María Inés Olmedo Projects

What María Inés Olmedo Projects does

María Inés Olmedo Projects (MIO Projects) is a Mexican-founded theater and performing arts production company established in Mexico City in 2012 by producer María Inés Olmedo and operating across Mexico and the United Kingdom since 2018. The company creates, develops, and produces live opera, contemporary theater, and immersive performing arts experiences, working with both emerging and internationally recognized talent. It is organized around four operating sub-brands — Ópera MIO (opera re-imagined for 21st-century audiences, whose debut A Fantastic Bohemian sold out at Arcola Theatre in 2018), MIO Studio (creative services for brand-sponsored intimate experiences), MIO Classics (classical music reinterpretation), and Cinema MIO (forthcoming). The catalog spans more than 20 productions including A Fantastic Bohemian, La Voz Humana (Poulenc opera performed at Palacio de Bellas Artes), Don Juan, Tebas Land (winner of two Premios Metropolitanos de Teatro in 2022), Invisibles, and a 2022 West End debut as co-producer of the Pulitzer- and Tony-winning musical A Strange Loop.

MIO Projects supplements its stage productions with a digital distribution layer and a commerce layer. Productions have been adapted for streaming on Teatrix Mexico, the first digital theater SVOD/VOD platform in Mexico (debuted with El Paraíso de la Invención in 2020 in partnership with Talipot Studio), and in December 2020 the company launched El Tianguis, a digital marketplace with Matricaria and Teatro UNAM that lets performing artists sell merchandise through artistic video introductions.

Revenue is generated through a mix of project-based and recurring mechanics: (i) one-time box office ticket sales at partner venues in Mexico (Palacio de Bellas Artes, Teatro UNAM, Teatro Helénico, Foro Shakespeare, among others) and the UK (Arcola, Soho, King's Head); (ii) subscription-based streaming revenue via Teatrix Mexico; (iii) ticket-inclusive immersive experiences such as La Noche de los Amantes that bundle admission with catering; (iv) marketplace commissions on El Tianguis; and (v) brand-partnership revenues routed through MIO Studio. The company is private, founder-owned, and self-funded with no disclosed institutional investors, and operations remain tightly anchored on the founder, with a small executive team (Executive Producer Lucía Romo joined in 2020 to lead Mexico operations).

Name

María Inés Olmedo Projects

Legal name

María Inés Olmedo Projects

Website

https://mioprojects.com.mx

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

María Inés Olmedo Projects (MIO Projects) is a founder-led theater and performing arts production company operating in Mexico and the UK since 2012, producing opera, contemporary theater, and immersive experiences via sub-brands including Ópera MIO, MIO Studio, and the El Tianguis digital marketplace.

Ownership category

akta.pro rank

Product category

Performing Arts Production

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Theater production services
• Opera production services
• Performing arts production
• Immersive theater experiences
• Digital marketplace platform

Headquarters

HQ city

Ciudad

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Theater and Opera Production: The company creates and produces live theater, opera, and performing arts productions, selling tickets to audiences at venues in Mexico and the UK. Revenue is generated through box office sales from performances at theaters and festivals.
2. Streaming and Digital Content: Productions are streamed on digital platforms like Teatrix Mexico, generating revenue through subscription-based video on demand services.
3. Immersive Experiences and Events: The company creates immersive dining/theater experiences (such as 'La Noche de los Amantes') that combine live performance with culinary experiences, generating revenue through ticket sales that include both admission and catering.
4. Digital Marketplace (El Tianguis): El Tianguis is a digital marketplace platform supporting performing artists to sell merchandise, creating a commercial ecosystem connecting artists with consumers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

MIO Projects is a theater and performing arts production company that creates, develops, and produces live theater, opera, immersive experiences, and digital/cinematic hybrid productions for audiences in Mexico and the UK. The company sells productions through ticket sales at prestigious venues (Palacio de Bellas Artes, Arcola Theatre, Soho Theatre, King's Head Theatre), streaming subscriptions via Teatrix Mexico, and tickets for immersive dinner-theater experiences that combine live performance with culinary offerings.

Product overview

MIO Projects is a theatre and performing arts entertainment company founded by María Inés Olmedo, operating in Mexico since 2012 and in the UK since 2018. The company functions as a multi-divisional creative enterprise with four distinct sub-brands: Ópera MIO (opera productions), MIO Studio (creative services for brands), MIO Classics (classical music presentations), and Cinema MIO (film productions). The company also operates El Tianguis, a digital marketplace platform supporting performing artists. MIO Projects creates, develops, and produces theatrical and performing arts experiences spanning opera, contemporary theatre, immersive productions, and digital content. The portfolio includes over 20 major productions including A Fantastic Bohemian, La Voix Humaine (opera and play versions), Don Juan, Tebas Land, El Paraíso de la Invención, Invisibles, Limbo, La Llamada, and international West End productions like A Strange Loop, Most Favoured, and Invasive Species. The company works with emerging and internationally recognized talent, focusing on art as an agent of social change that crosses geographical and cultural borders.

Differentiator

Problem solved

Functional benefit

Brands

• MIO Opera: Reimagines opera experience to make it more inclusive, accessible, and relevant to 21st century audiences. First production was 'A Fantastic Bohemian' (2018)
• MIO Studio
• MIO Classics
• Cinema MIO

Products and services

• Ópera MIO Opera production service that reimagines the opera experience to make it more inclusive, accessible, and relevant to 21st-century audiences. Produces reimagined works such as A Fantastic Bohemian and La Voix Humaine for both Mexican and UK audiences.
• MIO Studio Creative studio service that works with brands seeking to connect with customers through intimate and novel theatrical experiences. Creates extraordinary moments that bridge marketing and theater for corporate clients.
• MIO Classics Classical music presentation service that challenges physical and conceptual barriers of classical music, exploring what classical music can become rather than what it is.
• El Tianguis Digital marketplace platform where performing arts meets commerce, allowing performing artists to sell merchandise through artistic video introductions. Aims to become a community platform for Mexico's performing artists.
• La Noche de los Amantes / Lovers in the Night Immersive theatrical dinner experience set in Porfirian-era Mexico, combining live performance with culinary experiences for audience members participating as wedding guests.
• A Fantastic Bohemian English abridged version of Jacques Offenbach's The Tales of Hoffmann, performed as an immersive, site-sympathetic promenade opera experience set in Mexico City's Golden Cinema era, blending Offenbach's music with traditional danzón.
• Ópera La Voz Humana Francis Poulenc's lyric tragedy in one act based on Jean Cocteau's libretto, performed at Palacio de Bellas Artes and various festivals, featuring soprano María Katzarava.
• Tebas Land Sergio Blanco's play about autofiction after Oedipus, winning Best Male Acting and Best Play Adaptation at Premios Metropolitanos de Teatro 2022.
• El Paraíso de la Invención / Heaven of Invention Isabela Coppel's play about a young writer returning home to face family crisis, hybrid theatrical and audiovisual production streamed exclusively via Teatrix Mexico.
• Most Favoured West End theatrical production by award-winning David Ireland, exploring faith and loneliness, produced by MIO Projects and 19th St. Productions in association with Soho Theatre London.
• Invasive Species Dark comedy theatrical production about an immigrant actor, performed at King's Head Theatre London from September 3 to October 3, 2025.
• Sueño de una Noche de Verano / A Midsummer Night's Dream Shakespeare's A Midsummer Night's Dream adapted for Mexican audiences, performed at Foro La Paz in Mexico City in 2024.

Quantifiable outcome

• Sold out run at Arcola Theatre, Grimeborn Festival 2018
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Talipot StudiocoreStrategic or Co-development PartnerTalipot Studio partnered with MIO Projects as co-producer for 'El Paraíso de la Invención' (Heaven of Invention), a theatrical production adapted for streaming on Teatrix Mexico during the COVID-19 pandemic.
• MatricariacoreStrategic or Co-development PartnerMatricaria collaborated with MIO Projects to create 'El Tianguis', a digital marketplace platform for performing artists, with support from Teatro UNAM.
• Teatro UNAMcoreStrategic or Co-development PartnerTeatro UNAM partnered with MIO Projects supporting productions including 'El Tianguis' and 'Tom en la Granja', providing institutional venue and production support.
• Magnífico EntertainmentcoreStrategic or Co-development PartnerMagnífico Entertainment co-produced the opera 'La Voz Humana' with MIO Projects, with performances at Palacio de Bellas Artes and touring nationally.
• Compañía Los EndeblesminorStrategic or Co-development PartnerCompañía Los Endebles co-produced 'Tom en la Granja' with MIO Projects and Teatro UNAM.
• Alucinada TeatrominorStrategic or Co-development PartnerAlucinada Teatro partnered with MIO Projects for the production 'Alucinada' at Teatro El Milagro.
• Tercera LlamadaminorStrategic or Co-development PartnerTercera Llamada co-produced 'La Muerte y la Doncella' with MIO Projects.
• The Nu Opera and Lado BeminorStrategic or Co-development PartnerThe Nu Opera and Lado Be were co-producers of the opera 'La Voz Humana' touring production.
• 19th St. ProductionscoreStrategic or Co-development Partner19th St. Productions partnered with MIO Projects to produce 'Most Favoured' at Soho Theatre, London.
• Salem ProductionsminorStrategic or Co-development PartnerSalem Productions was a co-producer for 'Invasive Species' at King's Head Theatre, London.
• Teatrix MexicocoreChannel Partner/ Reseller/ DistributorTeatrix Mexico is the streaming platform partner for digital theatrical productions including 'El Paraíso de la Invención' and other MIO Projects content.
• Soho TheatrecoreChannel Partner/ Reseller/ DistributorSoho Theatre in London serves as the venue partner for 'Most Favoured' production, operating as co-producer in association with MIO Projects.
• King's Head TheatrecoreChannel Partner/ Reseller/ DistributorKing's Head Theatre in London is the venue partner for 'Invasive Species' production.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Headlong Theatre: UK touring theater company producing new work and adaptations across regional venues. Comparable to MIO Projects as an independent producer staging contemporary drama at multiple venues with international ambitions.
• Donmar Warehouse: London-based producing theater with international touring and Off-West End positioning. Comparable to MIO Projects in scale, boutique London producer status, and emphasis on emerging directors alongside established talent.
• Young Vic: London theater known for international programming and bold new work. Comparable to MIO Projects in scale, Off-West End positioning, and commitment to risk-taking contemporary productions.
• Punchdrunk: UK pioneer of immersive theater (e.g., Sleep No More). Directly comparable to MIO Projects for the immersive experiential lane such as La Noche de los Amantes and the broader push into site-sympathetic, audience-as-participant formats.
• Complicite: Independent international touring theater company producing visually innovative work across multiple countries. Comparable to MIO Projects as a founder-led producer with international reach, cross-border touring model, and focus on bold theatrical staging.

Regional players

• Teatro Real (Madrid): Spain's national opera house and a leading Spanish-language opera venue. Comparable to MIO Projects for opera programming, talent collaboration, and as a major reference venue for the Latin/Spanish-language opera ecosystem MIO operates in.
• Compañía Nacional de Teatro (Mexico): Mexico's national theater company producing classical and contemporary Mexican work. Comparable to MIO Projects as a Mexico-based theater producer operating at the top of the local market, though state-funded and at materially larger scale.

Broad incumbents

• Royal Opera House: Premier UK opera institution in Covent Garden and a prior employer of MIO's founder. Comparable as the dominant UK opera venue and a key node in the talent network that MIO draws on for casting and creative collaboration.
• English National Opera: One of the UK's flagship opera companies and a prior employer of MIO's founder. Comparable in opera programming, talent relationships, and access to UK opera infrastructure, though ENO operates at vastly greater scale and with institutional funding.

Others

• Birmingham Opera Company: UK opera company known for innovative productions and a prior employer of MIO's founder. Comparable as a node in the UK opera ecosystem where MIO sources talent, creative inspiration, and directorial lineage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MariAgnes_
• LinkedInlinkedin.com/company/mio-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about María Inés Olmedo Projects