viable
- Company typePrivate
- Founded2017
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
viable firmographics
Firmographics- Name
- viable
- Legal name
- viable GmbH
- Website
- https://viable.at
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
viable industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
Keywords
Where viable is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
viable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Consulting & Strategy Services: Project-based consulting engagements including strategy workshops, business model analysis, market research, and AI opportunity discovery. Engagement typically follows Define-Design-Develop-Perform methodology with phases for analysis, concept development, implementation, and optimization.
- UX/UI Design Services: User research, persona development, customer journey mapping, wireframing, prototyping, and usability testing. Includes design sprints, expert reviews, and iterative design refinement.
- Software Development: Full-stack development services including frontend/backend development, system integration, cloud/on-premise hosting, and ongoing platform support. Cross-platform development for mobile and web applications.
- AI Solutions Development: End-to-end AI product development from prototyping (2-3 weeks) to production-ready solutions. Includes AI workshops, strategy development, data governance setup, and MLOps.
- Performance & Analytics Services: Tracking implementation, performance measurement, monitoring, and optimization services. Includes Matomo/Google Analytics setup, reporting dashboards, and data-driven decision support.
- Service Packages: Pre-packaged offerings including Design Sprint (5 days), Persona Identification (15-20 interviews), Tracking & Performance Measurement, UI/UX Review, User Testing (5 interviews), Product Due Diligence, and Technical Due Diligence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Design Sprint Package |
| Other | Multi-year contract | Persona Identification Package |
| Other | Multi-year contract | Tracking & Performance Measurement Package |
| Other | Multi-year contract | UI/UX Review Package |
| Other | Multi-year contract | User Testing Package |
| Other | Multi-year contract | Product Due Diligence Package |
| Other | Multi-year contract | Technical Due Diligence Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
viable product offering
Product offeringCore offering
viable GmbH is a Vienna-based consulting firm that delivers bespoke digital transformation and product development services spanning strategy, design, and technology. The firm operates four integrated service pillars — Define (strategy and research), Design (UX/UI and prototyping), Develop (software engineering and IT architecture), and Perform (analytics and performance optimization) — combined with a dedicated AI Solutions practice covering RAG, LLMs, and GenAI implementations. Revenue is generated through project-based professional services engagements and fixed-scope service packages (Design Sprint, Persona Identification, UI/UX Review, User Testing, Tracking & Performance, Product Due Diligence, Technical Due Diligence) for enterprise clients across financial services, insurance, energy, public sector, media, and postal industries in the DACH region.
Product overview
viable is a strategy, design, and technology consulting firm headquartered in Vienna, Austria. It does not offer a packaged SaaS product; instead it delivers bespoke consulting services and custom-built digital solutions organized across four service pillars — Define (strategy, market and user research), Design (UX/UI, prototyping, testing), Develop (software engineering, architecture, cloud/ops), and Perform (tracking, analytics, optimization) — complemented by a dedicated AI Solutions practice. The firm operates a service-package model offering fixed-scope engagements such as Design Sprints, Persona Identification, Tracking & Performance Measurement, UI/UX Reviews, User Testing, Product Due Diligence, and Technical Due Diligence. Its AI work spans use-case co-creation, human-centered UX, rapid AI prototyping, GenAI development (RAG, LLMs), and MLOps, targeting sectors including financial services, insurance, energy, and the public sector.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Solutions Practice A dedicated AI consulting and delivery practice covering the full AI journey from opportunity discovery and strategy through prototyping (typically 2–3 weeks) to production-ready AI products and MLOps. The practice spans GenAI (RAG, LLMs), machine learning, AI workshops, data governance, and AI-ready architecture for enterprise clients in regulated industries.
- Define — Strategy and Research Services Strategy and research service pillar covering market and trend analysis, user research (interviews, personas, customer experience mapping), and idea generation/strategy development including design thinking and business model canvas.
- Design — UX/UI Design Services UX/UI design service pillar including concept and service design, user-experience mapping, visual design, wireframes, usability review, prototyping, clickdummies, design sprints, and user testing for enterprise digital products.
- Develop — Software Engineering Services Software engineering and technical consulting pillar covering agile product development, cross-platform development (mobile and web), frontend and backend development, system integration, IT architecture, IT security consulting, and cloud or on-premise hosting.
- Perform — Analytics and Optimization Services Performance and optimization service pillar covering performance measurement, tracking and analytics (Matomo or Google Analytics implementation), automated monitoring, and data-driven decision-making support.
- Design Sprint Service Package A five-day fixed-scope Design Sprint engaging clients through Empathy, Define, Ideate, Prototype, and Test phases, culminating in user interviews that validate ideas with a clickable prototype and a validated business concept.
- Persona Identification Service Package A fixed-scope research package involving 15–20 target-persona interviews, in-depth follow-up sessions, and the delivery of actionable persona cards to inform marketing, sales, and product development decisions.
- UI/UX Review Service Package An expert UI/UX analysis of a client application resulting in a prioritized list of improvement opportunities ready for a development team to implement.
- User Testing Service Package A fixed-scope service involving five in-depth user interviews, results synthesis, and a prioritized list of UX improvement recommendations based on real user data.
- Tracking & Performance Measurement Service Package A structured engagement covering tracking-parameter conceptualization, tool-implementation support (Matomo or Google Analytics), and a data-studio visualization dashboard for data-driven decision-making.
- Product Due Diligence Service Package An objective external review of a product and team, identifying opportunities, risks, and recommendations — positioned for scaling product and company readiness.
- Technical Due Diligence Service Package A technical assessment of a product's architecture, structure, and security, including optional code reviews of critical components, delivering actionable recommendations and a TDD report with management summary.
Quantifiable outcome
- 30% traffic increase in first 3 months
- +3 more outcomes
Companies that use viable
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
viable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability19 records
Feature5 records
viable partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights6 records
viable competitors and assessment
Company assessmentDirect peers
- Alexander Thamm: Munich-headquartered boutique focused on data science and AI engineering consulting for enterprise clients. Closest like-for-like peer to viable in terms of AI/GenAI delivery, DACH footprint, and boutique size.
- Netlight: Nordic-origin boutique management and technology consultancy with a strong DACH presence, combining strategy, digital, and engineering delivery. Comparable on boutique size, culture-led model, and senior-consultant-driven engagements.
- UDG United Digital Group: Hamburg-based digital agency group covering strategy, UX/UI design, and software development for enterprise clients in German-speaking markets. Similar service mix and enterprise/government client base.
- dmcgroup: German digital and technology consultancy combining strategy, UX/UI, and software engineering with strong enterprise and public-sector references. Directly comparable on the Define-Design-Develop positioning and target verticals.
- Comsysto Reply: Munich-based boutique (part of Reply group) specialising in data engineering, AI, and cloud-native software development for DACH enterprise clients. Closely comparable on AI/data engineering delivery and boutique-DACH profile.
Broad incumbents
- Sopra Steria DACH: European IT services and consulting firm with meaningful DACH operations spanning digital transformation, software engineering, and AI services. Competes for enterprise and public-sector transformation contracts.
- Thoughtworks: Global technology consultancy with significant DACH operations, focused on custom software engineering, AI, and digital product delivery. Comparable on the full-stack software + strategy + design offering, though at much larger scale.
- Accenture Song DACH: Global digital creative and engineering arm of Accenture with a large DACH practice covering strategy, design, AI, and product engineering. Competes for the same enterprise digital-transformation mandates viable pursues.
- SinnerSchrader (Accenture Song): Long-standing Hamburg-based digital agency (now part of Accenture Song) focused on UX, product development, and digital platforms. Comparable on UX/design-led delivery and German-speaking enterprise clients, though materially larger post-acquisition.
- MHP (Porsche): Germany-based technology and management consultancy (Porsche AG subsidiary) covering digital transformation, software engineering, and AI/data services for enterprise. Larger and broader than viable but competes for the same DACH enterprise transformation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
viable social profiles
Digital presenceviable financial estimates
Financial estimateRevenue estimate
Valuation estimate
viable leadership team
Management profileNumber of profiles
Profiles4 records
viable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
viable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about viable
What does viable do?
viable GmbH is a Vienna-based consulting firm that delivers bespoke digital transformation and product development services spanning strategy, design, and technology. The firm operates four integrated service pillars — Define (strategy and research), Design (UX/UI and prototyping), Develop (software engineering and IT architecture), and Perform (analytics and performance optimization) — combined with a dedicated AI Solutions practice covering RAG, LLMs, and GenAI implementations. Revenue is generated through project-based professional services engagements and fixed-scope service packages (Design Sprint, Persona Identification, UI/UX Review, User Testing, Tracking & Performance, Product Due Diligence, Technical Due Diligence) for enterprise clients across financial services, insurance, energy, public sector, media, and postal industries in the DACH region.
Is viable a public or private company?
viable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was viable founded?
viable was founded in 2017. It employs 11 to 50 people.
Where is viable based?
viable is headquartered in Vienna, Austria, in the Europe region.
How does viable make money?
Six revenue lines are on record. Consulting & Strategy Services are the primary driver. The others are UX/UI Design Services, software Development, AI Solutions Development, performance & Analytics Services and service Packages.
Who are viable's main competitors?
Direct peers on record are Alexander Thamm, Netlight, UDG United Digital Group, dmcgroup and Comsysto Reply. Broad incumbents are Sopra Steria DACH, Thoughtworks, Accenture Song DACH, SinnerSchrader (Accenture Song) and MHP (Porsche).
Does viable have an API?
No public API is recorded for viable.
What industry is viable in?
viable's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 5416 and its SIC code is 8742.