What Jayben does

Jayben Group is a privately held Australian OEM founded in 1927 and headquartered in Burnie, Tasmania, with a second manufacturing plant in Royal Park, South Australia. The company designs, manufactures and distributes off-highway power train products (driveshafts, axles and driveline systems) along with light-to-medium industrial plant and equipment, and runs ISO9001:2015-certified CNC turning, milling, spline broaching, hobbing and balancing operations. Its commercial portfolio spans four lines: Sewell Sweepers (acquired 2004) for tow-behind and self-propelled industrial road brooms, Superior Broom Australasia (exclusive Australasian dealership for US-made self-propelled sweepers), Walterscheid OEM driveshaft distribution across Australia and New Zealand, and the S60 Scaler - a patented remote-controlled diesel crawler vehicle for high wall scaling in open-cut mines, operated from a dedicated AR-equipped Command Station. Jayben is also a contracted sovereign manufacturer inside the Insitu Pacific / Boeing Defence Australia team delivering launch and recovery hardware for the Australian Army's LAND 129 Phase 3 tactical UAS programme.

The company monetises via direct hardware sales (vehicles and driveline components), aftermarket parts and servicing, and project-quoted bespoke engineering and contract manufacturing services. Go-to-market combines a state-by-state Australian dealer network (TAS, WA, SA, VIC, NSW, QLD) plus the NPN 1.15 government procurement contract for municipal buyers, direct OEM sales into global supply chains (including Caterpillar), exclusive regional distribution agreements (Walterscheid, Superior Broom), and enterprise field sales for defence and mining accounts. Primary customer segments are mining and agriculture (driveline), local government and civil contractors (sweepers), defence (launch/recovery hardware), and global OEMs (bespoke driveline solutions).

The business shows a 95-year operating history, 95% interstate-and-overseas export dependence (with Papua New Guinea and New Zealand identified as developing markets), roughly 230 specialised vehicles built cumulatively, and a recently redeveloped $1.2M manufacturing facility scaled to support 30 incremental jobs and five S60 Scalers per year. Ownership is concentrated in the Johnson family (Allan Johnson as Director, Chris Johnson as General Manager, ex-Caterpillar), with no identified institutional investors, PE backers or parent company.

Name

Jayben

Legal name

Jayben Australia Pty Ltd

Website

https://jayben.com.au

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Jayben is an Australian OEM, founded 1927, that designs and manufactures off-highway driveshafts and driveline systems, the Sewell sweeper line, the S60 Scaler remote-controlled mining vehicle, and bespoke defence launch/recovery hardware for Australian and global customers.

Ownership category

akta.pro rank

Product category

Industrial Machinery Manufacturing

NAICS

Mining Machinery and Equipment Manufacturing (333131), Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Power train products
• Driveline manufacturing
• Industrial road sweepers
• Remote controlled mining vehicles
• Bespoke engineering services

Headquarters

HQ city

Burnie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Vehicle Manufacturing and Sales: Manufacturing and selling specialty vehicles including Sewell road brooms (TB2000E, B200 series), self-propelled Superior Broom products, and S60 Scaler. Revenue from direct sales and dealer network. Parts and servicing provides ongoing revenue stream.
2. Driveline and Power Train Products: Design, manufacturing and supply of driveshafts, axles and related products for mining and agricultural sectors. Distribution via Walterscheid Australia and Walterscheid New Zealand, and direct OEM sales.
3. Bespoke Engineering Services: Custom vehicle design, development and commercialisation providing mechanical, electrical, hydraulic engineering and software integration. Contract manufacturing services for complete mobile or stationary plant and equipment.
4. Parts and Servicing: Aftermarket parts supply and servicing for manufactured equipment. Strong revenue stream from maintenance and support contracts.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Jayben is an OEM company specialising in off-highway power train products, driveline systems (driveshafts and axles), and light to medium industrial plant and equipment. The company manufactures tow-behind and self-propelled road brooms under the Sewell Sweepers and Superior Broom brands, builds the remote-controlled S60 Scaler for high wall mining safety, and provides bespoke engineering and contract manufacturing for mining, agricultural, and defence sector clients.

