Salzburg Wohnbau
Salzburg Wohnbau is a Salzburg-based non-profit housing developer and full-lifecycle property manager delivering subsidized rental, Mietkauf, and condominium housing plus municipal infrastructure across Salzburg state and Bavaria border region, managing 36,800+ units with proprietary circular-construction technology.
- Company typePrivate
- Founded2001
- HeadquartersSalzburg, Austria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Salzburg Wohnbau does
Salzburg Wohnbau GmbH is a private non-profit housing developer and full-lifecycle property manager headquartered in Salzburg, Austria, with a wholly-owned subsidiary Wohnbau Bayern GmbH in Freilassing, Germany. The company develops, constructs, and manages subsidized rental apartments, Mietkauf (rent-to-own) units, and condominium ownership housing for residents across the state of Salzburg, alongside municipal infrastructure projects (fire stations, kindergartens, schools, Red Cross facilities, community centers) commissioned by Salzburg municipalities. With 331 employees, it manages a portfolio exceeding 36,800 units (including ~20,000 own apartments) and operates through a network of wholly-owned subsidiaries spanning planning (artfield GmbH), housing cooperatives (Salzburger Siedlungswerk, Bausparerheim), communal services (Kommunal Service Salzburg), financing (SWF Salzburg Wohnbaufinanz), and construction rights (BAG Baurecht).
The company's revenue mechanics depend on three streams: (1) recurring rental income from ~20,000 own subsidized apartments priced under ~EUR 13/m² under the state Wohnbauförderung framework, (2) one-time condominium sales supported by purchase subsidies, and (3) municipal infrastructure commissions funded through the Gemeindeausgleichsfonds and state subsidies. Pricing is largely regulated by Salzburg's housing promotion fund, providing inflation-protected cash flows but constraining margins. Go-to-market is primarily direct: housing allocation is managed through partner municipalities, and the company's Immobiliensuche portal and Alfred digital platform serve as customer-facing channels.
Salzburg Wohnbau differentiates on construction technology through its proprietary futureBloc circular wall system (recycled and regional materials, fully demountable) and the BauMinator 3D-printed ceiling technology deployed at the REDUCE25 Hallein project — both delivering measurable sustainability outcomes (~25% material reduction, ~34% concrete savings). The Alfred tenant portal is also licensed as SaaS to three external Austrian housing companies, creating a small but growing technology revenue stream. The balance sheet exceeded EUR 1.018 billion for the first time, with fixed assets of EUR 882.97 million supporting a EUR 120M 2025 construction programme — the largest in the company's history.
Salzburg Wohnbau firmographics
Firmographics- Name
- Salzburg Wohnbau
- Legal name
- Salzburg Wohnbau GmbH
- Website
- https://salzburg-wohnbau.at
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salzburg Wohnbau is a Salzburg-based non-profit housing developer and full-lifecycle property manager delivering subsidized rental, Mietkauf, and condominium housing plus municipal infrastructure across Salzburg state and Bavaria border region, managing 36,800+ units with proprietary circular-construction technology.
- Ownership category
- akta.pro rank
Salzburg Wohnbau industry classification
Industry- Product category
- Residential Housing Development
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), New Multifamily Housing Construction (except For-Sale Builders) (236116), Other Services to Buildings and Dwellings (56179), Real Estate (531)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Salzburg Wohnbau is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Salzburg Wohnbau business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Subsidized Rental Housing: Core revenue stream from developing and managing subsidized (geförderte) rental apartments. Rentals are price-capped and inflation-protected under Salzburg's Wohnbauförderung system. Approximately 70% of newly delivered units are subsidized rental apartments.
- Mietkauf (Rent-to-Own) Units: Mietkauf units allow tenants to rent with an option to purchase. These are subsidized units with price-capped and inflation-protected monthly rents. Constitutes a significant share of the project portfolio alongside traditional rentals.
- Condominium / Eigentumswohnungen Sales: Condominium apartments sold as freehold ownership. Supported by new attractive purchase subsidies under Salzburg's housing promotion system. Part of the diversified housing portfolio complementing rental and Mietkauf units.
- Municipal Infrastructure Projects: Revenue from planning and constructing municipal buildings including fire stations, kindergartens, schools, Red Cross facilities, and community centers for Salzburg municipalities. Projects are commissioned by municipalities with partial funding from the Gemeindeausgleichsfonds (municipal equalization fund) and state subsidies.
- Property Management Services: Manages a portfolio of over 36,800 units including nearly 20,000 apartments. In addition to own objects, manages properties for municipalities, housing communities, and private investors across the entire state. Also includes the Helix Salzburg commercial complex (~18,500 m² of commercial space).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subsidized rental apartments with price-capped, inflation-protected rents |
| Subscription | Monthly | Mietkauf (rent-to-own) units |
| Unit Pricing | One time/ perpetual license | Eigentumswohnungen (condominiums) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Salzburg Wohnbau product offering
Product offeringCore offering
Salzburg Wohnbau plans, builds, and manages residential housing (subsidized rentals, Mietkauf rent-to-own units, and condominiums) and municipal infrastructure (fire stations, kindergartens, schools, Red Cross facilities) across the state of Salzburg, Austria. With 331 employees, it covers the full building lifecycle from land acquisition through planning (artfield), construction management, and ongoing property administration of over 36,800 units, including nearly 20,000 own apartments. Pricing on residential units is regulated under Salzburg's Wohnbauförderung housing promotion system, with subsidized rents capped below approximately €13/m²/month and adjusted for inflation.
Product overview
Salzburg Wohnbau is a housing developer and property management company operating across the state of Salzburg, Austria, with a subsidiary in Bavaria (Wohnbau Bayern). Its portfolio spans subsidized rental housing, tenant-purchase (Mietkauf), and ownership apartments — collectively managed under its Immobiliensuche platform — alongside commercial and municipal projects (fire stations, kindergartens, schools, healthcare facilities). Core operational capabilities are delivered through three divisions: Objektmanagement (property management), Baumanagement (construction management), and artfield (the in-house planning office responsible for project design). The digital customer experience is anchored by the Alfred portal, a web-based platform offering tenants and owners access to information, services, and documents, also offered as a SaaS solution to other property management companies. Additional digital tools include a Förderrechner (subsidy calculator) and a Whistleblower Protection System. The company manages over 36,800 units (including nearly 20,000 apartments) with a workforce of 331 employees, generating annual project volumes of approximately €92–120 million.
Differentiator
Problem solved
Functional benefit
Brands
- Alfred: Digital property management platform (digitale Hausverwaltungsplattform) providing customer portal access to information, services and documents. Used by over 50% of customers regularly.
Products and services
- Subsidized Residential Housing Portfolio Development, construction, and management of subsidized residential housing — rental apartments, Mietkauf (rent-to-own) units, and ownership condominiums — delivered under Salzburg's Wohnbauförderung with price-capped, inflation-protected rents. Customers are Salzburg residents, with allocation typically managed by the relevant municipality.
- Municipal Infrastructure Construction
Quantifiable outcome
- ~25% material reduction achieved through BauMinator 3D concrete printing (REDUCE25 project, Hallein)
- +6 more outcomes
Companies that use Salzburg Wohnbau
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Salzburg Wohnbau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salzburg Wohnbau partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Stift St. Peter (St. Peter's Abbey Salzburg)coreStift St. Peter provides the Baurechtsgrundstück (hereditary building right land) for the 13 subsidized rental apartments in Rußbach am Pass Gschütt. The project was realized through close cooperation between the abbey, municipality, state of Salzburg, and Salzburg Wohnbau.
- Land Salzburg (State of Salzburg)coreThe State of Salzburg provides significant funding through the Wohnbauförderung (housing promotion fund) and Gemeindeausgleichsfonds for both residential and municipal projects. Individual project subsidies range from approximately 1.8 to 14 million EUR per project.
- BILLA (Rewe Group)coreBILLA occupies the ground-floor retail space (~1,155 m²) in the 'Köstendorf Wohnen, BILLA & Apotheke' mixed-use development, combining affordable housing with a new supermarket. BILLA was involved from the beginning of the planning process.
- Russegger BaucoreConstruction company from Abtenau collaborating on the 'Hallein STADT. LAND. LEBEN.' project. Russegger will implement the second construction phase comprising 76 additional apartments and a student dormitory. The first phase (91 apartments) is developed by Salzburg Wohnbau.
- SPAR ÖsterreichcoreSPAR operates the EUROSPAR supermarket (approximately 1,000 m² sales area) in the Bürmoos mixed-use project 'EUROSPAR & WOHNEN'. The new supermarket and housing above are planned together from the outset as a joint mixed-use development.
- Baumit GmbHcoreBaumit serves as overall coordinator and quality assurance provider for the REDUCE25 project at Salzstadlstraße, Hallein. They coordinate the approximately 800 m² of 3D-printed ceiling area, handling quality control and logistics. The project aims for 25% material reduction in residential construction.
- Leube Zement GmbHcoreLeube provides its GreenTech KOMBI cement product (CO₂-reduced cement type CEM II/C) for the construction projects, saving up to 25% CO₂ per tonne compared to conventional cement. In the REDUCE25 project alone, approximately 50 tonnes of CO₂ were saved through Deisl Beton's use of Leube cement.
- Deisl-Beton Ges.m.b.H.coreDeisl Beton supplies the concrete using Leube GreenTech cement for the REDUCE25 Hallein project, contributing to the project's CO₂ reduction goals.
- Innovation Salzburg GmbHminorInnovation Salzburg GmbH is listed as a project partner in the REDUCE25 innovation project for resource-saving construction.
- Montanuniversität LeobencoreCollaborating with Montanuniversität Leoben on the 'Kreislaufzentrum der Zukunft' (Recycling Center of the Future) project, which aims to develop a new model for future-oriented recycling centers with multiple Salzburg municipalities and using modern Human-Computer Interaction methods.
- FH Salzburg (University of Applied Sciences Salzburg)minorFH Salzburg hosted the Bürgermeister- und Gemeindetag 2025 event where Salzburg Wohnbau welcomed approximately 60 mayors and municipal officials. The event focused on topics including circular construction, digitalization, and municipal financing.
