Highland House
Highland House is a for-profit skilled nursing and rehabilitation facility in Fayetteville, North Carolina, offering a complete continuum of care — short-term rehab, skilled nursing, assisted living, long-term, hospice, palliative, respite, and outpatient therapy — under one roof, serving a primarily regional patient population through hospital referrals and direct admissions.
- Company typePrivate
- Founded1968
- HeadquartersFayetteville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Highland House does
Highland House Rehabilitation and Healthcare is a for-profit, single-site skilled nursing and rehabilitation facility located at 1700 Pamalee Dr., Fayetteville, North Carolina, founded in 1968 and operating as an affiliated entity of the Liberty Healthcare and Rehab network. The facility provides a complete continuum of care across eight integrated service lines: short-term rehabilitation, skilled nursing, assisted living, long-term living, hospice care, palliative care, respite care, and outpatient therapy. Its core physical infrastructure includes a well-equipped therapy gym with an Activities of Daily Living (ADL) Suite supporting physical, occupational, and speech therapy, supplemented by an in-house clinical team that includes registered nurses, licensed practical nurses, certified nursing assistants, in-house physical, speech, and occupational therapists, and full-time physician coverage including wound care, podiatry, dental, ophthalmology, and X-ray services.
The business model is a hybrid of recurring per-diem billing for residential care (skilled nursing, assisted living, long-term living, hospice, palliative, respite) and usage-based billing for therapy services (rehabilitation sessions, outpatient therapy). Pricing is not publicly disclosed; services are covered by Medicare, Medicaid, and private insurance depending on eligibility. The go-to-market motion is direct-to-consumer with multiple intake pathways: self-referral, hospital discharge coordination with Highsmith-Rainey Specialty Hospital and Cape Fear Valley Medical Center, physician referrals, and online pre-registration — with admissions accepted 7 days a week. The facility operates within a single geographic market (Fayetteville metropolitan area), serving short-term rehabilitation patients, skilled nursing care patients, assisted living residents, long-term living residents, hospice and palliative care patients, respite care families, and outpatient therapy patients.
Strategically, Highland House positions on location-driven referral access (proximity to two major regional hospitals), a broad single-facility care continuum that reduces patient leakage, person-centered care planning aimed at reducing hospital readmissions, and the credibility of a 2023 Deficiency Free regulatory inspection result. The facility is privately held with no disclosed institutional investors, no funding history, no revenue figures, and no M&A activity in the input data; it functions operationally as a unit within a multi-facility parent network rather than as a standalone entrepreneurial entity.
Highland House firmographics
Firmographics- Name
- Highland House
- Legal name
- Liberty Health & Rehab
- Website
- https://highlandhousenc.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Short description
- Highland House is a for-profit skilled nursing and rehabilitation facility in Fayetteville, North Carolina, offering a complete continuum of care — short-term rehab, skilled nursing, assisted living, long-term, hospice, palliative, respite, and outpatient therapy — under one roof, serving a primarily regional patient population through hospital referrals and direct admissions.
- Ownership category
- akta.pro rank
Highland House industry classification
Industry- Product category
- Skilled Nursing and Rehabilitation
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)
- akta.pro secondary industries
- Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
Keywords
Where Highland House is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Skilled Nursing Care Services: Round-the-clock skilled nursing care provided by registered nurses, licensed practical nurses, and certified nursing assistants for both short-term and extended stays. Revenue generated through patient days and care levels.
- Rehabilitation Therapy Services: Physical, occupational, and speech therapy services billed per session or as part of care packages for short-term rehabilitation patients.
- Assisted Living Services: Residential care services for individuals needing help with daily activities, providing room, board, and personal assistance.
- Long-Term Living: Extended residential care services for patients requiring ongoing support and nursing care.
- Hospice and Palliative Care: End-of-life care services and comfort care for patients with serious illnesses.
- Outpatient Therapy: Therapy services provided to patients who do not require overnight stays, offered as a separate service line.
- Respite Care: Short-term relief care for primary caregivers, providing temporary placement for patients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Highland House product offering
Product offeringCore offering
Highland House Rehabilitation and Healthcare is a single post-acute care facility in Fayetteville, North Carolina that delivers a complete continuum of care across eight service lines: short-term rehabilitation, skilled nursing, assisted living, outpatient therapy, long-term living, respite care, hospice care, and palliative care. Care is delivered by an in-house clinical team of registered nurses, licensed practical nurses, certified nursing assistants, and physical, occupational, and speech therapists who develop person-centered care plans for each patient.
Product overview
Highland House Rehabilitation and Healthcare offers a unified continuum of care with eight integrated service offerings. The facility combines short-term rehabilitation, skilled nursing, outpatient therapy, hospice care, long-term living, respite care, palliative care, and assisted living under one roof. Services are coordinated through a person-centered care plan approach, with in-house clinical teams providing physical, occupational, and speech therapy. The facility operates a dedicated rehabilitation unit with a well-equipped therapy gym including an Activities of Daily Living Suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Rehabilitation Individualized daily therapy plans using in-house physical, speech, and occupational therapists to help patients regain mobility, balance, coordination, communication, and daily living skills following an accident, surgery, stroke, or cardiac event, with the goal of returning to a prior living setting.
- Skilled Nursing Care Round-the-clock nursing care delivered by registered nurses, licensed practical nurses, and certified nursing assistants working with physicians, covering wound care, tracheotomy care, enteral feeding, cardiopulmonary therapy, fall interventions, incontinence management, IV therapy, full-time physician coverage, geriatric psychiatry, psychosocial support, podiatry, dental, ophthalmology, and X-ray services.
