Snips Magazine
Snips Magazine is a U.S. trade publication covering sheet metal fabrication, HVAC, architectural sheet metal, and metal roofing, serving sheet metal workers, HVAC contractors, and fabrication shops. It operates as a branded section within ACHR News, published by BNP Media, Inc., delivering content across digital, eMagazine, podcast, video, and directory channels.
- Company typePrivate
- Founded-
- HeadquartersTroy, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Snips Magazine does
Snips Magazine (also referred to as SNIPS NEWS) is a specialized trade publication covering the sheet metal fabrication, HVAC, architectural sheet metal, and metal roofing industries. It operates as a branded section within ACHR News, which has served the HVACR industry since 1926 and is published by BNP Media, Inc., a diversified private media company headquartered in Troy, Michigan. The publication delivers content through multiple formats, including a core digital publication, an eMagazine, podcasts, videos, webinars, an apprenticeship review platform, a Contractor of the Year award program, a Buyer's Guide directory, a Sheet Metal Unions interactive map, and a sponsored content section. Its core technology is a digital and print editorial platform with an archive spanning nearly a century of industry coverage; no proprietary technology stack, APIs, or SDKs are disclosed.
The publication serves a defined set of professional personas, including sheet metal workers, HVAC contractors, sheet metal fabrication shops, and architectural sheet metal professionals in the United States. It addresses information asymmetry in the trade by providing regulatory updates (e.g., Davis-Bacon Act, USMCA, Section 232 copper tariffs), safety content, workforce development resources, equipment buying guides, and contractor success stories. Distribution is multi-channel, spanning the ACHR News website, email newsletters, eMagazine, an SNIPS NEWS online store, and active social media accounts on LinkedIn, Facebook, Instagram, YouTube, and X.
The business model follows a B2B trade media framework: subscription-based digital access, sponsored content (Sponsor Insights), directories (Buyer's Guide), e-commerce (SNIPS NEWS Store), events and webinars, and the Contractor of the Year award program. Specific pricing tiers, subscriber counts, advertising rates, and overall revenue are not publicly disclosed. The most recent observable product expansion is the deployment of an "Ask ACHR NEWS AI" feature on the website, which represents a thin AI-assisted layer added to the existing editorial platform without disclosed proprietary AI development.
Snips Magazine firmographics
Firmographics- Name
- Snips Magazine
- Legal name
- BNP Media, Inc.
- Website
- https://snipsmag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Snips Magazine is a U.S. trade publication covering sheet metal fabrication, HVAC, architectural sheet metal, and metal roofing, serving sheet metal workers, HVAC contractors, and fabrication shops. It operates as a branded section within ACHR News, published by BNP Media, Inc., delivering content across digital, eMagazine, podcast, video, and directory channels.
- Ownership category
- akta.pro rank
Where Snips Magazine is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Markets served
Snips Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels4 records
Marketing channels8 records
Snips Magazine product offering
Product offeringCore offering
Snips Magazine (SNIPS NEWS) is a trade publication covering the sheet metal and HVAC industries, delivering news, feature articles, eMagazine issues, webinars, podcasts, videos, a buyer's guide, and an online store for industry resources. It serves sheet metal workers, HVAC contractors, fabrication shops, and architectural sheet metal professionals with editorial, educational, and directory content.
Product overview
SNIPS NEWS is a trade publication under ACHR News (The #1 trusted source for the HVACR industry since 1926) offering a portfolio of content products including the core SNIPS NEWS publication, eMagazine, webinars, podcasts, videos, apprenticeship reviews, a contractor award program, buyer directory, and an online store. The publication covers sheet metal fabrication, workers, machinery, architectural sheet metal, metal roofing, duct sealing, spiral duct, and shop layout topics through multiple content formats.
Differentiator
Problem solved
Functional benefit
Products and services
- SNIPS NEWS Trade Publication A trade publication delivering news, industry coverage, and educational content for the sheet metal and HVACR industry since 1926, featuring articles on fabrication, workers, machinery, architectural sheet metal, and metal roofing. Targeted at sheet metal workers, HVAC contractors, fabrication shops, and architectural sheet metal professionals.
