Naudio

What Naudio does

Naudio is a Swedish media production and subscription service specializing in long-form podcast documentaries, operated by the Stockholm-based company Playpilot AB (trade name Naudio AB). The company curates and distributes a library of Swedish-language documentaries spanning investigative journalism, true crime, historical events, and biographical storytelling, including localizations of international formats such as the Londongrad series co-produced with Third Ear Studio. Its content catalog is positioned as one of the larger independent Swedish documentary podcast libraries in the market.

The core technology product is a mobile-first subscription platform built around a native iOS/Android application, developed in partnership with Hand Over Your Multimedia AB. The app supports streaming, offline downloads, favorites, and listening history. Distribution extends beyond the native apps to Apple Podcasts and to Spotify via the Sesamy paywall platform, giving the company three primary consumer acquisition channels. There is no disclosed API, SDK, or AI-driven personalization layer in the input data.

Naudio operates a direct-to-consumer business model anchored on a 69 SEK/month subscription with no commitment period and a free trial for new users, supplemented by single-title documentary purchases through Sesamy. The company is privately held, founded in 2018, employs 1–10 people, has no disclosed external funding or management team in the source data, and serves a single horizontal persona segment: Swedish-speaking documentary podcast enthusiasts. Geographic scope is described as Europe, though no execution outside Sweden is evidenced.

Name

Naudio

Legal name

Naudio AB

Website

https://naudio.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Naudio is a Stockholm-based Swedish-language podcast documentary subscription service offering a curated library of investigative, true crime, and historical documentaries through iOS/Android apps, Apple Podcasts, and Spotify. It charges 69 SEK/month to Swedish-speaking documentary enthusiasts.

Ownership category

akta.pro rank

Product category

Podcast Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Podcast Distribution Directories & Listening Apps (MPACADAC)

akta.pro secondary industries

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Podcast Discovery & Recommendation Apps (MPACAKAF)

Keywords

• Podcast streaming service
• Documentary podcast subscription
• Audio content streaming
• Swedish media subscription
• Mobile podcast app

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Monthly recurring subscription at 69 SEK per month with no commitment period. Users can subscribe directly through the Naudio app, via Apple Podcasts channel, or through Spotify using the Sesamy platform. The service offers a free trial period for new users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Naudio is a Swedish digital subscription service providing access to one of Sweden's largest libraries of independent podcast documentaries, including award-winning investigative journalism, true crime, historical documentaries, and biographical stories. The service is delivered through a native iOS/Android mobile app and is also distributed via Apple Podcasts and Spotify (through the Sesamy platform), priced at 69 SEK per month with a free trial period.

Product overview

Naudio is a Swedish podcast documentary subscription service operated by Playpilot AB, headquartered in Stockholm. The core offering consists of the Naudio mobile app (available on iOS and Android) which provides access to one of Sweden's largest libraries of independent podcast documentaries. The service operates on a subscription model (69 SEK/month) with free trial available, and also offers individual documentary purchases through the Sesamy platform. Content spans award-winning investigative journalism, true crime, historical documentaries, and biographical stories. Users can listen through the app, Apple Podcasts, or Spotify.

Differentiator

Problem solved

Functional benefit

Products and services

• Naudio Mobile App A native iOS and Android mobile application that streams and downloads Naudio's library of Swedish-language documentary podcasts, supporting offline listening, favorites, and listening history for individual Swedish-speaking subscribers.
• Naudio Subscription Service A monthly subscription service priced at 69 SEK with no commitment period, providing full ad-free access to Naudio's complete library of Swedish-language documentary podcasts, including a free trial for new users.
• Individual Documentary Purchase A la carte single-purchase option available through the Sesamy platform, allowing individual users to buy specific Naudio documentaries without subscribing to the full monthly service.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• SesamyminorChannel Partner/ Reseller/ DistributorNaudio is available on Spotify through the Sesamy platform, which enables single purchases and subscription options for Naudio content. Sesamy serves as a distribution partner facilitating access to Naudio documentaries through Spotify.
• Third Ear StudiominorStrategic or Co-development PartnerThird Ear Studio collaborated with Naudio to produce the Swedish version of the Londongrad documentary series, originally made by Tortoise Media.
• Hand Over Your Multimedia ABcoreTechnology or IntegrationPersonal information is shared with Naudio AB's partner for application development, Hand Over Your Multimedia AB, which develops the Naudio mobile application.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Storytel: Swedish-founded audiobook and podcast subscription service with a similar monthly subscription model and overlapping Nordic listener base. Comparable in pricing mechanics and D2C content streaming to Naudio.
• Podimo: Nordic podcast subscription platform offering paid exclusive podcasts and audio content. Directly comparable business model — paid subscription for curated premium podcast content — and serves an overlapping Nordic audience.
• Tortoise Media: UK-based documentary-led news podcast network whose Londongrad series Naudio adapted for the Swedish market. Comparable in editorial model (slow, investigative documentary journalism) and audience focus on serious narrative audio.
• Wondery: Premium podcast network known for high-production documentary and true-crime series (now part of Amazon). Comparable in focus on long-form, narrative-driven documentary podcasts and exclusive premium content.
• BookBeat: Swedish audiobook and podcast subscription service from Bonnier. Operates the same subscription streaming model for audio content in the Nordics and directly competes with Naudio for Swedish-language listening time and wallet share.
• P3 Dokumentär (Sveriges Radio): Swedish public radio's flagship investigative documentary podcast. Directly competes with Naudio for the same Swedish-speaking documentary podcast audience, but funded via public radio rather than subscriptions.

Broad incumbents

• Acast: Swedish-founded podcast hosting, distribution, and monetization platform. While not a direct D2C subscription competitor, Acast operates broadly in the same podcast ecosystem and infrastructure layer that Naudio relies on for distribution.
• Spotify Originals: Spotify's in-house podcast content arm producing exclusive originals and documentaries. A broad incumbent that overlaps with Naudio's genre and geography and dwarfs it in scale and budget.

Others

• Sesamy: Direct-to-creator content monetization platform that enables subscription and single-purchase access to podcasts. Functions as Naudio's distribution and payment partner on Spotify, but also a peer in the subscription-audio infrastructure layer.

Emerging players

• Curio: Audio documentary streaming app focused on long-form journalism and documentary storytelling. Comparable in product format (curated, subscription-supported documentary audio app) though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naudio_app
• Facebookfacebook.com/naudioapp
• LinkedInlinkedin.com/company/naudio-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naudio