Lipps Energie

What Lipps Energie does

Lipps Energie is a regional fuel and energy distributor based in Hagen-Hohenlimburg, Germany, founded in 1869 by Julius Lipps. Following the December 2023 acquisition of its heating-oil and diesel-trading business by Rheinland Energie GmbH & Co. KG, the entity now operates as the Hagen branch of Rheinland Energie under the trading style "Lipps | Rheinland Energie." The branch supplies private customers and commercial enterprises across the Sauerland, Bergisches Land, and Ruhr regions with Shell-branded mineral-oil products including Shell Heizöl Eco and Standard heating oils, Shell FuelSave Diesel, Shell Diesel, Blue Diesel (33% regenerative content), Shell GTL Fuel, HVO100 renewable diesel, AdBlue, Shell lubricants, gasoline, and wood pellets.

Operationally, the branch runs an owned fleet of seven tank trucks (capacities ranging from 6,000L to 33,000L, including a 33,000L semitrailer) supported by on-site storage tanks at Gotenweg 18, Hagen. It sells directly to end customers via phone, email, an online price calculator, and on-tanker EC card payment, and offers a 24-hour emergency delivery service, on-site construction-site fueling, and the Wärmekonto monthly installment payment plan. Customer-facing technology is limited to the OilFox ultrasonic tank-level gauge with smartphone readout; no software platform or proprietary AI is disclosed. The branch is a Shell Markenpartner through Rheinland Energie and participates in the tankpool24 network (590+ stations across Germany) for fleet-card solutions.

The revenue model is primarily transactional fuel sales with one Wärmekonto subscription-style recurring element. The go-to-market is direct field sales — the branch lists named sales staff, a branch manager (Niederlassungsleiter Bünyamin Sahin), dispatchers, technical advisors (Fachberater), and drivers — serving a horizontal mix of residential households (heating oil, pellets, gasoline) and commercial buyers (construction-site diesel, lubricants, AdBlue, fleet refueling). Headcount falls in the 11-50 employee band, consistent with a single-branch regional operator rather than a multi-site platform.

Name

Lipps Energie

Legal name

Rheinland energie GmbH & Co. KG

Website

https://lipps-energie.de

Company type

Private

Founded year

1869

Operating status

Acquired

Headcount range

11–50 employees

Short description

Lipps Energie is the Hagen branch of Rheinland Energie, distributing Shell-branded heating oil, diesel, lubricants, AdBlue, gasoline, and pellets to private and commercial customers across the Sauerland, Bergisches Land, and Ruhr regions via an owned seven-truck delivery fleet.

Ownership category

akta.pro rank

Product category

Fuel and Heating Oil Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Heating oil delivery
• Diesel fuel supply
• Fuel distribution services
• Shell brand partner
• Construction site fueling

Headquarters

HQ city

Hagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Heating Oil Sales: Sale of heating oil products including Shell Heizöl Eco (CO2-reducing), Shell Heizöl Standard (low-sulfur), and standard heating oil to residential and commercial customers with direct delivery via tank trucks
2. Diesel and Fuel Sales: Diesel fuels including Shell FuelSave Diesel (Dynaflex technology), Shell Diesel, Blue Diesel (33% renewable), Shell GTL Fuel, and HVO100 renewable diesel sold to commercial fleet operators and construction sites
3. Lubricants and AdBlue: Sale of Shell lubricants and AdBlue for vehicle and equipment maintenance
4. Wärmekonto (Heating Account): Monthly installment payment option allowing customers to spread heating oil costs across 12 equal installments, improving cash flow and customer retention

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lipps Energie distributes and delivers Shell-branded heating oil, diesel fuels, lubricants, AdBlue, gasoline, wood pellets, and bottled gas to residential and commercial customers in the Hagen/Sauerland/Bergisches Land/Ruhr region of North Rhine-Westphalia. The company operates its own fleet of tank trucks for direct delivery and supplements fuel sales with value-added services including the Wärmekonto monthly installment payment program, 24-hour emergency delivery, construction site fueling, and OilFox smart tank monitoring.

Product overview

Lipps Energie, now part of Rheinland Energie, operates as a Shell brand partner supplying heating oil, diesel fuels, lubricants, and related energy products to residential and commercial customers in the Hagen region. The product portfolio centers on Shell-branded fuels including standard and premium heating oils (Shell Heizöl Eco, Shell Heizöl Standard), various diesel variants (Shell FuelSave Diesel, Shell Diesel, Blue Diesel with 33% regenerative content, Shell GTL Fuel, HVO100 renewable diesel), AdBlue, lubricants, gasoline, and pellets. Service offerings complement the fuel products with payment flexibility through the Wärmekonto monthly installment plan, 24-hour emergency delivery, construction site supply, EC card payment at delivery, and the OilFox smart tank monitoring system. The company delivers via a fleet of tank vehicles and serves customers from its Hagen-Hohenlimburg location.

Differentiator

Problem solved

Functional benefit

Products and services

• Shell Heizöl Eco

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Rheinland EnergiecoreStrategic or Co-development Partner · 1 December 2023Rheinland Energie acquired the heating oil and diesel trading business of Lipps Energie GmbH in December 2023, bundling joint competencies. Lipps operates as a branch location under Rheinland Energie, maintaining its regional presence and customer relationships while benefiting from the larger organization's resources and Shell brand partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AVIA Deutschland: AVIA operates a national network of fuel stations and a German fuel-distribution infrastructure; it overlaps with Lipps in wholesale of branded fuels and lubricants and serves similar commercial and private customers.
• BFT (Bund freier Tankstellen): BFT is a large cooperative of independent German fuel stations and lubricants distributors; while broader than Lipps, its member firms operate under a directly comparable model of regional branded fuels jobbers with own delivery fleets.
• TOTAL Deutschland (TotalEnergies): TotalEnergies Deutschland sells branded fuels and lubricants through retail and direct-delivery channels nationwide and competes with Shell brand partners like Lipps for the same commercial and residential fuel customers.
• Shell Deutschland (Direct): Shell Deutschland is the parent brand Lipps partners with and operates its own B2B fuel and lubricants sales alongside independent brand partners; relevant as the principal supplier and benchmark competing-brand-partner player.

Direct peers

• team energie: team energie is one of Germany's largest independent fuel retailers and lubricants distributors with its own logistics network, directly comparable in business model as a multi-brand regional fuel jobber with bulk delivery capability.
• Firma Bauer GmbH (Rheinland Energie branch): Firma Bauer GmbH is a sister branch of Lipps within Rheinland Energie, operating as a Shell brand partner delivering heating oil, diesel, and lubricants in NRW via own-fleet logistics; a near-clone peer post-acquisition.
• Hoyer Energie: Hoyer Energie operates tank farms and fuel logistics across Northern Germany with wholesale heating oil and diesel delivery fleets, serving as a directly comparable independent fuel-distribution competitor.
• Westfalen AG: Westfalen is a major German fuel, gas, and lubricants distributor operating regional depots and own-fleet delivery across NRW and beyond, directly comparable to Lipps' heating oil, diesel and AdBlue distribution model.
• Rheinland Energie: Rheinland Energie is the parent of Lipps since December 2023 and a directly comparable regional Shell brand partner selling the same portfolio (Heizöl, Diesel, AdBlue, Schmierstoffe) via own fleet; it is the closest functional and geographic comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lippsenergie
• LinkedInlinkedin.com/company/lippsenergie

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipps Energie