AstralPool

What AstralPool does

AstralPool (Астра-Пул) is a Russian pool equipment e-commerce retailer and distributor headquartered in Krasnodar, operating the storefront astra-pools.com. The company resells a comprehensive catalog of pool, SPA, and pond equipment sourced from European manufacturers — including Astral Pool, Idrania, Geberit, Grundfos, Rain Bird, Seko, and Cepex — alongside its own line of pool chemicals (AquaDoctor, Aquatics, Aqualeon). The product range spans pool shells and frame pools, circulation pumps (Sena series), filtration systems (Aqua filters with side connection), automatic dosing and control stations (eMyPOOL PH, Seko Pool Basic Evo), heating, lighting, cleaning equipment, Geberit sanitary installations, PVC plumbing components, and a full chemicals line covering disinfectants, algaecides, flocculants, pH adjusters, and water testing reagents.

The business operates on a direct-to-consumer and small-business e-commerce model with nationwide delivery across Russia. Revenue is generated through per-unit hardware and chemical sales, with individual product prices ranging from approximately 345 RUB (cleaning brushes) to over 100,000 RUB (advanced dosing systems); pricing is pay-as-you-go at the unit level, with quote-based pricing for larger equipment packages. The company serves three primary customer segments — pool owners and operators, pool maintenance service providers, and pool construction companies — with go-to-market executed through online catalog, phone consultation, online chat support, and physical retail hours in Krasnodar.

The company differentiates on (i) regulatory compliance with Russian construction and sanitation standards (SNiP, SanPin), (ii) bundled multi-brand catalog offering across filtration, pumping, heating, dosing, and sanitary categories, and (iii) engineer-led consultation on equipment selection by pool type, load, and installation conditions. It is privately held with no disclosed institutional investors, parent company, management team details, or certifications. No revenue, headcount, or founding date is publicly disclosed; the company appears actively operating but with no documented growth signals in the available data.

Name

AstralPool

Legal name

Астра-Пул (AstralPool)

Website

https://astral-pool.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AstralPool (Астра-Пул) is a privately held Krasnodar-based Russian e-commerce retailer distributing European-branded pool, SPA, and pond equipment, chemicals, and sanitary installations to pool owners, maintenance providers, and construction companies across Russia.

Ownership category

akta.pro rank

Product category

Pool Equipment & Supplies

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool equipment
• Pool chemicals
• Pool filtration systems
• Pool circulation pumps
• Spa and pond supplies

Headquarters

HQ city

Krasnodar

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Pool Equipment Retail: Sale of pool, SPA, and pond equipment including pumps, filters, heating systems, lighting, and accessories from top European brands such as Astral Pool, Idrania, and others. Products are sold as one-time purchases with individual unit pricing.
2. Pool Chemicals: Sale of pool treatment chemicals including disinfectants (chlorine-based products), pH adjusters, algaecides, flocculants, and test kits from brands like AquaDoctor, Aquatics, and Aqualeon.
3. Plumbing Components: Sale of PVC pipes, fittings, valves, and installation accessories for pool plumbing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

AstralPool (Астра-Пул) is a Russian e-commerce retailer that sells pool, SPA, and pond equipment — including circulation pumps, filtration systems, automatic dosing/control units, heaters, lighting, cleaning tools, covers, and control panels — alongside pool chemicals (chlorine, algaecides, flocculants), water testing kits, PVC plumbing components, and Geberit sanitary installations. The catalog is sourced from European brands such as Astral Pool, Idrania, Geberit, Grundfos, Rain Bird, Seko, and eMyPOOL, with products selected to comply with Russian SNiP and SanPin regulations.

Product overview

AstralPool (Астра-Пул) is a Russian pool equipment retailer and distributor based in Krasnodar, offering a comprehensive portfolio of pool-related products. The portfolio centers on pools themselves (including frame pools and hydromassage baths) as the core offering, supported by critical infrastructure equipment: circulation pumps (Sena series), filtration systems (Aqua filters), and automatic dosing/control systems (eMyPOOL PH, Seko Pool Basic Evo). The company also provides complete pool operation solutions including heating, lighting, cleaning equipment, and sports accessories. A significant portion of the business covers pool maintenance through dedicated chemicals (Aqualeon chlorine products, algicides, flocculants) and testing equipment (ECO testers, pool testers). Complementary product lines include Geberit sanitary installations and PVC piping systems for installation. All products comply with Russian construction and sanitary regulations (СНиП and СанПиН). The company distributes European brands including Astral Pool, Idrania, Geberit, Grundfos, and Cepex.

Differentiator

Problem solved

Functional benefit

Products and services

• Pools (Бассейны) Comprehensive pool systems category including frame pools, hydromassage baths, water attractions, and basin equipment offered to residential and small commercial buyers.
• Pool Pumps (Насосы для бассейнов) Circulation pumps for continuous water movement in pools, including Sena pump models with capacities around 7 m³/h and Grundfos ALPHA1 circulation pumps for pool heating systems.
• Pool Filters (Фильтры для бассейнов) Pool filtration systems, including side-mount Aqua filters (500 mm diameter, 10 m³/h capacity), used to purify pool water in residential and commercial installations.
• Dosing and Control Systems (Дозирование и контроль) Automatic chemical dosing stations and water-quality control units, including eMyPOOL PH (1.5 L/h) and Seko Pool Basic Evo Double pH/Redox systems for automated pool water management.
• Pool Heating Equipment (Подогрев) Pool water heating systems to maintain comfortable swimming temperatures throughout the operating season.
• Pool Disinfection Equipment (Дезинфекция бассейна) Disinfection equipment for pools, complementing the chemical product line and used to maintain water safety and hygiene.
• Pool Lighting (Освещение) Lighting solutions designed for pool illumination and ambiance in residential and commercial installations.
• Pool Cleaning Equipment (Очистка бассейна) Manual cleaning tools for pools, including Shark oval brushes for bottom cleaning and submersible thermometers for water-temperature measurement.
• Pool Chemicals (Химия для бассейнов) Complete range of pool water-treatment chemicals including Aqualeon slow-release stabilized chlorine tablets (200 g, 5 kg), algaecides (non-foaming prolonged-action), flocculants (1 kg cartridges), dichlor granules, and liquid disinfectants (e.g., liquid chlorine 33 kg, sodium hypochlorite 25–30 L) from brands including AquaDoctor, Aquatics, and Aqualeon.
• PVC Pipes and Fittings (Трубы и фитинги ПВХ) PVC piping systems for pool plumbing, including pipes, fittings, shut-off and regulating valves, adhesives, and cleaners required for pool installation and repair work.
• Geberit Installations (Инсталляции Geberit) Geberit sanitary installation systems, including Geberit Duofix Delta models, sold as part of pool and sanitary installation projects.
• Pool Covers (Покрытие) Covering solutions for pools, designed to maintain temperature and protect the water surface from debris during non-use periods.
• Sports Equipment (Спортивное оборудование) Sports and training equipment for competitive and recreational pool activities, complementing the pool equipment portfolio.
• Control Panels (Пульты управления) Control panels for managing and operating pool equipment systems, used to coordinate pumps, filters, dosing, lighting, and heating.

Quantifiable outcome

• Products meet SNiP and SanPin regulatory requirements for pool equipment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Astral PoolcoreTechnology or IntegrationLeading European pool equipment manufacturer. AstralPool sells pumps, filters, and other pool equipment from Astral Pool brand, positioning the company as an authorized dealer for these products in the Russian market.
• IdraniacoreTechnology or IntegrationEuropean manufacturer of pool and water treatment equipment. Idrania products are featured in the company's product catalog alongside Astral Pool equipment.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Seko: Manufacturer of pool and industrial dosing/control systems (Seko Pool Basic Evo is in AstralPool's catalog). Comparable in the high-ticket dosing and automation equipment segment AstralPool retails to pool construction and maintenance customers.
• SCP Distributors: PoolCorp-owned wholesale distributor of pool equipment, parts, and supplies serving pool builders and service companies in the US. Comparable distribution-channel focus and customer base (pool pros + construction firms) to AstralPool's B2B segments.
• Leslie's Poolmart: Specialty pool supplies retailer offering equipment, chemicals, and parts to residential and commercial pool owners. Highly comparable DTC retail model with a similar mix of consumable chemicals and equipment.
• AquaDoctor (brand) / Water-IQ International: Manufacturer of pool and spa water treatment chemicals (chlorine, algaecides, pH adjusters) — a brand already stocked by AstralPool. Comparable as a chemical supplier addressing identical recurring-consumable demand from Russian pool owners.

Emerging players

• Intex Recreation: Global maker of above-ground pools, spas, and pool accessories sold through mass retail and online channels. Comparable in the pool hardware/accessory retail category, with overlapping but lower-priced product tiers (frame pools, filters, cleaning tools).
• Bestway Global: Manufacturer and retailer of above-ground pools, spas, and pool accessories. Comparable in the consumer pool hardware/accessory segment, particularly for AstralPool's frame pools and accessory categories.

Broad incumbents

• Pool Corporation: Largest specialty distributor of swimming pool supplies in the Western Hemisphere, serving pool builders, retailers, and service companies. Comparable business model of distributing third-party pool equipment and chemicals to a similar mix of pool owners, service pros, and construction firms.
• Fluidra: Global pool equipment manufacturer and distributor (parent of Astral Pool Spain, the original brand this Russian retailer resells). Comparable because it sells an overlapping product range (pumps, filters, dosing, heating) into the same pool-owner and installer customer base, but at a vastly larger scale and as a manufacturer rather than retailer.
• Hayward Holdings: Major manufacturer of residential and commercial pool equipment (pumps, filters, heaters, sanitizers, automation). Comparable product portfolio and end customers, though operates as a manufacturer rather than retailer.
• Pentair: Global manufacturer of pool and water treatment equipment including pumps, filters, heaters, and automation systems. Comparable because AstralPool sells competing Pentair-style equipment into the same end-customer use cases (filtration, circulation, heating, control).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AstralPool