BASE3D

What BASE3D does

BASE3D is an Australian specialised 3D architectural visualisation company founded in 2008 and headquartered in Sydney (702/9 Bronte Road, Bondi Junction) with a regional studio in Melbourne. The firm produces photorealistic 3D renders, architectural animations, and 2D/3D floor and site plans for property industry clients, including major property developers, architects, home builders, real estate agents, advertising agencies, property owners, and government/local councils. Core products span 3D interior and exterior rendering, home facades, streetscapes, commercial rendering, photomontage, animations (12–20 day delivery), and a complete floor plan suite (2D monotone, 2D colour, 3D floor plans, 2D/3D site plans, 2D/3D master plans).

The company's production is supported by a proprietary in-house render farm of high-powered computer processors, enabling faster proofing and final renders than cloud-based alternatives. Every staff member holds an architecture degree with specialisation in architectural computing, and the firm complements this with interior architects and stylists experienced in designer furnishings and materials. The platform accepts standard drawing formats (DWG, PDF, JPG, SketchUp, Revit) and delivers completed work digitally. Approximately 38 full-time staff operate from the Sydney and Melbourne studios, with international service presence in New Zealand, the United Kingdom, and the United States.

Revenue is generated on a project-based, quote-driven basis with a 50% deposit to commence work and the balance due before final delivery. Pricing is not publicly disclosed; standard renders are delivered in approximately five days at a default resolution of 4,000 pixels wide, with higher resolutions and animation work priced separately. Go-to-market is sales-led, relying on inbound quote requests via the company website, direct phone and email outreach, and organic social media (Facebook, Instagram). Payments are processed through PayPal and Stripe, and customer collaboration occurs via Zoom and Microsoft Teams. The company is privately held (Base 3D Pty Ltd, ABN 46 427 663 939), with no disclosed external institutional investors or parent company, and is led by Director Tony Nelson.

Name

BASE3D

Legal name

Base 3D Pty Ltd

Website

https://base3d.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BASE3D is an Australian 3D architectural visualisation firm founded in 2008, producing photorealistic renders, animations, and floor plans for property developers, architects, home builders, real estate agents, and government clients from studios in Sydney and Melbourne.

Ownership category

akta.pro rank

Product category

Architectural Visualisation Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D/CGI Animation Production (MPADACAB)

akta.pro secondary industries

3D Product/Explainer Animation (MPAHACAD), Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• 3D architectural rendering
• Architectural visualisation
• Property floor plans
• Photorealistic artist impressions
• Architectural animations

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 3D Rendering Services: Project-based 3D rendering services for residential and commercial architectural projects including interiors, exteriors, facades, streetscapes, photomontages, and animations. 50% deposit required to commence work, with remaining 50% due before final delivery.
2. Floor Plan Services: 2D and 3D floor plan creation services including monotone, colour, and 3D perspective floor plans for residential and commercial properties.
3. Animation Services: Architectural animation services including defined cinematographic camera pans for internal and external aspects of projects. Delivery time 12-20 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BASE3D provides photorealistic 3D architectural visualisation services for property developers, architects, home builders, real estate agents, and government bodies across Australia. Their core offerings include 3D interior and exterior renders, 3D commercial renders, 3D photomontages, architectural animations, 3D home facades, and 2D/3D floor plans. All production is performed in-house using their own proprietary rendering farm infrastructure, with every team member holding an architecture degree.

