Promax Asia Pte Ltd

What Promax Asia Pte Ltd does

Promax Asia Pte Ltd is the Singapore-incorporated legal entity that operates, alongside parallel regional entities, the GEMA (Global Entertainment Marketing Academy of Arts & Sciences) brand in Asia and India. The organization is a membership, awards, and community body serving creative professionals in TV and streaming marketing — including animators, editors, promo producers, and entertainment marketers. Its primary product is the annual GEMA Awards program, which recognizes outstanding creative campaigns across categories such as Animation, Editing, and Variety Promo; in the 2026 cycle, Gold winners included JioStar India, White Turtle Studios (a Trailer Park Group company), and ZEE Entertainment Enterprises / ZEE Cinema. Beyond the awards, the organization maintains a global chapter network (Africa, ANZ, Asia, India, and Global), publishes a downloadable Winners Book containing embedded campaign URLs, and sells physical award trophies through its gema.org portal.

The business model is event- and community-driven: revenue is generated primarily through awards entries, membership dues, sponsorship, and trophy fulfillment rather than SaaS or licensed technology. Distribution is mediated by the regional chapter network, which functions as a franchise-style local organizer under the global GEMA umbrella. Go-to-market is top-of-funnel digital (email newsletter, Instagram, Facebook, LinkedIn) combined with in-person ceremonies. The organization does not disclose headcount, pricing, or revenue; the source material contains no information on proprietary technology, software platforms, APIs, or AI/ML capabilities. Brand legacy (60+ years of Promax history) and the regional chapter network constitute the principal identifiable assets.

The customer base is best understood as a professional community rather than a transactional buyer set. Named participants in the 2026 GEMA India cycle span large broadcasters (ZEE, JioStar) and global production houses (Trailer Park Group / White Turtle Studios), indicating enterprise-level engagement at the participant level, while pricing and contract structures are not publicly disclosed. The company's technology stack is not described in available source data, and no core platform, app, or API is documented.

Name

Promax Asia Pte Ltd

Website

https://promaxindia.tv

Company type

Private

Founded year

1956

Operating status

Operating

Short description

Promax Asia Pte Ltd operates the GEMA (Global Entertainment Marketing Academy of Arts & Sciences) Asia and India chapters, running annual awards programs and community events that recognize creative excellence in TV and streaming marketing across the region.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Awards and Events

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Entertainment marketing awards
• TV marketing recognition
• Streaming marketing awards
• Creative industry awards
• Media marketing events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Awards Programs and Events: GEMA Awards honor innovation and outstanding achievements in TV and streaming marketing through annual awards ceremonies and trophy sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Promax Asia Pte Ltd, operating under the GEMA (Global Entertainment Marketing Academy of Arts & Sciences) brand, runs annual awards programs (GEMA Awards) and community events that honour innovation and outstanding creative achievements in TV and streaming marketing. It coordinates a regional chapter network across Africa, ANZ, Asia, and India to deliver awards ceremonies, trophy fulfilment, winners publications, and professional networking events for entertainment marketing professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• GEMA India Awards Annual regional awards program honouring creative excellence in TV and streaming marketing across India, with category-specific recognition for animation, editing, variety promos, and other disciplines. Targeted at enterprise media companies, broadcasters, streaming platforms, and production studios operating in India.
• GEMA Global Awards Global umbrella awards program under the Global Entertainment Marketing Academy of Arts & Sciences, coordinating awards and recognition across regional chapters (Africa, ANZ, Asia, India) for TV and streaming marketing creative work worldwide.
• GEMA Trophy Sales and Fulfillment Physical and digital trophy fulfilment service for GEMA Award winners, enabling winning campaigns and studios to purchase branded trophies through the awards platform.
• GEMA India Winners Book Downloadable publication featuring annual GEMA India Award champions, with embedded URLs linking to each Gold and Silver winning campaign video for industry showcase and reference.
• GEMA Community Events (Mix Mingle Meet) Community-driven networking and professional development events fostering collaboration among TV and streaming marketing creative professionals across the regional GEMA chapter network.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GEMA AfricacoreOthersRegional GEMA chapter operating under the global GEMA organization, celebrating innovation and outstanding achievements in TV and streaming marketing across Africa.
• GEMA ANZcoreOthersRegional GEMA chapter for Australia and New Zealand, part of the global network honoring creative talent in TV and streaming marketing.
• GEMA AsiacoreOthersRegional GEMA chapter for Asia, operating under the Global Entertainment Marketing Academy of Arts & Sciences with Promax's 60+ year legacy.
• GEMA GlobalcoreOthersGlobal umbrella organization (gema.org) for the Global Entertainment Marketing Academy of Arts & Sciences, honoring innovation and outstanding achievements in TV and streaming marketing worldwide.

Scale indicators1 record

Broad incumbents

• Effie Worldwide: Marketing-effectiveness awards program operated by the American Marketing Association; comparable as an industry-recognition platform monetized through awards programs and member/sponsor engagement.
• D&AD: UK-based charity running the D&AD Awards and professional development programs; comparable as an established creative-recognition organization combining awards, education and community engagement.
• The One Club for Creativity: Non-profit organization running The One Show, ADC Annual Awards and One Creative Mind; comparable as a long-standing creative-recognition body that monetizes awards, events and education for the advertising industry.
• Cannes Lions International Festival of Creativity: Premier global advertising and creative effectiveness awards operated by Ascential; comparable as an industry-awards and event-driven recognition platform, though broader in scope than TV/streaming marketing.

Direct peers

• The Telly Awards: Annual awards honoring excellence in video and TV content across categories; comparable as a peer awards body targeting the same TV/video production and marketing ecosystem.
• Promax India / GEMA India: India-specific GEMA chapter operated by Promax Asia; the most direct operational peer within the same legal entity, running the local GEMA India Awards referenced in customer and recognition data.
• Clio Entertainment: Clio Awards' entertainment vertical recognizing creativity in movie, TV, streaming and home entertainment marketing; the closest direct competitor to GEMA's TV/streaming marketing focus.
• PromaxBDA / GEMA Global: Global parent organization running the same GEMA awards franchise; the directly comparable entity that Promax Asia extends into the Asia/India region under a unified brand and program.

Others

• 4A's (American Association of Advertising Agencies): US trade association representing advertising agencies; comparable as an industry-body peer that monetizes membership, events and programs serving the advertising/marketing ecosystem that GEMA also engages.

Emerging players

• The Webby Awards: Internet Society's awards program honoring digital excellence; comparable as a modern, category-driven awards platform with an adjacent online content/membership business serving creative marketers.

Market position

Strengths4 records

Weaknesses4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromaxAsia
• LinkedInlinkedin.com/company/promaxbda
• Instagraminstagram.com/thegemaindia
• Xx.com/promaxasia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promax Asia Pte Ltd