CenturyFirst Federal Credit Union

What CenturyFirst Federal Credit Union does

CenturyFirst Federal Credit Union is a member-owned, not-for-profit financial cooperative founded in 1956 and headquartered at 3318 Hardy Street, Hattiesburg, Mississippi. It provides consumer banking products and services — including primary, senior, youth, and Gold Club checking accounts; standard savings, Christmas Club, money market, IRA savings, and term certificate accounts; auto and motorcycle loans, boat/RV/camper/trailer loans, Visa Classic and Savings-Secured credit cards, signature loans, lines of credit, overdraft protection, and fixed-rate home equity lines of credit (Mississippi property only) — primarily to members affiliated with the University of Southern Mississippi and more than 50 employer sponsor groups across Forrest, Lamar, Jones, and Hinds Counties in Mississippi.

The credit union operates a layered technology stack rather than proprietary systems. Online and mobile banking are delivered through the Fiserv Home Banking platform; the credit union's iOS and Android apps expose account access, bill pay, transfers, Remote Deposit Capture (capped at $3,000 per deposit), and the SecurLOCK Equip card-management module (card on/off, location restrictions, merchant-type controls, transaction limits, and alerts). Card services integrate with EZCardInfo.com and ScoreCard Card Services for rewards. Distribution combines seven proprietary Mississippi branches (Hattiesburg main, Oak Grove, Downtown, Clinton, Laurel, Petal, Southaven) with CO-OP Shared Branching access to 4,900+ U.S. branches and the CU 24 ATM network covering 300,000+ terminals. Telephone banking is delivered via a 24-hour Teller Phone 24 audio-response system.

Revenue is generated primarily through net interest income on the loan portfolio (auto, unsecured, HELOC, credit card), supplemented by deposit-account revenue (interest paid on member share accounts, offset by lending spreads) and fee-based services including insufficient-funds fees ($30 per item), overdraft protection, wire transfers, and Visa interchange. Pricing is creditworthiness-driven: auto loan APRs range 6.25%-8.25%, signature loans 10.25%-13.75%, Visa cards from 16.50%, while deposit-side rates include savings 0.35%-0.60% APY and certificates 1.10%-2.55% APY across 3-60 month terms. As a federally chartered credit union, deposits are insured by the NCUA up to $250,000, and the institution is subject to NCUA supervision.

Name

CenturyFirst Federal Credit Union

Legal name

CenturyFirst Federal Credit Union

Website

https://centuryfirstfcu.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

CenturyFirst Federal Credit Union is a member-owned, not-for-profit Mississippi credit union (founded 1956) offering consumer deposit, lending, and digital banking products to University of Southern Mississippi affiliates and 50+ employer sponsor groups across central Mississippi.

Ownership category

akta.pro rank

Product category

Credit Union Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro industry

PRIMARYFSABAEAH

Faith-Based & Affinity Credit Unions

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSABAEAJ

Student/University Credit Unions

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSABAAAC

Credit Cards & Revolving Credit

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Credit union membership
• Personal financial services

Headquarters

HQ city

Hattiesburg

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue from interest earned on auto loans, mortgages, credit cards, personal loans, and lines of credit. Rates vary based on creditworthiness and loan term.
2. Fee-based Services: Fees from insufficient funds ($30 per item), overdraft protection services, wire transfers, and other account services. Also includes Visa credit card interchange revenue.
3. Deposit Account Revenue: Revenue from deposit accounts including checking, savings, money market, and certificate accounts. Credit union pays competitive dividend rates to members.

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

CenturyFirst Federal Credit Union is a not-for-profit, member-owned financial cooperative providing consumer banking products including checking and savings accounts, certificates, auto/boat/RV/motorcycle loans, signature loans, lines of credit, Visa credit cards, and fixed-rate home equity lines of credit. Services span in-branch banking across seven Mississippi locations, mobile and online banking on Fiserv-powered platforms, remote deposit capture, bill pay, and nationwide access via CO-OP Shared Branching and the CU 24 ATM Network.

Product overview

CenturyFirst Federal Credit Union is a not-for-profit financial institution offering a comprehensive suite of banking products and services. The core product portfolio includes multiple checking account options (Primary Checking, Senior Free Checking, Youth Debit Card, and Gold Club Checking), savings accounts (standard Savings, Christmas Club, Money Market, and IRA accounts), and term Certificate accounts. Lending products encompass auto/motorcycle loans, boat/RV/camper/trailer loans, Visa credit cards (standard and savings-secured), signature loans, lines of credit, overdraft protection, and fixed-rate home equity lines of credit. Digital banking services include mobile banking apps for iOS and Android, online banking, Bill Pay, and Remote Deposit capture. Additional services include debit cards, 24-hour phone banking, financial calculators, GAP protection, and USM Athletics Season Ticket loans. The institution operates primarily in Mississippi with access to shared branching networks nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Checking Basic checking account with no monthly fee when minimum balance requirements are met ($750 for members age 54 or younger, $500 for members age 55 or older). Includes free debit card, online banking, bill pay, and overdraft coverage up to $600.
• Senior Free Checking Account Checking account for members age 50 and over with direct deposit or ACH deposit. Features no monthly fee and no minimum balance requirement, with all advantages of Primary Checking.
• Youth Debit Card Account Checking account for young members with no monthly fee, no minimum deposit, free MASTERCARD Debit Card, overdraft protection from savings, and free online banking access.
• Gold Club Checking Premium checking account at $5.50/month (under age 50) or $4.50/month (age 50+), featuring free money orders, discounts on travel, vision, entertainment, and car rentals, free $10,000 AD&D insurance, and overdraft loan protection up to $1,500.
• Savings Account Basic share savings account with a 0.50% APY dividend rate, requiring a $25 minimum balance to maintain membership. Deposits insured by NCUA up to $250,000.
• Christmas Club Account Savings account designed for holiday savings with a 0.35% APY dividend rate and monthly dividend period.
• Money Market Account Tiered savings account with 0.45% APY on balances from $1,500 to $50,000+, with monthly dividend payments.
• IRA Savings Account Individual Retirement Account savings with 0.60% APY dividend rate and quarterly dividend period.
• Certificate Accounts Term certificates ranging from 3 to 60 months with rates from 1.10% to 2.55% APY, with quarterly dividend payments.
• Auto Loans Financing for new and used automobiles up to 100% of NADA value. Available terms up to 72 months with rates starting at 6.25% APR for new vehicles under 36 months.
• Motorcycle Loans Competitive financing for motorcycles with terms and rates similar to auto loans.
• Boat, RV, Camper, Trailer Loans Financing for recreational vehicles up to 100% of NADA retail value for new models and NADA trade value for used models, with maximum loan limit of $75,000.
• Visa Classic Credit Card Credit card with Travel, Airline and Bonus Rewards through ScoreCard Card Services. Features low interest rate starting at 16.50% APR, no annual fee, credit limits up to $10,000 based on credit history.
• Savings Secured Visa Classic Credit Card Secured credit card to help members re-establish impaired credit, with credit limits from $300 to $10,000 backed by savings account.
• Signature Loans Unsecured personal loans for unexpected expenses with terms up to 60 months and APRs ranging from 10.25% to 13.75% depending on term. Low-cost credit life and disability insurance available.
• Lines of Credit Open-end revolving credit lines for cash advances with limits up to $10,000, based on credit score and history.
• Overdraft Line of Credit Overdraft protection for checking accounts ranging from $500 to $1,500 with minimum monthly payments based on credit limit.
• Fixed Rate Home Equity Lines of Credit Fixed rate HELOC loans at 8.75% APR with up to 7-year terms and credit advances during the first five years. Available for Mississippi property only.
• Mobile Banking App Mobile application available on iOS and Android platforms enabling account access, bill payments, loan payments, fund transfers, SecurLOCK Equip card management, and remote deposit capture.
• Online Banking Free web-based banking platform powered by Fiserv Home Banking for account access, transfers, loan payments, balance inquiries, stop payment requests, and account management.
• Remote Deposit Mobile check deposit service allowing members to deposit checks via smartphone camera, with maximum single deposit limit of $3,000 and a 4-business-day hold policy.
• Teller Phone 24 Audio Response 24/7 phone-based banking service allowing members to check balances, make transfers, or add to their line of credit via audio response at 601-963-3555 or toll-free 877-261-0244.
• Debit Card MASTERCARD debit card with no monthly fee, accepted at hundreds of thousands of locations nationwide, integrated with SecurLOCK Equip for card on/off control, location restrictions, transaction limits, and alerts.
• GAP (Guaranteed Asset Protection) Optional add-on protection that helps pay the difference between insurance settlement and outstanding loan balance for vehicles that are stolen or totaled.
• USM Athletics Season Ticket Loans No-interest ticket loans for purchasing Southern Miss athletics season tickets for all sports events, repayable through payroll deduction, direct deposit, or automatic transfer payment plans.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Southern MississippicoreStrategic or Co-development PartnerPrimary sponsor organization with employees, faculty, students, alumni, and affiliated organizations eligible for membership. The credit union is closely associated with the university and its athletic programs, offering no-interest ticket loans for USM sports events.
• CU 24 (Credit Union 24)coreTechnology or IntegrationATM network partnership providing members access to over 300,000 ATMs across all 50 states and international locations. Includes 70,000+ surcharge-free ATMs through the CU HERE program.
• CO-OP Shared BranchingcoreChannel Partner/ Reseller/ DistributorShared branching network partnership offering access to over 55 branches in Mississippi, 4,900 branches nationwide, and 5,600+ coast-to-coast locations for member transactions at other credit unions.
• FiservcoreTechnology or IntegrationTechnology provider for Home Banking and Bill Pay services. Fiserv powers the online banking platform enabling account access, transfers, loan applications, and electronic bill payment services.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerFinancial education partner providing members access to financial wellness resources, counseling, and education programs.
• NCUA (National Credit Union Administration)coreOthersFederal regulatory agency that insures member deposits up to $250,000 and regulates credit union operations.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Renasant Bank: Regional bank with significant Mississippi presence offering consumer and commercial banking products. Comparable as a broader incumbent in the same Mississippi retail banking market, providing context on competitive scale and product overlap.

