MW Promotion

What MW Promotion does

MW Promotion GmbH is a German private limited company headquartered at Eckbergstr. 1, 76534 Baden-Baden, that operates as the promotion and booking vehicle for the German singer and entertainer Marc Marshall. The company coordinates Marc Marshall's live performance engagements — including concerts, tours, galas, classical events, and church concerts — and operates an event moderation service for corporate and private occasions. Booking intake is handled directly via phone (+49-7221-30790) and email ([email protected]), alongside a dedicated booking partnership with Kramer Artists, with private concert arrangements offered as a separate service line. The product portfolio extends beyond live performance into recorded music, most notably the studio album "Times To Love," recorded at Abbey Road Studios (London) and Capitol Studios (Los Angeles) and produced by Grammy-nominated Chris Walden.

The business model is a one-time performance and licensing fee structure, with quote-based pricing negotiated per engagement rather than disclosed publicly. Revenue derives from performance fees for Marc Marshall's appearances, moderation engagements, and ancillary recorded-music and merchandise activity; the company does not disclose revenue or financial figures. Marketing is conducted through the marcmarshall.de website and social channels (Facebook, Instagram, X, YouTube), driving awareness at the top of the funnel with direct or partner-led booking taking inquiries further down the funnel. Customer segments are event organizers, venue operators, and private event clients — mostly regional, German-speaking, with selective German cultural/gala venues forming the core buyer base.

The company has 11–50 employees and operates with no disclosed funding rounds, no parent company, no subsidiaries, no M&A activity, and no public securities. Its competitive position rests on Marc Marshall's personal brand, decades-long career, trained baritone vocal capability, and an extensive multi-genre repertoire (original compositions, evergreens, classical songs, contemporary hits). Marquee production credentials (Abbey Road Studios, Capitol Studios, Chris Walden) anchor the recorded-music side. Distribution is dual-track: direct booking through MW Promotion GmbH and channel sales through Kramer Artists.

Name

MW Promotion

Legal name

MW Promotion GmbH

Website

https://marshall-alexander.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MW Promotion GmbH is a Baden-Baden, Germany-based booking and promotion company representing German singer and entertainer Marc Marshall. It coordinates his live concerts, tours, galas, moderation services, private bookings, and the recorded album "Times To Love."

Ownership category

akta.pro rank

Product category

Live Entertainment Booking

NAICS

Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (MPAGAAAK)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live music booking
• Artist representation
• Concert promotion
• Event entertainment
• Music artist management

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Performance and Booking Fees: Revenue generated from booking Marc Marshall for live performances including concerts, tours, galas, classical events, and church concerts. Fees are negotiated directly through MW Promotion GmbH or through booking partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MW Promotion GmbH is a German artist management and booking company based in Baden-Baden that represents the singer and entertainer Marc Marshall. The company books live performances including concerts, tours, galas, classical events, and church concerts, and also offers professional event moderation services and promotes Marc Marshall's studio album "Times To Love," which was recorded at Abbey Road Studios in London and Capitol Studios in Los Angeles.

Product overview

MW Promotion GmbH operates as a promotion and booking company representing German singer and entertainer Marc Marshall. The company offers a portfolio of entertainment services centered on Marc Marshall's performances, including live concert appearances (tours, galas, classical events, church concerts), professional event moderation, and music recordings. The core offering is the artist's live performances featuring his versatile baritone voice spanning original compositions, evergreen songs, classical pieces, and contemporary hits. The company's most recent album "Times To Love" was recorded at renowned studios including Abbey Road Studios (London) and Capitol Studios (Los Angeles) with producer Chris Walden (Grammy-nominated, Oscar-associated). MW Promotion handles all booking inquiries, private concert arrangements, and event coordination for the artist.

Differentiator

Problem solved

Functional benefit

Products and services

• Marc Marshall Live Performances Live concert performances featuring Marc Marshall's versatile baritone voice, covering original compositions, evergreen songs, classical pieces, and contemporary hits. Available for concerts, tours, galas, classical events, and church concerts, and booked through MW Promotion GmbH or via Kramer Artists booking partner.
• Marc Marshall Moderation Services Professional event hosting and moderation services delivered by Marc Marshall for various occasions, with a charming and engaging presentation style. Targeted at event organizers seeking a presenter who can both perform and host.
• Times To Love Album Studio album by Marc Marshall featuring emotional original compositions and classic songs, recorded at Abbey Road Studios in London and Capitol Studios in Los Angeles with Grammy-nominated producer Chris Walden. Available through standard music retail and streaming channels.
• Private Concert Booking Booking service for private concerts and exclusive events, handled through MW Promotion GmbH. Targets individual clients seeking private concert performances for celebrations, birthdays, and corporate occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Kramer ArtistscoreChannel Partner/ Reseller/ DistributorKramer Artists serves as the primary booking partner for Marc Marshall. The partnership handles performance inquiries and bookings for concerts, tours, galas, and events. Contact: +49-151-23446669, [email protected]
• Chris Walden (Producer)coreStrategic or Co-development PartnerChris Walden, a Grammy-nominated Hollywood producer who is involved in Oscar ceremonies, produced Marc Marshall's album 'Times To Love'. The album was recorded at Abbey Road Studios and Capitol Studios.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• DEAG Deutsche Entertainment AG: Largest publicly listed German live entertainment promoter covering concerts, tours, and event services at national scale. Comparable to MW Promotion as a competing promoter operating in the same German live-entertainment market, though at much greater scale and with a multi-artist roster.
• AEG Presents: Global live entertainment promoter and venue operator presenting concerts, tours, and branded events. Comparable to MW Promotion as a competing booker/promoter of named artists for live performance engagements.
• Live Nation Entertainment: Global leader in live entertainment including artist management, concert promotion, and ticketing. Comparable to MW Promotion through its core business of monetizing artist live performances, though at vastly greater scale and with diversified infrastructure.

Direct peers

• Semmel Concerts Entertainment GmbH: A German concert promoter and live entertainment organizer producing concerts, tours, and event programming across Germany. Comparable to MW Promotion because both monetize live music performance through regional event booking infrastructure in the German market.
• Karsten Jahnke Konzertdirektion GmbH: Boutique German concert booking agency representing artists and organizing concerts and tours. Comparable to MW Promotion in that it operates as a smaller specialist booker/promoter of named artists in the German live music market.
• FKP Scorpio Konzertgesellschaft mbH: German concert promoter operating festivals, tours, and live events nationally. Comparable to MW Promotion through its focus on artist-driven live event production and ticketing across the same German-speaking audience base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mw-promotion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MW Promotion