Sportalytics

What Sportalytics does

Sportalytics is a Chennai-based private company that builds software for cricket performance analysis and athlete monitoring. Its product suite centers on Cricket Analysis Pro (CAP), a Windows/Mac match-coding application with ICC-compliant rules that captures real-time ball-by-ball match data alongside HD video and supports live video scorecards and streaming; Alpha Pro Tracker (APT), a configurable athlete-monitoring platform that tracks on-field and off-field indicators including psychological status and dietary patterns, alerting coaches to overtraining, undertraining, performance dips, and injury-risk patterns; and CAP Scorer, a cricket scoring application. The company operates a sales-led go-to-market, distributing through direct engagement with national cricket boards (BCCI, Cricket South Africa, Zimbabwe Cricket, Emirates Cricket Board, Afghanistan Cricket Board, Bahrain Cricket Federation), franchise leagues (IPL, PSL, BPL, CPL, ILT20, BBL, TNPL), and dozens of franchise teams across these leagues.

The business model combines subscription-style software licensing for CAP, APT, and CAP Scorer with professional services spanning video capture, live streaming, scoring, online match-center hosting, broadcast solutions, data visualization, high-performance analysis, predictive insights, and web/mobile application development. Revenue mechanics are not publicly disclosed—pricing is not published and no deal sizes, ARR, or contract structures are shared. The company claims 50+ clients, 15+ products, and 100+ employees on its website, though third-party firmographic data lists 11-50 employees. Ownership is founder-controlled by K.C. RamaSubramanian (Founder & Director) and K.S. Arun (Director), with no disclosed institutional investors, funding rounds, or parent company. Sportalytics operates as a private limited entity under Indian law (SPORTALYTICS PVT. LTD.) with a single registered office and corporate office in Chennai.

Name

Sportalytics

Legal name

SPORTALYTICS PVT. LTD.

Website

https://sportalytics.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportalytics is a Chennai-based private company that provides cricket-specific analytics software—including match coding (CAP), athlete monitoring (APT), and scoring (CAP Scorer)—to national cricket boards, franchise leagues, and professional teams across India, South Africa, the Middle East, and other cricket markets.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Software Publishers (5132), Spectator Sports (71121)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Cricket analytics software
• Sports performance analysis
• Athlete monitoring platform
• Match video coding
• Predictive sports analytics

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Sale of Cricket Analysis Pro (CAP), Alpha Pro Tracker (APT), and CAP Scorer software products. CAP is described as a cloud-based standalone application. Revenue likely generated through software licensing, subscriptions, or one-time licenses for their desktop and cloud-based cricket analytics products.
2. Professional Services: Services including Video Capture & Live Streaming, Scoring Applications, Online Match Centre, Video Broadcast Solutions, Data Visualization, High Performance Analysis, Advance Reporting and Data Analytics, Web and Mobile Applications, Predictive Analysis and Insights, Social and Digital Management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sportalytics develops and licenses cricket-focused analytics software products—Cricket Analysis Pro (CAP), Alpha Pro Tracker (APT), and CAP Scorer—used by performance analysts and coaches at national cricket boards, franchise leagues, and IPL teams. The company also delivers professional services including video capture and live streaming, online match centre, data visualization, high performance analysis, advanced reporting, web and mobile applications, and predictive analysis and insights. Solutions are deployed via cloud-based and standalone desktop applications with ball-by-ball video data capture and ICC-rule-compliant match coding.

Product overview

Sportalytics offers a suite of sports analytics products centered around cricket analysis and athlete performance monitoring. The core portfolio consists of three main products: Cricket Analysis Pro (CAP) - a match coding and video analysis software for cricket; Alpha Pro Tracker (APT) - an athletic analytics platform for monitoring athlete performance and risk factors; and CAP Scorer - a cricket scoring application. These products are complemented by services including Video Capture & Live Streaming, Scoring Applications, Online Match Centre, Video Broadcast Solutions, Data Visualization, High Performance Analysis, Advance Reporting and Data Analytics, Web and Mobile Applications, Predictive Analysis and Insights, and Social and Digital Management.

Differentiator

Problem solved

Functional benefit

Brands

• Cricket Analysis Pro (CAP): Match coding software (Windows/Mac) for cricket across formats, equipped with ICC rules. Features real-time match data capture, HD video, live streaming, scoring, and video scorecard. Includes companion Android app 'CAP REPORT'.
• Alpha Pro Tracker (APT)
• CAP Scorer

Products and services

• Cricket Analysis Pro (CAP) A match coding software for Windows and Mac that captures real-time ball-by-ball match data alongside HD video, exclusively for cricket across formats and equipped with the latest ICC and international board rules. Features include match analysis, scoring, live video scorecard, live streaming via online match centre, instant reports, and a customized webpage plus an Android mobile application ('CAP REPORT'). Designed for performance analysts, video analysts, coaches, and management at cricket boards, leagues, and franchise teams.
• Alpha Pro Tracker (APT) An athletic analytics software that continuously monitors on-field and off-field indicators and risk factors of athletes, ingesting daily data points including psychological status and dietary patterns and converting them into understandable performance metrics. Alerts coaches when patterns of overtraining, undertraining, performance dips, or recurring injuries are detected and integrates reports into professional data displays, video scorecards, and session reports. Aimed at support staff, coaches, and performance teams at cricket organizations.
• CAP Scorer A cricket scoring application for desktop that captures key performance data alongside ball-by-ball video, with cloud-connected and standalone deployment, deep integration of live streaming and video into the match centre, and report integration into professional data display windows. Built for video analysts, scorers, and coaches.

Named customers45 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportalytics_in
• Facebookfacebook.com/sportalytics.in
• LinkedInlinkedin.com/company/sportalytics-private-limited
• Instagraminstagram.com/sportalytics.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportalytics