Cabix Communications

What Cabix Communications does

Cabix Communications is a privately held, New Zealand-based communications consulting firm headquartered in Wellington and operating continuously since 1984. The firm delivers three core professional services: media training, communications support, and crisis exercises, targeted at New Zealand government and business clients. Its value proposition rests on the credibility of qualified journalists and trained PR professionals delivering on-site engagements using the firm's own equipment, eliminating the need for client-side technology or logistics.

The business is organized as a boutique consultancy with 1-10 employees, led by Executive Director Kirsty McTamney. The service model is traditional professional services: project-based or hourly engagements delivered in person, with no disclosed pricing, no software platform, no app, and no recurring subscription or SaaS component. There is no indication of technology infrastructure beyond the on-site equipment used for media and crisis simulation work, and no evidence of geographic expansion outside New Zealand.

Revenue mechanics are typical for a small consultancy: client engagements are likely episodic and contract-driven, with revenue dependent on the volume and size of training, advisory, and crisis exercise mandates. Customer segmentation spans the public sector (government) and private sector (business), but no named customer logos or contract values are disclosed. The firm has operated for four decades without disclosed funding rounds, acquisitions, or partnership announcements, indicating a stable, owner-operated professional services business rather than a venture-backed growth entity.

Name

Cabix Communications

Legal name

Cabix Communications Ltd

Website

https://cabix.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Cabix Communications is a privately held New Zealand-based communications consultancy, founded in 1984, that delivers media training, communications support, and crisis exercises to government and business clients using qualified journalists and trained PR professionals.

Ownership category

akta.pro rank

Product category

Communications and Media Relations Consulting

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Media training services
• Crisis communication exercises
• Public relations consulting
• Spokesperson training
• Communications support services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services - Communications Support: Hourly or project-based professional services for communications support, including locum coverage, mentoring, communications reviews, and project support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cabix Communications is a Wellington-based professional services firm that delivers media training, communications support, and crisis exercise services to government and business clients across New Zealand. The team consists of qualified journalists and trained PR professionals who travel to client sites to provide tailored spokesperson training, locum communications coverage, mentoring, and simulated crisis media-pressure testing. Services are offered on a project or retainer basis with hourly or project-based pricing.

Product overview

Cabix Communications is a New Zealand-based communications business offering a portfolio of three interconnected service offerings: Media Training (preparing spokespeople for media contact through tailored one-on-one and group sessions), Communications Support (covering locum services, staff mentoring, communications reviews, media counsel, and project support), and Crisis Exercises (simulated media pressure scenarios for crisis preparedness testing). All services are delivered by qualified journalists and trained public relations professionals who bring hands-on experience to their client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Training Media training program that prepares spokespeople for media interactions through one-on-one and group sessions, including mock interviews with individual feedback. The training is tailored to each organization's needs and also covers non-spokespeople in public-facing roles who may receive media contact.
• Communications Support Comprehensive communications support service offering locum coverage for media phones and counsel, mentoring and training of communications staff, communications reviews, media counsel on an ad hoc basis, and project support for campaigns, closures, and profile-raising initiatives.
• Crisis Exercises Simulated crisis testing service that provides a pseudo media team to pressure-test clients' crisis planning through phone calls, media conferences, and door-stopping scenarios. Includes both written and broadcast news stories, social media injects, and reporting on crisis response effectiveness. Delivered on-site with self-sufficient equipment anywhere in New Zealand, ranging from a few hours to ongoing events running several days.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Direct peers

• SenateSHJ: New Zealand and Australia-headquartered public relations and communications consultancy offering media training, issues and crisis management, and strategic communications — directly overlapping Cabix's three service lines in the same geography.
• Pead PR: Wellington-based public relations firm providing media training, communications advice, and media relations services to New Zealand government and business clients, directly comparable in scale and offering.
• Baldwin Boyle Group: New Zealand-based communications and public relations consultancy providing media relations, crisis communications, and communications strategy to government and corporate clients across the country.

Broad incumbents

• Ogilvy PR: Global communications network offering crisis communications, public affairs, and media training as part of an integrated communications portfolio; competes for the same kind of government and corporate communications mandates but with global scale and broader service breadth.
• Edelman: Global public relations firm with crisis and issues management, media training, and executive communications offerings, frequently used by large corporates and governments — competes for the same crisis communications mandates Cabix pursues, but at much greater scale and broader scope.

Others

• Massey University (School of Communication, Journalism and Marketing): Academic institution where Cabix's founder has served as course controller for three Public Relations and media studies papers; an ecosystem enabler that both shapes the talent pipeline and signals the firm's academic credibility in PR training.

Regional players

• Forsyth Barr (Corporate Communications advisory): New Zealand-headquartered advisory firm whose investor relations and corporate communications practices address media training, spokesperson preparation, and crisis readiness for NZ-listed companies, overlapping with Cabix's business client segment in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cabix-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabix Communications