What Ceramica Atlas does

Cerâmica Atlas Ltda is a Brazilian manufacturer of porcelain and ceramic tiles, founded in 1964 and headquartered in Tambaú, São Paulo state. The company operates two distinct product lines: Revenda (Resale), which provides prompt delivery of standard products through a network of authorized retail stores across Brazil, and Engenharia (Engineering), which manufactures custom-made ceramic and porcelain tiles for construction companies, condominiums, and large-scale construction projects. Its product portfolio includes over 400 tile references across multiple proprietary series (SG, OM, OMD, B, OB, SR) in various formats including hexagonal, rectangular, and small-format tiles, with Class BIa porcelain inserts (water absorption 0.0-0.5%) and Class BIIa ceramic coatings (water absorption 3.0-6.0%).

The company's core technology centers on ceramic and porcelain tile manufacturing with a proprietary Drop System mosaic bonding technology that enables visualization of the enameled face and reduces installation time and costs by up to 30%. Its Atlastec sub-brand offers high-performance porcelain floor tiles in formats including 30x30cm and 12x24. Products are certified under multiple CCB conformity certificates covering porcelain inserts, BIb enameled ceramic plates, and Atlastec porcelain. The company also exports to Latin American markets through MSE HOME as a regional representative.

Cerâmica Atlas generates revenue through one-time product sales via two channels: (1) authorized retail stores for standard products with prompt delivery, and (2) direct engineering sales for custom specifications and volume orders. Pricing is quote-based and not publicly disclosed. The company serves a hybrid customer base including SMB retail buyers, enterprise construction clients, and a secondary segment of architects, designers, and engineers who specify products in projects. Application areas include pools, kitchens, bathrooms, barbecue areas, building facades, and decorative interiors.

Name

Ceramica Atlas

Legal name

Cerâmica Atlas

Website

https://ceratlas.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cerâmica Atlas is a Brazilian ceramic and porcelain tile manufacturer founded in 1964, specializing in small-format tiles and porcelain inserts. It serves domestic retail and construction clients through authorized stores and direct engineering sales, and exports to Latin America via MSE HOME.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Porcelain tile production
• Architectural tile supply
• Mosaic tile systems
• Construction materials

Headquarters

HQ city

Tambaú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ceramic Tile Sales: Direct product sales of ceramic tiles and porcelain inserts through authorized retail stores (Resale channel) with prompt delivery for standard products.
2. Custom Engineering Orders: Custom ceramic tile and porcelain products made to order for construction companies, condominiums, and large construction projects (Engineering channel).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cerâmica Atlas manufactures porcelain and ceramic tiles, including small-format porcelain inserts, ceramic coatings, and high-performance Atlastec porcelain tiles. The company operates two main product lines: Revenda (prompt delivery through authorized retail stores) and Engenharia (custom-made-to-order tiles for construction companies, condominiums, and large construction projects). Products are supplied for architectural applications including pools, kitchens, bathrooms, facades, and decorative interiors, supported by a proprietary Drop System mosaic bonding technology.

Product overview

Cerâmica Atlas is a Brazilian manufacturer of ceramic tiles and porcelain inserts operating two product lines: Revenda (Resale) for prompt delivery through authorized stores, and Engenharia (Engineering) for custom-made products serving constructors, condominiums, and large construction projects. The flagship Atlastec porcelain tile sub-brand offers high-performance floor tiles with water absorption below 0.5%. The product portfolio includes over 400+ tile references across multiple series (SG, OM, OMD, B, OB, SR) in various formats (5x5cm, hexagonal, 10x10cm, 12x24, 20x20, and others) with finishes ranging from glossy to satin. A specialized Drop System mosaic allows efficient creation of mosaic panels for facades and pools, reducing installation time by up to 30%. Products are supported by digital catalogs (2025 Revenda and Engineering editions) and a searchable product finder by color and format. Technical support includes downloadable manuals for installation, pool application, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Atlastec: Porcelain tile product line including AT01 high-performance floor tiles in 30x30cm, 12x24, and rodapé (skirting) formats.

Products and services

• Revenda (Resale) Product Line Ceramic and porcelain tile products available for prompt delivery through authorized retail stores. Includes ready-to-install tiles in various colors, formats, and finishes for residential and commercial applications.
• Engenharia (Engineering) Product Line Custom-made ceramic and porcelain tile products manufactured to order for constructors, condominiums, and large-scale construction projects. Offers bespoke solutions for architectural specifications.
• Atlastec Porcelain Tile Sub-brand Porcelain tile product line featuring high-performance floor tiles (Piso de Alto Desempenho) in various formats including 30x30cm, 12x24, angles, and skirting boards. Classified as Class BIa ceramic with water absorption of 0.0 to 0.5%.
• Pastilhas de Porcelana (Porcelain Inserts) Class BIa ceramic inserts with water absorption index of 0.0 to 0.5% (Porcelain). Available in multiple series: SG (Standard Glazed), OM (various finishes), OMD (Decorative), and SR (Special) in multiple formats including 5x5, 2.5x2.5, hexagonal, and rectangular shapes.
• Revestimentos Cerâmicos (Ceramic Coatings) Ceramic tiles classified as Class BIIa with water absorption index of 3.0 to 6.0% (Semi Stoneware). Includes B and OB series tiles in multiple formats for walls and floors.

Quantifiable outcome

• Drop System reduces installation time and costs by up to 30%

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MSE HOME - America LatinaminorChannel Partner/ Reseller/ DistributorMSE HOME serves as the Latin American regional representative for Cerâmica Atlas exports. The partnership enables distribution of Cerâmica Atlas ceramic and porcelain products throughout Latin America markets. Contact: Marcelo Serpa (Phone: +55 48 996 237 436, Email: [email protected]).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Portobello: Portobello is the largest Brazilian ceramic tile manufacturer (B3-listed), producing porcelain and ceramic tiles for residential and commercial applications. Direct competitor to Cerâmica Atlas in the Brazilian tile market with overlapping distribution through retail and project channels.
• Eliane Revestimentos Cerâmicos: Eliane is a major Brazilian ceramic and porcelain tile manufacturer with broad product portfolio and national distribution. Comparable to Atlas in serving both retail and engineering/construction channels across the Brazilian market.
• Ceusa Revestimentos Cerâmicos: Ceusa is a Brazilian ceramic tile manufacturer (now part of the Roca Group) known for design-oriented collections. Comparable to Atlas in the design-led, specification-driven segment of the Brazilian tile market.
• Incefra: Incefra is a Brazilian ceramic tile manufacturer producing floor and wall tiles for residential and commercial use. Comparable mid-sized domestic competitor serving similar retail and engineering channels.

Broad incumbents

• Roca: Roca is a Spanish multinational bathroom and ceramic surfaces group with global manufacturing footprint. Broader incumbent with overlapping ceramic tile capabilities plus wider portfolio (bathroom fixtures, sanitaryware) competing for the same construction-project specifications.
• Mohawk Industries: Mohawk is the world's largest flooring manufacturer (NYSE-listed), owning Marazzi and operating globally in ceramic, porcelain, and adjacent flooring categories. Sets competitive scale and pricing benchmarks for ceramic tile producers worldwide, including in Latin America.
• Marazzi Group: Marazzi is a leading Italian ceramic and porcelain tile manufacturer (owned by Mohawk Industries). Comparable European incumbent that competes in design-led porcelain segments where Atlas also positions its Atlastec line.
• Florim Group: Florim is an Italian ceramic surface manufacturer with global brands (Cifre, Casa dolce casa) producing porcelain tiles for architectural and residential use. Comparable European incumbent in the design and porcelain segments where Atlas competes.

Regional players

• Grupo Lamosa: Lamosa is a major Mexican ceramic tile and bathroom products manufacturer (BMV-listed). Comparable regional player in the Latin American tile market, useful proxy for Atlas's Latin American export ambitions.
• Vitromex: Vitromex is one of Mexico's largest ceramic tile manufacturers, producing floor and wall tiles for residential and commercial applications. Comparable regional competitor in Latin America with similar product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atlas.revestimento
• Facebookfacebook.com/ceratlas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramica Atlas