Zalar Holding
- Company typePrivate
- Founded1974
- HeadquartersFès, Morocco
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Zalar Holding firmographics
Firmographics- Name
- Zalar Holding
- Legal name
- Zalar Holding
- Website
- https://zalar.ma
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Zalar Holding industry classification
Industry- Product category
- Poultry Meat Production
- NAICS
- Poultry Processing (311615), Animal Slaughtering and Processing (3116), Broilers and Other Meat Type Chicken Production (11232), Turkey Production (11233), Poultry and Poultry Product Merchant Wholesalers (42444), Poultry and Poultry Product Merchant Wholesalers (424440)
- SIC
- Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)
- akta.pro secondary industries
- Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Halal Poultry Processing (Certified) (AFANAIAH), Halal & Kosher Meat Wholesale (AFAIADAH), Halal & Middle Eastern Grocery Stores (CRAHAFAC)
Keywords
Where Zalar Holding is headquartered
LocationHeadquarters
- HQ city
- Fès
- HQ country
- Morocco
- HQ region
- Africa
Offices7 records
Markets served
Zalar Holding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Grain Trading (Négoce): Trading of grains and raw materials for animal feed production
- Animal Feed Production: Production and sale of animal feed under the Alf Al Maghrib brand
- Hatchery Operations: Day-old chicks and poults production and delivery
- Broiler Production: Chicken and turkey broiler farming and production
- Slaughtering & Meat Processing: Abattage and processing operations through Eldin and Banchereau Maroc subsidiaries, producing whole poultry, cuts, and charcuterie under the Dindy brand. Products sold in traditional and modern retail channels. Export of canned charcuterie to Sub-Saharan Africa.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Zalar Holding product offering
Product offeringCore offering
Zalar Holding operates a vertically integrated poultry-meat value chain in Morocco spanning five business segments: grain trading and storage, animal feed production under the Alf Al Maghrib brand, hatchery operations producing day-old chicks and poults, broiler farming of chicken and turkey, and slaughtering and meat processing through its Eldin and Banchereau Maroc subsidiaries. The Group sells processed poultry and charcuterie products (whole chicken, turkey cuts, smoked turkey fillets, hot dogs, mortadella, sausages, pâtés) under the Dindy consumer brand, the first national halal-certified poultry brand.
Product overview
Zalar Holding is a vertically integrated poultry Group operating five interconnected business segments spanning the entire poultry-meat value chain. The segments include grain trading (sourcing and storage of commodities), animal feed production (under the Alf Al Maghrib brand), hatchery operations (day-old chick production using PAS REFORM and Smart Center technology), broiler farming (chicken and turkey fattening using Big Dutchman systems), and slaughtering & meat processing (through subsidiaries Eldin and Banchereau Maroc). The Group's consumer-facing brand Dindy offers halal-certified whole poultry, cuts, and charcuterie products including smoked turkey, hot dogs, mortadella, sausages, and pâtés. The company employs over 2,200 people across Morocco with facilities in Casablanca and Fès regions.
Differentiator
Problem solved
Functional benefit
Brands
- Dindy: Brand for poultry slaughtering and meat processing products including whole chicken, whole turkey, poultry cuts, and charcuterie products. Known for the slogan 'Dindy ya Dindy'. First national brand to receive halal certification.
- Alf Al Maghrib
Products and services
- Grain Trading (Négoce) Sourcing, storage, and trading of grain commodities at silo facilities located at Tit Mellil, Fès, and Jorf Lasfar for downstream use in animal feed production.
- Animal Feed (Alf Al Maghrib) Production and distribution of animal feed under the Alf Al Maghrib brand, delivered via branded feed transport trucks to broiler and layer farms.
- Hatchery Services (Accouvage) Hatching of eggs using fully automated PAS REFORM hatching systems and Smart Center software, with delivery of day-old chicks and poults along with sexing services to poultry farms.
- Broiler Farming (Élevage) Chicken and turkey broiler farming using Big Dutchman dynamic broiler housing units for fattening, producing live poultry for downstream slaughtering.
- Slaughtering and Meat Processing (Abattage & Transformation) Slaughtering and processing operations through subsidiaries Eldin and Banchereau Maroc, producing whole poultry, cuts, and charcuterie products for the Moroccan and Sub-Saharan African markets.
- Dindy Consumer Poultry and Charcuterie Consumer-facing halal-certified brand offering whole chickens, turkey cuts, smoked turkey fillets, hot dogs, mortadella, sausages, and pâtés, distributed through traditional market circuits, modern retail chains, and export to Sub-Saharan Africa.
Quantifiable outcome
- First national halal certification for poultry products
- +1 more outcomes
Companies that use Zalar Holding
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Zalar Holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zalar Holding partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Zalar Holding competitors and assessment
Company assessmentBroad incumbents
- JBS: One of the world's largest meat processors with poultry, beef, and prepared foods operations. Comparable to Zalar's slaughtering and meat processing segment and broader value-added protein strategy.
- Pilgrim's Pride: Global poultry processor with significant exposure to prepared foods and value-added poultry. Comparable to Zalar's slaughtering and processed poultry operations at a far larger scale.
- BRF (Brasil Foods): Global halal-certified poultry giant with major processed and branded poultry exports to Muslim-majority markets. Relevant comparable for Zalar's halal-led export ambitions and charcuterie portfolio.
- Tyson Foods: One of the world's largest poultry and processed meat producers with vertical integration and value-added product portfolios. Relevant benchmark for scale, product diversification, and further-processed margin mix.
- Charoen Pokphand Foods (CPF): Thai vertically integrated agri-food conglomerate covering feed, breeding, farming, and processed poultry across emerging markets. Highly relevant peer for Zalar's feed-to-fork vertical integration template.
Emerging players
- Al Kabeer Group: Vertically integrated halal meat and poultry processor with strong presence in MENA and Africa. Comparable in halal certification positioning and processed/frozen poultry offerings competing for the same Sub-Saharan shelves.
Direct peers
- Koutoubia Group: Major Moroccan poultry integrator also operating across broiler farming, slaughter, and processed poultry products. Directly comparable to Zalar in the same Moroccan market with overlapping product categories.
- Astral Foods: South African vertically integrated poultry producer covering feed, broiler breeding, and processing. Closest analog to Zalar's fully integrated business model in an emerging-market African context.
- Maple Leaf Foods: Vertically integrated poultry and prepared meats producer with branded value-added products. Comparable to Zalar's transition from commodity poultry into branded processed meats and charcuterie.
Others
- Cargill: Global agribusiness and animal nutrition leader with grain trading and feed operations. Comparable to Zalar's grain trading and Alf Al Maghrib animal feed segments as upstream feed input suppliers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zalar Holding social profiles
Digital presenceZalar Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zalar Holding leadership team
Management profileNumber of profiles
Profiles1 record
Zalar Holding subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zalar Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zalar Holding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zalar Holding
What does Zalar Holding do?
Zalar Holding operates a vertically integrated poultry-meat value chain in Morocco spanning five business segments: grain trading and storage, animal feed production under the Alf Al Maghrib brand, hatchery operations producing day-old chicks and poults, broiler farming of chicken and turkey, and slaughtering and meat processing through its Eldin and Banchereau Maroc subsidiaries. The Group sells processed poultry and charcuterie products (whole chicken, turkey cuts, smoked turkey fillets, hot dogs, mortadella, sausages, pâtés) under the Dindy consumer brand, the first national halal-certified poultry brand.
Is Zalar Holding a public or private company?
Zalar Holding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zalar Holding founded?
Zalar Holding was founded in 1974. It employs 1,001 to 5,000 people.
Where is Zalar Holding based?
Zalar Holding is headquartered in Fès, Morocco, in the Africa region.
How does Zalar Holding make money?
Five revenue lines are on record. Grain Trading (Négoce) is the primary driver. The others are animal Feed Production, hatchery Operations, broiler Production and slaughtering & Meat Processing.
Who are Zalar Holding's main competitors?
Broad incumbents on record are JBS, Pilgrim's Pride, BRF (Brasil Foods), Tyson Foods and Charoen Pokphand Foods (CPF). Al Kabeer Group is listed as an emerging player. Direct peers are Koutoubia Group, Astral Foods and Maple Leaf Foods. Cargill is listed as an others.
Does Zalar Holding have an API?
No public API is recorded for Zalar Holding.
What industry is Zalar Holding in?
Zalar Holding's product category is Poultry Meat Production. Its primary akta.pro industry code is AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing), with a secondary code of AFANACAC, Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings). Its NAICS code is 311615 and its SIC code is 2015.