Erlebnismacher

What Erlebnismacher does

Erlebnismacher AG is a privately held Swiss corporation headquartered in Teufen (Kanton Appenzell A.Rh.) that operates as a strategic umbrella organization for a cooperative network of tourism experience providers. Founded in 2016, the company pools HR, IT, marketing, finance, and a shared material/equipment base across five partner firms — Herzroute AG (cycling routes), Berger Events GmbH (outdoor events, scooter tours, torchlight hikes, farm games), Abenteuer-Zeitreisen TOPAZ GmbH (themed time-travel experiences, mystery events, nature tents/yurts), and Event & Tourismus AG (full-service tourism agency). The cooperative model is explicitly recognized and fostered by Innotour, the Swiss Federal Council's tourism development program. End customers are individual Swiss and international consumers purchasing experience packages directly through partner-owned e-commerce shops (shop.berger-events.ch, shop.zeitreisen.ch, herzroute.ch), supplemented by corporate team events as a secondary segment.

The company's underlying technology is a shared multi-entity IT platform built on Odoo (open-source ERP/CRM/e-commerce suite), with CMS infrastructure provided by TSO AG, hosted on Swiss infrastructure (Exoscale, Google Cloud Platform). Marketing is multi-channel, combining organic social (Facebook, Instagram, LinkedIn) with paid acquisition on Google Ads, Meta Ads, and LinkedIn Ads, instrumented with Facebook Pixel, LinkedIn Insight Tag, and Google Analytics. Payment processing spans PayPal, Stripe, Payrexx, and the Swiss TWINT mobile payment system. Email marketing runs on CleverReach with SendGrid for transactional messaging; business accounting is supported by bexio. The platform architecture is documented as a foundation designed to onboard additional cooperative partners over time.

Erlebnismacher AG's business model combines direct-to-consumer experience package sales (transacted through partner e-commerce shops, with revenue flowing to the executing partner) with cooperative administrative services delivered by the umbrella entity to partners — including shared IT, HR, marketing, finance, and material/equipment pooling. Gift cards and vouchers (notably Herzroute gift cards) provide an additional recurring/gift-based revenue stream. Pricing is not publicly disclosed at the corporate level; experience-level pricing is set within each partner shop. Geographic operations are domestic Swiss across Eastern (OST/Teufen) and Western (WEST/Burgdorf) regional offices, with no international footprint claimed. Total team size is in the 11–50 range firmographically, with approximately 24 named individuals across all partner entities.

Name

Erlebnismacher

Legal name

Erlebnismacher AG

Website

https://erlebnismacher.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Erlebnismacher AG is a Swiss cooperative umbrella organization headquartered in Teufen that pools HR, IT, marketing, and finance for five partner tourism-experience companies (Herzroute, Berger Events, Abenteuer-Zeitreisen TOPAZ, Event & Tourismus), which sell outdoor experiences, cycling routes, mystery events, and nature camping directly to Swiss and international consumers via partner e-commerce shops.

Ownership category

akta.pro rank

Product category

Tourism Experience Management

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids) (THAAAGAG)

Keywords

• Tourism experience management
• Cooperative tourism network
• Outdoor event services
• Cycling tourism packages
• Swiss travel experiences

Headquarters

HQ city

Teufen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Experience Package Sales: Direct sales of tourism experiences (bike tours, murder mystery events, torchlight hikes, farm games, e-bike tours, nature tents) through proprietary e-commerce shops of partner companies. Revenue flows directly to the executing partner company.
2. Cooperative Administrative Services: Erlebnismacher AG pools HR, IT, marketing, and finance functions for partner firms. Partners benefit from shared resources including a material pool (vehicles, event equipment), reducing individual capital expenditure. Revenue model for Erlebnismacher AG itself appears to come from service agreements with partner companies.
3. Gift Cards and Vouchers: Sale of Herzroute gift cards (ideal for active individuals and those seeking culinary enjoyment), providing a recurring and gift-based revenue stream.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Erlebnismacher AG is a Swiss cooperative-style umbrella organization that pools HR, IT, marketing, finance, and a shared material pool (vehicles, equipment) for five partner tourism firms — Herzroute AG (cycling routes), Berger Events GmbH (outdoor events and scooter tours), Abenteuer-Zeitreisen TOPAZ GmbH (themed and nature experiences), and Event & Tourismus AG (tourism marketing services). Through this network it markets and delivers consumer-facing tourism experiences including cycling routes, murder mystery events, torchlight hikes, farm games, e-bike tours, scooter tours, and nature tent/yurt stays, while providing back-office shared services to enable partner firms to focus on frontline guest experience.

Product overview

Erlebnismacher AG operates as a strategic cooperative umbrella organization for Swiss tourism providers, pooling resources across partner companies. The core offering is a network model where shared services (HR, IT, marketing, finance) are centralized under Erlebnismacher AG, enabling five partner brands—Herzroute AG, Berger Events GmbH, Abenteuer-Zeitreisen TOPAZ GmbH, Event & Tourismus AG—to focus on frontline guest experiences. The product portfolio includes cycling experiences (Herzroute), event management (Berger Events), themed time-travel experiences (Abenteuer-Zeitreisen), nature camping (tents and yurts), interactive mystery events, and scooter tours. Event & Tourismus AG provides supporting marketing and web services. This cooperative structure is supported by the Swiss federal Innotour promotion program.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnismacher AG Cooperative Services Shared back-office services (HR, IT, marketing, finance) plus a shared material pool of vehicles and equipment, delivered to Swiss tourism SMEs that join the cooperative network. Designed for owners and managers of small Swiss tourism and experience companies seeking to outsource back-office overhead and focus on product development and guest service.
• Herzroute Cycling Routes (Route 99 and Herzschlaufen) Curated Swiss cycling routes including the long-distance Route 99 and themed 'Herzschlaufen' (heart loops) such as Herzschlaufe Langnau, marketed to active individuals, leisure cyclists, and gift purchasers. Sold directly via the herzroute.ch website and partner e-commerce shops.
• Töfflitouren (Scooter Tours, e.g. Töfflibuebe Bern) Recreational scooter tours operated by Berger Events GmbH, including Töfflibuebe Bern and tours around Lake Murten (Murtensee). Marketed as a nostalgic leisure experience for individuals and groups.
• Altstadt Krimi (Interactive Murder Mystery Event) Interactive murder mystery event (e.g. 'Mords Event?') operated by Abenteuer-Zeitreisen TOPAZ GmbH, where participants help Commissioner Gübeli solve a case. Sold via zeitreisen.ch and suited for groups and corporate team events.
• Naturzelte & Jurten (Nature Tents and Yurts) Immersive outdoor accommodation product offering traditional nature tents and yurts in the Appenzeller hills, operated by Abenteuer-Zeitreisen TOPAZ GmbH. Targets individuals, families, and groups seeking nature-based stays.
• E-Bike Tour Xundi Rundi Guided e-bike tour sold through shop.zeitreisen.ch, operated by Abenteuer-Zeitreisen TOPAZ GmbH. Designed for active individuals and small groups seeking a curated e-bike experience.
• Fackelwanderung Dählhölzli (Torchlight Hike) Seasonal torchlight hike in the Dählhölzli forest, including a Christmas package variant, operated by Berger Events GmbH and sold via shop.berger-events.ch. Targets groups, families, and corporate outings.
• Herzroute Gift Cards / Vouchers Selectable-size gift cards and vouchers that allow recipients to redeem Herzroute cycling experiences. Marketed to gift purchasers seeking an active or culinary-themed present.
• Event & Tourismus AG Tourism Marketing Services Full-service marketing offering for tourism businesses, including website development, print materials, and trade-fair presence, delivered by Event & Tourismus AG (one of the cooperative's partner firms). Serves Swiss tourism companies seeking customized marketing reach.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Herzroute AGcoreStrategic or Co-development PartnerFeines Gespuer fuer edle Routen und Velowanderungserlebnisse. Kernkompetenz ist die Marketingpower & Vernetzung der lokalen Akteure im Dienste des Gastes. Herzroute AG develops and markets cycling routes across Switzerland and is one of the five founding partner companies of the Erlebnismacher AG cooperative.
• Berger Events GmbHcoreStrategic or Co-development PartnerSmall company known for original settings, perfect planning, and complete service for guests. Specializes in outdoor events including scooter tours, torchlight hikes, and farm games. Operates shop.berger-events.ch e-commerce platform.
• Abenteuer-Zeitreisen TOPAZ GmbHcoreStrategic or Co-development PartnerTHE partner in Eastern Switzerland for original experiences, group events and coherent framing programs. The team around Stephen Haeberli escorts guests in the Appenzeller hills and thematically into other times. Operates zeitreisen.ch and shop.zeitreisen.ch.
• Event & Tourismus AG (ETAG)coreStrategic or Co-development PartnerFull-service provider for tourism businesses. From website to print materials to trade fair appearances, ETAG ensures customized impact for clients and the public. Manages event-tourismus.ch and emmental.ch portals.
• Innotour (Swiss Federal Council Förderprogramm)coreOthersThe Innotour promotional program of the Swiss Federal Council has fostered and supported the cooperative model developed by Erlebnismacher AG, recognizing it as a new form of cooperation in Swiss tourism.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Swiss Activities: Swiss online marketplace that aggregates and books adventure, cycling, and outdoor experiences across Switzerland. Closely comparable as a Swiss activity/experience booking operator serving the same domestic tourist segment.
• Outdooractive: European outdoor activity and route platform offering cycling, hiking, and sightseeing tours with integrated booking. Highly comparable to Herzroute and Erlebnismacher's cycling/route business; Outdooractive is also used as a map integration by the cooperative.

Broad incumbents

• GetYourGuide: Global OTA for tours, activities, and experiences. Comparable as a distribution channel and competitive threat for Swiss activity bookings, with much larger scale and paid acquisition engine.
• Viator (Tripadvisor Experiences): Large global activity marketplace listing tours and experiences worldwide, including a deep Swiss inventory. Comparable as a competitor and potential distribution partner for Erlebnismacher's partner brands.
• Switzerland Tourism (Schweiz Tourismus / MySwitzerland): Swiss national tourism board marketing Switzerland as a destination. Comparable as a broader tourism ecosystem player supporting inbound demand that Erlebnismacher's experiences capture.

Regional players

• Appenzellerland Tourismus: Regional tourism organization for Appenzell — the same Eastern Switzerland region where Erlebnismacher AG (OST) and Abenteuer-Zeitreisen operate. Comparable as a destination-marketing peer in the same micro-region.
• Jungfrau Region Tourism: Tourism organization for the Jungfrau region marketing alpine experiences, hiking, and activities. Comparable as a Swiss regional tourism marketing peer with overlapping cycling/sightseeing offerings.
• Bergfex: Austrian/Swiss outdoor and tourism portal covering hiking, cycling, and sightseeing with tour information. Comparable as a regional outdoor-activity information and booking peer in the DACH market.

Emerging players

• BookYourAdventure: Online booking platform for adventure and outdoor experiences primarily in Switzerland and neighboring countries. Comparable as a focused Swiss adventure-experience booking peer at smaller scale.

Others

• TSO AG: Swiss digital agency powering Erlebnismacher's CMS and websites (and partner sites) via the TourismusWeb platform. Comparable as an enabling technology partner for Swiss tourism operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erlebnismacher.ch
• LinkedInlinkedin.com/company/erlebnismacher-ag
• Instagraminstagram.com/erlebnismacher

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erlebnismacher