneakers, flat shoes, mules, pumps, sandals, and shoes from multiple international designer brands (GmbH, Stefan Cooke, Toga Pulla, Toga Virilis, EGONLAB, NULLUS, Nicole Saldaña). Price points range approximately €265–€610.
Companies that use SIX London
Customer profileSegments2 records
Ideal customer profiles3 records
SIX London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIX London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Joor AccesscoreSIX London partners with Joor Access to operate its B2B e-showroom, enabling wholesale clients and retail buyers to browse and purchase designer footwear collections through the Joor wholesale platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
SIX London competitors and assessment
Company assessmentDirect peers
- LN-CC: LN-CC is a London-based luxury concept store and e-tailer offering curated designer footwear and apparel. Comparable in niche luxury positioning, London base, and emphasis on emerging international designers.
- 10 Corso Como: 10 Corso Como is a Milan-origin luxury multi-brand concept store with global locations. Comparable through curated designer footwear assortments and hybrid DTC + wholesale operations.
- Antonioli: Antonioli is an Italian multi-brand luxury boutique and e-commerce platform specializing in avant-garde and designer fashion. Comparable through European designer footwear curation, DTC e-shop, and B2B wholesale operations.
- END. END. is a UK-based curated fashion and footwear retailer with strong designer and premium-brand assortments. Comparable to SIX London through overlapping designer footwear brands, UK base, and DTC-plus-wholesale hybrid model.
- Browns (Browns Fashion): Browns is a London-based luxury multi-brand boutique established in 1970, known for discovering emerging designers. Highly comparable to SIX London in curatorial DNA, London base, and emphasis on designer footwear and gender-fluid labels.
- H. Lorenzo: H. Lorenzo is a Los Angeles-based luxury multi-brand boutique focused on avant-garde and emerging designers. Comparable through designer-led curation philosophy and DTC e-commerce for designer footwear.
Emerging players
- MACHINE-A: MACHINE-A is a London-based multi-brand concept store focused on avant-garde and emerging designers. Comparable through shared designer roster and London base, though smaller and more fashion-editorial in scope.
Broad incumbents
- Mr Porter: Mr Porter is a global luxury multi-brand men's retailer carrying many of the same designer footwear labels (GmbH, Toga, EGONLAB-class designers). Comparable as a multi-brand luxury e-tailer serving fashion-conscious consumers worldwide, though at significantly larger scale and broader category scope.
- Farfetch: Farfetch is a global online marketplace for luxury fashion connecting boutiques with consumers. Comparable to SIX London through its curation of independent designer footwear and its boutique-consignment model, though operating at vastly greater scale and breadth.
- SSENSE: SSENSE is a Montreal-based luxury and emerging-designer multi-brand retailer. Highly comparable curation philosophy to SIX London, focused on avant-garde and emerging designer footwear, but with global reach and a much broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SIX London social profiles
Digital presenceSIX London financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIX London leadership team
Management profileNumber of profiles
SIX London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIX London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIX London
What does SIX London do?
SIX London is a multi-brand designer footwear curator and retailer founded in 2001, operating a direct-to-consumer e-shop and a B2B wholesale e-showroom via Joor Access. It sells men's and women's footwear from seven international designers (GmbH, Stefan Cooke, Toga Pulla, Toga Virilis, EGONLAB, NULLUS, Nicole Saldaña) at price points ranging approximately €265 to €610. The assortment spans boots, flat shoes, mules, pumps, sandals, shoes, slippers, and sneakers.
Is SIX London a public or private company?
SIX London is a private company. It is classified as unknown and is currently operating.
When was SIX London founded?
SIX London was founded in 2001. It employs 1 to 10 people.
Where is SIX London based?
SIX London is headquartered in London, United Kingdom, in the Europe region.
How does SIX London make money?
One revenue line is on record: retail Footwear Sales.
Who are SIX London's main competitors?
Direct peers on record are LN-CC, 10 Corso Como, Antonioli, END., Browns (Browns Fashion) and H. Lorenzo. MACHINE-A is listed as an emerging player. Broad incumbents are Mr Porter, Farfetch and SSENSE.
Does SIX London have an API?
No public API is recorded for SIX London.
What industry is SIX London in?
SIX London's product category is Designer Footwear Retail. Its primary akta.pro industry code is CRAAADAH, Luxury & Designer Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.