What CeBus GmbH does

CeBus GmbH & Co. KG is a licensed public bus transportation provider serving the city and district of Celle in Lower Saxony, Germany, operating since 2002 as a subsidiary of the BusGroup conglomerate. The company runs a fleet of approximately 100 buses through a 220-250 employee operation, delivering a multi-modal transit network that combines scheduled regular lines, late-shift Spätschicht services on lines 600 and 800, demand-responsive RufMobil (app-based on-demand transport, formerly Anruflinienfahrt), Anruf-Sammel-Taxi collective call taxis, and Bürgerbusse community buses. Beyond urban mobility, CeBus operates school transport and the Busschule safety-education program for grades 1-5.

The company's product surface spans digital and physical fare channels: paper and chip-card tickets, the FahrPlaner mobile app for digital single, day and family tickets, the mein-ticket.shop online store for subscriptions and the national Deutschlandticket, ticket machines at five regional railway stations, and an advance-booking network of Stadtwerke, EDEKA and retail outlets. Ancillary services include online lost-property handling, accident/insurance claim processing, and replacement mobility ticket issuance. Supporting platforms include WhatsApp disruption alerts, embedded VBN journey-planning widgets, Google Maps integration, and Elementor Ally accessibility tooling aligned with WCAG 2.1 AA self-assessment under the European Accessibility Act.

CeBus's business model combines transaction-based farebox revenue (single tickets, replacement fees), recurring subscription revenue (Deutschlandticket, Netzticket 3-6-5, student/trainee annual passes, senior cards), B2B recurring revenue through the Jobticket programme at a 5% employer discount with a minimum 25% employer subsidy, and advertising revenue via partner HTM Hanse Traffic Media GmbH for on-bus and stop inventory. Pricing is publicly disclosed under municipal tariff regulations, with a city hopper fare of €1.60 (adult) and €0.90 (child). Customer segments span general commuters, schoolchildren, apprentices, senior citizens, mobility-impaired passengers, and corporate employers, distributed across a single regional catchment with no geographic expansion beyond the Celle district.

Name

CeBus GmbH

Legal name

CeBus GmbH & Co. KG

Website

https://www.cebus-celle.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

CeBus GmbH & Co. KG operates licensed public bus transportation across the city and district of Celle, Germany, running approximately 100 buses and serving general commuters, students, seniors, mobility-impaired passengers, and corporate Jobticket employers as a subsidiary of BusGroup.

Ownership category

akta.pro rank

Product category

Local Public Bus Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), School and Employee Bus Transportation (485410), Interurban and Rural Bus Transportation (485210)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Fixed-Route Urban Bus Operators (Municipal/Regional) (TLAFAGAA)

akta.pro secondary industries

Regional/County Public Bus Operators (THAIAEAB), Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

Keywords

• Public bus transport
• Local passenger transit
• School transport services
• Demand responsive transport
• Regional mobility services

Headquarters

HQ city

Celle

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Ticket Sales: Revenue from selling individual tickets, day passes, and season tickets for public transportation services including regular bus lines, school transport, and special services.
2. Deutschlandticket Sales: Sales of the Germany-wide monthly public transport pass, available as mobile phone ticket or chip card through the ticket shop.
3. Subscription/Season Tickets: Monthly and annual passes for regular commuters including student and trainee tickets, network tickets (3-6-5), and senior cards.
4. Jobticket (Deutschlandticket Job): Employer-subsidized job tickets sold to companies at 5% discount, where employers pay at least 25% of the cost and deduct from employee payroll.
5. Bus Advertising: Transport advertising on and in buses managed through HTM Hanse Traffic Media GmbH, reaching commuters at high-traffic locations including the railway station.
6. Replacement Ticket Processing: Processing fee of €30 for issuing replacement mobility tickets when originals are lost or damaged.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CeBus GmbH & Co. KG operates scheduled public bus transportation services across the city and district of Celle in Lower Saxony, Germany. The company provides regular bus lines, late-shift services on lines 600 and 800, on-demand RufMobil transport, Anruf-Sammel-Taxi collective taxis, and citizen buses, supported by digital ticketing through the FahrPlaner app and the mein-ticket.shop online store. Services also include school transportation, the Busschule safety education program, and the nationwide Deutschlandticket.

Product overview

CeBus GmbH operates a comprehensive public transportation system in the city and district of Celle, Germany. The core offering consists of scheduled bus services with a network of regular lines, supplemented by demand-responsive services including RufMobil (on-demand booking), Anruf-Sammel-Taxi (collective call taxi), and citizen buses for areas with limited regular service. Evening transportation is provided via Spätschicht late-shift lines 600 & 800. Ticketing includes the Deutschlandticket, various student/trainee tickets, the Netzticket 3-6-5 network pass, and digital tickets via the FahrPlaner app. Supporting services encompass lost property handling, the Busschule (bus safety education program), accident/insurance claim processing, replacement ticket issuance, and employer-sponsored Jobticket programs. Bus advertising is available through partner HTM Hanse Traffic Media. The company operates approximately 100 buses and serves as part of the VBN regional transport network.

