International Brangus Breeders Association

What International Brangus Breeders Association does

International Brangus Breeders Association (IBBA) is a non-profit breed registry and industry association founded in 1949 and headquartered in College Station, Texas. It maintains the official herdbook for Brangus cattle — including Brangus®, Red Brangus®, Black Brangus®, Ultrablack™, and Ultrared varieties — and serves registered seedstock breeders and commercial cattle producers across nearly every U.S. state and in international markets including Mexico, Australia, Central and South America, Africa, and Asia. IBBA's core technical assets are its Regstr online registry portal, the Total Herd Reporting (THR) inventory-based fee system that captures whole-herd performance data, and an Expected Progeny Differences (EPD) genetic evaluation system incorporating third-party genomic testing platforms (SEEKSIRE, GGP ULD 30K, GGP LD 100K).

IBBA generates revenue through a diversified set of streams: annual membership dues at three tiers ($25 Junior, $45 Associate, $125 Senior), THR assessments on reproductively mature animals, registration and certification transaction fees, the USDA Process Verified Brangus Vigor feeder calf program at $5/head, advertising and publication sales (monthly Brangus Journal, annual Sire Directory, quarterly Frontline Beef Producer), and merchandise sales through an online store. The go-to-market motion is community-led, centered on membership recruitment through shows, youth programs, regional associations, and field-staff engagement rather than conventional B2B sales. Strategic priorities evident in the input data include extending the franchise into commercial markets (Brangus Vigor, Brangus Built), maintaining a youth pipeline through the IJBBA (900+ members), coordinating global breed standards via FIBRA, and supporting export markets through USLGE partnerships.

The association operates with a lean staff of approximately 12 people, including an Executive Vice President, six directors covering field/genetics/advertising, registry/membership, events/education, operations, genomics/research, and marketing/communications, plus field staff, a contracted controller, a genetic consultant, and a publications team. It is governed by an elected Board of Directors and is not publicly traded. IBBA is affiliated with the International Brangus Breeders Foundation (a 501(c)(3) supporting research and education), the International Junior Brangus Breeders Association (IJBBA), and the International Brangus Auxiliary (IBA), each operating as separate legal entities.

Name

International Brangus Breeders Association

Legal name

International Brangus Breeders Association

Website

https://gobrangus.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit breed registry and industry association founded in 1949, maintaining the official herdbook and genetic evaluation system for Brangus cattle and serving registered seedstock breeders and commercial cattle producers across the United States and international markets.

Ownership category

akta.pro rank

Product category

Livestock Breed Registry

NAICS

Beef Cattle Ranching and Farming (112111), Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)

akta.pro secondary industries

Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Cattle breed registry
• Genetic evaluation services
• Beef cattle association
• Livestock registration
• Breed improvement programs

Headquarters

HQ city

Adkins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees at three tiers: Junior ($25/year), Senior ($125/year), and Associate ($45/year). All memberships run January 1 through December 31.
2. Total Herd Reporting Assessment: Annual inventory-based assessment on reproductively mature animals (females 24+ months, bulls 30+ months) charged on July 1st assessment date. Covers registration of one calf per cow and single transfer of calf.
3. Registration and Certification Fees: Fees for registering, certifying, or enrolling cattle in the IBBA registry system through the Regstr portal
4. Brangus Vigor Program: USDA Process Verified Program with $5/hd fee plus tag shipment costs, providing age/source/genetic/health verification for Brangus feeder cattle
5. Publications and Advertising: Revenue from Brangus Journal subscriptions (included in Senior/Associate memberships), Semen Directory, Frontline Beef Producer publications, and advertising sales
6. Merchandise Sales: IBBA Merch Store selling branded apparel and promotional items through GearOrders.com

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

IBBA maintains the official Brangus cattle herdbook and provides animal registration, pedigree certification, and Total Herd Reporting through the Regstr online portal. The association delivers genetic evaluation services via EPDs and genomic testing (SEEKSIRE, GGP platforms), runs commercial programs (Brangus Vigor feeder calf verification, Brangus Built replacement females), publishes the Brangus Journal and related industry publications, and supports youth development through the IJBBA.

Product overview

The International Brangus Breeders Association offers a comprehensive suite of programs and services for cattle breeders. The core offering includes the Brangus Journal, Sire Directory, and Frontline Beef Producer publications for industry communication. The association operates the Total Herd Reporting (THR) registry system for performance tracking and genetic evaluation using EPDs. Commercial programs include Brangus Vigor (feeder calf verification) and Brangus Built (replacement female verification). Recognition programs include Summit Animals and Performance Leader Awards. Youth development is served through the IJBBA with the National Junior Brangus Show, while the IBBA Foundation supports breed research and education.

Differentiator

Problem solved

Functional benefit

Brands

• Brangus Vigor: USDA Process Verified Program for Brangus feeder cattle that confirms age and source verification, genetic verification, and health verification.
• Brangus Built

Products and services

• Brangus Journal The official monthly publication of IBBA featuring breed news, breeder profiles, research updates, and association announcements for members (included in Senior and Associate memberships).
• Sire Directory Annual directory showcasing leading sires in the Brangus breed, serving as a trusted resource for cattlemen planning breeding decisions.
• Frontline Beef Producer Seasonal publication focused on commercial beef production information and industry updates for commercial producers using Brangus genetics.
• Brangus Vigor Feeder Calf Program USDA Process Verified Program that differentiates Brangus feeder cattle through age/source verification, genetic verification, and health verification, creating a premium market for Brangus-sired calves at $5/hd plus tag shipment costs.
• Brangus Built Program for verified IBBA genetics in commercial replacement females, providing quality replacement females with uniformity, longevity, and superior maternal traits for commercial cattle producers.
• Total Herd Reporting (THR) Inventory-based fee structure system designed to improve collection of performance information on all active animals in the breed, replacing traditional calf-based registration fees and improving EPD reliability.
• IBBA Cattle Registration & Certification Official pedigree registration, certification, and enrollment services for Brangus cattle administered through the Regstr online portal for IBBA members.
• EPD Genetic Evaluation System Expected Progeny Differences system providing genetic evaluations including calving ease, growth traits, milk production, carcass traits, and fertility indices for breed improvement, integrated with genomic testing through SEEKSIRE and GGP platforms.
• IBBA Membership Programs Three-tier annual membership structure: Junior ($25/year for youth under 21), Senior ($125/year with full registry access), and Associate ($45/year promotional membership without voting rights). All memberships run January 1 through December 31.
• Summit Animals Program Program recognizing the most productive animals in the breed, including Summit Sires (sired 5+ Summit Cows) and Summit Cows meeting specific reproductive and performance criteria.
• Performance Leader Awards Four-level awards (Platinum, Gold, Silver, Bronze) recognizing IBBA members who implement uniform and complete data submission through THR for accurate genetic evaluation.
• International Junior Brangus Breeders Association (IJBBA) Youth development organization with over 900 members ages 7-21, promoting the Brangus breed and beef industry through shows, conferences, scholarships, ambassador programs, and the National Junior Brangus Show.
• National Junior Brangus Show & Futurity Annual national show and futurity event for youth members of the International Junior Brangus Breeders Association (IJBBA), including contests, leadership conference, and bracket competitions.
• Brangus Days Annual Meeting Annual conference in College Station, Texas featuring educational panels, committee meetings, Legacy Female Auction, and social events for IBBA members.

Quantifiable outcome

• Brangus feeder cattle consistently grading 85% Choice or higher
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• International Red Brangus Breeders AssociationcoreStrategic or Co-development Partner · 1 January 2005Affiliated in 2005, opening the herdbook to include Red Brangus and expanding genetic options for members and commercial customers
• Federation of International Brangus Associations (FIBRA)coreStrategic or Co-development PartnerIBBA represents members in FIBRA, the global federation coordinating Brangus breed standards and genetics exchange across international associations in Argentina, Australia, Brazil, Mexico, South Africa, and 10+ other countries
• IMI Global (Where Food Comes From)coreTechnology or IntegrationUSDA Process Verified Program provider administering the Brangus Vigor verification program including desk audits, EID tag ordering, and chain of custody database for age/source/genetic/health verified cattle
• U.S. Livestock Genetics Export Inc. (USLGE)majorStrategic or Co-development PartnerIBBA coordinates with USLGE as key liaison for expanding global markets for U.S. Brangus genetics, both live and frozen
• USDA (United States Department of Agriculture)coreStrategic or Co-development PartnerUSDA Process Verified Program framework enabling Brangus Vigor to make verified claims about cattle including Age and Source Verified, Genetics Verified, and Health Verified status; subject to USDA audits
• International Brangus Breeders FoundationcoreStrategic or Co-development Partner501(c)(3) not-for-profit corporation protecting and administering gifts for research, education, and exhibitions benefiting Brangus breeders and beef producers
• International Brangus Auxiliary (IBA)majorStrategic or Co-development PartnerFounded 1977, promotional and educational organization providing scholarships to IJBBA members and promoting Brangus beef and breed interest

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BrangusVideo
• Facebookfacebook.com/gobrangus
• Instagraminstagram.com/gobrangus
• Xx.com/gobrangus
• LinkedInlinkedin.com/company/international-brangus-breeders-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Brangus Breeders Association