Doner-Horsley

What Doner-Horsley does

Doner-Horsley Insurance Brokers is an independent insurance brokerage headquartered in Alliston, Ontario, serving individuals, families, small businesses, and farmers across the South Simcoe region of Canada. The firm traces its origin to S.W. Knight's early-1900s insurance practice and has operated under the Doner-Horsley name since the 1987 merger of Doner Brothers Insurance and Ken Horsley Insurance. It is now a broker partner within the Collectivfide Brokerage Network, operating under Collectivfide Insurance Brokers Inc. while retaining local operational autonomy.

The brokerage distributes a full personal and commercial lines portfolio through ~11 staff, including four registered insurance brokers plus specialists, support, and an operations manager. Core product lines are home (homeowners, condo, tenant, seasonal/cottage), auto (cars, motorcycles, snowmobiles), commercial (general liability, commercial property, business interruption, cyber, professional liability, fleet, surety bonds), farm (buildings, equipment, livestock, crops, liability), and marine (boats and personal watercraft). The firm does not underwrite; instead it earns commission from placing and renewing policies with a panel of more than 18 carrier partners, including Aviva, Chubb, Intact, Wawanesa, Gore Mutual, Hagerty, and several regional mutuals. Pricing is quote-based and not publicly disclosed; bundling discounts of up to 20% are offered on auto-plus-home packages, and policies bill annually.

The go-to-market is sales-led and relationship-driven, combining a single physical office at 22 Victoria St E in Alliston, phone/email intake, a third-party client portal (CSR24), a content blog launched May 2024, and organic social channels (Facebook, Instagram). Distribution is reinforced by community sponsorships and emergency-restoration referral partnerships with Paul Davis and WINMAR. The technology stack is industry-standard broker management systems with no proprietary platform or disclosed AI capabilities. Revenue, funding, and ownership financials beyond the Collectivfide affiliation are not publicly disclosed.

Name

Doner-Horsley

Legal name

Doner-Horsley Insurance Brokers O/B Collectivfide Insurance Brokers Inc.

Website

https://www.donerhorsley.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Doner-Horsley is an independent insurance brokerage in Alliston, Ontario, distributing home, auto, commercial, farm, and marine coverage through ~18 carrier partners to households, SMBs, and farms across the South Simcoe region.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance brokerage
• Home insurance coverage
• Commercial insurance coverage
• Farm insurance policies
• Auto insurance coverage

Headquarters

HQ city

Alliston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance brokerage, Doner-Horsley earns commissions from insurance companies for placing and renewing client policies. They work with multiple insurance partners to provide competitive pricing and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Doner-Horsley Insurance Brokers is an independent insurance brokerage that places and services personal and commercial insurance policies on behalf of clients by working with multiple insurance company partners. The brokerage offers home (homeowners, condo, tenant, seasonal/cottage), auto, motorcycle, snowmobile, marine, farm, and commercial insurance lines, including general liability, cyber liability, professional liability, builders risk, and surety bonds, and earns commissions from insurers for placing and renewing those policies.

Product overview

Doner-Horsley Insurance Brokers operates as an independent insurance brokerage offering a comprehensive portfolio of insurance products. The core offerings include Home Insurance (with homeowners, condo, tenant, and seasonal variants), Auto Insurance, Commercial Insurance, Farm Insurance, and Marine Insurance. Additional specialty products include cottage, motorcycle, and snowmobile insurance. Commercial lines encompass fleet auto, Directors & Officers liability, Errors & Omissions liability, Builders Risk, and Surety Bonds. As an independent broker, the company works with multiple insurance partners to match clients with tailored coverage. The product portfolio is unified under the Doner-Horsley brand, with the Collectivfide Broker Network providing additional backing and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage for homeowners, condo owners, tenants, and owners of seasonal/vacation properties, protecting houses, garages, and personal belongings against fire, storms, theft, vandalism, and water damage, including liability coverage and additional living expenses.
• Auto Insurance Coverage for cars, trucks, and SUVs, including third-party liability, accident benefits, uninsured automobile coverage, collision, comprehensive, specified perils, all perils, accident forgiveness, rental car, and roadside assistance options.
• Motorcycle Insurance Insurance coverage for motorcycles, providing liability, collision, and related protection for riders.
• Snowmobile Insurance Insurance coverage for snowmobiles, providing liability, collision, and related protection for recreational riders.
• Commercial Insurance Business insurance for small and medium businesses including general liability, commercial property, commercial fleet auto, business interruption, cyber liability, professional liability (E&O), Directors & Officers liability, contractors/trades insurance, builders risk, and surety bonds.
• Farm Insurance Custom farm insurance policies covering equipment, livestock, crops, farm buildings, farm machinery, and operations including cash crop, equine, dairy, poultry/livestock, hobby farm, farm liability, and farm buildings coverage.
• Marine Insurance Coverage for fishing boats, personal watercraft, sailboats, and motorboats protecting against accidents, theft, and weather damage, including third-party liability, physical damage, wreck removal, emergency towing, and personal property protection.

Quantifiable outcome

• Clients can save up to 20% by bundling auto and home insurance

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Wawanesa InsuranceminorChannel Partner/ Reseller/ DistributorCanadian insurance company partner.
• Paul Davis RestorationminorStrategic or Co-development PartnerEmergency restoration partner for property damage claims. Contact: 705-458-8001.
• WINMARminorStrategic or Co-development PartnerEmergency restoration partner for property damage claims. Contact: 1-866-494-6627.
• Collectivfide Insurance Brokers Inc.coreStrategic or Co-development PartnerParent company and part of Collectivfide Brokerage Network. Provides access to wider range of insurance options, expert guidance with over 150 years of collective experience, cost savings through network leverage, and community involvement through donation matching program.
• April MarineminorChannel Partner/ Reseller/ DistributorMarine insurance partner providing boat and watercraft coverage options.
• AvivaminorChannel Partner/ Reseller/ DistributorMajor insurance company partner providing various insurance products.
• Chubb InsuranceminorChannel Partner/ Reseller/ DistributorGlobal insurance company partner for various coverage options.
• Burns & WilcoxminorChannel Partner/ Reseller/ DistributorInsurance partner providing commercial and specialty coverage.
• Dufferin Mutual InsuranceminorChannel Partner/ Reseller/ DistributorLocal mutual insurance provider serving the Dufferin area.
• Edge Mutual InsuranceminorChannel Partner/ Reseller/ DistributorMutual insurance company partner.
• DefinityminorChannel Partner/ Reseller/ DistributorInsurance company partner offering multiple brand options.
• Echelon InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing various coverage options.
• Germania Mutual InsuranceminorChannel Partner/ Reseller/ DistributorMutual insurance company partner.
• Gore Mutual InsuranceminorChannel Partner/ Reseller/ DistributorMutual insurance company partner.
• GroupOne InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner for various coverage needs.
• Hagerty InsuranceminorChannel Partner/ Reseller/ DistributorSpecialty insurance partner for collector vehicles.
• Jevco InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing various coverage options.
• Intact InsuranceminorChannel Partner/ Reseller/ DistributorMajor insurance company partner.
• Portage Mutual InsuranceminorChannel Partner/ Reseller/ DistributorMutual insurance company partner.
• Premier InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing various coverage options.
• Optimum InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing various coverage options.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BrokerLink: One of Canada's largest independent insurance brokerage networks with hundreds of branches across multiple provinces. Directly comparable to Doner-Horsley as a multi-line retail insurance brokerage serving personal and commercial customers via local offices.
• McFarlan Rowlands Insurance Brokers: Ontario-based independent insurance brokerage offering personal, commercial, farm, and specialty coverage through multiple branches. Closely comparable to Doner-Horsley as a multi-line Ontario community broker with similar product mix and carrier access.
• Morison Insurance Brokers: Southwestern Ontario independent brokerage providing home, auto, commercial, farm and specialty coverages. Highly comparable to Doner-Horsley in product portfolio, independent brokerage model, and Ontario regional focus.

Broad incumbents

• Westland Insurance Group: Large Western Canadian insurance brokerage with personal, commercial, farm, and specialty lines. Comparable to Doner-Horsley in product breadth (especially farm) and multi-carrier model, though at much greater scale and geographic reach.
• CapriCMW Insurance Services: Western Canada-focused brokerage group offering personal, commercial, and specialty lines through a network of branches. Comparable to Doner-Horsley in independent brokerage structure and multi-carrier offering, though geographically separate.
• The Co-operators Group: Canadian multi-line insurer with a tied-agent/brokerage distribution network. Competes with Doner-Horsley in Ontario personal, farm, and commercial lines, though operates as a carrier-led distribution model rather than an independent broker.
• Intact Financial Corporation: Canada's largest P&C insurer, operating its own broker distribution (including BrokerLink) and direct-to-consumer brands. Comparable as a dominant channel for Ontario personal and commercial lines and a major carrier partner to Doner-Horsley.

Emerging players

• Square One Insurance Services: Canadian direct-to-consumer online insurance provider specializing in home and tenant coverage. Comparable to Doner-Horsley's home/tenant product lines but competes via a digital-first model that pressures traditional community brokers.

Regional players

• CAA Insurance (Ontario): CAA's Ontario insurance arm distributes home and auto coverage through a membership-based broker model. Overlaps with Doner-Horsley on personal lines and competes for Ontario household customers with a strong consumer brand.

Others

• Burns & Wilcox: Wholesale insurance broker and managing general agent providing specialty and excess & surplus lines. Listed as a Doner-Horsley carrier partner and serves as an upstream wholesaler for hard-to-place commercial risks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donerhorsley
• Instagraminstagram.com/donerhorsley
• Xx.com/doner_horsley
• LinkedInlinkedin.com/company/donerhorsleyinsurancebrokersltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doner-Horsley