Zeus Juice UK

What Zeus Juice UK does

Zeus Juice UK Ltd. is a UK-based premium e-liquid manufacturer and vaping products retailer operating domestically from an undisclosed manufacturing facility. Its core offering is a multi-brand portfolio of e-liquids spanning 10ml freebase, 10ml nicotine salts, shortfills, longfills, and prefilled pods across proprietary sub-brands including Black Reloaded, The Black, Dimpleberry, Dodoberry, ZY4 Tobacco, Bar Liq, Zodiac, Mortals, Proper Vape, and Bolt. The company has extended into hardware through the Zeltu closed-pod system, into nicotine pouches and strips as a tobacco-free oral alternative, and distributes third-party brands (Georgie Porgie, Just Jam, Mejusa, Keep It 100, Momo, Vozol) alongside its own labels.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on zeusjuice.uk with a dedicated B2B wholesale portal at zeuswholesale.uk, a subscription service offering 15% recurring discount, the Volt Rewards loyalty program, and a physical retail presence surfaced via store locator. Pricing spans £1.00–£24.99 across accessories, e-liquids, and hardware, with free delivery over £15 and next-day delivery as conversion levers. Revenue is generated through one-time product sales, hardware sales, subscription recurring revenue, wholesale channel sales, and newer nicotine pouch sales; no revenue figures are publicly disclosed. The company holds three 2024 industry awards (Best Menthol, Best Tobacco, Best Nic Salt) and positions itself as "Premium E-Liquid Made in the UK." Customer segments include adult vapers, smokers switching to vaping, DIY enthusiasts, and B2B retailers, with adult vapers as the primary persona.

Name

Zeus Juice UK

Legal name

Zeus Juice UK Ltd.

Website

https://zeusjuice.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeus Juice UK Ltd. is a UK-based manufacturer and retailer of premium e-liquids and vaping hardware, operating a multi-brand DTC e-commerce site, a B2B wholesale portal, and a subscription service serving adult vapers and UK vape retailers.

Ownership category

akta.pro rank

Product category

Vaping Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)

Keywords

• Premium e-liquids
• Vaping products
• Nicotine salts
• Pod systems
• Wholesale distribution

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - E-Liquids: Sale of e-liquid products including 10ml Freebase, Nicotine Salts, Shortfills, Nicotine Shots, Longfills, and Prefilled Pods across multiple brands and flavor categories.
2. Hardware Sales: Sale of vaping hardware including Zeltu pod kits, Vozol products, and accessories like Chubby Gorilla bottles.
3. Subscription Model: Recurring subscription revenue with 15% discount on subscribed products, featuring Volt Rewards loyalty program.
4. Wholesale/B2B: B2B wholesale distribution through Zeus Wholesale channel for retail store supply.
5. Nicotine Pouches & Strips: Sale of nicotine pouches and strips as newer product category.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zeus Juice UK is a UK-based manufacturer and retailer of premium e-liquids and vaping products. Its core offering includes e-liquids across multiple formats (10ml Freebase, Nicotine Salts, Shortfills, Longfills, Nicotine Shots) under multiple proprietary sub-brands (Black Reloaded, Bar Liq, Zodiac, Mortals, Proper Vape, Bolt, ZY4 Tobacco), the Zeltu pod-based vaping hardware system with prefilled pods, nicotine pouches and strips, and ancillary accessories. Sales are conducted via owned e-commerce, a wholesale channel for vape retailers, and physical retail presence through a store locator.

Product overview

Zeus Juice UK is a UK-based premium e-liquid manufacturer and vaping products company. The core offering consists of e-liquids in multiple formats (10ml Freebase, 10ml Nicotine Salts, Shortfills, Longfills) under proprietary sub-brands including Black Reloaded, The Black, Dimpleberry, Dodoberry, and ZY4 Tobacco. The portfolio extends to the Zeltu pod system (hardware + prefilled pods), Bar Salts (nicotine salt disposables-style products), Grab & Go kits, nicotine shots, nicotine pouches and strips, and general vaping hardware. The company operates a subscription service for B2C customers and a wholesale division for retail partners. Key sub-brands include Zodiac, Mortals, Proper Vape, and Bolt, along with third-party brands such as Georgie Porgie, Just Jam, Mejusa, Keep It 100, Momo, and Vozol sold through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Bar Liq by Zeus Juice: Bar-style e-liquid brand
• Zodiac by Zeus Juice
• Mortals by Zeus Juice
• Proper Vape by Zeus Juice
• Bolt by Zeus Juice
• Tobacco by Zeus Juice
• Zeltu
• ZY4

