What Budget Thuis does

Budget Thuis is a Dutch retail utility provider headquartered in Amsterdam, founded in 2011, that supplies electricity, gas, internet, and mobile services to approximately 1.2 million residential and small-business customers in the Netherlands. The company operates under a 'huismerk' (house brand) value proposition, offering 100% green electricity with postcode-dependent pricing across five contract structures: 1-year fixed, 3-year fixed, variable, dynamic (hourly electricity, daily gas), and a hybrid dynamic-plus-fixed variant. Fixed contracts include cashback, and bundling across energy, internet, and mobile yields additional combination discounts (Combikorting). The company handles the full customer switching process from prior providers and offers a 14-day cooling-off period, alongside specialized support for bewindvoerders (customers under legal guardianship) and a business channel (Zakelijk).

The business is built on a digital-first, self-serve technology platform comprising the Budget Thuis mobile app (iOS and Android), the MijnBudget customer portal, and a postcode-driven online sign-up flow. Distribution is primarily direct-to-consumer via the website and app, with supplementary physical presence through Primera retail partner stores for mobile services. Marketing is concentrated on comparison platforms (Keuze.nl, Overstappen.nl) and Kiyoh-aggregated customer reviews, supported by a friend-referral program (Vriendenvoordeel). The company has won three Keuze.nl prizes in 2025 and was named 'Best Energy Supplier for Solar Panels 2026' by Overstappen.nl; customer satisfaction stands at 8.2/10 with an 85% recommendation rate on Kiyoh.

Revenue is generated through recurring subscription and usage-based contracts for electricity, gas, internet, TV, landline telephony, and mobile services. Notable recent strategic activity includes a 2026 offtake agreement with Ore Energy for up to 1GWh of iron-air long-duration battery storage (400MWh committed for 2028), positioning the company within UK Ofgem's LDES scheme. The business operates exclusively in the Netherlands with a workforce of 251-500 employees and remains privately held with no disclosed funding rounds or ownership structure.

Name

Budget Thuis

Legal name

Budget Thuis

Website

https://budgetenergie.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Budget Thuis is a Dutch retail utility provider serving approximately 1.2 million residential and SMB customers with 100% green electricity, gas, internet, and mobile services via a digital-first, self-serve platform under a value 'huismerk' brand.

Ownership category

akta.pro rank

Product category

Residential Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (221210)

akta.pro primary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Residential energy supply
• Green electricity contracts
• Fixed price gas
• Dynamic energy pricing
• Bundled telecom services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Energy Supply (Residential & Business): Budget Thuis generates revenue primarily through recurring energy supply contracts to residential and business customers in the Netherlands. They offer fixed-rate contracts (1-year and 3-year terms) as well as variable and dynamic pricing models. Revenue is recurring based on monthly energy consumption.
2. Internet Services: Bundled internet services including internet, TV, and fixed-line telephony offered as standalone or combined packages with energy services.
3. Mobile Services: Mobile phone subscriptions including SIM-only plans, smartphone contracts, and prepaid options, also available as part of combination discounts with energy and internet.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Budget Thuis supplies electricity (100% green) and gas to Dutch households under four contract types — 1-year fixed, 3-year fixed, variable, and dynamic (hourly electricity, daily gas). It also bundles broadband internet, TV, landline telephony, and postpaid mobile services, with combination discounts across categories.

Product overview

Budget Thuis is a Dutch utility provider offering a bundled portfolio of energy (electricity and gas), internet, and mobile services under a single house-brand. The core offering is Energie, providing 100% green electricity and gas through multiple contract structures (1-year fixed, 3-year fixed, variable, dynamic pricing, and hybrid dynamic+fixed). Internet services include broadband, TV, and landline. Mobile offerings include postpaid plans and SIM-only options with international roaming. The provider adds value through the Budget Thuis App for account management, Combikorting discounts for bundled services, and the Vriendenvoordeel referral program. The company targets both residential consumers (including those under guardianship/bewindvoerders) and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Energie (Electricity and Gas) Residential (and business) supply of 100% green electricity and gas in the Netherlands, offered under four contract structures — 1-year fixed, 3-year fixed, variable (monthly market-based rates), and dynamic (hourly electricity, daily gas). Includes cashback on fixed contracts, free weekend electricity, and no feed-in costs for solar panel owners on dynamic tariffs.
• Internet, TV en Vast Bellen Broadband internet access bundled with optional TV and landline telephony (vast bellen) for Dutch households and small businesses, available standalone or combined with energy services for combination discounts.
• Mobiel (Mobile Services) Postpaid mobile subscriptions, SIM-only plans, and prepaid options for Dutch consumers and businesses, including international roaming (buitenland), dedicated business plans (Zakelijk), and specialized support for customers under guardianship (bewindvoering). Available in combination with energy or internet for monthly combikorting.
• Budget Thuis App iOS and Android mobile application for customers to manage their Budget Thuis energy, internet, and mobile accounts, view contract details and consumption, and activate free weekend electricity promotions.

Quantifiable outcome

• 1.2 million customers served
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ore EnergycoreStrategic or Co-development Partner · 9 July 2026Ore Energy signed its first iron-air offtake deal with Budget Thuis for long-duration energy storage. The agreement covers up to 1GWh capacity with 400MWh committed for delivery in 2028. This partnership positions Budget Thuis as an early adopter of novel iron-air battery technology for energy storage, demonstrating their commitment to sustainable energy solutions. The deal represents one of three novel technology projects highlighted under Ofgem's LDES (Long Duration Energy Storage) scheme in the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/budgetenergie-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budget Thuis