RE/MAX By The Bay

What RE/MAX By The Bay does

RE/MAX By The Bay is a residential real estate brokerage operating as a locally owned franchisee of the RE/MAX national brand. Headquartered at 8477 A County Road 64 Suite 2 in Daphne, Alabama, the firm serves individual buyers, sellers, and investors across the Alabama Gulf Coast — spanning Baldwin County and Mobile County, including communities such as Fairhope, Daphne, Foley, Gulf Shores, Orange Beach, Spanish Fort, and Mobile. Its offering covers residential single-family homes, condominiums, townhouses, multi-family units, land, commercial properties, and specialty asset types such as boatslips, with listed price points ranging from approximately $25,000 to $15,000,000.

The brokerage's product surface is built on third-party technology rather than proprietary platforms. Its consumer-facing website (wesellbaytobeach.com) is powered by Inside Real Estate's Virtual Office Website (VOW) platform and BoldTrail, providing property search across 15+ property types, an online Property Valuation Tool, an agent roster directory, and home buyer/seller educational resources. Social-login integration (Facebook and Google) is offered for user account access. The firm does not disclose any proprietary technology, AI/ML capabilities, or data assets.

Commercially, RE/MAX By The Bay operates a sales-led, agent-based go-to-market model. Real estate agents work directly with buyers and sellers through in-person viewings, negotiations, and transaction support. Revenue is generated via transaction commissions on closed deals; pricing (commission rate) is not publicly disclosed and is negotiated per transaction. The firm's customer base is highly fragmented across individual residential transactions, with primary segments being home buyers/sellers and a secondary segment of real estate investors. Marketing is conducted through the company website, MLS distribution via the Baldwin County and Mobile Area Associations of REALTORS, and agent referrals. The firm is a privately held, independently owned franchise under RE/MAX Holdings.

Name

RE/MAX By The Bay

Legal name

REMAX By The Bay

Website

https://realestatebythebay.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX By The Bay is a privately held, independently owned RE/MAX franchise residential real estate brokerage headquartered in Daphne, Alabama, serving individual buyers, sellers, and investors across the Alabama Gulf Coast (Baldwin and Mobile Counties).

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Property listing search
• Home buyer representation
• Home seller services
• Gulf Coast real estate

Headquarters

HQ city

Fairhope

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Real estate brokerage earning commission on property transactions. Agents represent buyers and sellers in residential and commercial property transactions, earning a percentage of the sale price upon successful closings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RE/MAX By The Bay is a full-service residential real estate brokerage operating as a RE/MAX franchise, providing buyer representation, seller representation, and property investment services across the Alabama Gulf Coast. The company supports transactions for single-family homes, condos, townhouses, multi-family, land, and commercial properties priced from $25,000 to $15,000,000, primarily in Baldwin County and Mobile County markets. Services are delivered through licensed real estate agents supported by an MLS-powered property search portal and online valuation tools.

Product overview

RE/MAX By The Bay is a residential real estate brokerage operating as part of the RE/MAX franchise network. The company offers a unified platform combining property listings search, agent services, and valuation tools. Core offerings include the Property Search & Listings Portal (powered by Inside Real Estate's VOW platform and BoldTrail), complemented by a Property Valuation Tool, Agent Roster, and Home Buyer/Seller Resources. The company serves the Alabama Gulf Coast market across Baldwin and Mobile Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• RE/MAX By The Bay Real Estate Brokerage Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• RE/MAX CorporatecoreOthersRE/MAX By The Bay operates as a franchisee under the RE/MAX brand, utilizing the established RE/MAX brand identity, marketing resources, and operational frameworks while maintaining independent ownership and local market focus.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RE/MAX of Orange Beach: Sibling RE/MAX franchise serving Orange Beach and Gulf Shores, sharing the same national brand and competing locally with RE/MAX By The Bay in the Gulf Coast submarket.
• Keller Williams Realty Alabama Gulf Coast: Keller Williams franchise operating in the Gulf Coast Alabama region, competing for agents, listings, and buyer clients across Baldwin and Mobile Counties.
• Bellator Real Estate & Development: Independent residential brokerage headquartered in Daphne, Alabama, directly competing with RE/MAX By The Bay in the same Baldwin County Gulf Coast submarket across buyer and seller representation.
• Roberts Brothers Real Estate: Long-standing Mobile, Alabama-based residential brokerage covering Mobile County and parts of Baldwin County, directly overlapping with RE/MAX By The Bay's Mobile County service area.
• Century 21 Meyer Real Estate: Century 21 affiliate covering Gulf Shores, Orange Beach, and surrounding Baldwin County communities, offering comparable full-service residential brokerage.
• Coldwell Banker Reehl Properties: National-franchise residential brokerage serving Fairhope and the Eastern Shore of Mobile Bay, competing head-to-head for listings and buyer clients in RE/MAX By The Bay's core geography.
• Berkshire Hathaway HomeServices Cooper & Co. Berkshire Hathaway HomeServices affiliate operating along the Alabama Gulf Coast, competing for high-end and primary-residence listings in the same territory.

Regional players

• Real Estate Book of Baldwin County: Regional print and online real estate marketplace focused on Baldwin County, competing for buyer lead flow rather than full-service representation.

Broad incumbents

• eXp Realty Gulf Coast: Cloud-based national brokerage with agents operating across Baldwin and Mobile Counties, providing a low-overhead alternative model that competes for the same agent and consumer pool.
• Zillow (Premier Agent): National real estate portal that funnels buyer inquiries to competing brokerages, including RE/MAX By The Bay agents, while also posing a competitive threat via Premier Agent lead-routing dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-by-the-bay-al

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX By The Bay