Products and services

• Zeus Juice E-Liquids Premium e-liquid product line available in multiple formats (10ml Freebase, 10ml Nicotine Salts, Shortfills, Longfills, Nicotine Shots) and flavor profiles (bakery/desserts, berry fruits, chocolate/sweets, drinks, menthol, mint, tobacco) for adult vapers aged 18+.
• Black Reloaded Flagship Zeus Juice flavor line featuring berries, blackcurrant, and menthol profile. Available in 10ml Freebase, 10ml Nicotine Salt, and Shortfill formats. Awarded Best Menthol at industry awards.
• The Black Premium Zeus Juice e-liquid brand available in 10ml Freebase format and Shortfills.
• Dimpleberry Zeus Juice flavor brand featuring dimpleberry (a combination of fruits) with eucalyptus notes. Available in Freebase 10ml and Shortfill formats.
• Dodoberry Zeus Juice flavor brand featuring forest berries, grape, and mint. Available in Freebase 10ml format.
• ZY4 Tobacco Tobacco-focused Zeus Juice e-liquid brand featuring caramel and tobacco profiles. Available in Freebase 10ml format. Awarded Best Tobacco at industry awards.
• Bar Salts / Bar Liq Nicotine salt e-liquids designed to replicate the flavor experience of disposable vapes. Available in prefilled pod formats compatible with the Zeltu pod system. Awarded Best Nicotine Salt at industry awards.
• Zodiac Zodiac-themed e-liquid range under the Zeus Juice portfolio, offering flavor profiles associated with zodiac branding.
• Mortals E-liquid sub-brand under the Zeus Juice portfolio.
• Proper Vape

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zeus WholesalecoreChannel Partner/ Reseller/ DistributorZeus Wholesale (zeuswholesale.uk) is the company's dedicated B2B wholesale channel partner portal for distributing Zeus Juice products to retail stores and vape shops across the UK.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vozol: Disposable and pod-format vape brand with UK distribution; notably, Vozol products are also sold by Zeus Juice UK through its wholesale channel, indicating overlap in customer base and product positioning.
• Pod Salt: UK-focused nicotine salt e-liquid brand with bottled and pod-compatible formats. Comparable in target segment (nic salt users) but narrower portfolio than Zeus's multi-brand approach.

Direct peers

• Dinner Lady: UK e-liquid brand manufacturer with broad flavor range, B2C and B2B wholesale distribution, and exposure to UK vape regulation. Comparable scale and channel strategy to Zeus Juice UK.
• Vampire Vape: UK-based premium e-liquid manufacturer with a comparable multi-flavor bottled e-liquid portfolio and multi-channel distribution across DTC and wholesale. Highly comparable in product format, target customer (UK adult vapers), and regulatory exposure.
• Riot Squad: UK e-liquid manufacturer with multi-flavor bottled ranges, shortfills, and nic salts distributed through retail and online. Comparable size, channel mix, and category focus as Zeus Juice UK.
• Nasty Juice: Premium bottled e-liquid brand with strong UK retail and online presence. Comparable target market (adult vapers), product format (shortfills, nic salts), and regulatory exposure to UK rules.
• IVG (I VG): UK-based premium e-liquid brand offering bottled e-liquids, nic salts, disposables, and bar-style formats through DTC and wholesale channels. Direct competitor across nearly every Zeus sub-brand and format.
• Edge Vape: UK-based e-liquid manufacturer with bottled e-liquids, shortfills, and disposables sold through wholesale and DTC. Comparable scale, channel mix, and product breadth.

Broad incumbents

• Vuse (BAT): British American Tobacco-owned vape brand offering closed-pod systems and e-liquids with vastly larger distribution, marketing budgets, and regulatory navigation capability. Broad incumbent shaping UK vape retail.
• Elf Bar / Lost Mary: Leading UK disposable vape brand dominating the single-use segment that Zeus's Bar Liq range directly imitates. Larger scale and broader product portfolio make it a benchmark competitor that threatens bottled e-liquid share.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZeusJuiceUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeus Juice UK