American Senior Communities

What American Senior Communities does

American Senior Communities (ASC), founded in 2000 and headquartered at 6900 South Gray Road in Indianapolis, operates as Indiana's largest senior healthcare provider through a network of 114 owned communities across the state, employing more than 10,000 people. The company delivers a vertically integrated continuum of senior living and clinical services spanning independent living (Garden Homes and Independent Living Apartments), assisted living, memory care in both assisted living and skilled nursing settings, long-term skilled nursing, short-term rehabilitation (Moving Forward), outpatient therapy, advanced pulmonary and ventilator care, respite care across acuity levels, and hospice care delivered in partnership with local hospice operators. ASC's service architecture is organized around an Integrated Care Network model that allows residents to transition across care levels without leaving the provider system, supported by purpose-built programs including the THRIVE Wellness framework, the A Meaningful Day memory care model, the New Energy Wellness strength program using Nautilus 2ST equipment, the SMART Solutions transition support program, and the CARE Companions culture framework grounded in Compassion, Accountability, Relationships, and Excellence.

Underlying operations are anchored by a centralized Care Coordination Center (888-996-8272) handling referrals and admissions, tours available seven days a week from 8am-7pm, and a sales function led by a Vice President of Business Development and Sales (Chad Miller). The company's technology footprint is operationally traditional rather than software-defined: a person-centered wellness-based care model integrated across communities, no public API or SDK, and supporting educational and cultural programs (Pathways with Purdue Global, Hondros College of Nursing, and Ivy Tech; the Share to Care 501(c)(3) employee hardship fund; the Decision Toolkits resource library). ASC accepts Medicaid, Medicaid Waiver programs, long-term care insurance at select locations, and Veterans benefits at certain memory care sites, with monthly subscription-style billing across most care tiers and pay-as-you-go respite stays.

Name

American Senior Communities

Legal name

American Senior Communities

Website

https://asccare.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Senior Communities, founded in 2000 and headquartered in Indianapolis, operates 114 senior living communities across Indiana, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, hospice, and outpatient therapy services to individual residents and their families.

Ownership category

akta.pro rank

Product category

Senior Living and Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing facilities
• Rehabilitation therapy

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Services: Revenue generated from providing senior living and healthcare services including independent living, assisted living, memory care, skilled nursing, rehabilitation, and hospice care across 114 Indiana communities. Services include long-term care (Medicaid accepted), short-term rehabilitation, and respite care.
2. Outpatient Therapy Services: Outpatient therapy services provided to residents and community members, including physical, occupational, and speech therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

American Senior Communities operates 114 senior living communities across Indiana providing a full continuum of care, including independent living (Garden Homes and Apartments), assisted living, memory care, skilled nursing with long-term care, short-term and outpatient rehabilitation, advanced pulmonary and ventilator care, respite care, and hospice care. Services are delivered directly by ASC staff, supported by proprietary wellness programs (THRIVE, New Energy), a Care Coordination Center, and educational partnerships, with Medicaid, long-term care insurance, and Veterans benefits accepted at selected locations.

Product overview

American Senior Communities operates a unified senior living platform offering a comprehensive portfolio of care and lifestyle services across 100+ Indiana locations. The core offering comprises independent living (Garden Homes and Independent Living Apartments), assisted living, memory care (both assisted living and skilled nursing settings), skilled nursing with long-term care, and comprehensive rehabilitation services (short-term, outpatient, and advanced pulmonary/ventilator care). Supporting these core services are add-on wellness and support modules including the THRIVE Wellness Program, New Energy Wellness fitness program, SMART Solutions transition support, Decision Toolkits for family guidance, the CARE Companions culture program, Share to Care employee assistance fund, and Pathways career development program. The organization serves as Indiana's largest senior healthcare provider with an Integrated Care Network model enabling residents to transition across care levels as needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• Pathways: Employee career development and growth program offering educational funding, college partnerships, and clinical career pathways.
• CARE Companions
• CARE
• Centenarian Club
• Decision Toolkits
• THRIVE Wellness Program
• New Energy Wellness
• Moving Forward Rehabilitation
• SMART Solutions
• Share to Care Fund

Products and services

• Garden Homes Independent living garden homes offering a maintenance-free lifestyle for active seniors, with full kitchens, restaurant-style dining, housekeeping services, and access to wellness programs, allowing freedom to come and go within an active senior community.
• Independent Living Apartments Apartment-style independent living offering a carefree lifestyle with full kitchens or kitchenettes, bi-weekly housekeeping, fitness center membership, and dining options for seniors seeking amenities and social opportunities.
• Assisted Living Apartments Assisted living with personalized care, restaurant-style dining, the THRIVE Wellness program, weekly housekeeping, 24-hour emergency response, and outpatient therapy services for seniors needing help with daily activities.
• Memory Care Assisted Living Apartments Memory care neighborhoods providing enhanced safety, specially trained staff, the A Meaningful Day social program, a dementia-supportive environment, and integration with larger community amenities for residents with Alzheimer's or dementia.
• Memory Care in Skilled Nursing Structured, research-based memory care program using a person-centered, wellness-based model with self-contained centers, stimulating daily activities, and a secure environment featuring personal items and artwork for residents with Alzheimer's or dementia.
• Long-Term Care Comprehensive around-the-clock nursing care provided by licensed nurses and specially trained healthcare aides under physician guidance, with therapy programs, wellness activities, and Medicaid acceptance for residents with complex medical needs.
• Short-Term Rehabilitation (Moving Forward) Comprehensive inpatient rehabilitation program for stroke, cardiovascular, and orthopedic surgery recovery using physical, occupational, and speech/language therapy with personalized care plans on an all-inclusive basis.
• Outpatient Therapy Personalized outpatient therapy combining evidence-based strategies with current technologies for pain management, post-operative orthopedic care, and mobility improvement, with family participation and available to community members.
• Advanced Pulmonary & Ventilator Care Advanced respiratory therapy program led by a Pulmonologist and Respiratory Therapists providing comprehensive care for COPD, tracheotomy, pneumonia, chronic emphysema, and pulmonary fibrosis with 24/7 ventilator care.
• Respite Care (Assisted Living) Short-term respite stays for caregivers needing relief, offering private suites, 24-hour nursing care, restaurant-style dining, and activities at affordable daily rates with 30 and 60 day program options.
• Respite Care (Memory Care) Structured, research-based memory care respite with a person-centered, wellness-based model, secure environment, and THRIVE Wellness Program activities for caregivers of dementia patients needing temporary relief.
• Respite Care (Skilled Nursing) Short-term skilled nursing respite care providing comfortable stays with full examination of guest needs and required care levels for caregivers needing temporary relief.
• Hospice Care Compassionate end-of-life care delivered in partnership with local hospice companies, offering skilled nursing, respite, spiritual and bereavement counseling, medical equipment and supplies, social services, and pharmacy services.
• New Energy Wellness Strength-building wellness program for adults ages 50 and older using Nautilus 2ST equipment with Health Promotion Coordinator guidance, blood pressure and oxygen saturation monitoring, and month-to-month membership.
• Share to Care Fund 501(c)(3) charitable fund providing financial assistance to American Senior Communities employees facing sudden hardship from natural disasters, major illness, or non-work-related accidents.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Purdue GlobalcoreStrategic or Co-development PartnerEducational partnership providing ASC employees eligibility for reduced tuition for associate or bachelor's degrees or certificate programs through Purdue Global University.
• Hondros College of NursingcoreStrategic or Co-development PartnerASC staff receive a 10-15% discount on tuition through Hondros College of Nursing, supporting nursing career development.
• Ivy Tech Community CollegecoreStrategic or Co-development PartnerThrough the Achieve Your Degree (AYD) program, ASC employees receive additional support and deferred tuition payments in various degree and certification programs at Ivy Tech.
• Local Hospice CompaniesminorImplementation/ SI/ Consulting PartnerASC partners with local hospice companies to offer comprehensive hospice services including skilled nursing care, respite care, spiritual and bereavement counseling, medical equipment and supplies, social services, and pharmacy services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trilogy Health Services: Multi-state senior living and skilled nursing operator headquartered in the Midwest. Co-mentioned with ASC as a top-rated large nursing home chain by McKnight's, making it the closest direct peer in scale and geography.
• National HealthCare Corporation: Senior living and skilled nursing operator with a continuum-of-care model. Comparable to ASC across assisted living, memory care, and skilled nursing services.
• The Ensign Group: Post-acute and skilled nursing operator with a strong operating-model reputation. Comparable to ASC's skilled nursing and short-term rehab focus and a useful benchmark for clinical-quality outcomes.
• Genesis HealthCare: One of the largest U.S. skilled nursing and post-acute care operators. Closely comparable to ASC's skilled nursing and rehabilitation-heavy segments and serves as a benchmark for SNF operating performance.
• Life Care Centers of America: Privately held skilled nursing and assisted living operator with a large multi-state footprint. Comparable to ASC on private ownership, continuum of care, and skilled nursing emphasis.

Broad incumbents

• Sunrise Senior Living: National assisted living and memory care operator. Comparable for the assisted living, memory care, and short-term stay services that overlap with ASC's mid-acuity product mix.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering independent living, assisted living, and memory care. Broader incumbent peer given overlapping continuum-of-care model and national scale, though Brookdale is far larger and geographically diversified.
• Atria Senior Living: National senior living operator offering independent living, assisted living, and memory care across 200+ communities. Comparable as a continuum-of-care provider with a strong private-pay orientation and lifestyle-driven brand.
• Encompass Health: Large post-acute rehabilitation provider. Comparable for ASC's short-term rehabilitation, outpatient therapy, and advanced pulmonary/ventilator programs that overlap with inpatient rehab.

Others

• Welltower: Healthcare REIT that owns senior housing and post-acute real estate, often leased to operators comparable to ASC. Relevant as a capital partner and as a signal of industry property economics that affect ASC's lease/own economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ascseniorcare
• YouTubeyoutube.com/channel/UC6HwyIvceTZcoMmDruAAl9A
• Facebookfacebook.com/AmericanSeniorCare
• LinkedInlinkedin.com/company/american-senior-communities
• Instagraminstagram.com/ASCCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Senior Communities