- artfield GmbHcoreIn-house planning bureau of Salzburg Wohnbau, responsible for architectural planning of numerous projects including DreiGang Golling, Rußbach, and other residential and municipal projects. artfield GmbH is listed as a subsidiary in the company imprint.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Salzburg Wohnbau competitors and assessment
Company assessmentBroad incumbents
- CA Immobilien Anlagen AG: Austrian real estate investment company specializing in office properties in Central European capitals — broad incumbent with comparable Austrian market presence and commercial property development capabilities (comparable to Salzburg Wohnbau's Helix Salzburg complex).
- IMMOFINANZ AG: Austrian/Central European real estate company focused on office and retail properties with significant German-speaking market presence — broad incumbent comparable to Salzburg Wohnbau's mixed-use development capabilities (e.g., Helix Salzburg commercial complex).
- Vonovia SE: Europe's largest residential real estate company operating across Germany, Austria, and Sweden with over 500,000 apartments — broad incumbent comparable to Salzburg Wohnbau in residential property management and apartment operations but at vastly larger scale and with a for-profit rather than gemeinnützig model.
- UBM Development AG: Austrian real estate developer focused on hotels, office, and residential projects in Germany, Austria, and CEE — broader real estate peer with comparable mixed-use development capabilities and similar Austrian/German geographic focus.
- S IMMO AG: Austrian real estate investment company with residential and commercial portfolios in Austria, Germany, and CEE — broad incumbent comparable in real estate operations, mixed-use development, and Central European geographic focus.
Direct peers
- Wohnungsgenossenschaft Wien: Major Viennese housing cooperative providing subsidized rental housing at scale under Austria's gemeinnützig framework — directly comparable in business model (member-owned cooperative, regulated rents, full-lifecycle property management) though serving Vienna rather than Salzburg.
- Lawog Oberösterreich: Upper Austrian state Wohnbaugenossenschaft providing subsidized rental housing development and property management with the same gemeinnützig mandate and reliance on state housing promotion funds — directly comparable business model in an adjacent Austrian state.
- Neue Heimat Tirol: Tyrolean gemeinnützige Wohnbaugesellschaft offering subsidized housing development and property management under the same Wohnbauförderung framework — direct geographic and business-model peer to Salzburg Wohnbau's Tiroler Siedlungswerk subsidiary.
- Heimat Österreich: Austria's largest gemeinnützige Wohnbaugesellschaft, operating under the same subsidized housing framework as Salzburg Wohnbau with a similar full-lifecycle model (development, construction, management) across multiple federal states.
- WBV-GPA: Austrian police union housing cooperative (Wohnbaugenossenschaft) providing subsidized rental housing and property management for union members under the same gemeinnützig framework as Salzburg Wohnbau.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salzburg Wohnbau social profiles
Digital presenceSalzburg Wohnbau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salzburg Wohnbau leadership team
Management profileNumber of profiles
Profiles4 records
Salzburg Wohnbau subsidiaries and ownership
Company hierarchySubsidiaries9 records
Salzburg Wohnbau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salzburg Wohnbau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salzburg Wohnbau
What does Salzburg Wohnbau do?
Salzburg Wohnbau plans, builds, and manages residential housing (subsidized rentals, Mietkauf rent-to-own units, and condominiums) and municipal infrastructure (fire stations, kindergartens, schools, Red Cross facilities) across the state of Salzburg, Austria. With 331 employees, it covers the full building lifecycle from land acquisition through planning (artfield), construction management, and ongoing property administration of over 36,800 units, including nearly 20,000 own apartments. Pricing on residential units is regulated under Salzburg's Wohnbauförderung housing promotion system, with subsidized rents capped below approximately €13/m²/month and adjusted for inflation.
Is Salzburg Wohnbau a public or private company?
Salzburg Wohnbau is a private company. It is classified as unknown and is currently operating.
When was Salzburg Wohnbau founded?
Salzburg Wohnbau was founded in 2001. It employs 101 to 250 people.
Where is Salzburg Wohnbau based?
Salzburg Wohnbau is headquartered in Salzburg, Austria, in the Europe region.
How does Salzburg Wohnbau make money?
Five revenue lines are on record. Subsidized Rental Housing is the primary driver. The others are mietkauf (Rent-to-Own) Units, condominium / Eigentumswohnungen Sales, municipal Infrastructure Projects and property Management Services.
Who are Salzburg Wohnbau's main competitors?
Broad incumbents on record are CA Immobilien Anlagen AG, IMMOFINANZ AG, Vonovia SE, UBM Development AG and S IMMO AG. Direct peers are Wohnungsgenossenschaft Wien, Lawog Oberösterreich, Neue Heimat Tirol, Heimat Österreich and WBV-GPA.
Does Salzburg Wohnbau have an API?
No public API is recorded for Salzburg Wohnbau.
What industry is Salzburg Wohnbau in?
Salzburg Wohnbau's product category is Residential Housing Development. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 53111 and its SIC code is 6513.