Metro Milwaukee SHRM

What Metro Milwaukee SHRM does

Metro Milwaukee SHRM (legal name: Metro Milwaukee Society of Human Resource Management, DBA MM SHRM) is a private nonprofit professional association serving HR practitioners in the Milwaukee and Southeastern Wisconsin region. According to firmographic data, the chapter was founded in 1925 and today represents more than 550 members drawn from over 500 companies across a range of industries. Its mission is the advancement of the HR profession through education, advocacy, and leadership development, delivered via a calendar of dozens of educational programs, two annual SHRM-CP/SHRM-SCP certification study groups, a Spring Conference, a Legislative Conference, an HR Executive Insights CHRO forum, a Mentor Program, and a Member In Transition support offering for unemployed members. The chapter operates as an affiliated local chapter of the national Society for Human Resource Management (SHRM) and the Wisconsin State Council of SHRM (WISHRM).

The organization's core technology is the Wild Apricot membership management platform, which powers its website (mmshrm.org), self-serve sign-up, e-mail announcements, event registration, and the online job bank. There is no public API, no proprietary software, and no mobile application. Day-to-day operations are led by Executive Director Heather Dyer and Chapter Administrator Seth Trickel, with board governance providing oversight. Marketing is executed through the website, e-mail, organic social media, and the SHRM national and WISHRM state-council channels.

Metro Milwaukee SHRM generates revenue through a diversified set of recurring and transactional streams: individual professional memberships at $125/year, student memberships at $15/year, and corporate membership bundles at $625/year covering up to 30 employees; three tiers of annual corporate sponsorships (Alliance at $1,500, Partner at $3,000, Signature at $5,000); job postings at $250 for non-members and $125 for members; certification study group fees of $975 for members and $1,100 for non-members; and event and conference registrations. Distribution is regional and channel-light, with self-serve online sign-up for individuals, direct sales for corporate partnerships, and in-person programming across Southeastern Wisconsin venues.

Name

Metro Milwaukee SHRM

Legal name

Metro Milwaukee Society of Human Resource Management

Website

https://mmshrm.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metro Milwaukee SHRM is a regional nonprofit professional association serving more than 550 HR practitioners across 500+ companies in Milwaukee and Southeastern Wisconsin, offering memberships, certification study groups, conferences, and networking programs as a local chapter of the national SHRM network.

Ownership category

akta.pro rank

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Membership Dues: Professional membership dues at $125/year for HR professionals. Student memberships available at $15/year.
2. Corporate Partnership: Corporate membership bundle covering up to 30 members at $625/year with additional benefits for companies signing up multiple employees.
3. Sponsorship Programs: Three tiers of annual sponsorship: Alliance ($1,500), Partner ($3,000), and Signature ($5,000). One-time sponsorships for events and Spring Conference.
4. Job Posting Fees: Job postings at $250 for non-members and $125 for members, retained online for 60 days.
5. Event and Program Fees: Various events including chapter meetings, conferences, and workshops with member and non-member pricing. Certification study groups at $975 for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Metro Milwaukee SHRM is a regional professional association serving HR practitioners across Milwaukee and Southeastern Wisconsin. Founded in 1925, the chapter delivers member networking events, educational programming, professional development resources, and a community platform for the local HR community, serving more than 550 members from over 500 companies.

Product overview

Metro Milwaukee SHRM is a professional association serving HR professionals in the Milwaukee area, offering a membership-based structure with tiered options for individuals, students, and corporate partners. The core offerings include professional development programming through events, chapter meetings, and certification study groups for SHRM credentials; career center services including job postings; networking events; and sponsorship opportunities. The organization operates as a chapter of the national SHRM network and is powered by Wild Apricot membership software. Key product lines include membership programs (Individual at $125/year, Student at $15/year, Corporate bundles up to $625), annual sponsorships across three tiers (Alliance $1,500, Partner $3,000, Signature $5,000), job posting services, SHRM certification exam preparation courses, and annual conferences including the Spring Conference and Legislative Conference.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Dove / CROWN CoalitionminorStrategic or Co-development Partner · 23 June 2021The CROWN Act was created in 2019 by Dove and the CROWN Coalition to ensure protection against discrimination based on race-based hairstyles. Metro Milwaukee SHRM hosted a panel discussion on this topic.
• NAAAHR (National Association of African Americans in HR)minorStrategic or Co-development PartnerNAAAHR co-presents events with Metro Milwaukee SHRM, including panel discussions on diversity topics such as hair discrimination in the workplace. The partnership supports the chapter's DEI programming initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WorldatWork: A nonprofit association focused on total rewards/compensation/benefits disciplines that Metro Milwaukee SHRM covers within its programming. Comparable as a specialized HR membership organization that competes for corporate sponsorship dollars.
• Association for Talent Development (ATD): A larger professional membership association serving talent development and L&D practitioners with certifications, chapters, and conferences. Adjacent to Metro Milwaukee SHRM's talent acquisition and professional development programming, and competes for HR-adjacent members and sponsors.

Broad incumbents

• HR Certification Institute (HRCI): The primary alternative HR certification body (PHR/SPHR/GPHR) whose credentialing recertification credits Metro Milwaukee SHRM programming helps members earn. A platform-level peer in the same HR professional development ecosystem.
• Society for Human Resource Management (SHRM): The national parent organization to which Metro Milwaukee SHRM is affiliated as a chapter. SHRM sets HR standards, owns the SHRM-CP/SHRM-SCP certifications, and provides content the chapter distributes — making it the closest umbrella-level comparable.

Regional players

• Metropolitan Milwaukee Association of Commerce (MMAC): The broader regional business membership organization serving the same Milwaukee geography with corporate memberships, events, and policy advocacy. Comparable as a regional membership-based business association competing for overlapping corporate sponsors.

Direct peers

• National Association of African Americans in HR (NAAAHR): A national HR association with which Metro Milwaukee SHRM co-presents DEI programming and panel events. Directly comparable as an HR-focused membership organization running events and serving practitioner members.
• Chicago SHRM: A large peer SHRM chapter serving the Chicago metro HR community with comparable membership tiers, certification study groups, sponsorships, and programming. The most direct chapter-level comparable given adjacent Midwest geography and similar member demographics.
• Wisconsin SHRM State Council (WISHRM): The state-level SHRM affiliate that coordinates Wisconsin chapters and hosts the statewide job resources and conferences referenced by Metro Milwaukee SHRM. Operates the same chapter/affiliate model on a broader Wisconsin geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/MetroMkeSHRM
• Facebookfacebook.com/mmshrm
• LinkedInlinkedin.com/company/mm-shrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Metro Milwaukee SHRM