Grupa NDG

What Grupa NDG does

Grupa NDG is a privately-held Polish sales force outsourcing company headquartered in Olsztyn, Poland, founded in 2000. The company recruits, employs, equips, and manages external sales forces on behalf of enterprise clients across three verticals: pharmaceutical and medical (NDG Medical), FMCG (NDG Sales Force), and manufacturing/industrial temporary staffing (NDG People, licensed temporary employment agency nr 29608). Its customer base of 100+ enterprise clients includes major multinational pharmaceutical and consumer-goods corporations such as Bayer, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Colgate-Palmolive, Coloplast, ConvaTec, Medac, and Medicover, with over 3,500 sales representatives deployed in client projects over the firm's 24-year history.

The underlying technology centers on MS Funnel, a proprietary recruitment system registered as software source code and built on the traditional assessment center methodology. MS Funnel uses group-based candidate evaluation rather than individual interviews, allowing Grupa NDG's recruitment department to screen candidates in collaborative scenarios. The company offers three commercial service tiers — Recruitment Experts (candidate sourcing only), Outsourcing Standard (full employment outsourcing with HR/payroll support), and Sales Team Premium (dedicated project manager plus equipment and 24/7 fleet/IT support) — with bespoke multi-year contracts and no publicly disclosed pricing.

The business model is sales-led and relationship-driven direct enterprise BPO. Go-to-market is exclusively through direct sales targeting decision-makers at pharmaceutical, medical device, and FMCG companies, with no self-service or consumer channels. Revenue is generated via managed-services fees covering the recruited, employed, equipped, and administered workforce, plus optional standalone recruitment services. The company is privately held under the legal entity NDG Medical Sp. z o.o. (Polish private limited company), with no external investors, no parent company, and no disclosed funding rounds; leadership is headed by President of the Board Jarosław Janiszewski.

Name

Grupa NDG

Legal name

NDG Medical Sp. z o.o.

Website

https://ndg.com.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupa NDG is a privately-held Polish sales force outsourcing firm that recruits, employs, and manages medical, pharmaceutical, and FMCG sales representatives for enterprise clients via three brands (NDG Medical, NDG Sales Force, NDG People), deploying 3,500+ representatives to 100+ clients.

Ownership category

akta.pro rank

Product category

Sales Force Outsourcing Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Sales force outsourcing
• Pharmaceutical sales outsourcing
• Medical representative outsourcing
• FMCG sales outsourcing
• Temporary staffing services

Headquarters

HQ city

Olsztyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Sales Force Outsourcing: Full-service outsourcing of sales forces where Grupa NDG recruits, employs, equips, and manages sales representatives on behalf of client companies. Revenue is generated through service fees for the managed workforce, including recruitment, employment, equipment provision, and ongoing administrative support.
2. Recruitment Services: Professional recruitment services using the MS Funnel proprietary system. Clients can engage Grupa NDG solely for candidate sourcing and selection without full outsourcing engagement.
3. Temporary Workforce (NDG People): Temporary staffing services for manufacturing and industrial sectors through their licensed temporary employment agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupa NDG is a Polish outsourcing company providing end-to-end sales force outsourcing for pharmaceutical, medical, and FMCG companies. The company recruits, employs, equips, and manages dedicated sales representatives (medical, pharmaceutical, and commercial) on behalf of client firms, handling recruitment, payroll, HR administration, equipment provision, and ongoing project support. Operations span three sub-brands: NDG Medical (pharma/medical reps), NDG Sales Force (FMCG reps), and NDG People (temporary industrial staffing), supported by the proprietary MS Funnel assessment-center-based recruitment methodology.

Product overview

Grupa NDG operates as a sales force outsourcing company offering a multi-brand portfolio of services. The company comprises three sub-brands: NDG Medical (specializing in medical and pharmaceutical representatives for healthcare companies), NDG Sales Force (serving FMCG sector clients), and NDG People (temporary work agency for manufacturing). The core offering includes three service tiers—Recruitment Experts (standalone recruitment), Outsourcing Standard (full employment outsourcing), and Sales Team Premium (managed teams with dedicated oversight)—supported by proprietary recruitment technology (MS Funnel). Services cover recruitment, hiring, payroll, accounting, equipment provision, and ongoing project support.

