What Sapphire Care & Support Services does

Sapphire Care & Support Services Limited is a privately-held, single-office domiciliary care provider headquartered at 440 Old London Road, Ore, Hastings, East Sussex, United Kingdom. It delivers in-home care and support services to elderly adults, disabled adults (including those with learning difficulties, mental health conditions, and sensory impairments), and individuals living with dementia who wish to remain in their own homes. The company is CQC-registered and operates across five East Sussex towns — Hastings, St Leonards, Bexhill, Battle, and Rye — with service hours of 7am–10pm and office hours of 9am–5pm.

The service portfolio comprises eight core offerings: Dementia Care, Personal Care, Medication Administration, Domestic Services, Shopping Assistance, Meal Preparation, Respite Services, and Reablement. Care visits range from 15-minute welfare checks up to 30 minutes and longer, with schedules and tasks tailored per client. There is no proprietary technology platform; care delivery is conducted by vetted, DBS-checked support workers trained in dementia care and other specialist areas, overseen by Registered Manager & Director Christine Small (23 years of local health and social care experience). The company is a member of the UKHCA and the Association of Healthcare Trainers.

Revenue is generated on a fee-for-service basis from privately funded clients paying out-of-pocket or via direct payments, and from publicly funded clients referred through East Sussex County Council Adult Social Care. Pricing is not publicly disclosed and is quote-based on individual care requirements. Customer acquisition combines a content-led website and blog, local SEO, social media, and inbound referrals from local authority social services and healthcare partners. No funding rounds, M&A, headcount data, or material expansion beyond the existing service area are recorded in the source material.

Name

Sapphire Care & Support Services

Legal name

Sapphire Care & Support Services Limited

Website

https://www.sapphirecareandsupport.co.uk/

Company type

Private

Operating status

Operating

Short description

Sapphire Care & Support Services is a privately-held UK domiciliary care provider based in Hastings, East Sussex, delivering personalised in-home personal care, dementia support, medication, respite, and reablement services to elderly and disabled clients across five local towns.

Ownership category

akta.pro rank

Product category

Home Healthcare / Domiciliary Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Companion & Engagement Care (HSABAEAA), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Domiciliary care services
• Home care services
• Dementia care support
• Personal care assistance
• Respite care services

Headquarters

HQ city

Hastings

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Domiciliary Care Services: Fee-for-service home care delivery where clients pay for care visits based on duration. Service calls start from 15 minutes for welfare checks to 30 minutes and longer for regular care services. Revenue is generated through privately funded clients (direct payment) and publicly funded arrangements via East Sussex County Council Adult Social Care.
2. Publicly Funded Care: Support for clients who receive funding through local authority social care assessments, including direct payments schemes. The company accepts clients funded by East Sussex County Council Adult Social Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sapphire Care & Support Services is a domiciliary (home) care provider that delivers person-centred care visits to clients in their own homes across East Sussex. The company offers eight core service modules including Dementia Care, Personal Care, Domestic Services, Shopping Assistance, Medication Administration, Meal Preparation, Respite Services, and Reablement, with visits ranging from 15-minute welfare checks to 30-minute-plus care calls.

Product overview

Sapphire Care & Support Services is a domiciliary care provider offering a unified portfolio of home care services. The company provides eight core service modules: Dementia Care, Shopping Assistance, Domestic Services, Medication Administration, Personal Care, Respite Services, Meal Preparation, and Reablement. Service calls start from 15 minutes (welfare checks) to 30 minutes and upwards, with flexibility to meet individual client requirements. The services are designed to enable people to live independently in their own homes, with support provided by vetted and trained support workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dementia Care Specialist support service for people living with dementia, enabling them to continue living at home with patient and understanding support workers who have received specialist dementia training.
• Personal Care Professional support service assisting clients with all aspects of personal care including bathing, showering, dressing, grooming, toileting, and continence management.
• Domestic Services Support service providing assistance with household tasks including light cleaning, vacuuming, dusting, laundry, ironing, and pet care.
• Shopping Assistance Support service helping clients regularly obtain groceries and other items, either by collecting items on their behalf or accompanying them to stores.
• Medication Administration Support service assisting clients with medication management including prompting or administering medication, collecting prescriptions, and coordinating pharmacy deliveries.
• Respite Services Support service providing care while main carers take a break, enabling carers to attend social activities, shopping, or appointments.
• Meal Preparation Support service helping clients with preparing and cooking nutritious meals, reheating and serving meals, or supporting clients while they prepare their own meals.
• Reablement Short-term support service helping clients regain confidence and independence after illness, fall, fracture, or operation through achievable goals.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• East Sussex County Council - Adult Social CarecoreStrategic or Co-development PartnerReferral partnership for publicly funded clients. The company accepts clients assessed and funded through East Sussex County Council's social care assessment process, including direct payment schemes.
• East Sussex 1 SpaceminorOthersListed on East Sussex 1 Space directory, a local resource finder for care and support services in the area.
• Support with Confidence (East Sussex)minorOthersRegistered with the East Sussex 'Support with Confidence' scheme, an approved provider directory for quality-assured care services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Instead Senior Care (UK): The UK's largest non-franchised home care network, offering personal care, dementia care, and companionship in clients' homes. Directly comparable to Sapphire's service mix and customer segments, but at vastly greater geographic scale.
• Bluebird Care: National franchised domiciliary care provider delivering personal care, dementia care, and respite services across the UK. Operates the same fee-for-service home visit model as Sapphire and competes for the same East Sussex referral pool.
• Helping Hands Home Care: Established UK home care specialist offering personal care, dementia support, and complex care from over 150 branches. Direct competitor in the same regulated domiciliary care category with overlapping dementia and respite services.
• Caremark: Franchised home care provider delivering personal care, dementia care, and supported living services across the UK. Highly comparable outreach model and target demographics, including local-authority-funded clients.
• Right at Home UK: National home care franchise focused on companionship, personal care, and specialist dementia care. Overlaps directly with Sapphire's core service line and East Sussex adult social care referral base.
• Visiting Angels: UK home care provider offering personal care, dementia care, and respite services with a focus on continuity of carer. Competes directly in the same regulated home visit category and pricing tiers.

Emerging players

• GoodOaks Homecare: A growing independent home care provider with a strong regional presence in southern England. Offers a similar person-centred domiciliary care model and competes for the same private-pay and council-funded clients.
• Trinity Homecare: South East England-focused home care provider offering live-in and visiting care, including dementia and personal care. Closely comparable in geography (Kent/Sussex) and customer profile.
• SweetTree Home Care Services: London-based specialist home care provider with strong dementia, complex care, and brain injury programmes. Comparable in specialist dementia capability and private/local-authority client mix.
• Bright Care: Scottish home care provider offering companionship-led personal care and dementia support. Compares through the same selective-recruitment, values-led care philosophy Sapphire emphasises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphire Care & Support Services