Differentiator

Problem solved

Functional benefit

Brands

• RufMobil: On-demand mobility service in the Celle region
• NETZTICKET 3-6-5
• Spätschicht
• Busschule

Products and services

• Scheduled Bus Services
• RufMobil Celle
• Spätschicht (Late-Shift Lines 600 & 800)
• Anruf-Sammel-Taxi (Call-Collective Taxi)
• Bürgerbusse (Citizen Buses)
• Deutschlandticket
• FahrPlaner App
• Netzticket 3-6-5
• Schüler- & Azubitickets (Student & Trainee Tickets)
• Jobticket (Deutschlandticket Job)
• Holiday Network Ticket
• Busschule (Bus School)
• Bus Advertising (Transport Advertising)

Quantifiable outcome

• Thousands of passengers transported daily to their destinations

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BusGroupcoreOthers · 1 January 2002CeBus is part of BusGroup, a company group with multiple locations across Germany. The parent organization provides strategic direction and operational support for the bus company.
• KVG (Kombiverkehr GmbH)coreStrategic or Co-development PartnerKVG branding appears on the CeBus website and logo, indicating a close operational partnership in public transport services.
• HTM Hanse Traffic Media GmbHminorChannel Partner/ Reseller/ DistributorHTM Hanse Traffic Media GmbH manages transport advertising on CeBus vehicles and premises. Located at Wedemarkstraße 79a, 30900 Wedemark, they handle third-party advertising sales.
• Verkehrsbetriebe Bachstein GmbHcoreStrategic or Co-development PartnerVerkehrsbetriebe Bachstein GmbH shares the same address as CeBus (Nienburger Straße 50, 29225 Celle) and is referenced in accident claim processing, suggesting operational integration.
• Landesnahverkehrsgesellschaft Niedersachsen mbH (LNVG)coreOthersLNVG is the responsible authority for granting permits under § 42 and § 43 PBefG (Passenger Transport Act) in Lower Saxony, located at Kurt-Schumacher-Straße 5, 30159 Hannover.
• GVH (Großes Tarifgebiet im Verkehrsverbund Hannover)coreStrategic or Co-development PartnerGVH is the regional transport association providing combined tickets with 20% discounts for season ticket holders in the Hannover transport network, including Celle connections.
• VBN (Verkehrsverbund Bremen/Niedersachsen)coreStrategic or Co-development PartnerVBN provides timetable and price information services for the Bremen/Lower Saxony transport network, integrated into CeBus's journey planning tools.
• FahrPlaner AppcoreTechnology or IntegrationThe FahrPlaner app provides digital ticketing and real-time journey information for CeBus passengers, available for download on mobile devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KVG (Kombiverkehr/Kraftverkehrsgesellschaft): Partner of CeBus and part of the same BusGroup network; operates regional bus services in the wider Lower Saxony area. Co-branded with CeBus (KVG branding appears on the CeBus site), making it the most directly comparable operating peer.
• Verkehrsbetriebe Bachstein GmbH: Shares the CeBus headquarters address (Nienburger Straße 50, 29225 Celle) and is referenced in CeBus accident-claim processing. Operates regional public bus services in the Celle/Lower Saxony corridor under the same BusGroup umbrella.
• RegioBus Hannover GmbH: Regional bus operator serving the Hannover region and parts of Lower Saxony under GVH tariff integration. Comparable regional fixed-route and interurban bus operator operating in the same regulatory and tariff environment as CeBus.

Broad incumbents

• Üstra Hannoversche Verkehrsbetriebe AG: The dominant public transit operator in the Hannover metropolitan area, operating buses and trams. Larger and broader portfolio than CeBus, but operates overlapping Lower Saxony routes under the same GVH tariff regime.
• DB Regio Bus: Bus division of Deutsche Bahn; one of the largest regional bus operators in Germany and a frequent competitor in PBefG concession tenders. Comparable because it competes for the same Lower Saxony concessions CeBus targets.
• Arriva Deutschland: European multi-modal operator with significant German regional bus activity. Comparable as a large, well-capitalised competitor bidding for German regional bus concessions under PBefG.

Others

• VBN (Verkehrsverbund Bremen/Niedersachsen): Regional tariff and journey-planning association covering the Bremen/Lower Saxony area. Comparable as the integrated tariff and information ecosystem CeBus participates in; not a direct operator but defines CeBus's commercial framework.
• GVH (Großraum-Verkehr Hannover): Hannover regional transport association providing combined tickets and tariff integration across operators in the region. Comparable as a tariff authority shaping CeBus's product offering (e.g., 20% GVH combined discount for season ticket holders).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cebus_celle
• LinkedInlinkedin.com/company/cebus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeBus GmbH