TruBalance
TruBalance is a Seattle-based, privately held company described as providing individuals with customized fitness and nutrition plans; however, its known web presence at trubalance.co currently displays only a domain parking page.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
TruBalance firmographics
Firmographics- Name
- TruBalance
- Website
- https://trubalance.co
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- TruBalance is a Seattle-based, privately held company described as providing individuals with customized fitness and nutrition plans; however, its known web presence at trubalance.co currently displays only a domain parking page.
- Ownership category
- akta.pro rank
Where TruBalance is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
TruBalance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others
TruBalance product offering
Product offeringCore offering
The website at trubalance.co presents only a Namecheap domain parking page. No products, services, or operational content are described on the site; the page merely lists that the domain has been registered with Namecheap and advertises unrelated domain auction listings.
Differentiator
Problem solved
Functional benefit
Companies that use TruBalance
Customer profileIdeal customer profiles1 record
TruBalance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TruBalance competitors and assessment
Company assessmentDirect peers
- Noom: Noom delivers personalized nutrition and behavior-change programs to individual consumers via a mobile app. It is the closest direct comparable to TruBalance on the customized-nutrition-plus-coaching axis and competes for the same paying individual user.
- MyFitnessPal: MyFitnessPal is a leading consumer nutrition-tracking platform that increasingly bundles personalized insights and meal/fitness recommendations. It overlaps directly with TruBalance's stated offering of customized fitness and nutrition plans.
- Future: Future pairs individuals with remote personal trainers to deliver highly personalized fitness programming. Its 1:1 customized coaching model is directly comparable to TruBalance's stated value proposition.
- WW (Weight Watchers): WW provides personalized weight-management and nutrition programs to individual subscribers, with a coaching and digital content model. It is a direct competitor in the customized nutrition subscription category.
Broad incumbents
- Fitbit (Google): Fitbit offers personalized health, activity, and nutrition guidance through its app and wearables, now under Google. It is a broader incumbent serving adjacent personalized wellness needs.
- Peloton: Peloton offers a broad fitness ecosystem including personalized classes, nutrition content, and connected hardware. It competes for the same discretionary wellness dollar but at much larger scale and with proprietary equipment.
- Apple Fitness+: Apple Fitness+ delivers personalized workout and wellness content tightly integrated with Apple Watch metrics. It competes for the same personalized-fitness consumer use case but as part of Apple's broader services portfolio.
Emerging players
- Strava: Strava delivers personalized activity insights, training plans, and community-driven fitness guidance to consumers. It overlaps on the customized-fitness-plan dimension, particularly for endurance and active-lifestyle users.
Market position
Customer concentration
TruBalance social profiles
Digital presenceTruBalance financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruBalance leadership team
Management profileNumber of profiles
TruBalance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruBalance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruBalance
What does TruBalance do?
The website at trubalance.co presents only a Namecheap domain parking page. No products, services, or operational content are described on the site; the page merely lists that the domain has been registered with Namecheap and advertises unrelated domain auction listings.
When was TruBalance founded?
TruBalance was founded in 2013. It employs 1 to 10 people.
Where is TruBalance based?
TruBalance is headquartered in Seattle, United States, in the North America region.
Who are TruBalance's main competitors?
Direct peers on record are Noom, MyFitnessPal, Future and WW (Weight Watchers). Broad incumbents are Fitbit (Google), Peloton and Apple Fitness+. Strava is listed as an emerging player.
Does TruBalance have an API?
No public API is recorded for TruBalance.