- Assisted Living Residential assisted living services that help residents with daily activities such as dressing, bathing, housekeeping, laundry, and medication reminders, while encouraging an independent lifestyle with 24/7 professional care availability.
- Outpatient Therapy Physical, occupational, and speech therapy services delivered to patients who do not require overnight residential stays at the facility, supporting continued rehabilitation after discharge.
- Long-Term Living Extended residential care for individuals requiring ongoing support and nursing care on a long-term basis.
- Respite Care Short-term temporary care placement that provides relief for primary caregivers while ensuring continuous professional care for the patient.
- Hospice Care End-of-life care services for patients with terminal illnesses, focused on comfort, pain management, and quality of life with psychosocial support.
- Palliative Care Specialized care focused on providing relief from the symptoms, pain, and stress associated with serious illnesses, with the goal of improving quality of life.
Quantifiable outcome
- Person-centered care plans designed to decrease chance for readmission back to the hospital
Companies that use Highland House
Customer profileSegments7 records
Ideal customer profiles4 records
Highland House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Highland House partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Highsmith-Rainey Specialty HospitalcoreNearby hospital providing specialized medical services. Highland House is conveniently located near this facility, facilitating patient transfers and coordinated care for patients requiring specialty hospital services.
- Cape Fear Valley Medical CentercoreMajor regional medical center located near Highland House. The proximity enables seamless patient transitions and coordinated care for patients discharged from the hospital to rehabilitation services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Highland House competitors and assessment
Company assessmentDirect peers
- The Ensign Group: Large publicly-traded operator of skilled nursing and rehabilitation facilities across the U.S. Highly comparable to Highland House's SNF/rehab core model, though Ensign operates hundreds of facilities versus Highland House's single site.
- Genesis HealthCare: Major provider of skilled nursing, assisted living, and rehabilitation therapy services. Comparable clinical model to Highland House with overlap in short-term rehab, long-term care, and assisted living.
- PruittHealth: Southeast-based family-owned operator of skilled nursing, assisted living, and home health services. Comparable service mix to Highland House and similar regional concentration in the Southeastern U.S.
- National HealthCare Corporation: Operates skilled nursing, assisted living, home health, and hospice services across the Southeast. Directly comparable to Highland House's continuum-of-care model and regional Southern footprint.
- Life Care Centers of America: Privately-held operator of skilled nursing, rehabilitation, and assisted living facilities nationwide. Closely comparable to Highland House's SNF/rehab focus and assisted living offerings, though at significantly greater scale.
- Brookdale Senior Living: Largest U.S. operator of senior living communities including assisted living and memory care. Comparable on Highland House's assisted living service line, though Brookdale lacks the SNF/rehab clinical depth.
Broad incumbents
- Select Medical Holdings: Operates specialty hospitals, outpatient rehab clinics, and critical illness recovery hospitals. Comparable on Highland House's rehabilitation and outpatient therapy service lines, with a broader institutional footprint.
- Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S. Adjacent competitor for the post-acute rehabilitation patient population that Highland House serves, with broader specialty capabilities.
Others
- Amedisys: Major home health and hospice provider. Related to Highland House's hospice care offering and represents an alternative post-acute care setting that competes for certain patient populations.
- LHC Group: Home health, hospice, and community-based services provider (now part of Optum). Adjacent to Highland House's post-acute and hospice service lines, serving overlapping patient populations through different care settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Highland House social profiles
Digital presenceHighland House compliance and trust
Trust signalCompliance1 record
Highland House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland House leadership team
Management profileNumber of profiles
Highland House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland House
What does Highland House do?
Highland House Rehabilitation and Healthcare is a single post-acute care facility in Fayetteville, North Carolina that delivers a complete continuum of care across eight service lines: short-term rehabilitation, skilled nursing, assisted living, outpatient therapy, long-term living, respite care, hospice care, and palliative care. Care is delivered by an in-house clinical team of registered nurses, licensed practical nurses, certified nursing assistants, and physical, occupational, and speech therapists who develop person-centered care plans for each patient.
Is Highland House a public or private company?
Highland House is a private company. It is classified as corporate owned and is currently operating.
When was Highland House founded?
Highland House was founded in 1968.
Where is Highland House based?
Highland House is headquartered in Fayetteville, United States, in the North America region.
How does Highland House make money?
Seven revenue lines are on record. Skilled Nursing Care Services are the primary driver. The others are rehabilitation Therapy Services, assisted Living Services, long-Term Living, hospice and Palliative Care, outpatient Therapy and respite Care.
Who are Highland House's main competitors?
Direct peers on record are The Ensign Group, Genesis HealthCare, PruittHealth, National HealthCare Corporation, Life Care Centers of America and Brookdale Senior Living. Broad incumbents are Select Medical Holdings and Encompass Health. Others are Amedisys and LHC Group.
Does Highland House have an API?
No public API is recorded for Highland House.
What industry is Highland House in?
Highland House's product category is Skilled Nursing and Rehabilitation. Its primary akta.pro industry code is HLADAJAN, Post-Acute Transitional Care / Subacute Rehab Centers, with a secondary code of HLADADAA, Short-Term Rehabilitation (Post-Acute) SNFs. Its NAICS code is 623110 and its SIC code is 8050.