Rose

What Rose does

Rose Physical Therapy Group International, Inc. (operating as Rose PT) is a private, founder-owned physical therapy practice founded in 2012 and headquartered in Washington, DC. The practice delivers one-on-one, full-hour treatment sessions with Doctors of Physical Therapy — never technicians or aides — across three clinic locations in the DC metro area: Farragut Square/Dupont Circle, Navy Yard/Capitol Riverfront, and Friendship Heights/Bethesda. Its service portfolio spans orthopedics, women's health and pelvic floor therapy, ergonomics, run assessment with dual-camera video gait analysis, and biofeedback, with distinctive post-graduate-certified techniques including Blood Flow Restriction (BFR), McKenzie Mechanical Diagnosis and Therapy (MDT), trigger point dry needling, Active Release Techniques (ART), and Graston.

The business operates a direct-to-consumer, self-referral model accepting most private health insurance plus cash pay, with patients booking directly through the website or phone — no primary care referral required. Revenue is generated per session under professional-services billing. Marketing is content-driven via an educational blog, YouTube channel, Facebook presence, and community sponsorships with endurance athlete organizations (District Multisport, DC Tri Club, Team Snapple Elite Triathlon Team). Patient segments are broad and horizontal: general orthopedic pain/injury, endurance athletes (runners/triathletes), teleworkers with ergonomic needs, pelvic floor patients, and motorsports enthusiasts.

Rose is bootstrapped with no disclosed institutional investment, no parent company, no subsidiaries, no patents or trademarks, and no completed M&A activity. It is privately held under District of Columbia jurisdiction. The practice's value proposition is clinical depth and session quality — full-hour one-on-one DPT care with specialized certifications — rather than technology platform differentiation.

Name

Rose

Legal name

Rose Physical Therapy Group International, Inc.

Website

https://rosept.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose is a private, founder-owned Washington DC physical therapy practice operating three clinic locations, delivering one-on-one full-hour sessions with Doctors of Physical Therapy across orthopedics, women's health, pelvic floor, ergonomics, run assessment, and specialized techniques including BFR, MDT, and dry needling.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Physical therapy services
• Orthopedic rehabilitation
• Pelvic floor therapy
• Sports injury recovery
• Manual therapy techniques

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physical Therapy Services: Direct patient care services billed through health insurance or cash pay. The practice accepts most private health insurance plans and provides one-hour one-on-one treatment sessions with physical therapists.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rose Physical Therapy is a private outpatient physical therapy practice that delivers one-on-one, full-hour treatment sessions with doctors of physical therapy at three Washington DC clinics. Its services span orthopedic rehabilitation, pelvic floor therapy, women's health, ergonomic assessment, running gait analysis, and sports injury recovery, differentiated by specialized clinical techniques such as Blood Flow Restriction (BFR), McKenzie MDT, trigger point dry needling, Active Release Techniques, Graston technique, and biofeedback.

Product overview

Rose Physical Therapy is a physical therapy practice offering one-on-one, full-hour treatment sessions with doctors of physical therapy. The practice operates on a unified service model centered on personalized, hands-on care rather than a platform-plus-modules architecture. Key services include Blood Flow Restriction (BFR) therapy for post-surgical recovery, McKenzie Mechanical Diagnosis and Therapy (MDT) for spinal/back pain, Trigger Point Dry Needling performed by all therapists, Pelvic Floor Physical Therapy, Biofeedback, Ergonomic Assessments (OSHA-compliant), and Run Assessments using video gait analysis. The practice also serves motorsports enthusiasts and provides specialized women's health services.

Differentiator

Problem solved

Functional benefit

Brands

• Rose PT: Shortened brand name used on the website and social media for Rose Physical Therapy Group.