Regional players

• Mutual Credit Union: Mississippi-based state-chartered credit union serving local members with consumer banking and lending products. Comparable as a small-to-mid Mississippi credit union competing in similar deposit and personal loan markets within overlapping geographies.
• First Mississippi National Bank: Mississippi-based community bank operating across the state with consumer and commercial banking products. Comparable as a Mississippi-headquartered retail financial institution competing for the same consumer deposit and small-loan customers as CenturyFirst in overlapping geographies.

Emerging players

• Alliant Credit Union: Online-focused credit union serving a broad, multi-affiliate membership base with digital banking, deposit accounts, and consumer loans. Comparable as a federally chartered credit union leveraging technology partnerships (Fiserv-equivalent) to extend reach without dense branch networks.

Direct peers

• Hope Credit Union: Mississippi-headquartered community development credit union serving underserved communities across the Deep South with checking, savings, and lending products. Comparable as a multi-sponsor, mission-driven Mississippi FCU with overlapping geographic footprint and consumer banking focus.
• MSU Federal Credit Union: Mississippi-based university-affiliated federal credit union serving Mississippi State University students, faculty, alumni, and employees. Directly comparable as a community-charter FCU with a university anchor sponsor group, branch network, and similar consumer lending and deposit product mix.
• Keesler Federal Credit Union: Large Mississippi-based federal credit union serving Keesler Air Force Base and the Mississippi Gulf Coast with full retail banking services. Comparable as a regional FCU with multi-branch distribution, employer-based field of membership, and similar deposit and loan product suite.
• SchoolsFirst Federal Credit Union: California-based federal credit union serving school employees and educators with full retail banking and lending services. Comparable as an affinity-driven FCU anchored by an education-sector sponsor group, with similar product breadth and member-owned structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/CenturyFirstFCU
• Facebookfacebook.com/CenturyFirstFCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenturyFirst Federal Credit Union