WISAR

What WISAR does

WISAR (legal entity: WISAR, Wyser + Anliker AG) is a privately held Swiss industrial hardware manufacturer headquartered in Kloten, Switzerland, with 51–100 employees and a history going back to 1961. The company designs, manufactures, and assembles 19-inch rack systems, aluminum enclosures (Gehäusetechnik), and aluminum mounting profiles and standard parts from a single Kloten facility, marketed under a Swiss Made quality proposition with over 60 years of enclosure experience and over 30 years of IT/rack competence. Core product lines include the WISAR 19-Zoll-Technik rack family (Optimo, Dynamics, Fix, Eco, Systembau), telecommunications-spec 21"/23" ETSI racks, RC2 security racks, colocation racks, cooling add-ons (EasyCool, RacKooler, VED), the TwyLock® PDU mounting system, Agent-E security solutions, and a Gehäusetechnik range spanning aluminum switchgear cabinets (ALS), double-wall outdoor cabins (ALK 3000), hygienic cabinets, stainless steel enclosures, and custom Sondergehäuse.

The company operates a sales-led go-to-market combining direct enterprise sales with bundled professional services — individual consulting, engineering, planning and construction, and on-site assembly — supplemented by a registration-gated e-commerce shop (WISAR Shop) for transactional sales of profiles and standard parts. Revenue mechanics mix one-time product sales (racks, enclosures, profiles, standard parts, PDUs, cooling, accessories) with custom engineering services priced in CHF on 30-day net terms. Pricing is not publicly disclosed; e-commerce buyers must register and log in to view prices.

WISAR serves six identified end markets: data centers (primary), telecommunications, industrial and machine manufacturing, traffic engineering, healthcare, and installation and building technology. The customer roster itself is not publicly disclosed, and the company sells primarily into the Swiss / European domestic market. Distribution is fully domestic-direct plus owned e-commerce; the company lists no resellers, no international subsidiaries, no external institutional investors, and no funding events. Marketing relies on the corporate website, downloadable technical documentation, and a LinkedIn corporate page, with website services outsourced to TouchPoint Communication AG (design), forge webdev GmbH (technical implementation), and METANET AG (hosting).

Name

WISAR

Legal name

WISAR, Wyser + Anliker AG

Website

https://wisar.ch

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

WISAR (Wyser + Anliker AG) is a Swiss industrial manufacturer in Kloten that designs, produces, and on-site installs 19-inch rack systems, aluminum enclosures, and aluminum profiles for data centers, telecom, industry, traffic, healthcare, and building-technology customers, combining direct enterprise sales, custom engineering services, and an online shop.

Ownership category

akta.pro rank

Product category

IT Infrastructure Hardware (Industrial Enclosures and Rack Manufacturing)

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH)

Keywords

• 19-inch rack systems
• Industrial enclosure manufacturing
• Aluminum switchgear cabinets
• Server rack solutions
• Aluminum mounting profiles

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of 19-inch racks, enclosure systems, aluminium profiles, and standard parts through e-commerce shop and direct sales
2. Custom Engineering Services: Individual consulting, engineering, planning and construction, and on-site assembly services for customized solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WISAR manufactures 19-inch server racks (Optimo, Dynamics, Fix, Eco, Systembau, RC2, Colocation, ETSI 21-/23-inch) and industrial enclosures including aluminium switchgear cabinets (ALS), double-wall outdoor cabins (ALK 3000), aluminium enclosures (APG), stainless steel enclosures, hygienic cabinets, and custom enclosures, together with aluminium mounting profiles and standard parts. The company sells through direct sales plus an online shop, and provides individual consulting, engineering, planning, construction, and on-site assembly services for customers across data center, telecommunications, industrial, traffic, healthcare, and building-technology sectors.

Product overview

WISAR is a Swiss industrial hardware manufacturer specializing in 19-inch rack technology, enclosure systems (Gehäusetechnik), and aluminum profiles with standard parts. The product portfolio includes multiple rack lines under the WISAR 19-Zoll-Technik brand (Optimo, Dynamics, Fix, Eco, Systembau), specialized racks (ETSI 21-/23-Zoll, RC2, Colocation), cooling solutions (EasyCool, RacKooler, VED), power distribution (PDU, TwyLock®), and security solutions (Agent-E). The Gehäusetechnik line offers aluminum switchgear cabinets (ALS series), double-wall outdoor cabins (ALK 3000), aluminum enclosures (APG), stainless steel enclosures, and hygienic cabinets. Profile/Normteile provides aluminum mounting profiles in various configurations and standard hardware components. Products are manufactured at the company's facility in Kloten, Switzerland, with a focus on industrial data center, telecommunications, and machine-building applications.

Differentiator

Problem solved

Functional benefit

Products and services

• WISAR Optimo

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TouchPoint Communication AGminorOthersTouchPoint Communication AG provides concept and design services for WISAR's website and marketing materials.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ABB: Global electrification and automation incumbent manufacturing low-voltage switchgear, enclosures, and industrial cabinets — overlapping WISAR's Aluminium Schaltschrank ALS and industrial enclosure offerings.
• Eaton: Diversified power management company whose electrical enclosures, rack PDUs, and UPS offerings intersect with WISAR's portfolio. Eaton's scale and Tripp Lite brand compete with WISAR's PDU and power distribution lines.
• Legrand: Global specialist in electrical and digital building infrastructures including industrial enclosures, cable management, and data center solutions. Adjacent competitor with broader product portfolio than WISAR.
• Schneider Electric: Global broad-line electrical equipment and data center infrastructure incumbent. Overlaps with WISAR through industrial enclosures, switchgear, and data center solutions, but Schneider operates at vastly greater scale across many other categories.

Direct peers

• Vertiv: Global data center infrastructure provider offering rack PDUs, in-rack cooling, and monitoring — directly competitive with WISAR's EasyCool, RacKooler, VED cooling solutions, and TwyLock PDU mounting system.
• Rittal: German-headquartered global leader in enclosures, switchgear cabinets, power distribution, and IT infrastructure including 19-inch racks. Directly comparable to WISAR across the ALS-style switchgear cabinet line, 19-inch rack portfolio, and full-service engineering offerings.
• Hammond Manufacturing: North American manufacturer of electrical and electronic enclosures plus 19-inch rack solutions. Comparable to WISAR's Gehäusetechnik enclosure line and small-form 19-inch racks (Kleingehäuse).
• nVent (Schroff): nVent's Schroff brand manufactures 19-inch rack systems, subrack enclosures, and backplanes — directly overlapping WISAR's WISAR 19-Zoll-Technik line including Optimo/Dynamics/Fix-style rack families.
• Chatsworth Products (CPI): Specialist in data center and telecommunications enclosures, server racks, cable management, and outdoor cabinets — closely matching WISAR's data center and telecom customer segments including ETSI 21/23-inch racks.
• Phoenix Contact: Manufacturer of industrial connectivity, automation, and enclosure solutions including DIN-rail mounted housings and control cabinets — comparable to WISAR's Schaltschrankgeräte and Gehäusetechnik product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wisar-wyser-anliker-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WISAR