More Life

What More Life does

More Life (株式会社モアライフ, モアライフ) is a privately held Japanese funeral services company headquartered at 5-8-1 Yotsugi, Katsushika-ku, Tokyo (within the Selemony Hall venue). The company provides end-to-end funeral ceremony services to bereaved families across the Kanto region — specifically Tokyo (all 23 wards and other areas), Kanagawa, Saitama, Chiba, Gunma, Tochigi, and Ibaraki prefectures (1都6県). Its service portfolio comprises nine core funeral plans spanning family funerals (Plans A and B), general funerals (Plan C with wake and farewell ceremony), private ceremonies (before-furnace and home-based), ocean scattering, friend funerals, and religious-specific ceremonies (Shinto and Christian), complemented by fourteen add-on services covering altars, catering, memorial gifts, coffins, urns, hearses, Buddhist priest referrals, body washing rituals, flower offerings, rental attire, Buddhist altars, eternal memorial graves, and cemetery plots.

The business is built on a sales-led, human-centered model rather than proprietary technology. No AI, software platform, or proprietary technical systems are disclosed; the company's core competency is operational service delivery and human relationships. A 24/7/365 dedicated phone consultation line and free on-site visits to hospitals and homes across the Kanto region form the primary demand generation channels, with the company emphasizing fastest response times in Katsushika Ward. The same staff member is assigned to a family from initial consultation through the 49-day memorial service, reinforcing the relationship-driven service model.

Revenue is generated through one-time fees for funeral ceremony packages plus optional add-on services. Pricing is quote-based and not publicly disclosed, with free estimates available. The company has accumulated experience across 6,000 funeral ceremonies and claims the highest repeat customer rate in the region. A discount partnership with the Grief Care Support Association (グリーフケア支援協会) provides up to 50,000 yen off for member families. No funding rounds, M&A activity, management team disclosures, or financial figures are publicly available, and the company does not appear to be listed on any exchange.

Name

More Life

Legal name

株式会社モアライフ

Website

https://morelife.co.jp

Company type

Private

Founded year

1987

Operating status

Operating

Short description

More Life (株式会社モアライフ) is a privately held Japanese funeral services company headquartered in Katsushika, Tokyo, serving bereaved families across the Kanto region (Tokyo plus six prefectures) with nine funeral plans, fourteen add-on services, and 24/7 dedicated staff support.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Funeral Services: One-time funeral ceremony services with multiple plan options ranging from intimate family funerals to full traditional ceremonies. Revenue is generated through plan fees plus optional add-on services including altars, funeral meals, memorial gifts, coffins, urns, funeral vehicles, Buddhist priest referrals, washing rites, flowers, rental garments, Buddhist altars, perpetual memorial graves, and cemetery plots. The company also offers pre-planning and pre-consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

More Life (モアライフ) is a Japanese funeral services company that plans and conducts funeral ceremonies for bereaved families across the Kanto region. The company offers nine distinct funeral plans covering family funerals, general funerals, private funerals, ocean burials, friend funerals, and religious ceremonies (Buddhist, Shinto, Christian), along with optional add-on services such as altars, catering, coffins, urns, hearses, priest referrals, and memorial graves. Free 24/7 phone consultation, on-site visits, and quote-based estimates support each engagement.

Product overview

More Life operates as a funeral services provider offering a comprehensive portfolio of funeral ceremony packages and add-on services. The core offering consists of nine distinct funeral plans organized by ceremony type and religious affiliation: family funeral plans (A and B), a general funeral plan (C), private funeral options (炉前密葬 and 自宅密葬), ocean burial, friend funeral, Shinto funeral, and Christian funeral. Complementing the core plans are fourteen customizable add-on services covering ceremony essentials such as altar decoration, catering, memorial gifts, coffins, urns, hearses, priest arrangements, body washing rituals, flower offerings, rental attire, Buddhist altars, memorial graves, and cemetery sites. The company also offers grief care support through the Grief Care Support Association partnership (グリーフケア支援協会), providing discounts of up to 50,000 yen for qualifying members.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Funeral A Plan (家族葬Aプラン)

Quantifiable outcome

• 6,000 funeral ceremonies performed
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grief Care Support Association (グリーフケア支援協会)minorGTM or Marketing PartnerMore Life offers discounts of up to 50,000 yen for members of the Grief Care Support Association. This partnership provides a discount incentive for customers who are members of this grief support organization, effectively serving as a marketing partnership that drives customer acquisition through the discount program.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 燦ホールディングス (San Holdings): Listed Japanese funeral services holding company operating multiple funeral hall brands across Japan. Directly comparable to More Life as a multi-brand funeral services operator with ceremony planning, religious ceremony offerings, and venue network strategy, but at significantly larger national scale.
• ティア (Tear Corporation): Listed funeral services company headquartered in Aichi Prefecture operating funeral halls primarily in the Tokai region. Comparable funeral service offerings including family funerals, general funerals, and ceremony planning with a similar regional multi-prefecture footprint strategy.
• 平安レイサービス (Heian Ray Service): Kyoto-based funeral services company with traditional Japanese funeral offerings including Buddhist ceremonies and cemetery services. Comparable service portfolio with multi-faith funeral support, similar family funeral and general funeral plan structure, and parallel add-on ecosystem.
• ベルコ (Belco): One of Japan's largest funeral services operators with extensive venue network across multiple regions. Directly competes with More Life in funeral ceremony planning and execution with comparable service breadth, multi-faith support, and comprehensive add-on offerings.

Regional players

• 公益社 (Kouekisha): Major funeral services provider primarily serving the Kansai region (Osaka, Kobe, Kyoto). Comparable service model with traditional Buddhist funeral focus and comparable product breadth, but does not directly compete with More Life in the Kanto region.
• アルファクラブ (Alpha Club): Regional funeral services cooperative operating across multiple Japanese prefectures. Comparable offerings in family funerals and traditional ceremonies with cooperative-style membership benefits and pre-need planning services similar to More Life's pre-planning consultations.

Emerging players

• 小さなお葬式 (Chiisana Osoushiki): Digital-first funeral platform offering simplified and direct cremation services with transparent online pricing. Competes with More Life in the simplified funeral segment but with fundamentally different digital-native GTM, online booking, and lower-cost positioning targeting price-sensitive consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Life