Goldratt Marketing

What Goldratt Marketing does

Goldratt Marketing Group, legally organized as Goldratt Marketing S.A. DE C.V. (Mexico), is a private publishing and education company founded in 2005 and headquartered in Bedford, United Kingdom, with a U.S. mailing presence in Hamburg, New York. The company operates with 1–10 employees and functions as the official publisher and global distributor of the Theory of Constraints (TOC) body of knowledge developed by the late Dr. Eliyahu M. Goldratt. Its core product is a multi-format educational content platform that delivers TOC methodology — including Drum-Buffer-Rope, Critical Chain Project Management, Throughput Accounting, and the Five Focusing Steps — across books, ebooks, audiobooks, video series, interactive web applications, and software simulations.

The technology stack centers on the TOC.tv video streaming platform, described as the largest and most comprehensive library of TOC learning and training videos, accessible 24/7 with filtering by topic, industry, application, and presenter type. Content is delivered through DRM-protected native applications (TOC Reader for ebooks, TOC Player for video/audio) available on iOS, Android, Windows, and Mac, plus a web-based interactive learning product (TOC Insights) covering operations, finance, project management, and supply chain scenarios. The product catalog spans foundational business novels (The Goal, Critical Chain, It's Not Luck), strategic implementation programs (Goldratt Satellite Program, Goldratt Strategy & Tactic), simulation software (TOC Executive Challenge), and the Yani's Goal children's educational program that has reached 8M+ students and 200,000+ teachers in 21+ countries.

Revenue is generated through three principal streams: (1) one-time sales of physical and digital books at prices ranging from $4.95 to $295, (2) recurring subscriptions for video and full-content access (TOC.tv monthly at $129, annual at $599, TOCICO member rate at $264.10, and the top-tier TOC VIP Membership at $949), and (3) institutional licensing through the Academic Program and organizational training licenses. Distribution is direct-to-consumer via toc-goldratt.com and toc.tv, with the academic channel providing discounted institutional access. Customer segments are organized horizontally across business professionals and executives (primary), academics and students, and K-12 education, with industry coverage spanning manufacturing, healthcare, aerospace, automotive, construction, IT/telecommunications, logistics, public sector, retail, and services.

Name

Goldratt Marketing

Legal name

Goldratt Marketing S.A. DE C.V.

Website

https://toc-goldratt.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Goldratt Marketing Group is the official global publisher and distributor of Theory of Constraints educational content created by Dr. Eliyahu M. Goldratt, operating the TOC.tv streaming platform, TOC VIP membership subscriptions, DRM-protected reading apps, and academic licensing programs serving business professionals, students, and K-12 educators across 21+ countries.

Ownership category

akta.pro rank

Product category

Educational Publishing and Business Training Content

NAICS

Book Retailers and News Dealers (4592), Book Retailers and News Dealers (459210), Other Miscellaneous Retailers (4599)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Distribution (7822), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Library & Institutional Supplies Distribution (CRAOALAL)

Keywords

• Theory of constraints education
• Business management books
• Video training platform
• Operational improvement consulting
• Professional development publishing

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Physical and Digital Book Sales: Sale of TOC books, ebooks, and audiobooks including titles by Dr. Eliyahu M. Goldratt and affiliated authors. Products available as physical books, CD-ROMs, and digital downloads compatible with TOC Reader.
2. TOC.tv Video Membership Subscriptions: Monthly and annual subscription access to the TOC.tv video library including exclusive Goldratt programs, conference presentations, and premium content. Options include Individual Monthly ($129/month), 100 Days ($299), 6 Months ($449), Annual ($599), and TOCICO Member Annual ($264.10).
3. TOC VIP Membership: Comprehensive annual membership providing full access to all TOC videos on TOC.tv, all ebooks, audiobooks, TOC Insights, TOC Self Learning Program, plus 10% discount on all purchases. Priced at $949/year with automatic renewal.
4. Training Program Licensing: Organizational and academic licensing for TOC training materials including Goldratt Satellite Program (GSP) series, Strategy and Tactic programs, and TOC Insights for group training and educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Goldratt Marketing publishes and distributes Theory of Constraints (TOC) educational content, including physical and digital books, video streaming subscriptions, e-learning software, interactive learning tools, and strategic implementation programs. The company sells direct-to-consumers through toc-goldratt.com and TOC.tv, and licenses training materials to academic institutions and organizations. Core products include TOC.tv Full Access, TOC VIP Membership, TOC Reader, TOC Player, TOC Insights, and a catalog of Dr. Eli Goldratt's business novels and methodology guides.

Product overview

Goldratt Marketing operates a multi-format education platform for the Theory of Constraints (TOC) methodology developed by Dr. Eli Goldratt. The core offering includes subscription-based video platforms (TOC.tv Full Access and TOC VIP Membership), software applications (TOC Reader for eBooks, TOC Player for video/audio), and comprehensive learning programs (TOC Insights interactive web application, TOC Self Learning Program, Goldratt Satellite Program/GSP Series, Goldratt Strategy & Tactic/GST Series). Physical and digital books include foundational TOC titles like The Goal, Critical Chain, It's Not Luck, and the Theory of Constraints Handbook, plus specialized works on Viable Vision, TOC Thinking, and sector-specific applications in healthcare and education. Educational tools include Yani's Goal children's software, TOC Executive Challenge simulation game, and APICS-certified workshop series. The product ecosystem is unified through digital platforms (TOC.tv, TOC Reader, TOC Player) that deliver content across all learning modalities, while the TOC VIP Membership integrates access to all digital assets with exclusive discounts on physical products.

Differentiator

Problem solved

Functional benefit

Brands

• TOC.tv: Online video streaming platform offering the largest collection of Theory of Constraints learning and training videos, including exclusive programs by Dr. Eliyahu M. Goldratt.
• TOC Reader
• TOC VIP Membership
• TOC Insights
• Goldratt Satellite Program (GSP)
• Goldratt Strategy and Tactic (GST) Series
• TOC Self Learning Program

Products and services

• TOC.tv Full Access Membership
• TOC VIP Membership Premium comprehensive annual membership combining TOC.tv Full Access, all TOC eBooks, audiobooks of Goldratt's bestsellers, TOC Insights, and TOC Self Learning Program, with exclusive 10% discount on all purchases. Priced at $949/year.
• TOC Reader Cross-platform eBook reading application for Windows, Mac, iOS, and Android that enables offline access to TOC eBooks via download and synchronization with DRM-protected content.
• TOC Player Cross-platform video and audio player for accessing TOC.tv content on Windows, Android, iOS, and macOS systems with download capabilities for offline viewing.
• TOC.tv Video Platform Online video platform hosting the largest and most comprehensive library of Theory of Constraints learning and training videos, including exclusive original programs by Dr. Eli Goldratt.
• TOC Insights Interactive web-based learning program covering all aspects of TOC logistics (Operations/DBR, Finance/Throughput Accounting, Project Management/Critical Chain, Distribution/Supply Chain) with exercises, case studies, and simulations, organized to answer the five questions of change.
• TOC Self Learning Program (TOC-SLP) Eight-session educational video series taught by Dr. Eli Goldratt covering TOC applications in operations, finance, project management, distribution, measurements, marketing, sales, management skills, and strategy.
• Goldratt Satellite Program (GSP) Series Video program series exposing TOC concepts to various groups within organizations, covering DBR/Buffer Management, Finance/Measurements, Project Management/Critical Chain, Distribution/Supply Chain, Marketing, Sales/Buy-in, Managing People, and Strategy/Tactics.
• Goldratt Strategy & Tactic (GST) Program for Project Based Environments Strategic roadmap program for project-based companies to achieve high due date performance using Critical Chain Project Management (CCPM), providing a decisive competitive edge through reliable project delivery. Available as Single User, Download/DVD, or Company License.
• Goldratt Strategy & Tactic (GST) Program on Moving from MTS to MTA Strategic implementation program guiding Make-to-Stock companies through transitioning to Make-to-Availability (MTA), providing a decisive competitive edge through improved inventory turns and reliability.
• The Goal Movie - How to Version Film adaptation of Goldratt's bestselling business novel demonstrating the Five Focusing Steps for organizational improvement in manufacturing environments.
• The Goal: A Process of Ongoing Improvement Foundational business novel by Dr. Eli Goldratt that introduces the Theory of Constraints and the Five Focusing Steps through the story of plant manager Alex Rogo. Available as physical book, eBook, and audiobook.
• Critical Chain Business novel by Dr. Eli Goldratt introducing Critical Chain Project Management (CCPM) methodology for improving project delivery and eliminating delays.
• It's Not Luck Business novel by Dr. Eli Goldratt applying TOC principles to distribution, marketing, sales, and conflict resolution scenarios.
• Theory of Constraints Handbook Comprehensive reference written by TOC professionals covering all aspects of the body of knowledge developed by Dr. Eliyahu M. Goldratt across 38 chapters.
• The Choice Book by Dr. Eli Goldratt explaining his fundamental system of beliefs underlying the Theory of Constraints.
• Yani's Goal - TOC Thinking Skills for Children Educational software teaching primary school children TOC thinking processes including the Cloud Tool (conflict resolution), Target Tool (goal setting), and Branch Tool (cause-effect logic) through an interactive adventure story. Used by over 200,000 teachers and 8 million students across 21 countries.
• TOC Executive Challenge: A Goal Game Computer-based manufacturing plant simulation game challenging players to apply TOC principles learned in The Goal, with three simulated business environments requiring management decisions.
• We All Fall Down: Goldratt's Theory of Constraints for Healthcare Systems Business novel by Julie Wright and Russ King applying TOC principles to healthcare and service industries through the story of a hospital admissions manager.
• Uncorrupted Stock Picker Investment analysis book by Richard C. Putz and Richard L. Spellman using TOC principles and the Roadmap Model to identify winning companies, accompanied by Excel-based CD-ROM software.
• Goldratt Thinking Process Workshop Workshop introducing the Theory of Constraints Thinking Process Tools that form the foundation for powerful, holistic business solutions as featured in The Goal.