Products and services

• Physical Therapy Services One-on-one, full-hour physical therapy evaluation and treatment sessions with doctors of PT, addressing orthopedic conditions, pain management, and rehabilitation for adult patients in the DC metro area.
• Blood Flow Restriction (BFR) Therapy Therapeutic technique using compressive cuffs to partially restrict blood flow during exercise, enabling muscle growth with reduced stress on injured joints; commonly applied in post-surgical recovery and orthopedic rehabilitation.
• McKenzie Mechanical Diagnosis and Therapy (MDT)
• Ergonomic Assessment (OSHA)
• Biofeedback Therapy
• Trigger Point Dry Needling
• Pelvic Floor Physical Therapy
• Running Assessment
• Motorsports Enthusiasts Program
• Women's Health Physical Therapy

Quantifiable outcome

• 70-80% of people will experience back pain at some point in their life; early PT intervention reduces cost and improves outcomes
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• District MultisportminorGTM or Marketing PartnerRose Physical Therapy supports District Multisport athletes at triathlon events including Kinetic races. Rose therapists attend events to support sponsored athletes and provide on-course encouragement.
• DC Tri ClubminorGTM or Marketing PartnerRose Physical Therapy supports DC Tri Club members at triathlon events. The practice sponsors athletes and attends races to provide community support.
• Team Snapple Elite Triathlon TeamminorGTM or Marketing PartnerRose PT therapist Holli Finneran is a member of Team Snapple Elite Triathlon Team. Rose provides physical therapy support for team athletes.
• Bike Rack DCminorStrategic or Co-development PartnerBike fitting service provider mentioned in guest blog. Bike Rack DC provided new bike fit services for an athlete featured on Rose PT blog, enabling proper positioning for injury recovery.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Select Physical Therapy (Select Medical): Outpatient PT arm of Select Medical, operating a national network of specialty clinics including sports medicine and workers' compensation. Large-scale incumbent with overlapping orthopedic and sports therapy offerings, but a more standardized care model.
• Athletico Physical Therapy (now BAYADA Home Health): National outpatient PT chain (acquired by BAYADA) with broad specialty coverage including sports, orthopedic, and occupational health. A broad incumbent competing in the same specialty outpatient space with a wider geographic footprint and standard appointment structure.
• ATI Physical Therapy: One of the largest US outpatient PT chains with hundreds of clinics nationwide. Competes with Rose on convenience, insurer contracts, and brand recognition but operates a higher-volume, technician-supported model rather than Rose's full-hour DPT-only model.
• Results Physiotherapy: Multi-state outpatient PT chain (now part of a larger national network) with strong manual therapy and sports rehab focus. Comparable on hands-on orthopedic and sports therapy positioning, though operating at significantly greater scale than Rose.

Direct peers

• Pivot Physical Therapy: Mid-Atlantic regional PT chain (headquartered near DC) operating dozens of clinics across the same DC/Virginia/Maryland footprint Rose serves. Direct competitor for the same patient pool, employer contracts, and physician referral networks.
• SPEAR Physical Therapy: NYC-based boutique PT chain offering one-on-one, hour-long sessions with DPTs and a similar multi-specialty menu including sports, orthopedic, and pelvic floor PT. Closest direct comparable on service model, patient experience, and specialty depth to Rose.
• One on One Physical Therapy: Boutique PT practice emphasizing individualized, one-on-one sessions with licensed therapists. Direct comparable on the differentiated care-delivery model and patient-experience positioning that distinguishes Rose from chain competitors.

Emerging players

• FYZICAL Therapy & Balance Centers: National PT franchise emphasizing balance, vestibular, orthopedic, and sports therapy with private-clinic ownership. Comparable on specialty differentiation strategy and on the franchise/partnership pathway to multi-location scale that a small chain like Rose could pursue.
• Ivy Rehab Network: Fast-growing multi-state PT and pediatric therapy platform with sub-brands across the East Coast and Midwest. Comparable on multi-specialty depth (ortho, sports, pelvic, pediatric) and partnership-driven expansion model relevant to Rose's specialty mix.

Regional players

• Professional Physical Therapy: Regional PT group operating across the Northeast US with a similar mix of orthopedic, sports, and post-surgical rehabilitation. Regional incumbent whose care delivery and growth template via de novo clinics and partnerships is comparable to Rose's DC expansion model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/rosept
• Facebookfacebook.com/rosephysicaltherapygroup
• Xx.com/roseptdc
• LinkedInlinkedin.com/company/rosept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose