Silmäasema

What Silmäasema does

Silmäasema is Finland's largest integrated eye care chain and the country's second largest optical retailer, founded in 1975 and headquartered in Helsinki. The company operates a national network of nearly 150 retail stores and 18 dedicated eye hospitals (Silmäsairaala), staffed by over 1,000 opticians and ophthalmologists serving customers across all major Finnish cities from Helsinki to Rovaniemi. Its service portfolio spans the full eye care lifecycle: retail optical products (eyeglasses, sunglasses, contact lenses, lenses), optician services (vision testing, OCT imaging, contact lens fitting), ophthalmologist consultations, and surgical procedures including laser, lens replacement, cataract, ICL, and eyelid surgery. Corporate vision services are sold to employers, and the company is a contracted partner to all Finnish wellbeing areas (hyvinvointialueet) for publicly funded eye health services delivered via service vouchers and payment commitments.

The business model is a hybrid of retail, professional services, and managed public healthcare. Consumer revenue comes from one-time optical purchases, a recurring contact lens subscription (kestotilaus), and surgical fees supported by in-house financing (Silmäasema Tili). Professional service fees are charged per examination (ophthalmologist receptions from approximately 110.90 to 225.90 euros), while public sector revenue flows through wellbeing area contracts for cataract surgery. Digital infrastructure consists of the OmaSilmä mobile app for appointment booking, eye health record access, and personalized recommendations, complemented by an e-commerce storefront with virtual try-on capabilities.

In May 2024 Silmäasema Optiikka acquired Eagle Vision to extend its optical retail footprint, and in 2026 Terveystalo announced the acquisition of Silmäasema for approximately 574 million euros, with Coronaria (Cor Group) rising to become Terveystalo's largest shareholder upon completion. The current leadership comprises Anu Kankkunen as Interim CEO and CFO and Anna Seppälä as Chief Commercial Officer. The company has historically been backed by Finnish institutional investors including CapMan, Elo, and Ilmarinen Mutual Pension Insurance Company.

Name

Silmäasema

Legal name

Silmäasema

Website

https://www.silmaasema.fi/

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Silmäasema is Finland's largest integrated eye care chain, operating nearly 150 retail stores and 18 eye hospitals nationwide with 1,000+ opticians and ophthalmologists serving individual consumers, corporate employers, and public wellbeing area contracts across the full eye care lifecycle.

Ownership category

akta.pro rank

Product category

Optical Retail and Eye Care Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmic Specialty Hospitals (HLAFAHAJ)

Keywords

• Optical retail services
• Vision correction products
• Ophthalmology services
• Eye surgery procedures
• Contact lens products

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Retail optical products: Sale of eyeglasses (frames and lenses), sunglasses, and contact lenses through physical stores and e-commerce, including a subscription-style recurring order option (kestotilaus) for contact lenses.
2. Professional eye care services: Optician services (vision testing, contact lens fitting, OCT scans) and ophthalmologist consultations for diagnosis and treatment of eye diseases.
3. Eye surgery procedures: Surgical services including laser surgery, lens surgery, cataract surgery, ICL surgery, and eyelid surgery, with pre-surgery examinations and financing options available.
4. Public healthcare services: Provision of eye health services funded by Finland's wellbeing areas through service vouchers and payment commitments.
5. Corporate vision services: Occupational vision care packages sold to employers, including vision testing, ergonomics guidance, safety glasses with prescriptions, and special occupational lenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Silmäasema operates an integrated eye care chain in Finland selling eyeglasses, sunglasses, contact lenses, lenses, and accessories through nearly 150 retail stores and an e-commerce platform. It provides professional optician services (vision testing, OCT scans, contact lens fitting), ophthalmologist consultations for diagnosis and treatment of eye diseases, and surgical procedures (laser, lens replacement, cataract, ICL, eyelid, strabismus) performed at 18 in-house eye hospitals. The company also offers corporate occupational vision services to employers and public eye health services through partnerships with Finnish wellbeing areas (hyvinvointialueet).

Product overview

Silmäasema is a Finnish eye care company offering comprehensive vision and eye health services. The company operates a network of nearly 150 stores and 18 eye hospitals across Finland, with over 1,000 eye care professionals. The product portfolio includes eyeglasses (frames for men, women, children), sunglasses, contact lenses (daily disposable, extended wear, multifocal, colored), and lenses (single vision, multifocal, occupational). Services encompass optician services (vision testing, OCT examinations, contact lens fitting), ophthalmologist services (eye examinations, disease treatment), and surgical procedures including laser eye surgery, lens replacement surgery, cataract surgery, ICL surgery, and eyelid surgery. The company also provides occupational vision services for businesses and public healthcare eye services. Digital offerings include the OmaSilmä mobile application for appointment booking and health information management. Silmäasema recently acquired Eagle Vision and is itself being acquired by Terveystalo for approximately 574 million euros.

Differentiator

Problem solved

Functional benefit

Brands

• OmaSilmä: Mobile application for managing eye health information, booking appointments, and accessing personalized services

Products and services

• Silmälasit (Eyeglasses) Eyeglasses for vision correction including frames for men, women, and children, digital glasses, reading glasses, smart glasses, gaming glasses, and safety glasses; sold through retail stores and online.
• Aurinkolasit (Sunglasses) Sunglasses for men, women, and children, including cover glasses, prescription sunglasses, and sports sunglasses with UV protection; sold through retail and online channels.
• Piilolinssit (Contact Lenses) Contact lenses including daily disposable, extended wear, multifocal, and colored contact lenses, available via one-time purchase or monthly subscription.
• Linssit (Lenses) Vision correction lenses including single vision, multifocal, occupational, and specialty lenses.
• Tarvikkeet (Accessories) Eye care products including contact lens solutions, contact lens accessories, eye care products, and eyeglass accessories.
• Optikon palvelut (Optician Services) Professional optician services including vision testing, sports vision testing, OCT examination, contact lens fitting, and eye pressure measurement.
• Silmälääkärin palvelut (Ophthalmologist Services) Medical eye care services including eye examinations, glaucoma treatment, strabismus treatment, dry eye treatment, and myopia treatment.
• Silmäleikkaukset (Eye Surgeries) Surgical procedures including laser surgery, lens surgery, cataract surgery, ICL surgery, eyelid surgery, and strabismus surgery, performed at 18 Silmäsairaala eye hospitals.
• Laserleikkaus (Laser Eye Surgery) Laser eye surgery procedure for patients under 45 to correct vision and eliminate the need for glasses or contact lenses.
• Linssileikkaus (Lens Replacement Surgery) Lens replacement surgery for patients over 45 to correct presbyopia, distance vision, and astigmatism permanently.
• Kaihileikkaus (Cataract Surgery) Cataract surgery to remove the clouded natural lens and replace it with an artificial intraocular lens; available via service voucher or self-pay.
• Silmäluomileikkaus (Eyelid Surgery) Eyelid surgery to improve vision and facial appearance by addressing drooping eyelids that interfere with sight.
• Yrityspalvelut (Corporate Occupational Vision Services) Occupational vision services for businesses including vision testing, ergonomic guidance, prescription safety glasses, and special occupational lenses.
• Julkiset silmäterveyspalvelut (Public Eye Health Services) Publicly funded eye health services including cataract surgery delivered via service vouchers (palveluseteli) and payment commitments for Finnish wellbeing areas (hyvinvointialueet).
• OmaSilmä Mobile Application Mobile application for iOS and Android enabling appointment booking, access to eye health records, expert recommendations, and browsing of relevant services.
• Silmäsairaala (Eye Hospital Network) Eye hospitals providing surgical procedures and specialized eye treatments, with 18 locations across Finland for advanced diagnostics and surgery.

Quantifiable outcome

• Free laser surgery consultation (maksuton leikkauskartoitus) — 15-30 min appointment with no obligation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Eagle VisionminorStrategic or Co-development Partner · 28 May 2024Silmäasema Optiikka acquired Eagle Vision in a transaction reported by the Global Legal Chronicle in May 2024. The acquisition expanded Silmäasema's optical retail footprint.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Terveystalo: Terveystalo is the largest private healthcare service provider in Finland and the announced acquirer of Silmäasema for ~€574M. While not a direct eye-care peer, it is the strategic acquirer and parent platform into which Silmäasema's services will be integrated.

Direct peers

• Instrumentarium: Instrumentarium is a Finnish optical retail chain owned by Synsam Group, operating stores across Finland. It is a direct Finnish optical retail competitor to Silmäasema with overlapping product categories (eyeglasses, sunglasses, contact lenses) and services.
• Optical Express: Optical Express is a leading European provider of laser eye surgery, lens surgery, and cataract surgery with clinics across the UK and Europe. Direct comparable to Silmäasema's surgical service line, particularly refractive surgery, although Silmäasema pairs this with a much larger retail optical business.
• Synsam: Synsam is the leading Nordic optical retail chain, operating integrated optical retail and eye care stores across Sweden, Norway, Finland (via Instrumentarium), and Denmark. Directly comparable integrated model combining retail optics with optometry services, and includes Instrumentarium which competes directly with Silmäasema in Finland.
• Memira (Memira Eyecenters): Memira is a Nordic eye surgery provider offering laser vision correction, lens replacement, cataract surgery, and ICL procedures across Sweden, Norway, and Denmark. Direct peer to Silmäasema's surgical arm (Silmäsairaala) with comparable refractive and cataract surgery services in the Nordic region.

Broad incumbents

• Specsavers: Specsavers is Europe's largest optical retailer with thousands of stores across the UK, Ireland, Netherlands, Scandinavia, and other markets. It operates an integrated optical retail + clinical optometry model, making it a broad incumbent comparable in scale and business design to Silmäasema.
• EssilorLuxottica: EssilorLuxottica is the global leader in ophthalmic lenses, frames, and eyewear retail, owning brands such as Ray-Ban, Oakley, and LensCrafters plus retail banners including Sunglass Hut and GrandVision. It is a broad incumbent and supplier/competitor across the eyewear value chain relevant to Silmäasema.
• Vision Express: Vision Express is one of the UK's largest optical retailers, operating hundreds of stores offering eye examinations, prescription eyewear, and contact lenses. It is a broad incumbent comparable to Silmäasema's retail optical arm, although geographically focused on the UK market.
• Fielmann: Fielmann is Europe's largest family-owned optical retailer, headquartered in Germany with thousands of stores across continental Europe. It is a broad incumbent in optical retail comparable to Silmäasema's retail arm, although it does not operate surgical eye hospitals.

Emerging players

• Clearly (Clearly.ca): Clearly is an online-focused eyewear and contact lens retailer with a subscription model for contact lenses. Comparable as an emerging digital competitor in contact lens recurring delivery and online prescription eyewear, a model that competes with Silmäasema's OmaSilmä app and kestotilaus subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/silmaasema
• Facebookfacebook.com/silmaasema
• Instagraminstagram.com/silmaasema
• Xx.com/silmaasema
• LinkedInlinkedin.com/company/silm-asema-fennica-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silmäasema