Quantifiable outcome

• Organizations can potentially grow profits at double-digit rates using Viable Vision methodology
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TOCICO (Theory of Constraints International Certification Organization)coreStrategic or Co-development PartnerTOCICO is the official certification body for Theory of Constraints professionals. Goldratt Marketing provides TOCICO Conference presentations and offers special pricing on TOC.tv membership ($264.10/year vs $599/year regular) for TOCICO members.
• TOC Practitioner Alliance (TOCPA)coreStrategic or Co-development PartnerTOCPA is an alliance of TOC practitioners that sponsors conferences for sharing valuable knowledge and insights about TOC. Goldratt Marketing captures TOCPA Conference presentations on video and makes them available through TOC.tv membership.
• Academic InstitutionscoreStrategic or Co-development PartnerGoldratt Marketing offers an Academic Program allowing universities and professors to incorporate TOC materials into course curricula. Students purchase materials at significantly reduced academic prices, and professors receive free access to materials as long as the program is active.
• Authorizenet (Authorize.net)minorOthersAuthorize.net handles payment processing for transactions on Goldratt Marketing's e-commerce platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skillshare: Subscription-based learning marketplace with video courses across creative and business topics. Comparable D2C subscription model, though oriented to short-form courses rather than Goldratt's deep methodology library.

Direct peers

• Gemba Academy: Subscription video training provider focused on Lean, Six Sigma, and operational excellence — the most methodology-adjacent peer, competing for the same operations manager's training budget as TOC.tv.
• Harvard Business Review Press: Business book and digital content imprint of HBR selling premium management titles and digital subscriptions. Comparable premium-priced business publishing plus subscription/membership digital products.
• MasterClass: Subscription-based streaming platform selling premium expert-taught video courses. Comparable to TOC.tv's subscription video model for high-priced professional/educational content from named experts.
• Berrett-Koehler Publishers: Independent business book publisher specializing in management and organizational improvement titles. Closely parallels Goldratt Marketing's niche business-book catalog and direct-to-consumer e-commerce.
• The Great Courses (Wondrium): Video lecture subscription service offering deep-dive courses across professional and academic subjects, distributed via own platform and apps. Closely mirrors Goldratt Marketing's TOC.tv + TOC Player streaming model for evergreen expert content.

Broad incumbents

• Coursera: Large online learning platform partnering with universities and companies. Comparable academic-channel distribution and subscription offerings, though at vastly larger scale and with broader catalog.
• McGraw-Hill Education: Major educational publisher with both professional and academic titles plus digital learning platforms. Comparable academic licensing channel, but at vastly larger scale and broader catalog than Goldratt.
• Wiley (publisher): Major publisher with extensive professional and academic book catalog plus digital learning products. Comparable book-publishing and academic-licensing motion, but at much broader scope.
• LinkedIn Learning: Large professional video-course subscription bundled into the LinkedIn ecosystem. Comparable subscription motion and professional-learner audience, but at much broader scope and scale than TOC.tv.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TOCGoldratt
• Facebookfacebook.com/TOCGoldratt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldratt Marketing