Vapa Media

What Vapa Media does

Vapa Media Oy is a Helsinki-based, founder-owned marketing communications agency founded in 2010 by Ida Hakola and Ilona Hiila as Finland's first digital content marketing agency. The company delivers a tightly integrated set of six core services: Annual Planning for thought leadership strategy, Thought Leadership Deployment and Production, Content and Channel Strategies, Multi-Channel Content Marketing, Ambassador Programs, and Voice of... Facilitation workshops. These are sold as project-based or ongoing retainer engagements to large and mid-sized international B2B companies and large Finnish B2C brands.

The agency's underlying technology stack is an AI-augmented content production system rather than a proprietary platform. Generative AI is used for ghostwriting, multi-format content creation (video, whitepapers, social carousels), podcast transcription, and accessibility automation (alt-text, subtitles, summaries), with NLP supporting fact-checking. Vapa also co-produces the annual "Thought Leadership State" research with Iro Research, surveying C-level executives from Finland's Top 500 companies, and uses the study as a proprietary data asset to anchor its thought leadership positioning.

Revenue is generated almost entirely from professional services fees billed to enterprise clients. No pricing, revenue figures, or external funding are disclosed. The company employs a small in-house core team (seven named leaders across CEO, COO, content, HR, and strategy functions) supplemented by a freelancer partner network, operating from Helsinki with a regional (Finland/Nordics) footprint. Active website, job postings, podcast, and an ongoing client roster including YIT, Valio, Sweco, Fiskars Group, Varma, Sokos Emotion, Visma Aquila, and Lumo Homes indicate continued operations as of 2025.

Name

Vapa Media

Legal name

Vapa Media Oy

Website

https://www.vapamedia.fi/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vapa Media is a Helsinki-based, founder-owned Finnish marketing communications agency that delivers AI-augmented thought leadership strategy, multi-channel content production, and ambassador programs to large and mid-sized enterprise B2B clients and major Finnish B2C brands.

Ownership category

akta.pro rank

Product category

Marketing Communications Agency

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Thought leadership services
• Content marketing strategy
• B2B communications agency
• Multi-channel content production
• Strategic content design

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Communications Services: Professional services revenue from thought leadership strategy planning and deployment, content and channel strategy, multi-channel content marketing, ambassador programs, and facilitation services. Billed as project-based or ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Vapa Media is a Finnish marketing communications agency that sells strategic thought leadership planning, content and channel strategy, AI-assisted multi-channel content production (videos, whitepapers, social media), employee ambassador programs, and strategic facilitation workshops to large and mid-sized B2B companies and major Finnish B2C brands. Services are delivered as project-based or retainer engagements combining strategy consulting, creative content production, and ongoing execution support.

Product overview

Vapa Media is a Finnish marketing communications agency specializing in strategic communications and content design, operating as a single unified service offering rather than a platform-plus-modules architecture. The core offering consists of six interconnected services: Annual Planning for thought leadership strategy, Thought Leadership Deployment and Production for multi-channel content execution, Content and Channel Strategies for audience targeting, Multi-Channel Content Marketing (their AI-powered production capability), Ambassador Programs for employee advocacy, and Voice of... Facilitation for strategic workshops. These services are designed to work together as an integrated system—Annual Planning provides the strategic foundation, Content and Channel Strategies identifies the right channels and audiences, Multi-Channel Content Marketing produces the actual content with AI assistance, Ambassador Programs and Thought Leadership Production deploy the content through people and channels, and Facilitation supports ongoing strategic alignment. The company also offers a Newsletter service as a supplementary communication tool for maintaining ongoing client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Planning for Thought Leadership (Ajatusjohtajuuden suunnittelu ja toteutus) Comprehensive annual planning service providing a year-long thought leadership plan and necessary implementation support for organizations seeking to position themselves as industry leaders.
• Thought Leadership Deployment and Production Systematic multi-channel content work including training, planning, audio and video production, AI-assisted ghostwriting, and content development based on data analytics for organizations deploying thought leadership at scale.
• Content and Channel Strategies (Sisältö- ja kanavastrategia) Strategy service that identifies the most relevant channels and target audiences to reach the right people in the right places for measurable business results.
• Multi-Channel Content Marketing (Monikanavainen sisältömarkkinointi) AI-powered multi-channel content production across all required formats including videos, whitepapers, and social media carousels, leveraging AI assistance for efficiency and diverse output.
• Ambassador Programs (Lähettiläsohjelmat) Networked communication system built with employees to reach and engage target audiences effectively, multiplying content reach and credibility through employee advocacy.
• Voice of... Facilitation (Fasilitoinnit) Tailored facilitation sessions in agile 1-2 hour format where goals are set and concrete steps are defined to support strategic planning workshops and decision alignment.
• Vapa Group Chat Podcast Marketing podcast hosted by Alison Morrison delivering practical social media strategies, content concepts, and digital insights for marketing managers, social media managers, and content creators.

Quantifiable outcome

• 1.1 million people reached via owned media content for YIT client (Q1/2019)
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Iro ResearchcoreStrategic or Co-development PartnerAnnual research partnership for 'Thought Leadership State' studies. Vapa Media and Iro Research jointly produce comprehensive surveys on thought leadership in Finland, interviewing C-level executives from Top 500 Finnish companies. The 2026 study examined how thought leadership is built and measured in Finland.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Netprofile: Finnish PR and communications agency offering strategic communications, media relations, and content services. Comparable to Vapa Media's PR-adjacent strategic communications and thought leadership work for enterprise clients.
• Kaksik & Co: Finnish B2B marketing agency focused on content strategy, branding, and demand generation for industrial and tech companies. Highly comparable to Vapa Media in serving Finnish B2B clients with strategic content marketing offerings.
• Cocomms: Finnish content marketing agency serving B2B and B2C brands with content strategy, social media, and creative production. Direct domestic competitor with overlapping service portfolio and similar client mix.
• Miltton: Finnish strategic communications and advisory agency offering content strategy, marketing communications, and reputation services. Most direct domestic competitor to Vapa Media in the Finnish marcomms agency space, serving similar enterprise B2B clients.

Broad incumbents

• Hill+Knowlton: Global communications consultancy offering strategic communications, public affairs, and content marketing. Comparable to Vapa Media in the strategic communications and thought leadership dimension, but operates at significantly larger scale across multiple geographies.
• Publicis Groupe: Global advertising holding company with content, marketing services, and digital transformation capabilities spanning multiple agency brands. Comparable to Vapa Media in strategic communications and content marketing but at significant global scale.
• Dentsu: Global advertising and communications group with content, creative, and strategic communications capabilities across multiple agency brands. Larger incumbent offering overlapping services with Vapa Media at enterprise scale.
• Edelman: Global public relations and communications firm with extensive strategic communications, content marketing, and thought leadership capabilities. Operates as a larger incumbent offering similar services as part of a broader portfolio, including Nordic presence through Edelman Finland.
• WPP: Global advertising and communications holding company with agency networks (Ogilvy, GroupM, VMLY&R) offering content strategy, marcomms, and thought leadership services. Represents the larger agency holding model Vapa Media competes against indirectly.
• TBWA: Global creative advertising agency network with content strategy, brand storytelling, and creative production capabilities. Larger incumbent offering overlapping multi-channel content production at global scale, with TBWA\Hakuhodo and Nordic operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vapamedia
• YouTubevimeo.com/vapamedia
• Facebookfacebook.com/vapamedia
• LinkedInlinkedin.com/company/vapa-media-oy
• Instagraminstagram.com/vapamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapa Media