GC Events Sagl

What GC Events Sagl does

GC Events Sagl is a Swiss private limited company founded in 2015 in Ticino (headquartered in Muralto), operating as a live entertainment and event organization business across Switzerland. Its portfolio spans five product lines: owned music festivals (Connection Festival in Locarno, Castle On Air in Bellinzona), touring art exhibitions (Van Gogh Alive, Caravaggio e il suo Tempo, Lost in the Jungle, Life in Space at venues such as Messe Basel and Centro Esposizioni Lugano), Broadway-style musical productions staged at LAC Lugano (Mamma Mia!, Grease, Romeo e Giulietta, Notre Dame de Paris), cabaret and comedy shows, and one-off concert events featuring international and Italian artists (Måneskin, Bob Dylan, Ennio Morricone, Salmo, Achille Lauro, Calcutta, Robin Schulz) at major Swiss venues including Hallenstadion Zürich, Piazza Grande Locarno, Cornèr Arena, and Théâtre du Léman Genève.

The company's core technology footprint is minimal: it has no proprietary platform, no API, no app, and no disclosed software stack — the offering is fundamentally a service-based event production and promotion business rather than a technology product. Distribution is mediated through its own website (gcevents.ch) and two certified ticketing partners (ticketcorner.ch, biglietteria.ch), with the company actively warning consumers against secondary ticketing sites to protect ticket-sale integrity. Marketing is conducted through social media (Instagram, Facebook, LinkedIn), an email newsletter, and the company website.

The business model is direct-to-consumer, transaction-fee revenue generated from ticket sales across its own organized events, with pricing varying by event and including service fees on presale tickets. The primary customer segment is individual Swiss consumers attending live entertainment; the company has no disclosed B2B customers, no subscription or recurring revenue, no funding rounds, and no parent company. The legal representative is Avv. Athos Mecca, and the company holds Expoevent certification within the Swiss event industry ecosystem.

Name

GC Events Sagl

Legal name

GC Events Sagl

Website

https://gcevents.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GC Events Sagl is a Swiss live entertainment company founded in 2015 that organizes and promotes concerts, musicals, art exhibitions, festivals, and cabaret shows across Switzerland for individual consumer audiences. It owns the Connection Festival and Castle On Air brands.

Ownership category

akta.pro rank

Product category

Live Entertainment & Event Organization

NAICS

Convention and Trade Show Organizers (561920), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Live event management
• Concert promotion
• Music festivals
• Art exhibitions
• Musical productions

Headquarters

HQ city

Locarno

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Revenue model

1. Ticket Sales and Event Production: GC Events generates revenue through organizing and producing live entertainment events including concerts, musicals, art exhibitions, festivals, and cabaret shows in Switzerland. Revenue comes from ticket sales to consumers for these events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

GC Events Sagl is a Swiss live entertainment and event organization company that produces, promotes, and operates concerts, musicals, art exhibitions, music festivals, and cabaret shows across Switzerland, primarily in the Ticino region. The company owns two festival brands (Connection Festival and Castle On Air) and distributes tickets through certified partners such as ticketcorner.ch and biglietteria.ch.

Product overview

GC Events Sagl is an event entertainment company founded in Ticino in 2015, operating as a single unified service offering — event organization and production — rather than a platform-plus-modules architecture. The company's portfolio spans multiple distinct product lines: the Connection Festival and Castle On Air (two owned-and-organized music festivals), Art Exhibitions (large-scale shows such as Van Gogh Alive, Caravaggio e il suo Tempo, Lost in the Jungle, and Life in Space), Musical Productions (staged at LAC Lugano), Cabaret & Comedy Shows, and Concert & Live Music Events featuring national and international artists across major Swiss venues. All offerings fall under the GC Events brand and are coordinated by the same organizational team.

Differentiator

Problem solved

Functional benefit

Brands

• Connection Festival: Music festival organized by GC Events Sagl.
• Castle On Air

Products and services

• Connection Festival
• Castle On Air Festival
• Art Exhibitions (Mostre)
• Musical Productions
• Cabaret & Comedy Shows
• Concert & Live Music Events

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ExpoeventminorGTM or Marketing PartnerExpoevent is a certification label for events in Switzerland. GC Events displays the Expoevent label on their website indicating membership or certification in the Swiss event industry.
• ticketcorner.chcoreChannel Partner/ Reseller/ DistributorCertified ticketing partner recommended by GC Events for legitimate ticket purchases. The company warns customers to avoid secondary ticketing sites and use only certified platforms.
• biglietteria.chcoreChannel Partner/ Reseller/ DistributorCertified ticketing partner recommended by GC Events for legitimate ticket purchases. Customers are directed to purchase exclusively from this certified platform.
• Connection FestivalcoreOthersOwned festival brand organized by GC Events. The festival has featured major artists including Salmo, Blanco, and Ultimo from 2019-2022.
• Castle On Air FestivalcoreOthersOwned festival brand organized by GC Events, held in Bellinzona. Has featured artists including Måneskin, Achille Lauro, and Zimmer/Williams. Has its own dedicated website at castleonair.ch.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MCH Group: MCH Group is a Swiss-based live marketing and exhibition company operating major venues and organizing events such as Art Basel and Swissbau. It is comparable to GC Events as a Swiss-headquartered live events and exhibitions organizer, though operating at a significantly larger scale.
• Baloise Session: Baloise Session is a Swiss music festival held annually in Basel. It is comparable to GC Events as a Swiss live music event organizer hosting major international artists and operating as a recurring annual event brand.
• FKP Scorpio: FKP Scorpio is a leading European concert promoter producing festivals and concerts across Germany, Switzerland, and other markets. It is directly comparable to GC Events as a mid-sized promoter organizing live music events, festivals, and tours with similar artist rosters.
• Montreux Jazz Festival: Montreux Jazz Festival is a flagship Swiss music festival held annually on Lake Geneva. It is comparable to GC Events' Castle On Air and Connection Festival as a major Swiss-owned music festival brand attracting international headliners and operating year-round as event IP.
• DEAG (Deutsche Entertainment AG): DEAG is a German-based live entertainment company producing concerts, tours, and events across Europe. It is comparable to GC Events as a promoter organizing live music, classical, and entertainment events with a multi-venue, multi-country footprint.
• Paléo Festival Nyon: Paléo Festival Nyon is one of the largest open-air music festivals in Switzerland. It is comparable to GC Events as a Swiss-based live music festival organizer targeting similar audiences with major international and European acts.

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the world's largest live entertainment company, promoting concerts and operating festivals globally. It is comparable to GC Events as a concert promoter with direct overlap in artist rosters and touring routes through Switzerland and Europe.
• CTS Eventim: CTS Eventim is a leading European ticketing and live entertainment provider operating across multiple European markets. It is comparable to GC Events through both its ticketing infrastructure and its promotion business, directly serving Swiss and Italian-speaking audiences.

Regional players

• A.S. Company (Italian concert promoter): A.S. Company is one of Italy's leading concert promoters, organizing major Italian and international tours. It is comparable to GC Events through its overlapping Italian artist roster and event production model, though it primarily operates in Italy rather than Switzerland.

Others

• Expoevent Switzerland: Expoevent is the Swiss trade association for the events industry, of which GC Events is a certified member. It is an industry/ecosystem peer providing certification, networking, and standards across the Swiss event organizer landscape in which GC Events operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gcevents.ch
• LinkedInlinkedin.com/company/gcevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GC Events Sagl