Allied Ghana

What Allied Ghana does

Allied Ghana is a privately held downstream petroleum and lubricants company headquartered in Accra, Ghana, operating under the Allied Oil/Allied Ghana brand since 1998. It supplies retail fuels (PMS/petrol and AGO/diesel), lubricants, and automotive services through a network of company-owned fuel stations across Ghana, with listed retail prices of PMS at 13.25 and AGO at 15.59 per unit. Its product portfolio includes the proprietary DriveMore Super+ and DriveMore Diesel+ fuel formulations developed in partnership with Afton Chemical (claimed to deliver up to 3.5% improved fuel economy at standard pricing), a lubricant line that incorporates partner brands Castrol and Mobil 1, and convenience retail under the Options Mart brand.

Allied Ghana's flagship digital product is the Allied+ Fuel Card, a commercial fleet payment solution integrated with a customer web portal and SMS application for account management and transactions. The company serves two primary segments: individual vehicle owners fueling at retail stations, and commercial fleet operators using the Allied+ Card for centralized fuel expense management; automotive service providers form a secondary lubricants customer base. Distribution is primarily through physical stations with a station locator tool, supported by direct B2B sales to enterprise fleet accounts.

The company earns revenue through transaction-based unit pricing on fuel and lubricants, Allied+ Card service fees, and convenience store sales at Options Mart. Its go-to-market combines direct-to-consumer retail at station forecourts with a B2B fleet channel via Allied+ Card, and a product-led growth angle that emphasizes fuel quality and economy benefits. Allied Ghana is privately owned with no parent company, subsidiaries, or institutional investors disclosed, and has not raised funding rounds in the input data.

Name

Allied Ghana

Legal name

Allied Ghana

Website

https://alliedghana.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Allied Ghana is a privately held fuel retailer and lubricants distributor in Ghana, operating a network of retail stations offering petrol, diesel, and lubricants under the DriveMore and Allied+ brands for individual drivers and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations with Convenience Stores (45711), Other Gasoline Stations (457120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail services
• Petroleum distribution
• Automotive lubricants
• Fleet fuel cards
• Convenience retailing

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Retail Sales: Retail sale of petroleum products (PMS/Petrol and AGO/Diesel) through owned and operated fuel stations across Ghana. Transaction-based revenue from individual customers and fleet operators.
2. Lubricants Sales: Sale of automotive lubricants including DriveMore Super+, DriveMore Diesel+, and partner brands (Castrol, Mobil 1). Products sold through fuel station network.
3. Allied+ Fuel Card Services: Commercial fuel card solution providing fleet management capabilities to business customers, including integrated web portal and SMS notifications.
4. Options Mart: Retail convenience offerings at fuel station locations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Allied Ghana operates a network of retail fuel stations across Ghana selling petrol (PMS) and diesel (AGO), premium fuel formulations (DriveMore Super+ and DriveMore Diesel+ developed with Afton Chemical), and automotive lubricants from partner brands. The company provides the Allied+ Fuel Card — a fleet payment solution with an integrated web portal and SMS application — along with Options Mart convenience offerings and flexible payment options at station locations.

Product overview

Allied Ghana operates as a fuel retail and distribution company offering a portfolio of petroleum products, fuel card services, and automotive solutions. The core product lineup includes the Allied+ Fuel Card (a flagship payment and account management solution), DriveMore Super+ and DriveMore Diesel+ fuel formulations (advanced fuels with improved economy claims), and lubricants sourced from brand partners. Supporting services include Options Mart retail convenience and flexible payment options. The company positions itself as a trusted fuel partner since 1998, with a focus on quality fuels, affordability, and customer satisfaction across Ghana.

Differentiator

Problem solved

Functional benefit

Brands

• Allied+ Fuel Card: Flagship fuel card solution integrated with customer web portal and SMS application.
• DriveMore Super+
• DriveMore Diesel+
• Options Mart

Products and services

• Allied+ Fuel Card

Quantifiable outcome

• Up to 3.5% improved fuel economy with DriveMore Super+ fuel

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Afton ChemicalcoreStrategic or Co-development PartnerAllied Oil has partnered with Afton Chemical to introduce DriveMore Super+, an advanced fuel that replaces Allied's standard offerings with no price increase. The partnership brings Afton Chemical's fuel additive technology to Ghana, delivering improved engine performance, reduced emissions, and up to 3.5% improved fuel economy.
• CastrolminorOthersCastrol lubricants are offered through Allied Ghana's fuel station network as part of their product portfolio alongside their own DriveMore brand.
• ToyotaminorOthersToyota brand presence indicated in partner logos section, suggesting commercial relationship or customer relationship in Ghana market.
• Mobil 1minorOthersMobil 1 lubricants are offered through Allied Ghana's fuel station network as part of their premium lubricant product portfolio.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• TotalEnergies Marketing Ghana: Subsidiary of TotalEnergies marketing petroleum products (fuel, lubricants, bitumen) across Ghana with branded service stations. Directly comparable to Allied as a major multinational-branded fuel retailer active in the same Ghanaian market with overlapping fuel and lubricant offerings.
• Vivo Energy Ghana: Shell-branded fuels distributor operating service stations across Ghana and Africa, marketing petrol, diesel, lubricants, and LPG. Comparable to Allied as a multi-brand downstream fuel retailer with strong Ghana presence and lubricant partnerships.
• Goil (Ghana Oil Company): Ghana's largest indigenous fuel retailer and market leader, operating an extensive nationwide network of fuel stations plus lubricants, LPG, and convenience retail. Directly comparable to Allied Ghana as a same-market competitor spanning PMS/AGO retail, lubricants, and ancillary forecourt services.
• Star Oil Ghana: Ghanaian independent fuel marketer and lubricants distributor (Total partnership). Comparable to Allied as a mid-size indigenous competitor in the Ghana retail fuel and lubricants market with overlapping PMS/AGO and lubricant lines.
• Puma Energy Ghana: Downstream fuel company operating retail stations, fuel card programs, and lubricant distribution across Africa, including Ghana. Directly comparable to Allied in offering fuel retail, fleet cards, and lubricants within the same Ghanaian market.
• Engen Ghana: Petroleum marketer operating Engen-branded service stations and convenience retail in Ghana, marketing fuels and lubricants. Comparable to Allied as a same-market fuel retailer with overlapping forecourt and lubricant offerings.

Regional players

• African Petroleum (APC): West African petroleum products marketer with downstream operations including fuel stations and lubricants across Ghana and the sub-region. Comparable to Allied as a West African fuel retail and lubricants peer in overlapping geographies.
• Oando PLC: One of Nigeria's largest integrated energy companies, with downstream operations including fuel stations, lubricants, and convenience retail. Comparable to Allied as an African downstream fuel and lubricants operator, though primarily Nigeria-focused rather than Ghana.
• Conoil PLC: Nigerian downstream petroleum company operating fuel stations and lubricant distribution. Comparable to Allied as an African fuel retail and lubricants operator, though primarily serving Nigeria rather than Ghana.
• MRS Oil Nigeria: Nigerian downstream oil marketing company with fuel station network and lubricants. Comparable to Allied as a West African fuel retail and lubricants peer serving a neighboring (though distinct) market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alliedghana
• Facebookfacebook.com/Alliedghana
• LinkedInlinkedin.com/company/allied-ghana
• Instagraminstagram.com/alliedoilgh?igsh=MThubjJoY3RodDM5MQ==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Ghana