What WPMA does

Western Petroleum Marketers Association (WPMA), founded in 1953 and headquartered in Taylorsville, Utah, is a private non-profit regional trade association serving petroleum marketers and convenience store operators across eight western U.S. states (Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, and Washington). The organization operates as a federation of state-level associations — HEMA, IPM&CSA, MPMCSA, ECAN, NMPMA, OFA, UPMRA, and WOMA — and provides program administration, legislative and regulatory information distribution, member services, and scholarship support. WPMA's core products are event-based: the annual WPMAEXPO national convention in Las Vegas, four documented state conventions (Oregon in July, Idaho in August, New Mexico in August, Utah in October), and recurring publications including WPMA Weekly Updates (issued continuously since 2009) and seasonal interactive digital magazines (Spring/Summer/Fall/Winter since 2019).

WPMA generates revenue through three primary streams: membership dues from petroleum marketers, C-store operators, and associate member companies routed via state associations; convention and event registration fees; and publications/advertising revenue from newsletters and the seasonal flipbook magazines. Pricing is set at the state association level on an annual subscription basis and is not publicly disclosed. The association also operates an online Petroleum Marketers Supply Guide (categorized vendor directory), an associate member directory, email subscription lists per state, an online invoice payment service, and a scholarship foundation funded by member donations and annual golf tournaments. Distribution is direct-via-state-association membership and the annual trade show; partner channels include Federated Insurance, UPS, CSAT, We Card, EMA (national affiliation), Hertz, NPP, Spirit Petroleum, and TransForce. WPMA's technology stack is administrative rather than platform-oriented — there is no proprietary software, app, API, or AI/ML capability disclosed, and headcount is 1-10 employees led by CEO Gene Inglesby and President Matt Berry.

Name

WPMA

Legal name

Western Petroleum Marketers Association

Website

https://www.wpma.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

WPMA is a 1953-founded, Utah-based non-profit trade association federating eight western state petroleum marketer and convenience store associations, delivering advocacy, member services, conventions, and industry publications.

Ownership category

akta.pro rank

Product category

Petroleum Industry Trade Association

NAICS

Business Associations (813910), Business Associations (81391), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Trade Compliance, Standards & Technical Barriers to Trade (TBT/SPS) (BPADAMAK)

Keywords

• Petroleum trade association
• Convenience store industry
• Fuel marketing services
• Industry legislative advocacy
• Membership association services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: WPMA generates revenue through membership fees from petroleum marketers, convenience store operators, and associate member companies across its eight state associations.
2. Convention and Event Registration: The organization collects registration fees for its annual WPMAEXPO national convention, state conventions, and educational events.
3. Publications and Advertising: Revenue from WPMA Weekly Updates newsletters, interactive magazines (Spring, Summer, Fall, Winter editions), and advertising placements in publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WPMA is a regional non-profit trade association founded in 1953 that supports eight state-level petroleum marketer and convenience store associations across the western United States (Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington). It provides program administration, legislative and regulatory information distribution, an annual national convention (WPMAEXPO), state-level conventions, weekly newsletters, seasonal interactive magazines, scholarship programs, and member services partnerships with insurance, fuel, and business service providers.

Product overview

WPMA (Western Petroleum Marketers Association) is a trade association serving petroleum marketers since 1953. Rather than a technology platform, WPMA provides member services including the annual WPMAEXPO national convention, state-specific conventions across eight western states, weekly newsletter publications, and seasonal interactive magazines. Additional services include a scholarship foundation, email subscription newsletters, online invoice payment processing, and an associate member directory search. The organization coordinates program administration, legislative information distribution, and membership services for its member state associations.

Differentiator

Problem solved

Functional benefit

Products and services

• WPMAEXPO Annual National Convention

Named customers8 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Federated InsurancecoreOthersFederated Insurance is a featured partner providing insurance solutions to WPMA members through the member services program. They also sponsor the WPMAEXPO Academy training events.
• UPScoreOthersUPS provides shipping and logistics solutions as part of WPMA member services program offering discounted rates for members.
• CSATcoreOthersCSAT (Compliance, Safety, Accountability Training) partner providing regulatory compliance training services to WPMA members.
• We CardcoreOthersWe Card provides age verification compliance training and materials for retailers selling age-restricted products.
• EMA (Energy Marketers of America)coreStrategic or Co-development PartnerNational-level trade association affiliation providing federal legislative representation and national industry advocacy for WPMA and its state associations. WPMA links to EMA website and includes EMA resources in member services.
• HertzminorOthersVehicle rental services partner offering discounted rates for WPMA members traveling for conventions and business.
• NPPminorOthersNational Purchasing Partner providing group purchasing programs for WPMA member companies.
• Spirit PetroleumcoreOthersFuel supplier partner offering competitive petroleum products to WPMA members through the member services program.
• TransForceminorOthersTransportation and driver staffing services partner providing workforce solutions for petroleum marketers.
• Petroleum Marketers Association of America (PMAA)coreStrategic or Co-development PartnerNational trade association affiliation connecting WPMA with federal regulatory and legislative advocacy resources at the national level.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Energy Marketers of America: National trade association for petroleum marketers. WPMA is an affiliate member and routes its federal advocacy through EMA — directly comparable in mission, governance, and member services focus.
• Petroleum Marketers Association of America (PMAA): National petroleum marketers trade association. WPMA explicitly partners with PMAA for federal-level advocacy, making PMAA a near-direct peer in scope and function.
• SIGMA (Southeastern): Regional petroleum marketers trade association covering southeastern US states. Closely analogous to WPMA in operating model — federation of state marketers with conventions, advocacy, and member services.
• New England Fuel Institute: Regional fuel and petroleum trade association serving New England states. Comparable to WPMA as a regional trade body focused on heating fuel and petroleum marketing advocacy.
• Kentucky Petroleum Marketers Association: Single-state petroleum marketers trade association in Kentucky. Closely analogous operating model to WPMA's state-level affiliates.
• Indiana Petroleum Marketers & Convenience Store Association: Indiana-based petroleum and C-store trade association. Direct regional peer with similar convention, advocacy, and member services structure.
• Ohio Petroleum Marketers & Convenience Store Association: Ohio petroleum and convenience store trade association. Operates as a single-state trade body with conventions and advocacy — directly comparable to WPMA's state-level affiliates.
• Fuel Merchants Association of New Jersey: New Jersey fuel and petroleum trade association. Analogous state-level trade body offering advocacy, training, and member services to fuel marketers.

Broad incumbents

• NACS (National Association of Convenience Stores): Larger national trade association for the US convenience and fuel retail industry. Overlaps with WPMA's C-store operator membership but operates at national scale across broader categories.
• NATSO: National trade association representing travel plaza and truck stop operators. Comparable member profile (fuel retail/convenience) but serves a national, travel-plaza-skewed segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WPMA_NOW
• YouTubeyoutube.com/watch?v=-cc_KZnGSJ8
• Facebookfacebook.com/WPMA1953
• LinkedInlinkedin.com/company/wpma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPMA