WMW
WMW AG is a Leipzig-based German dealer specializing in the procurement, sale, and retrofit of used industrial machine tools and plants, serving industrial manufacturers, banks, and insolvency administrators worldwide with a 700+ machine on-site inventory and in-house modernization engineering.
- Company typePrivate
- Founded1999
- HeadquartersLeipzig, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WMW does
WMW AG is a privately held German stock corporation (AG) headquartered in Leipzig, specializing in the procurement, sale, and lifecycle servicing of used and retrofitted industrial machine tools and plants. The company operates from a single facility with production halls and up to 64-tonne crane capacity, holding a permanent on-site inventory of over 700 machines across 15+ categories including sheet metal working, boring mills, CNC lathes, milling machines, presses, grinding machines, and saws. WMW AG traces its origins to the post-DDR privatization of the former East German state-owned association 'VVB Werkzeugmaschinen und Werkzeuge' and has operated continuously for over 25 years, supplying industrial manufacturing companies worldwide with used machinery, industrial plants, and component equipment.
The company's core technology centers on retrofit and modernization engineering, including CNC conversion, overhaul, and precision restoration of used machines. WMW AG employs precision measurement tools such as the Renishaw XL80 laser interferometer and Renishaw QC20-W for circle-run testing, plus pressure measurement cells for hydraulic and mechanical press force verification. The company holds ISO 9001 certification and TÜV Austria quality certification, and its expert appraisers (Gutachter) are certified under the Institut für Sachverständigenwesen e.V. (IfS) for machine and plant valuations. Recognized retrofit projects span equipment from the 1950s through modern CNC-controlled systems, demonstrating capability across machine generations.
WMW AG generates revenue through five streams: one-time sale of used machine tools and industrial plants, professional retrofit and modernization services, repair and maintenance services priced by hourly rates, expert machine appraisal and valuation services, and supply-side acquisition of machinery from banks and insolvency administrators for resale. The go-to-market is sales-led via a multilingual website (7 languages), direct account management by named sales representatives, an eBay shop, and the Maschinensucher marketplace. Customers span industrial manufacturing companies (primary segment), banks and insolvency administrators (supply-side), and companies disposing of surplus equipment. Financing solutions are delivered through a core partnership with FM LeasingPartner Sachsen-Thüringen GmbH. The company is led by CEO Hamo Gregorian with a supervisory board chaired by Rüdiger Schulte, operating as a privately held entity with no disclosed external investment or parent company.
WMW firmographics
Firmographics- Name
- WMW
- Legal name
- WMW AG
- Website
- https://wmwag.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WMW AG is a Leipzig-based German dealer specializing in the procurement, sale, and retrofit of used industrial machine tools and plants, serving industrial manufacturers, banks, and insolvency administrators worldwide with a 700+ machine on-site inventory and in-house modernization engineering.
- Ownership category
- akta.pro rank
Where WMW is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WMW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Sale of Used Machine Tools: Core business of selling used and retrofitted machine tools and industrial equipment. The company stocks over 700 machines on-site across 15 categories including sheet metal working, boring mills, lathes, CNC lathes, milling machines, presses, grinding machines, and saws. Plants and components are also sold including foam mills, candle production plants, and sandwich panel production plants.
- Retrofit and Modernization Services: Engineering services for overhaul and modernization of used machines, including customer-individual retrofits, CNC conversions, and complete refurbishment. Referenced projects include retrofit of WMW Säulenbohrmaschine BS40 (1957/Retrofit 2021), Union BFKF 110 Bohrwerk (2015/Retrofit 2018), and sheet metal straightening machines.
- Repair, Maintenance, and Machine Safety Services: Service offerings including maintenance, repair, machine safety compliance upgrades (protective equipment retrofit), machine relocation (dismantling and reassembly), and laser measurement. Services priced by hourly rates.
- Machine Appraisal and Valuation: Expert valuation services for used machinery, creating professional value appraisals for market-conforming sales. Includes time-value determination, traffic value (common market value), and comprehensive assessment reports by association-recognized appraisers.
- Purchase of Machinery: The company also buys machines from bankruptcies, liquidations, and companies disposing of equipment due to new acquisitions, creating a supply-side revenue stream through acquisition and resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used machine tools - quote-based pricing |
| Other | Multi-year contract | Finance and lease through FM LeasingPartner |
| Other | Pay-as-you-go | Installment payment - 50% of purchase price |
| Unit Pricing | Pay-as-you-go | Service and repair hourly rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WMW product offering
Product offeringCore offering
WMW AG is a procurement specialist for used and retrofitted machine tools and industrial equipment, operating a permanent on-site inventory of over 700 machine tools across 15 categories (sheet metal working, boring mills, CNC lathes, milling machines, presses, grinding machines, saws, etc.). The company also sells complete industrial plants and components, and offers retrofit and modernization services, repair and maintenance, expert appraisals, and machine relocation services to industrial manufacturers.
Product overview
WMW AG operates as a specialized dealer of used and retrofitted machine tools and industrial equipment, originating from the former East German state-owned enterprise VVB Werkzeugmaschinen und Werkzeuge. The company offers a comprehensive portfolio centered on three core areas: the sale of used machine tools across 15+ categories (including sheet metal working, CNC lathes, milling machines, boring mills, presses, and grinding machines), machine retrofit and modernization services that bring used equipment up to modern production standards, and repair/maintenance services including laser measurement and expert valuations. Additional offerings include industrial plants and components, machine transportation/relocation, financing solutions through leasing partners, and an eBay sales channel. With over 25 years of experience and a stock of 700+ machine tools at their Leipzig facility with up to 64-ton lifting capacity, WMW positions itself as a trusted procurement specialist for used industrial machinery.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Machine Tools Procurement and sale of used and retrofitted machine tools including lathes, CNC lathes, milling machines, boring mills, machining centers, presses, grinding machines, sheet metal working machines, saws, and specialized equipment. Offered to industrial manufacturing companies requiring cost-effective machine tools versus new equipment.
- Machine Retrofit & Modernization Engineering services to overhaul, modernize, and retrofit used machines, including CNC conversion, control system upgrades, and performance restoration to meet current production standards. For industrial manufacturers needing to extend machine life and improve precision.
- Repair & Service Maintenance, repair, and machine safety services including laser measurement, press force verification, and technical assessments for used machinery. Priced by hourly rates. For industrial manufacturers with existing installed machinery.
- Plant & Components Industrial plants and manufacturing systems including foam mills, candle production plants, and sandwich panel production lines (laminators) with technical specifications and equipment components. For industrial buyers acquiring complete production plants.
- Expert Valuations & Appraisals Professional machine valuation and appraisal services by association-recognized expert appraisers, determining market value, current worth, and traffic value for buying and selling used machinery according to IfS guidelines. For banks, insolvency administrators, and companies needing expert valuations.
- Machine Transportation & Relocation Professional machine relocation services including disassembly, transport, and reassembly at new locations with documentation of machine condition prior to moving. For industrial manufacturers relocating equipment.
- Financing & Leasing Services Customized financing and leasing solutions for used machinery through partner FM LeasingPartner Sachsen-Thüringen GmbH (Elke Vogt, Corporate Account Manager). Includes leasing and installment payment options (50% of purchase price, subject to approval). Not available for startups under 12 months, Limited companies, UG, or foreign-domiciled companies.
Quantifiable outcome
- Over 700 machine tools permanently available on-site for immediate sale or demonstration.
- +2 more outcomes
Companies that use WMW
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WMW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WMW partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MaschinensuchercoreLeading online machine tool marketplace where WMW AG lists inventory. The platform awarded WMW AG its 'Vertrauenssiegel' (trust seal), indicating verified, trustworthy seller status on the marketplace.
- Fachverband des Maschinen- und Werkzeug-Großhandels e.V. (FDM e.V.)minorIndustry association for machine and tool wholesalers. WMW AG is a member, gaining access to industry standards, trade expertise, and professional network. The association also provides standard terms and conditions (AGB) referenced in WMW AG's sales documentation.
- Institut für Sachverständigenwesen e.V. (IfS)minorProfessional institute for expert witnesses and appraisers. WMW AG's appraisers create valuations according to the guidelines (Leitsätze) of the IfS, ensuring compliance with recognized professional standards for machine and plant valuations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
WMW competitors and assessment
Company assessmentDirect peers
- Surplex: Surplex is a European-headquartered auction house and online marketplace specializing in used industrial machinery and plant equipment. It competes with WMW AG across used metalworking machine tools and serves similar European industrial buyers with comparable resale and brokerage services.
- GINDUMAC: GINDUMAC is a German-based online marketplace for used CNC machinery with refurbishment and brokerage services. It directly overlaps with WMW AG's CNC lathe, machining center, and retrofit-heavy inventory categories, serving similar B2B industrial buyers in Europe.
- Exapro: Exapro is an online marketplace specializing in used industrial machinery for metalworking, sheet metal, and production equipment. It is directly comparable to WMW AG's resale business across lathes, milling machines, presses, and sheet metal working categories.
- Hilco Industrial: Hilco Industrial provides industrial asset disposition, valuation, and auction services globally, including machinery from factory closures and bankruptcies. Its acquisition-from-distress and resale model directly mirrors WMW AG's bank and insolvency administrator supply channels.
- Kitmondo: Kitmondo is a global online marketplace for second-hand industrial machinery and equipment. It competes with WMW AG by aggregating used machine tool listings and connecting sellers with industrial buyers worldwide, including across WMW AG's 7-language footprint.
- Euro Auctions: Euro Auctions conducts unreserved auctions of construction equipment, agricultural machinery, and industrial assets across Europe. It is comparable to WMW AG in the industrial machinery disposition and resale segment, though with a stronger auction-led model.
- Troostwijk Auctions: Troostwijk is a European industrial auctioneer that sells used machinery, production lines, and equipment from factory closures and insolvencies. It is directly comparable to WMW AG in acquiring distressed assets from insolvency proceedings and reselling to industrial buyers across Europe.
- RDMO: RDMO is a French-based used industrial machinery dealer and broker specializing in metalworking and production equipment. It competes with WMW AG across European used machine tool resale and appraisal services for industrial customers.
Broad incumbents
- Liquidity Services: Liquidity Services operates a global online marketplace and valuation platform for surplus and used industrial assets, including from corporate closures and insolvencies. It is a broader incumbent competing in the same industrial-asset disposition space as WMW AG's resale and appraisal services.
- Machineseeker / Maschinensucher: Machineseeker is the largest online used machinery marketplace in Europe and an active listing channel for WMW AG. It is comparable as a marketplace aggregating used machine tool supply and demand, though it operates a platform model rather than holding inventory like WMW AG.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WMW social profiles
Digital presenceWMW compliance and trust
Trust signalCompliance4 records
WMW financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMW leadership team
Management profileNumber of profiles
Profiles9 records
WMW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMW
What does WMW do?
WMW AG is a procurement specialist for used and retrofitted machine tools and industrial equipment, operating a permanent on-site inventory of over 700 machine tools across 15 categories (sheet metal working, boring mills, CNC lathes, milling machines, presses, grinding machines, saws, etc.). The company also sells complete industrial plants and components, and offers retrofit and modernization services, repair and maintenance, expert appraisals, and machine relocation services to industrial manufacturers.
Is WMW a public or private company?
WMW is a private company. It is classified as unknown and is currently operating.
When was WMW founded?
WMW was founded in 1999. It employs 11 to 50 people.
Where is WMW based?
WMW is headquartered in Leipzig, Germany, in the Europe region.
How does WMW make money?
Five revenue lines are on record. Sale of Used Machine Tools are the primary driver. The others are retrofit and Modernization Services, repair, Maintenance, and Machine Safety Services, machine Appraisal and Valuation and purchase of Machinery.
Who are WMW's main competitors?
Direct peers on record are Surplex, GINDUMAC, Exapro, Hilco Industrial, Kitmondo, Euro Auctions, Troostwijk Auctions and RDMO. Broad incumbents are Liquidity Services and Machineseeker / Maschinensucher.
Does WMW have an API?
No public API is recorded for WMW.