Product overview

BASE3D is a 3D architectural visualisation company established in 2008 with offices in Sydney and Melbourne, serving architects, developers, home builders, real estate agents, and governments across Australia. The company offers a unified service portfolio centered on photorealistic 3D rendering and floor plan products. Core offerings include 3D Interior Rendering, 3D Exterior Rendering, 3D Commercial Rendering, 3D Photomontage, and Architectural Animations, complemented by a comprehensive floor plan suite (2D Monotone, 2D Colour, 3D Floor Plans, 2D/3D Site Plans, and 2D/3D Master Plans). Residential sub-products cover Facades, Streetscapes, Living/Kitchen/Dining, Kitchen, Bathroom, Bedroom, and Alfresco/Backyard renders. Commercial sub-products include Industrial, Office Fit Out, Retail Fit Out, Education/Childcare, Sporting/Gym, and Reception renders. The company operates its own rendering farm infrastructure and employs architects qualified in architectural computing, delivering premium photorealistic images for selling properties off the plan, obtaining council approvals, and seeking community endorsement.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Interior Rendering Photorealistic 3D interior renders showcasing material finishes, furniture, lighting and layout as designed by architects and interior designers. Targeted at property developers, architects, real estate agents, and home builders who need accurate visualisations of interior spaces for marketing and sales.
• 3D Exterior Rendering Photorealistic 3D exterior renders presenting building facades in streetscape in-situ settings, emphasising scale, materials, and integration with surroundings. Used by developers, architects, and councils to communicate building design within its neighbourhood context.
• 3D Commercial Rendering Photorealistic 3D commercial renders for office buildings, shopping centres, child care centres, industrial warehouses, and sporting complexes. Targeted at commercial property developers, agencies, and tenants seeking marketing-grade visualisations.
• 3D Photomontage Photo-merge of 3D building models into actual site photography captured via drone or tripod, enabling accurate placement of proposed buildings in real-world context. Used primarily for development applications and community engagement submissions to councils.
• Architectural Animations Cinematic 3D architectural animations with defined camera pans detailing internal and external aspects of projects, incorporating photographed scenes for ultra-realism. Delivered in 12-20 days. Used by developers and architects for high-impact marketing and investor presentations.
• 3D Home Facades Photorealistic 3D street-presence renders showing accurate structural, material, and landscaped detail from approved floor plans and elevations. Targeted at home builders and developers marketing new residential designs.
• Streetscape Rendering Wide-angle 3D renders emphasising townhouse and apartment site layouts within neighbourhood context, with street environment modelling including furniture and people. Used by developers and architects for context-driven presentations.
• 2D Floor Plans 2D floor plans in monotone or full colour showing scale layouts of houses and apartments with materials and colour. Includes 2D floor plates and 2D site plans. Targeted at property developers, agents, and home builders for marketing collateral.
• 3D Floor Plans Dynamic photorealistic 3D perspective views of properties showcasing every detail with spatial context, flow between rooms, and material selection in lifelike form. Used by agents, developers, and home builders for marketing and sales.
• 2D Master Plans 2D master plans showing scale, scope, landscaping, and local surrounds for projects of scale including multi-residential developments, masterplan communities, shopping complexes, and mixed-use sites. Targeted at large-scale developers.
• 3D Master Plans Combination of drone photography and 3D visuals created from plans, presented with multiple viewing angles rather than a single overhead vantage point. Targeted at developers of large-scale residential and mixed-use communities.

Quantifiable outcome

• 50% deposit required to commence, with remaining 50% before final delivery
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Brick & Pixel: Australian 3D architectural rendering studio producing photorealistic interior, exterior and marketing visuals for residential developers. Closely overlaps BASE3D's product mix and target customer.
• Render3D Quick: Express architectural rendering service offering fast-turnaround 3D visuals for developers and agents. Mirrors BASE3D's express-delivery positioning and Australian customer focus.
• Caddos: Australian provider of architectural visualisation, 3D renders and marketing imagery for property developers and home builders. Competes head-to-head with BASE3D for off-the-plan sales visuals.
• ArchiVisualise: Australian architectural visualisation studio offering 3D renders, animations and floor plans to developers and architects. Directly comparable niche specialist competing for the same Australian property customer base as BASE3D.

Broad incumbents

• Chaos (V-Ray): Provider of V-Ray rendering engine and Enscape used across architectural visualisation. Comparable as a tooling layer BASE3D's rendering farm competes against in capability and price.
• Lumion: Real-time 3D rendering software widely used by architects. Not a direct services peer, but its in-house rendering capability competes against outsourced studios like BASE3D by enabling architects to produce visuals themselves.
• Twinmotion: Epic Games-owned real-time architectural visualisation tool. Relevant as a substitute for outsourced rendering services, used directly by architects and developers.
• Enscape: Real-time rendering and VR plugin integrated with Revit, SketchUp and Archicad. An indirect threat/comparable: as adoption rises, architects reduce outsourcing of visualisation work that BASE3D currently provides.

Regional players

• The 3D Studio (NZ): New Zealand-based architectural visualisation studio serving Australasian developers and architects. Comparable services (renders, animations, floor plans) in a neighbouring geography.

Emerging players

• Xpress Rendering: On-demand architectural rendering service targeting fast turnaround for property marketers. Overlaps with BASE3D's express offering but operates with a more distributed, lower-cost model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Base3D
• Instagraminstagram.com/base3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASE3D