What Blackfish does

Blackfish is a privately held Swedish investment and operating company (Blackfish AB) headquartered in Stockholm that functions as an accelerator ecosystem for early-stage ventures. Founded in 2020 out of the predecessor firm ViaField, Blackfish provides portfolio companies with capital, operational support, sales leadership, go-to-market execution, branding, technology and product development, recruiting, and mentorship. Its portfolio comprises six subsidiaries and brands: VIASALES (Sweden's enterprise field-sales and telemarketing arm serving telecom operators, with 200+ employees), Tickital (a secondary ticket-handling marketplace for events and public transport with 100,000+ users), SoSafe (a 2024-launched consumer safety app with one-touch and voice-activated emergency response), RiseRank (a 2024-launched SEO and listing platform for local businesses, connecting 1,000+ businesses), Julbordsgruppen (a Christmas dinner booking platform with 80,000+ dinners arranged), and Restauranger.se (a verified-review restaurant discovery platform). The company is led by CEO Armanj Atroshi and Investment Manager Salar Atroshi and is privately held without disclosed external institutional backing.

Revenue is generated through a mix of three streams tied to the portfolio: professional-services fees from VIASALES' field-sales and telemarketing operations for Swedish telecom operators including Tele2, Telia, and Telenor; marketplace commissions from Tickital, RiseRank, Julbordsgruppen, and Restauranger.se; and investment returns from portfolio exits and operating growth. Distribution mixes enterprise direct sales (VIASALES) with app-store and self-serve web channels (Tickital, RiseRank, SoSafe, Restauranger.se), all serving the Swedish market. Integrations span BankID for identity verification across SoSafe, Tickital, and Restauranger.se, plus search and listings platforms (Google, Bing, Facebook, Instagram, Foursquare, Google Maps) used by RiseRank.

Technology stack details, pricing, revenue figures, patents, and AI capabilities are not publicly disclosed in the source material.

Name

Blackfish

Legal name

Blackfish AB

Website

https://blackfish.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackfish is a Stockholm-based private investment and operating company that runs an accelerator ecosystem of six portfolio brands, including enterprise sales services (VIASALES), ticketing (Tickital), consumer safety (SoSafe), local SEO (RiseRank), Christmas dinner booking (Julbordsgruppen), and restaurant reviews (Restauranger.se).

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Returns: Blackfish invests in startups and early-stage companies, providing capital, competence, and culture support to generate returns through portfolio company growth and exits.
2. Sales Services (VIASALES): Field sales, telemarketing, and corporate sales services for telecom providers, generating revenue through sales performance.
3. Platform Commissions: Marketplace platforms (Tickital, RiseRank, Julbordsgruppen, Restauranger.se) generate revenue through transaction fees and listing services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Blackfish is a Swedish investment and accelerator company that provides founders with capital, competence, and culture support. It builds and operates wholly-owned portfolio companies spanning sales outsourcing (VIASALES), event ticket resale (Tickital), personal safety (SoSafe), local SEO (RiseRank), Christmas dinner booking (Julbordsgruppen), and restaurant discovery (Restauranger.se). The firm combines direct investment with hands-on operational services including sales leadership, go-to-market execution, branding, tech/UX/data product development, recruiting, and mentorship.

Product overview

Blackfish is an investment and accelerator platform that provides founders access to capital, competence, and culture. It operates as a unified ecosystem offering sales leadership, go-to-market execution, branding, product development, and operational support. The portfolio consists of five portfolio companies: RiseRank (SEO and listing platform), Tickital (event ticketing marketplace), SoSafe (safety app), Julbordsgruppen (Christmas dinner booking platform), and Restauranger (restaurant review platform). These companies amplify each other within the ecosystem, sharing resources and capabilities to push the edge of what is possible.

Differentiator

Problem solved

Functional benefit

Products and services

• SoSafe A modern personal safety mobile application that delivers emergency response via one-touch or voice activation, designed for individuals and communities who need fast, accessible emergency help.
• RiseRank A data-driven SEO and listing platform that helps small and medium-sized local businesses improve their search engine rankings and digital visibility across Google, Bing, Facebook, and other channels.
• Tickital Sweden's first marketplace for secondary digital ticket handling, enabling safe and seamless resale, sharing, or transfer of tickets for public transport, sports, and live events.
• Julbordsgruppen Sweden's leading Christmas dinner booking platform, connecting private groups and companies with handpicked restaurants across the country, having arranged over 80,000 Christmas dinners.
• Restauranger.se A trusted restaurant discovery and review platform for the Swedish market, featuring verified reviews and local insight to make dining decisions transparent, authentic, and fair.
• VIASALES One of Sweden's largest sales companies offering field sales, telemarketing, and corporate sales services, primarily to telecom providers, and operating the VIASALES Academy that trains young talent in sales, discipline, and leadership.

Quantifiable outcome

• VIASALES is one of Sweden's largest sales companies
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Tele2coreChannel Partner/ Reseller/ DistributorTele2 is one of Sweden's leading telecom providers served by VIASALES through field sales, telemarketing, and corporate sales channels as a key channel partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antler: Global venture builder that recruits founders, provides pre-seed capital, and supports go-to-market execution. Directly comparable to Blackfish as a founder-support ecosystem with operational mentorship, though Antler operates globally rather than Sweden-only.
• Sting (Stockholm Innovation & Growth): Swedish startup accelerator that combines capital, coaching, and operational support for early-stage tech founders. Closely comparable as a Stockholm-based accelerator offering seed funding and hands-on support to Nordic founders.

Regional players

• Northzone: Pan-Nordic venture capital firm investing from seed to growth across consumer and B2B tech. Comparable as a Nordic investor backing early-stage founders, though at a larger fund scale and without embedded operational services.
• Luminar Ventures: Sweden-based early-stage VC focused on Nordic tech founders. Comparable as a regional seed investor backing Nordic entrepreneurs with operational support, though structured as a traditional fund.
• E14 Fund (Swedish VC): Swedish/Nordic early-stage VC backed by major media houses. Comparable as a Nordic investor providing capital and go-to-market support, though structured as a traditional fund rather than a full operating studio.

Broad incumbents

• Rocket Internet: German-founded venture builder/incubator that founds, scales, and operates consumer internet companies globally. Comparable as a "company builder" model that combines capital with operational execution — albeit at a vastly larger and more international scale.
• EQT Ventures / EQT Growth: Sweden-founded global venture and growth equity platform that combines institutional capital with operational support for portfolio companies. Comparable as a Nordic-rooted investment platform, but operating at a vastly larger scale across broader stages.
• Bonnier Ventures: Swedish venture arm of Bonnier Group investing in early-stage consumer and media companies. Comparable as a Stockholm-headquartered investor with ties to large Nordic media networks, though operating from a corporate balance sheet rather than as an independent studio.
• Kinnevik: Swedish-listed investment company focused on consumer internet and tech-enabled businesses. Comparable as a Stockholm-rooted investment vehicle deploying capital across multiple consumer-facing businesses, though publicly traded and at a substantially larger scale.

Emerging players

• Hatch (Startup Studio): Emerging venture studios globally that build companies in-house using shared operational resources. Comparable as a venture studio model — same architecture of shared sales, marketing, and product support across portfolio companies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blackfish-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackfish