LepszaForma.pl

What LepszaForma.pl does

LepszaForma.pl, doing business as FORMAo, is a Polish-language fitness and healthy lifestyle digital media platform founded in 2020 by Marek Ordowy, a physical-education graduate with a specialization in motor training and sports dietetics and over a decade of sports experience. The core offering is a blog organized into five content categories — Sport (87 articles), Exercises (46), Equipment (24), Business (7), and Diet (6) — plus a body-fat RFM calculator integrated into site navigation. A roster of 12 credentialed expert contributors (trainers, dietitians, physiotherapists) produces science-based articles aimed at Polish-speaking readers ranging from fitness beginners to advanced practitioners, with content published in plain language without industry jargon.

The platform distributes content through its own website, organic search, and four social channels (Facebook, Instagram, YouTube, TikTok), reaching approximately 48,000 monthly readers and holding a self-reported 4.9 audience rating. There is no proprietary technology, mobile app, or software product beyond the blog CMS and the RFM calculator; the site operates without disclosed partnerships, integrations, or third-party distribution agreements.

The business model is entirely advertising- and affiliate-supported: all content is free to readers, and revenue is generated indirectly through display advertising and affiliate commissions on fitness products referenced in articles (e.g., running shoes, winter running jackets). The company is privately held by its founder with no institutional funding, no disclosed employees beyond the 12-part-time expert contributor network, no physical office, and operations confined to the Polish market. No revenue, headcount, or financial figures are disclosed.

Name

LepszaForma.pl

Legal name

FORMAo

Website

https://lepszaforma.pl/

Company type

Private

Founded year

2020

Operating status

Operating

Short description

LepszaForma.pl (FORMAo) is a Polish-language fitness and healthy-lifestyle blog publishing science-based articles across sport, exercise, equipment, diet, and adjacent business topics. It serves ~48,000 monthly readers for free and monetizes via advertising and affiliate marketing, operating without disclosed external funding.

Ownership category

akta.pro rank

Product category

Health and Fitness Content Publishing

NAICS

Educational Support Services (61171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Educational Services (8200)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Fitness content publishing
• Sports training articles
• Healthy lifestyle blog
• Nutrition and diet advice
• Exercise guidance content

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Content/Audience Revenue: LepszaForma.pl generates revenue through audience engagement and advertising. As a blog platform with 48,000 monthly readers, the site likely monetizes through display advertising, sponsored content, and affiliate marketing for fitness products and equipment mentioned in articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LepszaForma.pl is a Polish-language science-based blog and content platform providing articles, guides, and tools on sports training, diet, sports equipment, and healthy lifestyle. The platform is operated by founder Marek Ordowy with contributions from 12 expert trainers, dietitians, and physiotherapists, publishing 170+ articles organized into categories such as sport, exercises, equipment, diet, and business. The site reaches approximately 48,000 monthly readers and is monetized through advertising and affiliate marketing.

Product overview

LepszaForma.pl is a science-based Polish fitness and healthy lifestyle blog featuring a portfolio of educational content across multiple categories. The core product is the blog itself (170+ articles) offering guidance on training, diet, sports equipment, and exercise techniques, written by 12 expert trainers and dietitians. Supporting features include the RFM Calculator tool for body fat estimation. Content is organized into six main categories: Sport (87 articles), Ćwiczenia/Exercises (46 articles), Sprzęt/Equipment (24 articles), Dieta/Diet (6 articles), and Biznes/Business (7 articles). The blog reaches 48,000 monthly readers and is led by founder Marek Ordowy, a physical education graduate specializing in motor training and sports dietetics.

Differentiator

Problem solved

Functional benefit

Products and services

• LepszaForma.pl Blog A science-based Polish-language blog providing articles and guides on training, diet, sports equipment, and exercise guidance without jargon, written by 12 expert trainers, dietitians, and physiotherapists. Content is free to readers and organized across categories covering sport (87 articles), exercises (46 articles), equipment (24 articles), business (7 articles), and diet (6 articles).
• Kalkulator RFM (Relative Fat Mass Calculator)
• Running Content Hub (Bieganie - Kompletny Przewodnik)

Quantifiable outcome

• 48,000 monthly readers consuming fitness and diet content
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• AbcZdrowie.pl: Polish-language health and wellness content portal covering fitness, diet, and medical topics. Most directly comparable peer given shared Polish-language audience, content-led GTM, and overlapping subject matter (training, nutrition, healthy lifestyle).
• Greatist: Health and fitness content publisher targeting younger audiences with science-backed articles on workouts, nutrition, and wellness. Closely aligned business model (content-led, SEO-driven, advertising-supported) targeting the same persona of beginner-to-intermediate fitness enthusiasts.
• MindBodyGreen: Wellness content platform producing articles, videos, and courses on fitness, nutrition, and healthy living. Directly comparable as an advertising-and-content-led media brand with multi-channel social distribution and authority-based content positioning.

Broad incumbents

• Well+Good: Established wellness and fitness publisher with significantly larger audience and broader category coverage. Comparable content-led model and audience targeting, but operates at much larger scale across English-speaking markets.
• Healthline: Largest consumer health content publisher, with adjacent fitness/nutrition verticals. Operates the same content-led advertising-supported model but at vastly greater scale with formal medical review processes and broader category breadth.
• Shape: Women's fitness and wellness content publisher covering workouts, nutrition, and equipment. Comparable content categories (training, diet, sports equipment) and audience overlap, but operates as part of a larger media portfolio.
• Runner's World: Global running-focused content publisher covering training plans, gear reviews, and nutrition for runners. Overlaps heavily with LepszaForma's running, equipment, and training content categories, but at much larger scale with established editorial brand.
• Men's Health: Men's fitness, nutrition, and health content publisher with Polish edition (menshealth.pl). Directly comparable editorial coverage (training, diet, supplements, equipment) and shares the same content-led advertising business model.

Emerging players

• MyFitnessPal: Calorie-tracking and nutrition platform that publishes extensive fitness and nutrition editorial content. Comparable as an audience-facing fitness/nutrition content and tool brand, though differentiated by its core product (tracking app) versus LepszaForma's pure content play.
• Strava: Social fitness network with editorial/blog content focused on running and training. Comparable audience (running enthusiasts seeking training advice and equipment guidance) and content distribution, though anchored to a social-tracking product rather than editorial-first.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LepszaForma.pl