- SNIPS NEWS eMagazine Digital magazine format of SNIPS NEWS content available for online reading and access through the ACHR News platform, providing in-depth coverage of industry issues, contractor profiles, and technical content.
- SNIPS NEWS Webinars Online educational events and presentations covering sheet metal and HVAC industry topics, including professional development and industry training sessions for contractors and tradespeople.
- SNIPS NEWS Podcasts Audio content covering industry news, interviews, and discussions for the sheet metal and HVACR professional, available for on-the-go consumption.
- SNIPS NEWS Videos Video content featuring industry news, interviews, and educational material for sheet metal and HVAC professionals.
- SNIPS NEWS Buyer's Guide Buyer's guide directory connecting sheet metal and HVAC professionals with product vendors and suppliers, used for equipment purchasing decisions and vendor discovery.
- SNIPS NEWS Store Online store offering sheet metal resources, publications, books, and industry-related products for purchase by sheet metal and HVAC professionals.
Companies that use Snips Magazine
Customer profileSegments4 records
Ideal customer profiles3 records
Snips Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snips Magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Snips Magazine competitors and assessment
Company assessmentDirect peers
- Roofing Magazine: Trade publication for roofing contractors and metal roofing professionals — directly comparable to Snips in covering the metal roofing segment of sheet metal work.
- Reeves Journal: Long-running trade publication covering plumbing, piping, and mechanical/HVAC contracting in the western U.S. — comparable B2B trade media model targeting mechanical contractors.
- HPAC Engineering: Trade magazine covering heating, piping, air conditioning, and refrigeration engineering — comparable to Snips in serving HVAC design/specify professionals with news, technical content, and product coverage.
- Walls & Ceilings Magazine: Trade publication covering drywall, plaster, ceilings, and steel framing in commercial construction — overlaps with Snips' sheet metal and architectural coverage and shared contractor audience.
- Engineered Systems Magazine: Long-running B2B trade publication covering HVACR engineering, design, and system performance — directly comparable to Snips in audience (HVAC engineers, contractors) and advertising base.
- Contracting Business: Trade publication serving HVAC/mechanical contractors with business management, technical, and product content — overlapping audience and advertiser base with Snips' contractor readership.
- Metal Architecture Magazine: Trade publication covering architectural applications of sheet metal — directly comparable to Snips' Architectural Sheet Metal content category.
- Plumbing & Mechanical Magazine: B2B trade publication for plumbing and mechanical contractors — directly comparable in format (print + digital + newsletters) and target audience of mechanical trades professionals.
- ACHR News: Sister publication under BNP Media covering the broader HVACR industry; same audience, same sales force, same parent — Snips Magazine is a vertical section within ACHR News.
Emerging players
- HVAC.com: Digital-first HVAC information and lead-generation platform — overlaps with Snips' audience but competes via lower-cost online content distribution rather than print trade journalism.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Snips Magazine social profiles
Digital presenceSnips Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snips Magazine leadership team
Management profileNumber of profiles
Snips Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snips Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snips Magazine
What does Snips Magazine do?
Snips Magazine (SNIPS NEWS) is a trade publication covering the sheet metal and HVAC industries, delivering news, feature articles, eMagazine issues, webinars, podcasts, videos, a buyer's guide, and an online store for industry resources. It serves sheet metal workers, HVAC contractors, fabrication shops, and architectural sheet metal professionals with editorial, educational, and directory content.
Is Snips Magazine a public or private company?
Snips Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Snips Magazine founded?
Snips Magazine was founded in -1. It employs 101 to 250 people.
Where is Snips Magazine based?
Snips Magazine is headquartered in Troy, United States, in the North America region.
Who are Snips Magazine's main competitors?
Direct peers on record are Roofing Magazine, Reeves Journal, HPAC Engineering, Walls & Ceilings Magazine, Engineered Systems Magazine, Contracting Business, Metal Architecture Magazine, Plumbing & Mechanical Magazine and ACHR News. HVAC.com is listed as an emerging player.
Does Snips Magazine have an API?
No public API is recorded for Snips Magazine.