Differentiator

Problem solved

Functional benefit

Brands

• NDG Medical: Brand providing professional medical and pharmaceutical sales representatives for pharmaceutical companies.
• NDG Sales Force
• NDG People
• MS Funnel

Products and services

• NDG Medical Outsourced medical and pharmaceutical sales representative service for pharmaceutical and medical companies. Grupa NDG recruits, employs, equips (with company car and IT hardware), and manages medical/pharmaceutical representatives who promote client products to healthcare professionals, while the client focuses on product innovation.
• NDG Sales Force Outsourced commercial sales representative service for fast-moving consumer goods (FMCG) companies. Provides experienced sales specialists to help FMCG clients execute sales strategies, reach distribution targets, and achieve commercial goals.
• NDG People (Temporary Employment Agency) Temporary staffing and employment service for manufacturing and industrial production companies. Handles recruitment, employment formalities, HR administration, and equipment provision for temporary workers assigned to client production lines.

Quantifiable outcome

• Over 3,500 representatives placed in projects across pharmaceutical, medical, and commercial sectors
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and adjacent.

• NDG MedicalcoreStrategic or Co-development PartnerCore operating brand specializing in medical and pharmaceutical sales force outsourcing. Part of Grupa NDG umbrella providing specialized services for healthcare sector clients requiring medical and pharmaceutical representatives.
• NDG Sales ForcecoreStrategic or Co-development PartnerCore operating brand serving FMCG sector companies requiring commercial sales representative outsourcing. Provides professional sales teams for fast-moving consumer goods companies.
• NDG People (Agencja Pracy Tymczasowej nr 29608)adjacentStrategic or Co-development PartnerLicensed temporary employment agency (license number 29608) serving manufacturing and industrial sectors with temporary workforce solutions. Complements core outsourcing services with staffing capabilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• S3 (Strategic Sales Solutions): Specialised outsourced sales force management for pharmaceutical and life sciences clients. Directly comparable niche competitor to Grupa NDG's outsourced representative service lines.
• IQVIA: Global leader in pharma commercial outsourcing including outsourced sales force teams and field-solution services. Directly comparable to Grupa NDG's NDG Medical offering, but operating at multinational scale across many more geographies.
• Publicis Touchpoint Solutions: Sales force solutions and commercial support services for life sciences clients. Operates in the same outsourced pharma sales representative category as Grupa NDG.
• Syneos Health: Clinical and commercial services provider for life sciences including outsourced pharmaceutical sales representatives. Overlaps directly with Grupa NDG's pharma sales force outsourcing model at a larger US/global footprint.
• Ashfield Health (Inizio): Specialty outsourced commercial services for pharma including field sales teams and patient solutions. Closest specialised competitor to NDG Medical's outsourced medical representative model in Europe.

Regional players

• Antal Poland: Polish-headquartered recruitment firm covering professional and sales roles across multiple industries including pharma. Comparable as a domestic recruitment competitor but smaller scale than Grupa NDG's outsourced workforce model.
• Randstad Poland: Global staffing leader's Polish operation providing permanent placement, temporary staffing, and outsourcing. Overlaps with Grupa NDG on recruitment and managed workforce services in the same geography.
• ManpowerGroup Poland: Multinational staffing and workforce solutions provider in Poland including temporary staffing and RPO. Comparable in scale of workforce management and same regional operating environment.
• Grafton Recruitment Poland: One of the largest general recruitment and staffing firms in Poland. Comparable in regional market presence and multi-sector staffing coverage, but does not specialise in pharma sales force outsourcing.
• Hays Poland: Specialist recruitment firm with deep presence in Poland including life sciences and commercial sales placements. Comparable market for talent placement but lacks Grupa NDG's full-employment outsourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZKw542GWsEoXSY1RKxMCAw
• Facebookfacebook.com/grupandg
• LinkedInlinkedin.com/company/ndg-medical-sp.-z-o.o.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa NDG