Au Pont Du Rock

What Au Pont Du Rock does

Au Pont Du Rock is an annual 2-day outdoor music festival held in Malestroit, Brittany, France, organized by Association Aux Arts Etc — a non-profit cultural association registered under French law (loi 1901) at 16 Rue du Bois Pivet, 56140 Malestroit. The festival's first edition was held in 1989 at Roc St-André under Les Enfants du Roc'k, moved to Malestroit, and has since expanded to a 2-day format (since 2006); the 36th edition is scheduled for 31 July and 1 August 2026. Programming focuses on rock, ska, punk, and amplified music, including a "Tremplin" competition for emerging artists, and the festival has hosted 350+ music groups and welcomed 350,000+ spectators over its history. Per-edition attendance is 16,000-20,000 over the 2 days.

The organizing entity runs on a community labor model: approximately 80 association members, 500-800 volunteers during the festival period, and a single permanent year-round staff member. There is no proprietary technology product; the operational backbone is a WordPress-based website (hosted on OVHCloud) that handles ticketing (billetterie), program information, press accreditation, and mécénat inquiries, supplemented by an on-site cashless payment system and standard social media channels (Facebook, Twitter/X, Instagram). The "Rock'n Barque" sub-brand, developed in partnership with local microbrewery Barque!, represents an early co-branded product extension around the festival IP.

The business model is multi-stream and consumer/corporate hybrid. Revenue is generated from (i) one-time ticket sales through the official website for the 2-day event, (ii) corporate sponsoring and mécénat leveraging France's cultural sponsorship law (60% tax deduction for donors, capped at 0.5% of donor revenue), (iii) VIP Village packages with catering and champagne for corporate hospitality, (iv) advertising space in the festival booklet and on the DRAGON stage giant screen, and (v) ancillary on-site cashless spending. Pricing is not publicly disclosed; sponsorship tiers and VIP packages are sold on contact. The go-to-market motion is event-driven and community-led, relying on the volunteer/member network for promotion alongside owned social channels and press relations. The entity is privately held with no parent company, no external investment, and no subsidiaries disclosed.

Name

Au Pont Du Rock

Legal name

Association Aux Arts Etc

Website

https://aupontdurock.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Au Pont Du Rock is an annual 2-day rock and amplified-music festival in Malestroit, Brittany, organized since 1989 by the non-profit Association Aux Arts Etc and serving 16,000-20,000 attendees per edition through ticket sales, corporate sponsorship, mécénat, and VIP hospitality.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Music festival
• Live music events
• Outdoor concerts
• Cultural events
• Festival ticketing

Headquarters

HQ city

Malestroit

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: Festival tickets sold for the 2-day event (31 July and 1 August 2026)
2. Sponsoring: Corporate sponsorship with logo placement on communication materials, posters, flyers, website
3. Mécénat/Donations: Tax-deductible donations through French cultural sponsorship law (60% tax deduction up to 0.5% of company revenue)
4. VIP Village packages: VIP hospitality packages with premium access, catering, and champagne for corporate guests
5. Advertising space: Advertising in festival booklet and giant screen advertising near the DRAGON stage

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Au Pont Du Rock is an annual 2-day outdoor music festival held in Malestroit, Brittany, France, organized by the non-profit cultural association Aux Arts Etc. The festival features rock, ska, punk, and other amplified music genres, drawing 16,000–20,000 attendees per edition. The association also offers supporting programs including a Tremplin music competition for emerging artists, VIP hospitality packages, sponsorship/mécénat programs, and ancillary concert events such as Rock'n Barque.

Product overview

Au Pont Du Rock is a music festival organized by Association Aux Arts Etc, held annually in Malestroit, France. The organization operates as a non-profit cultural association and does not offer commercial technology products or services. Its primary offering is the annual music festival featuring rock and amplified music concerts, along with supporting activities such as volunteer coordination, a cashless payment system, and VIP hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• Rock'n Barque: Partnership event with microbrewery Barque! featuring special concert evenings and artisanal beer
• Tremplin

Products and services

• Au Pont Du Rock Festival (Annual 2-Day Music Festival) Annual 2-day outdoor music festival in Malestroit, Brittany, featuring rock, ska, punk, and amplified music across multiple stages (including the DRAGON stage) for general festival-goers; tickets sold via the official website.
• VIP Village Packages

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Barque! (Microbrasserie)minorStrategic or Co-development Partner · 6 June 2025Partnership with local microbrewery Barque! for a collaborative craft beer created for the festival, plus an exceptional concert event on June 6 featuring the Jenny With The Band group, combining music, artisanal craft, and local territory promotion.
• Mécènes/Corporate SponsorscoreGTM or Marketing PartnerCorporate sponsors supporting the festival through the French cultural sponsorship law (mécénat), receiving tax benefits (60% deduction), logo visibility on promotional materials, and access to VIP hospitality packages.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Festival de Poupet: Annual open-air music festival in the Vendée region of France, organized as a community-rooted event with eclectic rock and amplified music programming comparable to Au Pont Du Rock.
• Solidays: Paris-based non-profit music festival with a social-mission dimension and volunteer-driven organization; structurally and operationally analogous to Au Pont Du Rock's association-led, mécénat-supported model.
• Les Eurockéennes de Belfort: Long-running French rock/pop/electronic festival organized by an association in a regional town (Belfort). Comparable as a community-organized festival with rock-music heritage and a similar event-driven revenue model.
• Les Vieilles Charrues: Largest music festival in France, held annually in Carhaix, Brittany — directly comparable regional French music festival with multi-genre programming, community roots, and a focus on amplified music that mirrors Au Pont Du Rock's positioning.
• Le Motocultor Festival: Independent rock/metal open-air festival in Brittany, organized by an association; very close geographic and structural peer to Au Pont Du Rock with similar volunteer-based operations.
• La Route du Rock: French rock-focused summer festival held in Brittany/Saint-Malo; very close genre and geography match to Au Pont Du Rock, both serving rock audiences in regional Brittany settings.

Broad incumbents

• Le Printemps de Bourges: Established French multi-genre spring music festival; comparable as a long-running national ticketed live-music event with similar sponsorship, ticketing, and artist-booking models.
• Rock en Seine: Major rock-leaning summer festival staged in the Paris region (Saint-Cloud); comparable in genre focus and tier of rock programming, though operating at a larger national scale and in an urban venue.
• Hellfest Open Air Festival: France's flagship hard-rock/metal festival; significantly larger, but operates in the same rock-festival category and competes for artist bookings, sponsorships, and audiences across the French summer festival calendar.

Regional players

• Festival Interceltique de Lorient: Largest annual cultural festival in Brittany, based an hour from Malestroit; overlaps as a regional Brittany cultural event drawing on local music heritage, sharing part of Au Pont Du Rock's regional audience and sponsor pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aupontdurock
• Facebookfacebook.com/festival.aupontdurock
• Instagraminstagram.com/aupontdurock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Pont Du Rock