Designs in Machine Embroidery

What Designs in Machine Embroidery does

Designs in Machine Embroidery, operating as DIME by OESD following its merger with OESD, is a US direct-to-consumer e-commerce retailer of machine embroidery supplies, digitized designs, and proprietary hooping hardware. The company serves home machine embroiderers, quilters, cosplay and costume makers, and fashion/accessory crafters through its Shopify storefront at shop.dzgns.com, with virtual events and software education delivered through the inspiredbydime.com platform. Its product portfolio spans embroidery threads (Exquisite Polyester in 288+ colors, Fine Line 60wt, KingStar Metallic, Medley Variegated), stabilizers, needles, bobbins, rhinestones, heat transfer vinyl, design collections, instructional books, and accessories.

The company's core technology assets are the patented Snap Hoop Monster magnetic hooping system and the Sticky Hoop adhesive hooping system, both designed to simplify fabric hooping across multiple machine brands (Baby Lock, Brother, Husqvarna-Viking, Janome, Pfaff, Bernina). On the software side, the Embroidery Tool Shed (ETS) is a free Windows/MacOS download manager that houses all DIME font collections (Volumes 1-6) and design-editing software titles, with purchases activated through ETS. Pricing is one-time/perpetual license for software and designs and unit-based for physical supplies, ranging from $3.99 thread spools to $1,725.12 thread collections and $149.99-$259.99 Snap Hoop Monster systems.

DIME generates revenue through three streams: physical product sales (threads, stabilizers, tools, hoops), digital designs and software licenses (one-time purchases with serial-number activation), and education/training via private lessons and virtual events. Distribution is exclusively direct-to-consumer through the Shopify storefront with US contiguous shipping only; no wholesale, retail, or international channels are operated. Marketing relies on email newsletters, social media presence (Facebook, Instagram, Pinterest, YouTube), SEO/content marketing, and virtual events. OESD is the disclosed parent company, and the entity operates under the DBA 'DIME by OESD.'

Name

Designs in Machine Embroidery

Legal name

DIME by OESD

Website

https://shop.dzgns.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Designs in Machine Embroidery (DIME by OESD) is a US direct-to-consumer e-commerce retailer of machine embroidery supplies, digitized designs, and proprietary hooping hardware, serving home hobbyists, quilters, cosplay makers, and accessory crafters through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Machine Embroidery Supplies

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

akta.pro secondary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Machine embroidery supplies
• Embroidery designs
• Embroidery thread
• Embroidery hoops
• Embroidery software

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Physical Products Sales: Direct retail sales of embroidery supplies including thread spools, stabilizers, needles, bobbins, hoops, tools, accessories, and blanks. Products are sold at fixed prices through the e-commerce platform with occasional promotional discounts. Revenue is one-time transaction based with no recurring subscription required.
2. Digital Designs and Software: Sale of downloadable embroidery design collections, font collections, and software licenses. Designs are provided as ZIP downloads with serial number activation. Software is activated within the Embroidery Tool Shed platform after purchase.
3. Education and Training: Private software lessons and virtual events offered through inspiredbydime.com for embroidery software education.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Designs in Machine Embroidery (DIME by OESD) is a direct-to-consumer e-commerce retailer selling machine embroidery products including digitized design collections, threads, stabilizers, hoops, needles, bobbins, embellishments (rhinestones, HTV), and proprietary software. The flagship offering is the patented Snap Hoop Monster magnetic hooping system, supported by the Embroidery Tool Shed software platform for design management and font libraries.

Product overview

DIME by OESD (formerly Designs in Machine Embroidery) is an ecommerce retailer and brand offering a comprehensive portfolio of machine embroidery products centered around a proprietary hooping system and design ecosystem. The core product line includes patented Snap Hoop Monster® and Sticky Hoop magnetic/adhesive hooping systems (with machine-brand-specific variants for Baby Lock, Brother, Husqvarna-Viking, Janome, and Pfaff), paired with an extensive library of embroidery design collections (Angela Wolf, Eileen Roche, Reen Wilcoxson collections) and specialty threads (Exquisite polyester, Fine Line, KingStar Metallic, Medley Variegated). The portfolio also encompasses embroidery supplies including stabilizers (cut-away, tear-away, wash-away, heat-away), needles (HAX1 EBBR, SCHMETZ), prewound bobbins, and embellishment products (rhinestones, HTV, Poly Patch Twill). The software ecosystem centers on Embroidery Tool Shed (ETS) download manager plus Font Collections (Volumes 1-6), supporting multiple embroidery file formats (ART, C2S, DST, EXP, HUS, JEF, PES, VP3). Accessories include placement tools (Perfect Placement Kit, Embroiderer's Helper), embroidery machines tools (Bird's Nest Tool Kit, Embroiderer's Compass), and education through DIME Publications books.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidery Designs & Kits

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OESDcoreStrategic or Co-development PartnerDIME merged with OESD to become DIME by OESD, combining DIME's creativity and ingenuity with OESD's renowned quality and passion for machine embroidery. OESD is described as a leader in premium embroidery designs and supplies. The partnership created an expanded community for embroiderers and unified product offerings under one brand. Some products are now redirected to oesd.com for purchase.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Robison-Anton: Robison-Anton supplies embroidery thread, bobbins, and prewound bobbin products to home and commercial embroiderers. Its bobbin/thread catalog directly overlaps DIME's prewound bobbin and thread assortment SKUs.
• Floriani: Floriani produces embroidery threads, stabilizers, and educational content targeted at home and small-business embroiderers. Its product mix in thread and stabilizer is closely comparable to DIME's Exquisite and Ricky Tims stable lines.
• Sulky: Sulky is a long-established brand selling embroidery threads, stabilizers, and design collections to home embroiderers and quilters. It directly overlaps DIME's core categories of thread, stabilizer, and digital designs.
• EmbroideryDesigns.com: EmbroideryDesigns.com is an online retailer of digitized embroidery designs, fonts, and applique patterns for home embroidery machines. It competes with DIME in the same digital-design marketplace.
• Superior Threads: Superior Threads manufactures specialty sewing and embroidery threads marketed to discerning home sewists and quilters. Its positioning around quality thread education and assortment breadth is similar to DIME's thread assortment strategy.
• Madeira: Madeira is a global embroidery thread manufacturer offering classic rayon, polyester, metallic, and specialty threads. It competes head-to-head with DIME's Exquisite Polyester, Fine Line, and KingStar Metallic thread ranges.
• OESD: OESD is DIME's parent company and a leader in premium embroidery designs and supplies. It is the most direct peer because the two brands now operate jointly as DIME by OESD, sharing product lines, customer base, and embroidery design IP.
• Embroidery Library: Embroidery Library sells downloadable digitized embroidery designs, fonts, and project collections online. It directly competes with DIME's Embroidery Tool Shed-based design and Font Collection software offerings.

Broad incumbents

• Brother International: Brother sells a large installed base of home embroidery machines that DIME's hoops, threads, and designs are designed for. As a broad incumbent in the home-embroidery market, it shapes the demand pool that DIME serves.
• Baby Lock: Baby Lock is a major home and multi-needle embroidery machine OEM whose machines drive demand for DIME's Snap Hoop Monster variants. As an incumbent in the broader embroidery ecosystem, it is a key adjacent channel partner and platform dependency for DIME.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dzgns
• Facebookfacebook.com/DesignsInMachineEmbroidery
• Instagraminstagram.com/DesignsinMachineEmbroidery
• Pinterestpinterest.com/designsmagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designs in Machine Embroidery