Product overview

Jayben Group is an OEM company specializing in power train products and light to medium industrial plant and equipment. The company operates three main product lines: (1) Sewell Sweepers, an acquired brand (purchased 2004) manufacturing tow-behind industrial road brooms (TB2000E Series II, TB2000ESS, B200 Hydraulic Drive, B200 PTO Drive) for spray sealing, road construction and specialty sweeping; (2) Superior Broom Australasia, an exclusive dealership for self-propelled road brooms (DT80J, SM80J, DT74J, SM74J) manufactured in Wichita, Kansas USA; and (3) S60 Scaler, a remotely-controlled mining vehicle with its Command Station for high wall safety management in open pit mines. Additionally, Jayben Australia provides off highway power train products including Walterscheid OEM driveshafts and bespoke driveline solutions for mining and agricultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sewell Sweepers TB2000ESS A 34 HP 4-Cylinder Kubota water-cooled diesel engine tow-behind road broom with 2000mm wide broom, 30 degree slew function and side shift capability, designed for spray sealing, road construction and specialty sweeping applications.
• Sewell Sweepers TB2000E Series II An 18 HP 3-Cylinder Kubota water-cooled diesel engine tow-behind road broom with 2000mm wide broom and 30 degree slew function for brush visibility from the tow vehicle.
• Sewell Sweepers B200 Hydraulic Drive with Catcher A hydraulic driven, 3-point linkage road broom with 1800mm wide broom and collect and dump attachment safely operated from the tractor cab.
• Sewell Sweepers B200 Hydraulic Drive A hydraulic driven, 3-point linkage road broom with 1800mm wide broom safely operated from the tractor cab.
• Sewell Sweepers B200 PTO Drive A Power Take Off (PTO) driven, 3-point linkage road broom with 1800mm wide broom safely operated from the tractor cab.
• Superior Broom DT80J A self-propelled 80 hp diesel engine mid-mount road broom with Tier 4 Interim emissions and optional scraper blade, manufactured in Wichita, Kansas USA and distributed exclusively in Australasia by Jayben.
• Superior Broom SM80J A self-propelled 80 hp diesel engine front-mount road broom with Tier 4 Interim emissions, low noise level in cab and electronic joystick controls.
• Superior Broom DT74J A self-propelled 74 hp diesel engine mid-mount road broom with Tier 4 Final emissions and optional scraper blade.
• Superior Broom SM74J A self-propelled 74 hp diesel engine front-mount road broom with Tier 4 Final emissions, rear leaf spring suspension and hydraulic joystick controls.
• S60 Scaler A dedicated fully remote controlled, diesel powered crawler vehicle designed specifically for high wall scaling and bench/berm material recovery in open cut mines. Features 360 degree rotation, dual 160kN winch capacity, multiple attachment options (bucket, ripper, scaling hammer) and operating weight approximately 18,000 kg.
• S60 Scaler Command Station A standalone, weather-proof, air conditioned trailer that simulates the true and natural operation of the excavator, featuring an Advanced Augmented Reality (AR) User Interface, 3D camera vision, 6 secondary 2D cameras for 360 degree situational awareness, machine interlocks, and Line of Sight remote system.
• Walterscheid OEM Driveshafts and Driveline Products Driveshaft products manufactured and distributed via Walterscheid Australia and Walterscheid New Zealand, plus direct sales for OEM business. Includes driveshafts, axles and related power train products for mining and agricultural sectors, with manufacturing capacity up to 2,000mm length, 600mm diameter and 1,000kg weight.
• Off Highway Power Train Solutions Driveline integration specialist services providing design, manufacturing and repairs with focus to support OEM clients. Includes bespoke solutions for components with less than acceptable life due to fatigue, corrosion, or high wear, using ISO9001:2015 accredited CNC turning, milling, spline broaching and hobbing capabilities.
• Vehicle Design, Development and Commercialisation Services Bespoke engineering and contract manufacturing services covering mechanical, electrical and hydraulic engineering and software integration for delivery of complete mobile or stationary plant and equipment for OEM clients.

Quantifiable outcome

• 150th sweeper milestone achieved in 2023, just three years after 100th - demonstrating consistent production growth
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Insitu PacificcoreStrategic or Co-development Partner · 15 March 2021Insitu Pacific signed Memorandum of Agreement (MOA) with Jayben Group to manufacture and deliver integrated launch and recovery hardware for Tactical Unmanned Aerial Systems (UAS). Jayben is part of Insitu Pacific's team of 20+ Australian SMEs proposing to supply LAND 129 Phase 3 to Australian Army. Partnership focuses on sovereign defence manufacturing capability with potential for local job growth in Tasmania and South Australia.
• Boeing Defence AustraliaminorStrategic or Co-development Partner · 15 October 2020As part of Insitu Pacific team for LAND 129 Phase 3, Boeing Defence Australia provides Integrated Logistics Support (ILS) and integration support through the Currawong Battlespace Communications System. Boeing's research in autonomous systems, machine learning, and Detect and Avoid technologies integrated into future roadmap.
• Grange ResourcescoreStrategic or Co-development Partner · 20 February 2020S60 Scaler developed in conjunction with Grange Resources for deployment at Savage River Mine. Machine designed to cut away rocks at risk of collapsing during ore extraction, replacing dangerous manual abseiling work. Represents co-development of novel mining safety technology.
• Australian Federal GovernmentcoreOthers · 23 April 2019Federal government investment of $430,000 through Regional Jobs and Investment Package enabled redevelopment of Burnie facility, expansion of workshop capacity, equipment upgrades, and new job creation. Part of broader government support including Entrepreneurs' Programme facilitation.
• Walterscheid Australia and New ZealandcoreChannel Partner/ Reseller/ DistributorJayben manufactures and distributes Walterscheid OEM products via Walterscheid Australia and Walterscheid New Zealand networks, plus direct OEM sales. Strategic distribution partnership for driveline products.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Schwarze Industries: Schwarze Industries manufactures street sweepers, pothole patchers, and specialty municipal maintenance vehicles, overlapping Jayben's Sewell Sweepers road broom range and competitive for the same local government, contractor, and airport customers in Australia and export markets.
• Brokk: Brokk manufactures remote-controlled demolition and scaling robots used in mining, construction, and tunnelling, competing head-to-head with Jayben's S60 Scaler for remote high-wall scaling and material-recovery work in hazardous environments. Both leverage teleoperation, ruggedised platforms, and AR/3D vision systems.
• Elgin Sweeper Company: Elgin Sweeper is one of the largest North American manufacturers of street and road sweepers, directly competing with Jayben's Sewell Sweepers and Superior Broom Australasia product lines across municipal and contractor customers. Both companies sell tow-behind and self-propelled road brooms into government procurement channels.
• Superior Broom (Wichita, Kansas): Superior Broom is the US manufacturer of self-propelled road brooms (DT80J, SM80J, DT74J, SM74J) which Jayben exclusively distributes via its Superior Broom Australasia subsidiary. The companies are tightly linked through product sourcing, branding, and joint go-to-market in Australasia.
• Walterscheid (GKN Walterscheid / Walterscheid Powertrain Group): Walterscheid manufactures driveline and power take-off components for off-highway and agricultural equipment, and is both Jayben's distribution partner (Walterscheid Australia/New Zealand) and a direct competitor in driveshafts and PTO products for mining and agriculture OEMs.

Broad incumbents

• Terex Corporation: Terex is a global specialty equipment manufacturer spanning aerial work platforms, materials processing, and mobile elevating work platforms with adjacent exposure to mining and municipal customers. Comparable as a larger incumbent offering broader portfolios into the same end markets Jayben serves with sweepers and mining vehicles.
• Sandvik Mining and Rock Solutions: Sandvik supplies underground and surface mining equipment, including automation and remote-operation solutions, competing for the same mining safety and productivity budgets as the S60 Scaler. Relevant as a larger incumbent in mining equipment with similar end-customer overlap.
• Komatsu: Komatsu is a global mining and construction equipment OEM offering autonomous and remote-operated mining vehicles. Comparable as a broader incumbent that competes for both mining fleet capital budgets and automation/remote-operation programmes where Jayben's S60 Scaler is positioned.
• Dana Incorporated: Dana is a global Tier-1 supplier of driveline, axle, and power-transmission components for on- and off-highway vehicles, including mining and agricultural equipment. Comparable as a larger incumbent in the same power-train component space where Jayben operates its driveshaft and axle business.
• Caterpillar: Caterpillar is a historical OEM customer and supply-chain partner for Jayben's driveshafts and driveline products used in mining and heavy equipment. As a global incumbent mining equipment OEM, it represents both a key account relationship and a potential competitive threat to Jayben's driveline offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jayben